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2025 advertising trends cheatsheet: the future of marketing in a rapidly evolving world

illumin

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry.

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Retail media networks and advertisers going from guesswork to growth

Martech

Retail media networks (RMNs) are a fast-growing space in advertising — up 16.3% Retailers are adding channels and providing better measurement and execution for advertisers. So what’s the current state of the RMN-advertiser relationship? And agencies are answering their clients’ calls to include RMNs in the mix.

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Amazon Advertising guide: How to reach customers and sell more

Search Engine Land

Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business. Amazon advertising can be broadly divided into two main categories: Sponsored ads This includes: Sponsored Products. Kindle Direct Publishing. Product detail pages.

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The Best Alternative Advertising Methods for Modern Marketers

Vertical Response

Struggling to get noticed with traditional advertising? Alternative advertising breaks the mold with creative strategies that captivate and engage audiences. This article covers the top alternative advertising methods, showing you how to achieve impactful and memorable marketing results.

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The New Shopper Journey: How to Connect with 200+ Million U.S. Digital Buyers

Advertisers are spending more but finding it challenging to reach consumers. This eBook examines how marketers can more efficiently identify and capture online shoppers. This eBook examines how marketers can more efficiently identify and capture online shoppers. Find out: How has the shoppers' journey changed?

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What it will take to win over Holiday shoppers in 2024

illumin

The holiday shopping season is pivotal for retail advertising. But in 2024 Gen Z is a difficult advertising target. Retailers should pay close attention to in-store shoppers, since during the holidays this cohort spends, on average 9% more than the average consumer. They bank on this rise in spending. from 2023’s numbers.

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Meta gives advertisers new ad tools ahead of holidays

Search Engine Land

Meta introduced a suite of new advertising tools and formats ahead of the holiday season, aiming to help businesses capture sales by reaching customers with more personalized and timely messages. Key details.