Calvyn Lee Blog

FEBRUARY 7, 2024

Here are some key reasons why an SEO agency needs access to Google Analytics (GA): (Before start, if you would like to know What is Google Analytics? ) This data helps the agency optimize your website for conversions and track the ROI of SEO efforts. The agency can use this data to identify and fix performance bottlenecks.

Analytics 130

Analytics SEO Communications Management 130

Social Media Examiner

MARCH 27, 2024

Do you need better financial planning practices to weather economic fluctuations that affect your agency? Why Are Fixed Costs a Major Threat to the Sustainability of an Agency? In this article, you’ll learn key strategies for managing finances through unpredictable conditions.

Finance 101

Finance Marketing Marketers Digital Marketing 101

Social Media Examiner

APRIL 17, 2024

In this article, discover the keys to conscious agency growth from a serial entrepreneur who has launched several successful companies.

Marketing 97

Marketing Marketers Social Media Marketing 97

Social Media Examiner

FEBRUARY 28, 2024

Are you a niche marketer ready to open a full marketing agency? In this article, discover how one marketer transitioned from solopreneur to marketing agency owner. Looking for advice on hiring, service models, and client acquisition?

Marketing 96

Marketing Marketers 96

Search Engine Land

MARCH 21, 2024

The decision to hire a new SEO agency brings high hopes for what might be achieved together. Whether it’s your first time or tenth, streamlining the ramp-up period when onboarding a new SEO agency will save you effort in the long run and lay the path to a productive partnership. In these early stages, optimism runs high.

SEO 106

SEO Education Communications Digital Marketing 106

Social Media Examiner

MARCH 13, 2024

Wondering how to divide your time between marketing your agency and serving clients? In this article, you’ll discover how to allocate agency resources for ongoing content marketing, client qualification, service development, and more. Looking for advice from someone who’s figured it out?

Marketing 93

Marketing Marketers Content Marketing 93

Search Engine Land

FEBRUARY 15, 2024

This guide goes A to Z on selecting and vetting an SEO agency, including the exact things you need to watch for as you search for the perfect one. In this article: In-house or SEO agency: Which is right for your business? What services do SEO agencies offer? How to evaluate an SEO agency. Vetting SEO agencies: Red flags.

SEO 117

SEO Thought Leadership Education Management 117

Adams & Knight Marketing

FEBRUARY 21, 2023

. “We've been proactively talking to our healthcare clients about the three R's: retention, recruitment and representation,” says Reem Nouh, chief strategy officer at integrated marketing agency Adams & Knight. There's been a real opportunity to educate more in that space in our messaging.”

Health 246

Health PR Education Communications 246

Social Media Examiner

FEBRUARY 21, 2024

Are you too busy working in your agency to grow your agency? A Radical Solution for Exponential Growth: Insights From the “Video […] The post How to Grow Your Agency Through Strategic Delegation appeared first on Social Media Examiner. Wondering how to reclaim time to strategize?

Marketing 90

Marketing Marketers 90

Search Engine Land

FEBRUARY 27, 2024

Selecting the right digital marketing agency partner is key for businesses aiming to drive results and scale efficiently. With countless agencies vying for attention, marketers must ask the right questions to ensure they make the best choice for their company’s needs. Understanding the importance of this part of the business 1.

Digital Marketing 108

Digital Marketing Retail Marketing Marketers 108

Customers.ai

JANUARY 17, 2024

What Are the Top Marketing Agency Trends for 2024? Marketing Agency Trend #1: Loss of Third-Party Cookies Unless you’ve had your head buried in the sand, you are well aware of the “cookiepocolypse”. What does this mean for marketing agencies? What does this mean for marketing agencies? So is campaign optimization.

User-Generated 102

User-Generated Marketing Marketers Analytics 102

Search Engine Land

DECEMBER 8, 2023

Having the right tools is crucial for agencies navigating the dynamic PPC landscape. In this article, I will provide an in-depth look at the top 10 tools that have been indispensable in the growth of my agency. DownNotifier DownNotifier is particularly valuable for agency owners. We use all of these tools every single day.

