Adobe Experience Cloud Blog

DECEMBER 16, 2013

Retargeting ads are advertisements served to your audience after they’ve visited your website. Does your marketing automation solution track behavioral data, such as white papers your users have downloaded, or web pages they have visited? Ultimately, Apple saved me time I’d usually spend looking up the length of my commute.

Whitepaper 134

Whitepaper Thought Leadership Email Marketing Advertising 134

Marketing Insider Group

FEBRUARY 17, 2011

I met Anol during #B2BChat sessions on twitter but have come to really respect the thought leadership they are providing. And Asuthosh Nair & Jaspreet Sidhu from GetIt Comms recently published this great whitepaper on Social Media for B2B Marketing. Get Cracking: The paper emphasizes that it is not enough to be visible.

Whitepaper 102

Whitepaper Thought Leadership B2C Marketing 102

illumin

MARCH 6, 2025

How are advertisers in the tax preparation industry getting their return on advertising? Instead of asking that fundamental question, we are going to flip that question around and ask ourselves instead: how exactly do tax preparation and financial businesses advertise their services to consumers especially in this important season?

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Marketing Insider Group

JUNE 30, 2020

There are advertisements every several minutes on TV and on nearly every other page of a magazine. While B2B companies do often post advertisements in industry-specific magazines that their audience may read or a billboard here and there, they do not have as many options in the physical space. White Papers. Articles.

Whitepaper 145

Whitepaper Content Marketing eBook Marketing 145

Trade Press Services Newsletter

OCTOBER 6, 2022

Thought Leadership Content One of the most effective marketing tactics is thought leadership content. A survey of more than 1,300 business decision-makers found that 91 percent of business decision-makers considered thought leadership either important or critical.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Adobe Experience Cloud Blog

AUGUST 22, 2018

There is no magic formula you can apply that leads to instant paid advertising success. Meanwhile, the display ad attracts visitors with a white paper, explaining the pros and cons of dashboarding rather than asking them to sign-up for a free trial: Don’t use the same ads and subsequent landing pages for all channels.

Advertisers 107

Advertisers Advertising Whitepaper Thought Leadership 107

Marketing Insider Group

OCTOBER 20, 2020

Quick Takeaways : Webinar marketing helps B2B businesses establish thought leadership and convert qualified leads. With B2B marketing tactics ranging from thought-leadership blogs to complex email journeys , it can be difficult to determine what will drive real results for your business. Source: ON24.

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Thought Leadership Whitepaper Promotion Marketing 145

Adobe Experience Cloud Blog

MARCH 26, 2012

The key is to present your information via numerous means, including articles, blog posts, eBooks, targeted email , FAQs, infographics, podcasts, reference guides, video demos, webinars, white papers, and workbooks, to name a few. E nsure that your content can be easily found. Need more help? and Maria Pergolino, Sr.

Content Marketing 128

Content Marketing Whitepaper Thought Leadership Inbound Marketing 128

Adobe Experience Cloud Blog

MARCH 28, 2017

The strategy of attracting prospects through content, social media, search engine optimizatio n, and more has taken over the B2B world and for good reason: inbound marketing costs 61% less than traditional advertising and produces 54% more leads than outbound marketing. There’s just one problem…. Promote Content Across Your Website.

Promotion 133

Promotion Whitepaper Inbound Marketing Thought Leadership 133

Tiecas

MAY 1, 2024

B2B thought leadership marketing is not clearly understood by most small to mid-sized manufacturers I talk to regularly. Table of Contents The 95-5 Rule: Guidance for Industrial Sales What is B2B Thought Leadership? What is B2B Thought Leadership? Don’t be so quick to dismiss this idea. Don’t believe me?

Thought Leadership 52

Thought Leadership Manufacturing Whitepaper Customer loyalty 52

Marketing Insider Group

DECEMBER 17, 2020

An eBook is an opportunity to dig into thought leadership surrounding methodologies and solutions about your products, services, or industry. Whitepapers are persuasive, authoritative pieces where you discuss a particular issue or topic and provide your proven stance or solution.

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Whitepaper eBook Marketing Mix Thought Leadership 142

Adobe Experience Cloud Blog

OCTOBER 13, 2015

Their findings were summarized in a whitepaper titled “ Breaking through the Noise ,” available on the Canada Post website. Consumers are far more likely to notice, open, read, and enjoy mail than digital forms of advertising. Direct mail gets noticed. Direct mail persists. 70% are curious to find out what’s in their mailbox.

