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6 effective influencer marketing examples in Australia (& why they work)

Sprout Social

According to The 2025 Sprout Social Index™ Australia , 91% of Aussie social media users use it to stay abreast of trends and cultural moments. The Index also found that 24% of users plan to increase their social media use in 2025. The current landscape of influencer marketing in Australia Valued at more than AU$21.1

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Data visualization: How to transform analytics data into actionable insights

Martech

Today’s digital marketing seems to require an overload of data. With analytics platforms generating vast amounts of information across multiple channels, making sense of it can be challenging. This is where data visualization comes in — the key to transforming raw analytics data into clear, actionable insights.

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How might consumers use AI agents to help with product research and shopping?

Martech

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. As we look to the future, AI agents are poised to significantly transform how consumers conduct product research and shopping.

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10 Affiliate Marketing Trends for 2024: Experts Share Their Thoughts

Hubspot Marketing

Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior. What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. AI will change the affiliate marketing game. “As

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10 features and capabilities you need in a call analytics platform

Martech

Call analytics and conversation intelligence platforms have the potential to help marketers transform their marketing strategies and improve customer engagement. Lead scoring and call routing Platforms generate a lead score to determine the callers likelihood of conversion and help route the call to the most appropriate agent.

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The creator economy: Making dollars and sense out of social partnerships

Sprout Social

Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands. Brands can also work with creators through affiliate marketing programs, allowing them to tag products in posts and earn commissions on sales.

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25 Best Blog Niche Ideas (Data Study)

Backlinko

Monetization Potential (35% of Total Score) We evaluated earning potential by combining: Search volume relative to top niches (40% weight) Average cost-per-click rates (40% weight) User intent (20% weight)with commercial intent receiving higher scores Higher scores (more filled circles) indicate stronger monetization opportunities.