Search Engine Land

JANUARY 4, 2023

In 2010, Google sent out notification to its AdWords advertisers that “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Users will be able to click-to-call your business just as easily as they click to visit your website. Also on this day.

Search Marketers 108

Search Marketers User-Generated SEO Marketing 108

Search Engine Land

FEBRUARY 19, 2023

Advertisers can now view Google mobile speed scores for more landing pages 2019: Google Ads tweaked its mobile speed score algorithm to reduce the number of ad clicks needed to generate a result. Yahoo Search Index Now Supported By Open-Source Hadoop Architecture 2008: The benefits, among others, were cost savings and scalability.

Search Marketers 93

Search Marketers Marketing Marketers User-Generated 93

Search Engine Land

JANUARY 17, 2023

Leveraging Amazon search ads in a time of rapid change. 2019: Amazon’s advertising offerings were getting more sophisticated, presenting marketers with new opportunities and complexities. 2018: A bug prevented the video uploads from showing up on the local listings in Google Maps or Google web search. Sign of Hope?

Search Marketers 112

Search Marketers Marketing Marketers SEO 112

Search Engine Land

FEBRUARY 13, 2023

Google also revealed that Webmaster Central had more than a million users. Eventually, Google Webmaster Tools would be rebranded as Google Search Console , on May 20, 2015. Microsoft Advertising nearly doubles available markets with 29 more countries 2022: This expansion would increase the platform’s reach by 41 million customers.

Search Marketers 89

Search Marketers User-Generated Marketing Marketers 89

Search Engine Land

JANUARY 2, 2023

We have consistently avoided paid sponsorships, including paying bloggers to promote our products, because these kind of promotions are not transparent or in the best interests of users. Microsoft Advertising launches sweepstakes for advertisers. Get the daily newsletter search marketers rely on.

Search Marketers 94

Search Marketers Advertising Advertisers Marketing 94

Search Engine Land

AUGUST 24, 2023

It used to be a “nice-to-have,” particularly in Google Ads for ecommerce advertisers with limited value in using interest audiences or audiences generated from these lists. All the top ecommerce platforms provide direct integrations into the main advertising channels. Get the daily newsletter search marketers rely on.

eCommerce 95

eCommerce Advertising Advertisers User-Generated 95

Search Engine Land

FEBRUARY 2, 2023

Google Brings Search Funnels Attribution Modeling Tool To AdWords 2014: Advertisers could look at five different attribution models and compare up to three attribution models simultaneously to analyze keywords, ad groups and campaigns. Do Search Engines (Google) “Harm Minority Owned Businesses”? wealth rather than merit).

Search Marketers 95

Search Marketers Real Estate SEO Marketing 95

Search Engine Land

JANUARY 11, 2023

E-commerce sales jumped this holiday season as search marketers weathered Google updates. 2022: Newly granted users had to wait 7 days before they could manage all the features of the profile. Zomato Buys Urbanspoon For $50 – $60 Million To Enter US Local Search Market. Google Places Gets Its Own iPhone App.

Search Marketers 118

Search Marketers Health Law Marketing 118

Search Engine Land

JANUARY 21, 2023

Google Search Liaison Danny Sullivan announced the news via Twitter: If a web page listing is elevated into the featured snippet position, we no longer repeat the listing in the search results. This declutters the results & helps users locate relevant information more easily. in 2008.

Search Marketers 92

Search Marketers SEO Marketing Marketers 92

Search Engine Land

FEBRUARY 12, 2023

Google AMP stories launch In 2018, Google launched a new, visually rich mobile content format designed to generate more engagement from users. Google enables ‘join waitlist’ for restaurants 2019: Clicking on the join waitlist button opened a screen that identifies the current wait time and enabled users to input their party size.

Search Marketers 91

Search Marketers SEO Marketing Marketers 91

Search Engine Land

MARCH 23, 2023

Twitter adds keyword search to Direct Messages 2022: Twitter announced it was giving users a long-requested feature – the ability to search the direct messages (DM) inbox by keyword. Microsoft Advertising blocks 1.6 Google Settles & Wins Lawsuit Against ‘Google Cash’ Scammers 2011: Google won a $1.6

Search Marketers 86

Search Marketers Marketing Marketers User-Generated 86

Search Engine Land

FEBRUARY 15, 2023

While I do think it’s smart to diversify your advertising channels, Facebook is still the top social network at 2.9 billion monthly active users and they just passed the 2-billion mark for daily active users. As Facebook’s AI improves, it will be even easier for advertisers to get better results.

