Martech

AUGUST 22, 2024

Marketers are starting to think big about AI in marketing. Some will hire expensive consultants and embark on a massive AI transformation. Up to two-thirds of respondents (66%) say AI is either very important or critically important to the success of their marketing over the next 12 months, per the 2024 State of Marketing AI report.

Transform 139

Transform Copywriting User-Generated Marketing 139

Hubspot Marketing

SEPTEMBER 30, 2024

It’s no secret that AI is driving marketing industry growth. AI can help with everything from brainstorming to content creation. But another marketing task that AI excels at? If you’re interested in using AI personalization in marketing to reach your customers, I put together this guide to help. Personalization.

Thought Leadership 141

Thought Leadership User-Generated Marketing Marketers 141

Martech

JANUARY 7, 2025

This article looks at those tactics from a B2B lens, broken down by the following SEO initiatives: Content strategy. Semantic SEO. Technical SEO. AI feature optimization. Note that many of these tactics but not all should be familiar to SEOs who have experience with traditional search engines.

SEO 114

SEO Logistics User-Generated Finance 114

Hubspot Marketing

JULY 16, 2024

So, while I’m not a fan of using it to create articles, I must say that I’m impressed with how helpful it can be for SEO. Table of Contents How to Use ChatGPT for SEO Benefits of ChatGPT for SEO Limitations of Using ChatGPT for SEO Tips for Improving SEO With ChatGPT How to Use ChatGPT for SEO What exactly is this AI tool capable of?

SEO 140

SEO User-Generated Transform eCommerce 140

Backlinko

NOVEMBER 22, 2024

Ever wondered which enterprise SEO tools drive the success of the largest companies? After more than 20 hours of in-depth research, input from Backlinko’s head of SEO, Leigh McKenzie, and thorough analysis of numerous review sites and forums, we’ve narrowed it down to the top six tools. Let’s get started.

SEO 97

SEO Price User-Generated Analytics 97

Hubspot Marketing

NOVEMBER 4, 2024

There are, it would seem, as many AI marketing tools as there are stars in the sky. Here’s a guide to help you cut through the chaos and confusion of AI marketing analytics tools to find some that really work for your needs. A lot of marketers find that AI analytics tools are tremendous time-savers.

Analytics 136

Analytics Customer Journey CMO Marketing 136

Martech

DECEMBER 2, 2024

Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. The November 2022 release of the generative AI-powered chatbot ChatGPT had people predicting an end to the search engine’s position. In 2023, 13 million U.S.

Transform 140

Transform Search Marketers User-Generated Digital Marketing 140

Hubspot Marketing

OCTOBER 22, 2024

After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can truly transform the process — and empower creativity with data-backed strategies. I’ve spent hours (and even days) consolidating, cleaning, and organizing data from different tools to build a report. Tedious data collection.

Analytics 127

Analytics Transform Marketing Marketers 127

Backlinko

SEPTEMBER 6, 2024

In fact, Leigh McKenzie, head of SEO at Backlinko, uses Chrome extensions to speed up many daily SEO tasks. I couldn’t work as an SEO without all of my favorite extensions. First, read our comprehensive review of the best Chrome extensions for SEO. What’s the Best Chrome Extension for SEO? Let’s get started!

SEO 114

SEO Price User-Generated Analytics 114

Search Engine Land

AUGUST 1, 2024

In the evolving world of SEO , staying ahead means adapting to new technologies like Google’s AI Overviews and OpenAI’s ChatGPT. This article explores how these tools function, offers strategies for optimizing your site today and anticipates future changes in search engine technology and user behavior.

PR 88

PR User-Generated SEO New Technology 88

Hubspot Marketing

AUGUST 20, 2024

In other words, the very first interaction of my day is with artificial intelligence (AI) — kind of surreal now that I write it. This is just one example of how AI can impact our everyday lives, and the same can be said about AI in B2B marketing. And another 68% say AI has actually helped grow their careers.

