ai 
Martech
AUGUST 20, 2024
He compared AI to the development of nuclear weapons: “We let a genie out of the bottle when we developed nuclear weapons. AI is somewhat similar — it’s part way out of the bottle.” This underscores the potential risks and benefits that AI presents to society. It begins with an innovation, such as AI.
Martech
SEPTEMBER 20, 2024
I’ve just returned from MAICON 2024, one of the best, if not the best, conferences focused on AI and marketing. MAICON didn’t disappoint: I’m full of ideas to help our clients improve their marketing by applying AI. According to the 2024 State of Marketing Report , 99% of respondents say they use AI in some fashion.
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Marketing Insider Group
SEPTEMBER 16, 2024
As you might know, AI is revolutionizing how brands generate articles, videos, and even art. The Marketing AI Institute reports that 98% of marketers are using these tools , so they’re incredibly widespread already. This article dives into this discussion, exploring the strengths and weaknesses of both AI and human content creators.
Martech
OCTOBER 18, 2024
How is your marketing team using generative AI? But from my experience, copywriting isn’t the most effective use of generative AI. Here are three areas where generative AI can truly add value — if your marketing team wants to make the most of AI, start here, not with copywriting. Potential obstacles and solutions.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? Register today and join other B2B marketers reshaping their strategies and achieving unparalleled results.
Martech
NOVEMBER 18, 2024
TikTok wants to help brands make content for the platform with its new AI tool, Symphony Creative Studio. The AI generates multiple video options using licensed assets (from partners like Billo and Getty Images). The AI generates multiple video options using licensed assets (from partners like Billo and Getty Images).
Martech
AUGUST 22, 2024
Marketers are starting to think big about AI in marketing. Some will hire expensive consultants and embark on a massive AI transformation. Up to two-thirds of respondents (66%) say AI is either very important or critically important to the success of their marketing over the next 12 months, per the 2024 State of Marketing AI report.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. In this candid and deeply practical session, retail leadership strategist Steve Worthy will explore why sharpening executive judgment is now the most critical factor in successful AI-driven store experiences.
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Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website.
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Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. Ready to become the email wizard your team didn’t know they needed?
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. The reason for its rise?
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. This frees up valuable time for sellers to focus more on building relationships and closing deals.
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Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Speaker: Jesse Hunter and Brynn Chadwick
The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic. We’ll cover: 🧩 The intersection of AI, sales and product teams and how their cross-functional collaboration drives personalization. 📊 How data and AI help sales teams personalize outreach without adding complexity.
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