Transform 121

Transform Analytics CRM Management 121

Search Engine Land

FEBRUARY 13, 2024

That means as agency partners, we need to shift toward acting more as consultants for our clients. Confirm where your clients (and your agency) stand with marketing analytics maturity Over the last decade, the marketing analytics space has grown exponentially. Where do your clients stand?

Analytics 117

Analytics User-Generated Communications Advertising 117

Social Media Examiner

DECEMBER 27, 2023

Curious how AI can make a difference in your marketing agency, beyond generating content? Why Should Agency Owners Embrace AI? Artificial intelligence (AI) is transforming businesses across every industry, and marketing agencies are no exception.

Transform 104

Transform Marketing Marketers 104

Set Up

APRIL 16, 2024

At Set up , we are actively engaged with the Client and Agency sides of marketing since we are the bridge between the two. More than half of the Clients we surveyed wanted more help with their video and content from agencies, and that is because it connects them with their consumers. What does this survey mean for agencies?

Gen Z 59

Gen Z Millennials Shopper Market Shoppers 59

Rock Content

FEBRUARY 16, 2024

When talking about digital success, the role of a content marketing agency stands out as a pivotal force. Feeling overwhelmed, many of you may have resorted to hiring a content marketing agency to scale content and help you achieve results sooner. Today, however, you don’t need a marketing agency to achieve success.

Marketing Strategy 92

Marketing Strategy Whitepaper eBook Marketing 92

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. For digital marketing agencies, driving campaigns is only half the battle. Understanding this simple yet crucial factor sets apart an effective digital marketing agency. In short, you’ve done nothing at all. In short, you’ve done nothing at all.

CRM 110

CRM Digital Marketing Customer Acquisition Communications 110

Customers.ai

DECEMBER 11, 2023

For marketing agencies, the challenge is even larger – adapt to all the changes, show value to your clients, and prove campaign ROI. Our goal is to delve into a few of the major data privacy changes impacting marketing agencies and attempt to both dissect and illuminate the path forward. What does iOS 17 mean for agencies?

Law 100

Law Marketing Marketers Advertising 100

Social Media Examiner

JANUARY 17, 2024

Wondering whether to develop a personal brand alongside your agency brand? In this article, you’ll discover how one agency owner incorporated a strong personal brand and grew their marketing agency. Curious how a personal brand can open new opportunities?

Branding 101

Branding Influencer Marketing Marketing Marketers 101

Social Media Examiner

NOVEMBER 29, 2023

How to Overcome the Challenges of Growing Your Marketing Agency Running a small business is filled with ups and downs, struggles […] The post How to Grow Your Marketing Agency: Scaling With Intention appeared first on Social Media Examiner.

Marketing 104

Marketing Marketers Place 104

Aspiration Marketing

JUNE 30, 2022

This is why hiring an agency to manage your PPC campaigns is such a popular option; you can leave all that to an expert, focus on your core business, and enjoy the many benefits of well-managed PPC campaigns. But there's a slight hitch: If you're not sure how PPC ad campaigns work, how do you know you're getting real value from your agency?

Management 189

Management Digital Marketing Advertising Advertisers 189

Social Media Examiner

NOVEMBER 22, 2023

In this article, you'll discover why and how an agency discontinued its social media marketing services. Wondering if you should reconsider offering social media services?

Social Media Marketing 96

Social Media Marketing Marketing Strategy Marketing Marketers 96

Social Media Examiner

DECEMBER 13, 2023

Want to give your marketing agency a competitive edge with AI technology? In this article, you’ll discover a framework for integrating AI tools and technology into your agency’s processes. Why Your Agency Must Reckon With AI We […] The post How to Get Your Agency Ready to Use AI appeared first on Social Media Examiner.

Marketing 95

Marketing Marketers 95

Social Media Examiner

FEBRUARY 14, 2024

Why Amplifying Client Content is Important for Marketers Having a content […] The post How Agencies Can 10X Client Content for More Awareness appeared first on Social Media Examiner. In this article, you’ll discover how to 10x the content your clients already have for more awareness, engagement, and growth.