User-Generated 134

User-Generated Food Marketing Marketers 134

Hubspot Marketing

OCTOBER 21, 2024

The prevalence of artificial intelligence (AI) has many concerned about job security. AI writing , AI images , AI videos — while the final products are far from perfect, they raise the question of what jobs AI could eventually replace, even if we don’t want them to. That’s where I’ve discovered AI can help.

Marketing Plan 134

Marketing Plan Key Performance Indicator Marketing Marketers 134

Search Engine Land

SEPTEMBER 10, 2024

Generative AI is undeniably making its mark on the SEO industry, but the real value lies in understanding how it affects the bottom line for SEOs and businesses. Can these tools truly streamline workflows, save valuable time and optimize resources or do they still require significant human intervention to get things right?

SEO 94

SEO Transform Customer Search Marketers 94

Martech

DECEMBER 16, 2024

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. By adopting modern strategies, you can thrive in a world dominated by AI search and increasingly closed ecosystems.

Transform 117

Transform User-Generated SEO Communications 117

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. These directors want to use AI to improve business results.

Transform 131

Transform Analytics User-Generated Education 131

Hubspot Marketing

JANUARY 16, 2025

I even have a metric that one entrepreneur says can impact conversions by 50% measured using a free tool. How to Score Content Content Scoring Best Practices Content Scoring Tools ChatGPT For Scoring What's a good content score? Step 3: Choose tools to score content. The numbers youll get from tools arent all the same.

Analytics 126

Analytics SEO Price User-Generated 126

Search Engine Land

SEPTEMBER 11, 2024

Many SEO professionals struggle to create technical audits that lead to meaningful improvements for their clients’ websites. brands, I’ve developed seven essential tips for creating impactful technical SEO audits. brands, I’ve developed seven essential tips for creating impactful technical SEO audits.

SEO 106

SEO Transform Education User-Generated 106

Hubspot Marketing

JUNE 30, 2025

So I like to think of job descriptions as being a powerful tool for advertising your company. After all, if you’re hiring for a technical SEO role, you don’t want to create a description that will attract newbies. An understanding of digital marketing tools and tactics. Demonstrated project management experience.

Management 112

Management Inbound Marketing Marketing Marketers 112

Hubspot Marketing

JULY 10, 2024

As someone who writes website copy for a living, I work closely with search engine optimization (SEO) consultants to ensure that the copy speaks directly to the audience while remaining optimized for search engine rankings. Here's what I’ll cover below: What is a rank tracker tool? What makes a great rank tracker tool?

Price 138

Price SEO User-Generated Management 138

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. At right, orange tabby wrapped in orange slice paper.) AdCreative.ai introduces THINK1.Ai:

Food 119

Food User-Generated Advertising Advertisers 119

Hubspot Marketing

OCTOBER 31, 2024

If you rely on SEO and information-based content to grow your audience, it’s time to rethink your approach with personality content. But with AI’s growing capabilities, this category of content has become commoditized — easily generated, widely distributed, and harder to distinguish from the competition. Let’s dive in.

Logistics 127

Logistics CMO SEO Education 127

Martech

FEBRUARY 12, 2025

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools.

Transform 128

Transform Logistics User-Generated Marketing 128

Hubspot Marketing

DECEMBER 23, 2024

Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. This disconnect raises important questions: Are marketers investing in the wrong tools, or are they simply not harnessing their full potential?

Transform 122

Transform User-Generated Marketing Marketers 122

Martech

AUGUST 5, 2024

A day or two later, I walked into a Costco and saw a pair of Hugo Boss sunglasses on a special display that looked like what I saw on the AI hikers. I’m not sure if product placement in AI-generated images is a fantasy or a nightmare, but it is an opportunity. Trade-offs Currently, many AI image generators charge a subscription fee.

Product 129

Product User-Generated Price Entertainment 129

Orbit Media Studios

OCTOBER 30, 2024

Everything before this time was pre-AI. For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. No channel is more directly impacted by AI than search. Today, we explore the big topic: AI and the disruption of search marketing. So… no need to click.

