Sprout Social

JANUARY 22, 2025

Building brand credibility and thought leadership Consistent, high-quality content on LinkedIn is crucial for establishing trust. Lead generation Food for thought: nearly one-fourth of all B2B digital advertising happens on Linkedin. The platform is a goldmine for reaching specific roles in specific industries.

Marketing Strategy 131

Marketing Strategy Content Marketing Thought Leadership Marketing 131

Martech

SEPTEMBER 19, 2024

This limitation is clear in thought leadership content, especially LinkedIn, where fresh ideas and innovative perspectives are key. If you’re marketing a medication for hypoglycemia and an AI transcript from your trusted subject-matter expert says “hyperglycemia,” you run the risk of serious — even dangerous — false advertising.

PR 137

PR Law Energy Thought Leadership 137

Martech

OCTOBER 18, 2024

Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. Blog posts, industry news and thought leadership pieces all need to provide useful information. Community building: Nothing fancy about this.

User-Generated 140

User-Generated Thought Leadership Promotion Analytics 140

Marketing Insider Group

JANUARY 14, 2025

Younger audiences may prefer engaging videos or memes, while professionals might value thought leadership articles or infographics. Leveraging Paid Advertising Paid advertising unlocks some of the most powerful targeting tools at your disposal.

Thought Leadership 119

Thought Leadership Entertainment Analytics Social Media Marketing 119

Martech

JUNE 11, 2025

Outdated success metrics force us to double down on tactics like paid advertising or AI-crafted content that do not differentiate our brand and products and propel our product message toward the wrong audiences. However, content marketing and paid advertising, especially search, have diminishing returns.

Branding 109

Branding Education Thought Leadership User-Generated 109

Marketing Insider Group

MARCH 16, 2021

When it comes to driving value, content marketing beats advertising (almost) every time. Content marketing has a consistently higher ROI than advertising. Advertising is much different and comes in many forms. Advertising is purely promotional, with your brand voice leading the way. These two areas aren’t always at odds.

Advertisers 145

Advertisers Advertising Content Marketing User-Generated 145

SocialPilot

JANUARY 27, 2025

Here are the key objectives of a B2B social media strategy: Brand Awareness: Position your company as a trusted thought leader in the industry. Thought Leadership: Share insights, case studies, and innovative ideas to build credibility. Its ideal for sharing thought leadership, case studies, and industry insights.

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

Search Engine Land

JULY 25, 2024

Organizations and trade bodies such as the Institute of Practitioners in Advertising (IPA) refer to this as losing the “share of mind.” In the United Kingdom, the IPA has publicly advertised , warning brands not to reduce marketing spend in the months ahead. In 2024, it is estimated that overall advertising spending growth in the U.S.

SEO 108

SEO Management Price Thought Leadership 108

Martech

MARCH 13, 2025

While both use AI-powered content generation, personalization and automation, the most significant gaps appear in social media management, advertising and sales enablement. And the other end of the spectrum, we see the advertising and sales use cases showing the least adoption but also differences. Why are there differences?

B2C 97

B2C Branding Transform Thought Leadership 97

Adobe Experience Cloud Blog

MARCH 15, 2019

Give them something besides an ad by providing snappy educational content , funny GIFs, and other internet-only pieces that feel less like advertising and more like an authentic conversation. The post 5 Essential Video Advertising Tips for Twitter in 2019 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Advertisers 134

Advertisers Advertising Thought Leadership Education 134

Hubspot Marketing

MAY 7, 2025

Mastering Business Growth on LinkedIn: The Marketer's Guide Whether you have a company page on LinkedIn or youre creating thought leadership content, this guide offers step-by-step optimization techniques for visibility, strategies to build an engaged community, and tips for creating impactful content.

Social Media Marketing 112

Social Media Marketing eBook Marketing Marketers 112

Adobe Experience Cloud Blog

DECEMBER 12, 2018

When you think of companies that dominate advertising, Google and Facebook are undoubtedly the first two names that come to mind. But this pair no longer reigns supreme: Amazon has established itself as the third member of this triopoly of advertisers. Probably not—these companies will remain the outer layers of advertising.

Advertisers 130

Advertisers Advertising Thought Leadership eCommerce 130

Businesses Grow

JUNE 9, 2025

Once upon a time, companies controlled their brand message through carefully crafted advertising, PR campaigns, and corporate communications. SEO and Thought Leadership: Ensure your brand’s narrative is what appears when people search for you. I know this headline is confusing. Maybe counter-intuitive. Let me explain.

