Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t.

Analytics 100

Analytics Social Media Marketing Marketing Marketers 100

Hubspot Marketing

JANUARY 16, 2025

Ranging from brief social posts to deep-dive digital guides, I've written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites. Im not an expert in social listening and TikTok content performance. Using a tailored content scoring process. Guess what?

Analytics 125

Analytics SEO Price User-Generated 125

Backlinko

OCTOBER 23, 2024

Next, use Google Analytics to research essential demographic information (if you have enough existing data). It’ll also help you choose which social media platforms to focus on, as different demographics tend to prefer different platforms. Because clear goals give you direction, help you measure success, and keep you focused.

Marketing Strategy 118

Marketing Strategy Content Marketing eBook Marketing 118

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. In this article, we’ve outlined the eight steps for success in your global social media marketing journey.

Social Media Marketing 130

Social Media Marketing Marketers Marketing User-Generated 130

Hubspot Marketing

JULY 16, 2025

Social media businesses face unique challenges in managing customer relationships across multiple platforms while scaling their operations. billion social media users worldwide , social media companies must integrate their CRM systems with social platforms to capture every interaction and convert engagement into revenue.

CRM 108

CRM Price Analytics Transform 108

Marketing Insider Group

JANUARY 6, 2025

Promotion and analytics drive results, with tools like social media, newsletters, and performance metrics enhancing reach and refining strategies. Promotion and analytics drive results, with tools like social media, newsletters, and performance metrics enhancing reach and refining strategies.

Inbound Marketing 118

Inbound Marketing Whitepaper Education User-Generated 118

Buffer Marketing

AUGUST 14, 2024

If you’re on the hunt for a social media management tool, chances are that Buffer and Hootsuite are some of the first names that pop up — with good reason. Perhaps a better question would be: Which social media management tool is right for you?   So, which one is best?   So, which one is best?

Management 115

Management Price Analytics User-Generated 115

Martech

OCTOBER 28, 2024

AI-powered social media monitoring (sentiment analysis) Then: In the late 2010s, AI was widely used for basic social media listening, primarily focused on monitoring brand sentiment through keywords and simple text analysis. 6 AI trends in marketing you need to let go of 1.

Market Trends 131

Market Trends Transform Customer loyalty Millennials 131

Buffer Marketing

DECEMBER 5, 2024

Where do you turn for meaningful stats on your social media marketing ? I'm grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. What are social media analytics? Social media analytics tools are usually used to complement social media management tools.

Analytics 109

Analytics Price Social Media Marketing Key Performance Indicator 109

Hootsuite

OCTOBER 7, 2024

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. What are social media analytics tools? But what does all this mean for a real social media team? What were our top posts on LinkedIn this year?

Analytics 119

Analytics Price PR CRM 119

Martech

DECEMBER 16, 2024

Analytics and A/B testing are important tools, but they say what happened without explaining why. Traditional KPIs, like clicks, email opens, and social media engagement, are easy to measure and improve. We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems.

Marketing Strategy 107

Marketing Strategy Customer Transform Marketing Mix 107

Hootsuite

DECEMBER 4, 2024

When it comes to social media marketing, the most successful campaigns (think: a viral YouTube series about financial literacy that garnered over 1.5 The importance of knowing your audience Sometimes, posting on social media can feel like you’re screaming into the void. That’s where understanding your audience comes into play.

Non-Profit 108

Non-Profit Education Analytics Thought Leadership 108

Buffer Marketing

AUGUST 7, 2024

Start by searching on social media Social media platforms are a goldmine for finding potential influencers and creators. Here are some tips for using social media: Check relevant hashtags : Search for hashtags related to your industry or campaign theme.

Influencer Marketing 113

Influencer Marketing Fashion User-Generated Analytics 113

Hootsuite

SEPTEMBER 18, 2024

How do you know if your social strategy is working? That’s where social media benchmarks come in. Read on for the most recent social media benchmarks and stats specific to the government sector that will put your performance into perspective. How often should you post on social media in government?

User-Generated 116

User-Generated Social Media Marketing Management Analytics 116

SocialPilot

JULY 12, 2024

Have you ever scrolled through your social media feed and wondered, “Is any of this actually working?” That is where the practice of social media analytics comes in. What is Social Media Analytics? What all gets covered in social media analytics, you ask? Yeah, us, too.

Analytics 115

Analytics Transform User-Generated PR 115

Buffer Marketing

JANUARY 7, 2025

Social media AI tools Want to streamline your social media workflow? Social media AI tools Want to streamline your social media workflow? These social media marketing tools have AI features that can help you create social media content faster and understand your audience better.

Price 123

Price Thought Leadership Transform User-Generated 123

Hootsuite

OCTOBER 18, 2024

Reddit’s organic discussions are full of unique audience insights, making it a valuable tool for social listening. As a Redditor myself, I take pride in being part of a social platform known for its often humor-driven, niche communities (called subreddits). IMO*, to ELI5*, not all brands need Reddit marketing, CMV*.

Marketers 98

Marketers Marketing Promotion User-Generated 98

Martech

SEPTEMBER 16, 2024

According to the experience management company Qualtrics, 63% of customers believe companies need to get better at listening to their feedback. With the advent of marketing AI, we now have the ability to gather and process vast amounts of customer feedback through surveys, social listening, sentiment analysis, and more.