Direct Mail 134

Direct Mail Thought Leadership Whitepaper Marketing Automation Platform 134

Adobe Experience Cloud Blog

JULY 19, 2013

So we went back to the drawing board and decided to try LinkedIn advertising. Whitepapers, stats & reports, infographics. Think about what actually represents success – you may get a click through rate of 0.05% and feel disappointed, but remember this is not like advertising on Google. Is LinkedIn the right audience? .

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Whitepaper Thought Leadership B2C Traditional Marketing 134

Adobe Experience Cloud Blog

JULY 20, 2009

At the other end of the spectrum, we're selling advertising and listings via a telesales team based in the Philippines. Tags: Thought Leader Interviews b2b marketing john watton marketo shipserv thought leadership. It's a volume business, operating on a daily sales cycle.

Thought Leadership 61

Thought Leadership Whitepaper Shipping User-Generated 61

Adobe Experience Cloud Blog

AUGUST 30, 2013

Even advertising is starting to shift towards being content-based, rather than simple “messages.” Many marketers will tell you that “engagement” is measured by number of views on YouTube, Likes on Facebook, retweets on Twitter, or downloads of a whitepaper. You can’t expect to bring customers to where you are. Content Marketing'

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Whitepaper Thought Leadership Content Marketing Advertising 134

Adobe Experience Cloud Blog

MAY 22, 2019

Sure, people have always advertised their wares, but the traditional approach followed a model we’ve come to know as push, or interruption, marketing. This content can also include lower-funnel pieces—whitepapers, webinars, and solution sheets—that explicitly discuss your products and services. And content is key to this shift.

Whitepaper 134

Whitepaper Telemarketing Transform Thought Leadership 134

Marketing Insider Group

JUNE 14, 2020

Marketers are thus looking to develop an effective content strategy that will allow them to maintain the brand’s identity and boost marketing ROI, while improving their brand’s authority and thought leadership in the space. This is where effective thought leadership comes in. The result? Credibility and trust.

Content Marketing 145

Content Marketing Whitepaper Thought Leadership Marketing 145

Hubspot Marketing

FEBRUARY 25, 2025

In 1898, advertising pioneer Elias St. Typically, content breaks down like: TOFU Blog posts, LinkedIn thought leadership, videos focused on awareness (who we are and what we do). MOFU Webinars, case studies, whitepapers, comparison guides, and emails. What does that look like in the marketing funnel? Timing matters.

Transform 86

Transform Marketing Marketers Gen Z 86

Adobe Experience Cloud Blog

SEPTEMBER 24, 2015

Nearly all of your brand’s communication materials will carry your voice, whether we’re talking advertising campaigns, marketing slogans, white papers, or blogs. Your brand voice has to do with how you express yourself in your content. American English vs. British English), colloquialisms, and more.

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Branding Whitepaper Thought Leadership B2C 134

Adobe Experience Cloud Blog

JANUARY 15, 2014

Just because someone downloaded a whitepaper doesn’t mean he or she wants to talk to a sales rep. Instead of finding customers through mass advertising and email blasts, marketers must now focus on being found, and learn to build enduring relationships with buyers. Why is Lead Generation Important? Demand Generation'

Transform 134

Transform Whitepaper Thought Leadership Education 134

Martech

JANUARY 26, 2023

For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page. Additionally, collaborating with creators allows for more authentic content creation and thought leadership, which resonates better with buyers who crave authenticity in their journey.

Marketing Strategy 142

Marketing Strategy Whitepaper Key Performance Indicator Analytics 142

Adobe Experience Cloud Blog

FEBRUARY 4, 2013

This can include email promotions, paid advertising, social outreach, and so on. In the “old days” before the content marketing explosion, this was much easier – you could simply list a few whitepapers on a webpage and be done. But your website is the single most important tool for your promoting content.

Whitepaper 134

Whitepaper eBook Thought Leadership SEO 134

Marketing Insider Group

APRIL 20, 2020

And the leads you generate will cost 62 percent less than ones you generate through advertising, cold calls, brochures, or other outbound marketing methods. In addition, you can expand these newsletter articles into new content, such as white papers and e-books, that delve even deeper into the subject matter for those considering a purchase.

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Whitepaper Pharmaceutical Manufacturing B2C 145

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. 1,000: Experiment with advertising on some of the lesser-known sites, like Quora. Get face to face.

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Whitepaper Content Marketing Direct Mail User-Generated 111

Adobe Experience Cloud Blog

JUNE 14, 2013

Forescout uses personality quizzes to perform pre-sales qualification and deliver targeted whitepapers. Los Angeles Times and New York Times use daily trivia quizzes to drive time on site and advertising revenues. Webroot uses various types of interactive content across channels to drive software trial downloads.