Advertising 101

Advertising Advertisers User-Generated eCommerce 101

Search Engine Land

OCTOBER 2, 2023

Following a steep decline in advertising revenue earlier this year, the social platform has decided to start outsourcing the sale of some of its ad space. Moving forward, advertisers will be able to tap into the X home feed inventory through Google Ads Display campaigns – however, exact details of the deal terms remain undisclosed.

User-Generated 143

User-Generated Advertising Advertisers Digital Marketing 143

Search Engine Land

APRIL 4, 2023

For the first time, more than half of B2B ads will be placed on mobile this year, according to Insider Intelligence. It’s a good time to address the most persistent mistakes B2B advertisers continue to make with mobile ads, particularly nit-picky to holistic customer understanding. SUBSCRIBE See terms.

Advertising 98

Advertising Advertisers CRM User-Generated 98

Search Engine Land

MARCH 6, 2024

Leverage historical data for strategic advantage Choosing the appropriate data inputs plays a vital role in shaping the ads generated by AI. From standard text ads to responsive search ads Initially, search ads were basic text. Consider the interaction metrics Ad interactions occur when users engage with ads without clicking.

User-Generated 123

User-Generated Transform Advertising Advertisers 123

Search Engine Land

APRIL 9, 2024

Google leads AI advertising with machine learning integrated across ad campaigns and types. AI is changing how ad campaigns function and SERPs look with Google’s rollout of Search Generative Experience. Below are tips for mastering the art of generative AI to keep your company or PPC clients ahead of the curve.

User-Generated 113

User-Generated Copywriting Advertising Advertisers 113

Search Engine Land

APRIL 10, 2024

If you’re an advertiser with a brick-and-mortar presence, it’s more important than ever to claim and advertise your business on Google Maps. With changes to Performance Max goals , Google Business Profile (GBP) guidelines and how folks search for places, a lot is happening within Maps. What campaign types should run?

User-Generated 110

User-Generated Advertising Advertisers Promotion 110

Search Engine Land

APRIL 4, 2024

The findings cover search marketers’ largest concerns, top priorities, spend data, automation insight and a wealth of information about the most pressing trends in paid search. AI and automation was named as the biggest priorities for search marketers this year. PPC specialists from around the globe. Ad budgets.

Advertising 87

Advertising Advertisers User-Generated Search Marketers 87

Search Engine Land

NOVEMBER 22, 2023

However, the app notes that users may still see sponsored places or My AI responses. Should ad-free subscriptions gain popularity, there is a potential for a notable impact on ad reach within Snapchat, subsequently affecting campaign performance and advertiser ROI. ” Get the daily newsletter search marketers rely on.

Law 113

Law User-Generated Advertising Advertisers 113

Hubspot Marketing

DECEMBER 8, 2023

To that end, we’ve compiled a long and useful list of PPC — on both search and social — and SEM statistics that marketers can use in 2023 to guide and validate important strategic choices in their marketing plans. 46% of web users can’t tell the difference between PPC ads and organic search links.

Gen Z 95

Gen Z User-Generated eCommerce Finance 95

Search Engine Land

NOVEMBER 13, 2023

A few years ago, you’d have been laughed out of any room for even insinuating that paid social and paid search had similarities. Fast forward to the era of automation in PPC advertising, and there’s more in common between Meta and Google’s ad products than you might realize. Get the daily newsletter search marketers rely on.

eCommerce 116

eCommerce User-Generated Advertising Advertisers 116

Search Engine Land

JANUARY 4, 2024

Advertising on Meta presents unique opportunities that Google Ads doesn’t offer. Whether your goal is lead generation or ecommerce, Menachem Ani, PPC expert and founder of JXT Group, shared valuable insights at SMX Next on how to optimize campaigns for Facebook and Instagram. Meta Ads > Google Ads? ” 3.

eCommerce 112

eCommerce User-Generated Advertising Advertisers 112

Search Engine Land

MARCH 12, 2024

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. Gemini for Search: Who it’s for and who will benefit most I want everything at my agency to be done in the best way to generate meaningful leads for clients.

User-Generated 125

User-Generated Advertising Advertisers Logistics 125

Search Engine Land

JANUARY 18, 2024

I like to make sure we have at least 2-3 tests going in each platform at a time, not to test for testing’s sake but to find new ways to engage with high-value users. Bonus tip : There will be a ton of AI noise and increasing amounts of AI-generated creative in 2024. Business email address Subscribe Processing. See terms.