Branding 89

Branding Thought Leadership PR User-Generated 89

Buffer Marketing

NOVEMBER 4, 2024

More than  200 million businesses  (mostly small businesses) use Facebook tools, and  more than seven million advertisers  actively promote their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.  Many brands use Twitter as an alternate customer service channel.

Branding 123

Branding Social Media Marketing User-Generated Advertisers 123

Adobe Experience Cloud Blog

MAY 24, 2019

But with more people fleeing traditional TV and radio for ad-free streaming services like Netflix and Spotify Premium, advertising on those once-powerful mediums has lost much of its luster. In fact, 68% of marketers intend to increase their spend on social advertising in 2019, according to recent SocialMediaToday research.

Advertisers 134

Advertisers Advertising Thought Leadership Customer Acquisition 134

Sprout Social

APRIL 29, 2025

From educating people on your products and services to sharing quick thought leadership takes, nows the time to lean in and start experimenting. They are best for brand awareness, thought leadership and audience education. The good news? Take Sephora, for example. Your video ads need to be creative, clear and memorable.

Thought Leadership 95

Thought Leadership Education Promotion Entertainment 95

Search Engine Land

JULY 23, 2024

Thought leadership: Establishing your brand as an authority in your field. Paid social advertising: Running targeted ads. Lead generation: Targeted advertising leading to new leads. What does pay-per-click (PPC) advertising include? Shareability: Content being shared widely across social platforms. Google Ads).

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Sprout Social

JANUARY 30, 2025

Stay connected with Berland by following her on the platform and reading her thought leadership features. Jo Boundy, CMO, Commonwealth Bank Commonwealth Bank CMO Jo Boundy has a background that spans multiple industries, is a repeat South by Southwest Sydney speaker and has firm views on outdated advertising best practices.

CMO 99

CMO Gen Z Thought Leadership Entertainment 99

Marketing Insider Group

MAY 6, 2025

Not advertising, not email marketing, but social media maybe a little. Lastly, encourage thought leadership. If you don’t appear on search engines, you’re losing potential customers even before the conversation begins. SEO is the only strategy whose results compound over time. How do you do it?

Marketing Strategy 95

Marketing Strategy Whitepaper Thought Leadership SEO 95

Search Engine Land

APRIL 24, 2024

This comprehensive guide dives deep into LinkedIn advertising, offering expert insights and strategies to refine your campaigns and unlock exceptional results on this professional networking platform. LinkedIn advertising connects brands with a niche audience of professionals and decision-makers in a business-focused environment.

Advertisers 89

Advertisers Advertising Thought Leadership User-Generated 89

Hubspot Marketing

APRIL 23, 2025

In other words, how much would you have to spend on advertising to get the same level of attention? link] Actually, Costco doesnt spend on advertising. Next, she amplified it through LinkedIn thought leadership posts, nurtured it via email marketing and integrated it into sales enablement materials. billion in 2024.

PR 97

PR User-Generated Transform Thought Leadership 97

illumin

MARCH 6, 2025

How are advertisers in the tax preparation industry getting their return on advertising? Instead of asking that fundamental question, we are going to flip that question around and ask ourselves instead: how exactly do tax preparation and financial businesses advertise their services to consumers especially in this important season?

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Hootsuite

SEPTEMBER 9, 2020

Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Advertising on social is a hyper-direct way to reach the audience you want. All the major social networks offer advertising options. IGTV advertising. Like it or not, organic reach is harder and harder to achieve. New friends!

Advertisers 145

Advertisers Advertising User-Generated Promotion 145

Marketing Insider Group

JANUARY 26, 2021

Display Advertising & Pay-Per-Click (PPC). Display advertising is an economical online advertising method, offering the opportunity to display graphic banner ads on website categories of your choosing. Advertisers can specify bids, ad copy, display time of day, location targeting, and more. Social Media Advertising.

Thought Leadership 145

Thought Leadership PR Traditional Marketing B2C 145

Businesses Grow

MARCH 10, 2025

The ad transcended all norms of advertising. As I am writing this post, I’m attending the global thought leadership conference SXSW. 5) Adjusting the marketing/advertising infrastructure Quiz time. The power went out at the Super Bowl. How did they do that?