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Whitepaper Thought Leadership User-Generated Marketing 134

Marketing Insider Group

OCTOBER 21, 2020

Pay-Per-Click Advertising. Pay-per-click (PPC) advertising allows small businesses to display ads when consumers search for certain keywords in a search engine. Whitepapers or e-books. Content marketing helps you establish your thought leadership through credible materials. Using location pages. Source: Google.

Marketing Strategy 145

Marketing Strategy Whitepaper Thought Leadership User-Generated 145

Marketing Insider Group

SEPTEMBER 21, 2020

It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. Downloading an ebook or white paper. This is where you can engage with thought leadership posts and in-depth guides. Subscribing to your newsletter. Reading another blog article.

Whitepaper 144

Whitepaper eBook Key Performance Indicator User-Generated 144

Adobe Experience Cloud Blog

OCTOBER 23, 2015

Instead of citing research that’s already been used in content a bunch of times, like the aforementioned New York Times advertising statistic, you’ll be putting out information that will get people talking. So, when creating blog posts, articles, ebooks, and whitepapers, reach out to sources and conduct your own interviews.

Fashion 134

Fashion Thought Leadership Whitepaper Manufacturing 134

Hootsuite

FEBRUARY 18, 2020

This format on YouTube is designed to help advertisers drive a specific action—including generating leads. Learn more about YouTube advertising. Depending on your industry, gated content such as whitepapers, invite-only webinars, or even access to private Facebook Groups make for compelling incentives. Whitepapers 26%.

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Whitepaper User-Generated Thought Leadership Analytics 145

Marketing Insider Group

DECEMBER 15, 2014

” Luckily I had a direct manager who saw the declining effectiveness of traditional advertising. At the time, we were spending hundreds of thousands of dollars on advertising landing pages. I asked for a fraction of that cost to build our thought leadership content hub. I turn my powerpoints into slideshares.

Content Marketing 111

Content Marketing Whitepaper Thought Leadership Marketing 111

Adobe Experience Cloud Blog

MAY 8, 2019

This process involves a range of lower funnel content that will establish your brand proposition, such as PPC advertisements, SEO optimizations, and 3rd party intent data. The pre-purchase, top-of-funnel stage should include “light” thought-leadership content that builds brand awareness, highlights a need, and drives desire.

Thought Leadership 134

Thought Leadership Key Performance Indicator eBook Direct Mail 134

Adobe Experience Cloud Blog

JUNE 12, 2012

Sharpening the harpoon of your social lead generation strategy is the new white whale that will be wrestled with and “white papered” to no end in this new era. Don’t Advertise: This means constantly promoting your company’s ebooks, webcasts and blog posts, without contributing to the conversation.

Digital Marketing 122

Digital Marketing Whitepaper Marketing Marketers 122

Adobe Experience Cloud Blog

JULY 10, 2019

Discover new contacts using two account-based advertising strategies. Launching advertising campaigns for your ABM strategy is a great way to discover new contacts and accounts, but the customer experience should not start and stop there. And that’s where contact discovery comes in.

Marketing Strategy 115

Marketing Strategy Whitepaper Transform Thought Leadership 115

SocialPilot

APRIL 23, 2025

Leverage interactive polls, thought-leadership content, and behind-the-scenes videos to maximize brand recall. Cost-effectiveness in comparison to traditional PR: Traditional PR requires higher media outreach and advertising investment. Turn customers and followers into your brand advocates.

PR 40

PR Branding Whitepaper Thought Leadership 40

Adobe Experience Cloud Blog

OCTOBER 17, 2016

This could give you insight into where to spend your advertising budget. Do they prefer videos, whitepapers, blog posts, or infographics? What conferences or events are they attending? What content formats do they like and share?

Thought Leadership 134

Thought Leadership Social Media Marketing Whitepaper Marketing 134

Adobe Experience Cloud Blog

FEBRUARY 8, 2016

Your in-depth material, whether it’s ebooks, white papers, or informative research reports, is what will get your followers to invest more in your brand and think of you as an industry leader. Use advertising. And how can they get to this content? Social media ads are an immediate way to get traffic to your website.

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Whitepaper Thought Leadership Social Media Marketing eBook 116

SocialPilot

MARCH 26, 2025

Heres the basic formula: Share of voice = (Your brands metrics/Total market metrics) x 100 Traditionally, the share of voice metric was used to describe a brand’s advertising share on print, TV, or radio. Lets explore how to calculate the share of voice of your brand across channels SEO, social media, PR, and advertising.

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PR Whitepaper User-Generated Advertising 45