Law 115

Law New Technology Communications Management 115

Hootsuite

NOVEMBER 28, 2024

ICYMI: Pinterest is more than a social network. Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. And it doesn’t hurt that it’s Megan Thee Stallion’s favorite app.

Gen Z 120

Gen Z Affiliate Marketing Fashion Social Media Marketing 120

Sprout Social

SEPTEMBER 10, 2024

The world of social media marketing is in a permanent state of change. In a system of very few constants, there is one: For as long as there have been social marketers, there has been a perpetual desire for more time and resources. One algorithm or another is always in retrograde. Here’s a look at what we covered. Bottom line?

Social Media Marketing 124

Social Media Marketing User-Generated Education Customer 124

SocialPilot

JANUARY 6, 2025

If youre weighing Loomlys pricing options against your social media goals, this guide will give you the clarity you need. Quick Overview of Loomly Pricing Loomly offers four pricing plansBase, Standard, Advanced, and Premiumthat come with varying levels of features such as social accounts and users.

Price 81

Price Non-Profit Analytics CRM 81

Search Engine Land

OCTOBER 2, 2024

It’s time to move beyond only using the Google Keyword Planner and uncover fresh, relevant keywords. Traditional keyword research tools frequently lack depth, offering only limited insights into the complexities of user search behavior. As a result, PPC managers often struggle to uncover new keyword opportunities.

User-Generated 87

User-Generated Analytics Advertising Advertisers 87

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

Retail 120

Retail Shoppers User-Generated Customer Journey 120

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most. What is a social media network?

Gen Z 122

Gen Z Branding Millennials Entertainment 122

SocialPilot

JANUARY 21, 2025

Struggling to make sense of your social media performance? Thats where a social media analytics dashboard comes in. Whether youre a small business looking to improve ROI or an agency managing multiple clients, an analytics dashboard simplifies reporting and decision-making. What is a Social Media Analytics Dashboard?

Analytics 110

Analytics Key Performance Indicator Transform User-Generated 110

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketers Marketing 113

Neil Patel

JULY 20, 2025

If you’re not using AI in marketing, you’re already falling behind. Artificial intelligence (AI) tools are becoming more and more prominent, and many have functions specifically designed to help marketers better promote their products and services. There are a number of AI tools that can help you automate processes and streamline your strategy.

User-Generated 105

User-Generated Price Marketers Marketing 105

Buffer Marketing

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

Social Media Marketing 119

Social Media Marketing Marketing Strategy Marketing Marketers 119

Martech

OCTOBER 29, 2024

Your web analytic tools also track web activity, but often they don’t allow you to see what specific users are doing. Whether you’re looking for a solution to power your personalization efforts, consent management, attribution tracking or other use cases where a point solution is available, a CDP is likely capable of meeting your needs.

Customer 124

Customer Customer loyalty Customer Journey Analytics 124

Hootsuite

NOVEMBER 7, 2024

Think, for example, about your social media ads. Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. What is brand loyalty? Satisfaction.

Branding 124

Branding Customer loyalty User-Generated Promotion 124

Hubspot Marketing

JANUARY 8, 2025

So, its no surprise you landed here to discover how you can better optimize your social media budget this year. As a content pro (and former social media manager), Ive got you covered. Lets talk about what a good social media marketing budget looks like, who should be involved, and how you can data-charge your approach.

Social Media Marketing 135

Social Media Marketing CMO Finance Health 135

Hootsuite

JUNE 25, 2025

From big-picture strategy all the way through to caption creation, AI tools have become critical resources for social media teams. The challenge for social marketers is that AI tools need to be trained, and their knowledge can sometimes lag behind social’s fast pace. What is social AI? social listening ).

Marketing 105

Marketing Marketers User-Generated Shipping 105

Search Engine Land

SEPTEMBER 17, 2024

Many brands and content creators struggle to stand out and engage audiences effectively on social media platforms today. With the rise of video content and the increasing importance of social search, those who fail to adapt risk becoming invisible in the crowded social media space. Reduced reliance on follower count for reach.

Key Performance Indicator 87

Key Performance Indicator User-Generated Analytics Education 87

SocialPilot

MAY 8, 2025

Without social media audience analysis, you waste time and money crafting content that rarely converts, targets the wrong people, and lacks valuable engagement. The brand capitalized on audience data and social listening to define its “Wrapped” campaign and customize content to individual user likes.

Gen Z 82

Gen Z Customer Whitepaper Analytics 82

Marketing Insider Group

SEPTEMBER 10, 2024

Like your favorite TV show, a well-timed podcast keeps listeners returning for more. There are over 500 million podcast listeners worldwide, but you’ll have to work hard to attract them to your product. There are over 500 million podcast listeners worldwide, but you’ll have to work hard to attract them to your product.

Promotion 125

Promotion Analytics User-Generated Communications 125

Martech

OCTOBER 25, 2024

GenAI’s transformative power accelerates marketing objectives and unlocks growth. The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. However, tapping into genAI’s full potential requires more than just adding another tool to the martech stack.

Transform 136

Transform Customer loyalty User-Generated Management 136

SocialPilot

JANUARY 27, 2025

Social media for B2Bsounds tricky, doesnt it? But heres the catch: Creating a winning B2B social media strategy isnt just about posting your industry updates and calling it a day. But heres the catch: Creating a winning B2B social media strategy isnt just about posting your industry updates and calling it a day. The good news?

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97