Transform 105

Transform Influencer Marketing Thought Leadership Marketing 105

Content Marketing Institute

FEBRUARY 14, 2023

What about a common understanding of thought leadership, advertising, and sales content? Does your business have a good handle on what you mean by an e-book, white paper, video, etc.? If not, your content strategy likely won’t work. Continue reading →

Whitepaper 138

Whitepaper Thought Leadership Advertisers Advertising 138

Buffer Marketing

AUGUST 26, 2024

Embrace thought leadership Speaking of thought leadership: building yourself up as a thought leader on platforms like LinkedIn, X, Threads, and beyond is an excellent way to future-proof your career.  Here’s a great example of Girl Power Marketing’s weekly social media round-up.

Social Media Marketing 115

Social Media Marketing User-Generated Gen Z Thought Leadership 115

Sprout Social

JUNE 5, 2025

A blog, often integrated within your website, allows you to publish long-form content, establish thought leadership and attract organic traffic through search engines. Our methodology centers on a metric youre probably familiar with: paid social Cost Per Mille (CPM), AKA the cost an advertiser pays for one thousand impressions.

Thought Leadership 80

Thought Leadership Finance B2C Communications 80

Marketing Insider Group

JULY 13, 2020

Brand trust and thought leadership. This process is completely different than paid advertisements. Brand trust and thought leadership. Thirty-five percent of B2B buyers spend one to three hours a week reviewing thought leadership content. Businesses that blog regularly benefit from: More web traffic.

Thought Leadership 144

Thought Leadership Real Estate User-Generated B2C 144

Adobe Experience Cloud Blog

APRIL 29, 2020

Digital PR (public relations) is a pillar of digital marketing that focuses on media relations, thought leadership, and relationship marketing. Thought leadership. For example, for digital marketing that would be content, social media, SEO, email, advertising, web strategy, and market research. Unique research.

Branding 174

Branding PR Thought Leadership SEO 174

Adobe Experience Cloud Blog

OCTOBER 21, 2020

Tip 1: Increase your advertising when it’s advantageous. With the slashing of marketing budgets heard around the world, social media and online advertising costs dropped suddenly when the lockdowns began. The cost of impressions on Facebook went down due to fewer advertisers, yet more people were spending time online.

Thought Leadership 174

Thought Leadership Advertisers Advertising CRM 174

Adobe Experience Cloud Blog

MARCH 5, 2021

After the Great Depression, while others were reducing marketing and advertising spend, it did the opposite. Such was P&G’s subsequent investment in radio advertising and sponsorship, it’s been said that the company effectively created daytime radio in the US. Procter and Gamble knew this.

Retail 164

Retail Thought Leadership Entertainment Advertisers 164

illumin

JANUARY 20, 2025

The summit promised to be dynamic and an unmatched change to highlight and absorb thought leadership from the brightest minds in marketing and media. Advertising made easy Learn how illumin unlocks the power of journey advertising Get started! It did not disappoint. Follow @illuminHQ

Retail 52

Retail Branding Thought Leadership Advertisers 52

Search Engine Land

DECEMBER 11, 2023

LinkedIn made several noteworthy platform enhancements in 2023, strengthening its position with B2B advertisers. B2B advertising in 2023: Google vs. LinkedIn Google has not had a banner year from a B2B perspective. Thought leadership ads offer a way for companies to expand their thought leadership/brand reach.

2023 Trends 111

2023 Trends Thought Leadership Advertisers Advertising 111

Trade Press Services Newsletter

OCTOBER 6, 2022

Thought Leadership Content One of the most effective marketing tactics is thought leadership content. A survey of more than 1,300 business decision-makers found that 91 percent of business decision-makers considered thought leadership either important or critical.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Marketing Insider Group

OCTOBER 20, 2020

Quick Takeaways : Webinar marketing helps B2B businesses establish thought leadership and convert qualified leads. With B2B marketing tactics ranging from thought-leadership blogs to complex email journeys , it can be difficult to determine what will drive real results for your business. Source: ON24.

Thought Leadership 145

Thought Leadership Whitepaper Promotion Marketing 145

Sprout Social

NOVEMBER 23, 2022

Quick thought experiment: when I say jobs, thought leadership and networking, what social platform comes to mind? As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike. I’m willing to bet it’s LinkedIn. And LinkedIn employee advocacy is how you reach them.

Thought Leadership 138

Thought Leadership Promotion Industry Insights Analytics 138