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Affiliate marketing vs. influencer marketing in 2025

Sprout Social

Where you land in the affiliate marketing vs. influencer marketing debate will depend on your goals and desired outcomes. Both are powerful digital marketing strategies—but failing to grasp their unique strengths, how best to combine them or how each delivers real ROI can lead to missed opportunities and wasted budget.

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Ad costs are soaring and retailers are panicking — here’s the fix

Martech

Retailers across the U.S. Lets break down what a strong online advertising strategy looks like in 2025 and why affiliate marketing should be in your playbook. The retail market is more competitive than ever, so its essential to consider that the more touchpoints you have with consumers, the better.

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Guide to affiliate influencer marketing: Boost your brand and bottom line

Sprout Social

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

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How might consumers use AI agents to help with product research and shopping?

Martech

Affiliate marketing AI agents can generate revenue through affiliate marketing by directing consumers to partner retailers. Data monetization AI agents can collect valuable consumer data (with consent) that can be anonymized and sold to brands for market research and targeted advertising.

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7 UK influencer marketing examples to inspire your next campaign

Sprout Social

We’ve distilled insights from seven UK influencer marketing examples to help you prepare your influencer marketing strategy: How brands work with influencers in the UK Influencer marketing campaigns, including the influencer marketing examples we’ve detailed below, come in many different forms.

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29 Budget-Friendly Digital Marketing Tools for Small Businesses (+ Free Options)

Buffer Marketing

These digital marketing tools can help you track relationships, streamline outreach, manage campaigns, and measure the impact of your collaborations. ShareASale: Simple affiliate marketing management Source: ShareASale Affiliate marketing is a great avenue for partnerships on a budget.

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25 Best Blog Niche Ideas (Data Study)

Backlinko

This includes display ads, affiliate marketing, and speaking engagements. Theyre also in various affiliate marketing programs. And have their own lighting line at a major retailer, showing the diverse money-making potential of this niche. As for monetization? Wellness Mama has a podcast and multiple cookbooks.