Marketing 92

Marketing Marketers 92

Set Up

FEBRUARY 20, 2024

Set up ’s fifth Marketing Relationship Survey featured in Ad Age revealed that Agencies are bringing a strong strategic approach to the table, yet are charging Clients too much for their efforts. Dissatisfaction with an Agency’s value is the number one reason why a Client ends an Agency relationship. But do Agencies know this?

Communications 52

Communications Education Marketing Marketers 52

Social Media Examiner

JANUARY 24, 2024

What you value in your life probably is different from how […] The post How to Show the Value of Your Agency Services appeared first on Social Media Examiner. What Does Value-Economy Mean for Businesses? Value is subjective.

Marketing 98

Marketing Marketers 98

Search Engine Land

FEBRUARY 6, 2024

Jon and Zach Ball in 2011 What does it take to build a $10 million agency? A $10 million agency generates an average of $833,000 monthly revenue. Locally, we use a talent agency to find qualified SEO people. But if you want to grow your agency to $10 million, there are many responsibilities you’ll have to delegate.

SEO 123

SEO Energy Health Price 123

Social Media Examiner

JANUARY 10, 2024

Want to build a passive revenue stream for your agency? Wondering where to start? In this article, you’ll discover how to create intellectual property that generates passive income year-round.

Marketing 95

Marketing Marketers 95

Social Media Examiner

JANUARY 31, 2024

The Making of a Trusted Marketing Advisor: An Industry Veteran’s Perspective Marketing has undergone significant shifts over […] The post How to Move From Agency Vendor to Trusted Marketing Advisor appeared first on Social Media Examiner. In this article, you’ll learn how one marketer made the move from vendor to trusted advisor.

Marketing 99

Marketing Marketers 99

Search Engine Land

AUGUST 31, 2023

Many agencies are built on the backs of referrals; however, trust can be quickly eroded, leading to ongoing problems maintaining growth and building a healthy, self-sustaining business. For example, we’ll hear of other agencies: Locking clients into long contracts with no out clauses. Why should agencies focus on building trust?

Promotion 134

Promotion SEO Management Communications 134

Set Up

APRIL 9, 2024

Armed with 20+ years of marketing, business development, and management experience, Joe Koufman founded Set up to ignite relationships between marketing agencies and client-side marketers. At Set up , we have written extensively about the marketing career path as well as the different roles within a marketing agency.

Transform 59

Transform Marketing Marketers CMO 59

Rock Content

MARCH 21, 2024

We’re all familiar with how traditional ad formats can be used for brands, agencies, and website owners to reach their desired audiences, but what about push notifications? One of PropellerAds partners, a member of the digital marketing agency, claims that his advertising kit included only Popunder before.

Branding 83

Branding eCommerce Affiliate Marketing Advertising 83

Social Media Examiner

DECEMBER 20, 2023

In this article, you’ll discover how an agency evolved its pricing structure.

Price 103

Price Marketing Marketers Social Media Marketing 103

Search Engine Land

NOVEMBER 13, 2023

In todayʼs competitive agency marketplace, itʼs more difficult than ever to stand out from the crowd and retain clients. Too much client churn can be a death blow to your agency since it costs up to four times as much to earn a new client as to retain an existing one. Why clients break up with their agencies 2.

Transform 106

Transform Whitepaper Non-Profit CRM 106

Search Engine Land

NOVEMBER 30, 2023

As an accidental entrepreneur who started a digital marketing agency seven years ago, I’ve learned first-hand what it takes to achieve longevity while navigating periods of rapid growth and economic uncertainty. Over the years, I’ve seen many agencies struggle and even shut down – including long-time players and heavily funded startups.

Digital Marketing 106

Digital Marketing Price Marketing Marketers 106

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). 5 top TikTok marketing agencies (with case studies). What TikTok marketing services can agencies offer?

Gen Z 114

Gen Z Transform Retail Entertainment 114