User-Generated 118

User-Generated PR Advertising Advertisers 118

Digital Marketer

DECEMBER 21, 2023

Today, over 80% of digital marketers make use of AI in some way or the other. Whether it is using ChatGPT for generating ideas or Jasper for your captions, AI is here to stay. Well, sophisticated AI algorithms can help businesses fine-tune their interactions with users. Want to get certified in Content Marketing?

Law 91

Law Digital Marketing User-Generated Copywriting 91

Search Engine Land

NOVEMBER 15, 2023

Seller ratings are most common in consumer advertising, but we have some B2B clients that include seller ratings in their advertising – and benefit from them. The best way to catch these errors is to use a messaging roadmap where you can view all of your messaging (including headlines, descriptions, and assets in one place.

Real Estate 103

Real Estate Advertising Advertisers User-Generated 103

Search Engine Land

MARCH 1, 2024

These features not only fail in their promise to enhance the user experience but also diminish the visibility of legitimate publishers with original ideas, worsening the search landscape. populating the database) can be generated programmatically (i.e., via generative AI), but that has not historically been the case.

Non-Profit 134

Non-Profit User-Generated SEO Analytics 134

Search Engine Land

SEPTEMBER 12, 2023

Years of collecting data on people’s browsing and purchasing behavior has allowed Google to create a campaign that’s tailored to individual searches. Google intended Performance Max to be an all-in-one campaign type capable of serving the needs of most advertisers. Get the daily newsletter search marketers rely on.

eCommerce 141

eCommerce Retail User-Generated Advertising 141

Search Engine Land

MAY 16, 2023

Performance Max (or PMax) campaigns are gaining traction among search advertisers. This lets advertisers maximize their efforts and reach their target audiences more efficiently. Additionally, advertisers often need to analyze their aggregated data across all campaign types and platforms. SUBSCRIBE See terms.

User-Generated 95

User-Generated Analytics Advertising Advertisers 95

Search Engine Land

OCTOBER 11, 2022

Alexa users are suing Amazon over claims that the voice assistant app is targeting users with ads relevant to private recordings of users’ conversations. The main complaint of Alexa users is that the voice assistant is wrongly using voice recordings captured by Alexa to target ads. The central complaint.

User-Generated 95

User-Generated Advertising Advertisers Place 95

Search Engine Land

MARCH 29, 2023

On the flip side, all marketers know many platforms today are overcrowded with advertisers. This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands. B2B marketers can leverage Reddit to stand out from the crowd and stay in front of target audiences.

Pharmaceutical 95

Pharmaceutical Whitepaper Millennials User-Generated 95

Search Engine Land

AUGUST 11, 2023

Google Ads Transparency Center Google Ads Transparency Center is a relatively new tool that enables users to see what ads any verified advertiser is running across Google networks. But for advertisers, it also works as a great way to see your competitors’ ads. Get the daily newsletter search marketers rely on.

Management 94

Management Advertising Advertisers User-Generated 94

Search Engine Land

MARCH 1, 2023

These audiences generally perform well across each campaign type, so advertisers and brands need to have a plan for replacing these golden audience targets. It analyzes your original list to determine the commonalities with other Google users, such as: Recent search behavior. What are similar audience segments?

Non-Profit 99

Non-Profit User-Generated Law Analytics 99

Search Engine Land

APRIL 18, 2023

SEO helps your webpages rank higher on the non-paid search results by improving the quality and relevance of the content on your website. PPC ads are paid online advertisements that are laser targeted by demographics and keywords to get in front of the right people at the right time. Search tools (related searches, etc.)

SEO 101

SEO User-Generated Advertising Advertisers 101

Search Engine Land

SEPTEMBER 5, 2023

Unpacking the adult-intent dilemma For publisher sites that can monetize pageviews through programmatic advertising, a click is a click, and the intent of the traffic might not be the key determining factor for CPM. Google Search Console GSC is a great place to start looking. Get the daily newsletter search marketers rely on.

SEO 134

SEO User-Generated Analytics eCommerce 134

Search Engine Land

JULY 24, 2023

Google Search Generative Experience vs. Knowledge Panel This is perhaps the most obvious comparison we can draw. These two updates are broadly similar in how those in the search community reacted to them. Recently, we have Google’s Search Generative Experience preview.

Real Estate 94

Real Estate SEO User-Generated Advertising 94

Search Engine Land

AUGUST 10, 2023

Ad platforms like Google and Facebook are scrambling to integrate generative AI capabilities. Asset coverage is simply a measure of whether you have the creative assets available to run in all the places you’d like. Text: Every good performance marketer should be running SEM text ads. You need to focus on asset coverage.

Price 95

Price Performance Marketing User-Generated Promotion 95