SEO 107

SEO Branding User-Generated PR 107

Hubspot Marketing

DECEMBER 12, 2024

Digital content includes, but is not limited to: Blogs/Articles Videos (Static and Live) Podcasts Images (Photographs, Graphics, Infographics) Emails (Newsletters, RSS feeds, transactional emails) Downloads (Guides, Reports) Webinars Templates Interactive Tools (Quizzes, Calculators, etc.) Learn more in this article. Need some assistance?

Tentpole 121

Tentpole Gen Z Thought Leadership User-Generated 121

Martech

OCTOBER 31, 2024

People are looking for answers beyond Google, turning to platforms like Amazon, TikTok and even generative AI tools. Search analytics are still a powerful tool for that — just not in the traditional sense. AI tools automate the processing of large data sets, uncover insights and predict trends impossible to identify manually.

Analytics 122

Analytics Marketing Mix Customer Journey Education 122

Backlinko

AUGUST 19, 2024

Google’s AI Overviews are a search feature that uses generative AI to provide quick answers directly in search results. Here’s what it looks like: We’ve spent many hours studying AI Overviews since they were announced on May 14, 2024. And we’ve analyzed what their introduction means for the world of SEO.

User-Generated 110

User-Generated SEO eCommerce Management 110

Hubspot Marketing

SEPTEMBER 24, 2024

As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing — partly for me and partly for my clients. The more time I spend getting acquainted with automation and AI, the more comfortable I’ve become with the genuine benefits AI can bring to marketing and business.

User-Generated 116

User-Generated Price Marketing Marketers 116

Backlinko

JULY 26, 2024

Quillbot is a great tool for paraphrasing, summarizing, and translating content. It can also help you identify and fix grammatical mistakes, spot AI-generated content, and detect plagiarism. The tool offers a simple chat-based interface, which requires almost no learning curve. 5 stars ( 500+ reviews ) Capterra Rating 4.6/5

Price 101

Price User-Generated SEO Management 101

Backlinko

DECEMBER 27, 2024

Generative AI refers to technology that uses machine learning models to create content. For example, different generative AI models can understand coding, visual, scientific, and human languages. In this article, well explore how this and other gen AI tools work. Some AI tools use parameters rather than freeform input.

Transform 116

Transform User-Generated Manufacturing eCommerce 116

Martech

DECEMBER 10, 2024

Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. Features like Googles AI Overviews now provide instant, generated answers for search queries. Think of GEO as SEOs smarter sibling. Build credibility by owning the narrative on AI-powered platforms.

Transform 137

Transform Whitepaper User-Generated CMO 137

Backlinko

JUNE 12, 2025

If you’re already doing quality SEO, you’re 70% of the way there. The next step is to ensure your expertise is recognized by AI systems. Users ask AI about your industry, see your brand mentioned, and then visit you directly later. How LLMs Find and Cite Content Historically, SEO has been fairly straightforward.

SEO 120

SEO User-Generated Analytics Customer Journey 120

Search Engine Land

JULY 11, 2024

Data gathering through original research has long been hailed as the ultimate tool for link building. As AI-generated content becomes more prevalent and sites like Reddit are dominating , original research is at its most necessary. It’s more than just link bait; it’s future-proofing your SEO strategy.

Whitepaper 112

Whitepaper SEO Transform Promotion 112

Martech

JULY 26, 2024

Integrated ecosystems : A website serves as the nucleus of an integrated martech ecosystem, seamlessly connecting various marketing channels and tools. Content ecosystems : Develop a comprehensive content ecosystem with SEO-friendly articles, thought leadership pieces and interactive content that positions your brand as an industry authority.

Transform 131

Transform Whitepaper Thought Leadership Customer Journey 131

Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. 6 AI trends in marketing you need to let go of 1. Today’s consumers expect AI-driven assistants powered by advanced technologies like natural language processing (NLP) and machine learning.

Market Trends 131

Market Trends Customer loyalty Transform Millennials 131

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership 120

Thought Leadership Copywriting SEO Marketing 120