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13 influencer marketing tools compared: 2025 guide

Hootsuite

Premium plans start at $49/month Talkwalker SMMs looking to match influencers to audience needs based on existing affinity Sentiment analysis combined with trend prediction provides the framework for successful influencer campaigns Extensive feature set may be overwhelming for those focused only on influencer marketing Available on request Aspire.io

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10 Affiliate Marketing Trends for 2024: Experts Share Their Thoughts

Hubspot Marketing

Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior. What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. Top Affiliate Marketing Trends, According to Experts 1.

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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Conversion rate: The percentage of content readers who convert into leads or customers. Dig deeper: What is content marketing? Defining marketing’s present and future 3. What does social media marketing include? Customer insights: Gaining insights into customer behavior and preferences. ebooks, whitepapers).

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The creator economy: Making dollars and sense out of social partnerships

Sprout Social

Even 65% of marketers think that their executives see the value of creator marketingunderscoring just how valuable its become in the customer journey. As a sign of true company-wide buy-in, 95% of marketing leaders plan to maintain or increase their influencer marketing budgets, per The Sprout Social Index.

Gen Z 99
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29 Budget-Friendly Digital Marketing Tools for Small Businesses (+ Free Options)

Buffer Marketing

😉 I've been a Buffer customer and fan for nine years, long before I started contributing to the blog. Here's my current setup: I log all my half-baked ideas here and move them along in my custom Kanban board as they progress. And since this is the Buffer blog, you’ll forgive us for being a little biased, right?

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24 Ways to Make Your First E-Commerce Sale (Without Spending a Ton)

Neil Patel

Obtaining that first customer can sometimes be a long, arduous battle. Having a list of emails from previous and potential customers means you can get your information, products, and content into their personal mailboxes. Avoid sending a convoy of marketers to sset up a table and hand out flyers. Pull a PR Stunt.

PR 145
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AI-powered martech releases and news: Feb. 15

Martech

First, up are these findings from the PR person at GetResponse: Nearly 30% of marketers are not using AI in their marketing processes and don’t plan to. Around 22% say they’re considering exploring AI-powered tools in this year’s marketing campaigns. Today we have a tale of two surveys with very different messages.