Scoop.it!

NOVEMBER 29, 2022

B2C and B2B content marketing is more than just running a blog, though. You can define your goals by identifying Key Performance Indicators (KPIs) and tracking these metrics. There are many online tools that you can use to track the content performance of your SaaS marketing strategy.

Marketing Plan 115

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 115

Martech

JUNE 13, 2023

Behind all these changes is a close connection with customers supported by measurement and analytics tools. The development of these items was based on the positive response we received from our guests about a prior LTO, our Black Truffle Burger,” said Charlie Frankievich, director consumer insights and analytics for Shake Shack. “The

Customer 108

Customer Key Performance Indicator Customer Journey Analytics 108

Hootsuite

OCTOBER 21, 2020

And that social segment is key. Customers have high expectations for brands in both B2C and B2B arenas. Just like a good B2C strategy , every B2B social media plan should answer the following two questions: What are the company’s business objectives? We’re all inundated with content from B2B and B2C brands.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Litmus

DECEMBER 13, 2024

Personalize better Trend 4: Rethinking analytics and data management The way email marketers measure performance changed forever with the introduction of Apple Mail Privacy Protection (MPP) in September 2021. Faced with these challenges, marketers have had to rethink their approach to email analytics and data management.

Market Trends 94

Market Trends Email Marketing Copywriting B2C 94

Martech

MARCH 11, 2024

Set up tracking and analytics: Ensure that you have proper tracking and analytics in place to capture data from various digital channels. Implement multi-touch attribution: Adopt a multi-touch attribution strategy that gives credit to all marketing interactions along the customer journey.

Branding 110

Branding Key Performance Indicator Customer Journey Marketing Mix 110

Marketing Insider Group

JANUARY 27, 2020

Google Analytics: Learn all about your blog or website’s audiences and the actions they take while they’re on your site. That’s not only true for business-to-consumer (B2C) companies but even more so for business-to-business companies. June: Take a Good, Hard Look at Your Analytics. May: Publish a Case Study or Two.

Marketing Strategy 111

Marketing Strategy Content Marketing Whitepaper Manufacturing 111

Martech

OCTOBER 7, 2022

Orchestration requires that omnichannel content management, customer data, testing and personalization, as well as analytics and reporting platforms are aligned. Analytics and reporting. This is where your analytics and reporting platforms come into play. Dig deeper: 5 steps to make the most of your reporting and analytics.

Customer Journey 102

Customer Journey Customer Key Performance Indicator Customer Acquisition 102

Hubspot Marketing

NOVEMBER 30, 2022

With digital marketing, you can see the exact number of people who have viewed your website's homepage in real-time by using digital analytics software available in marketing platforms like HubSpot. You can also see how many pages they visited, what device they were using, and where they came from, amongst other digital analytics data.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Sprout Social

JULY 17, 2023

Winick explains, “Consider a B2C brand managing their LinkedIn account. This includes zeroing in on ideal target audiences, relevant content themes and key performance indicators (KPIs). She says, “Key social metrics should match the questions being asked by leadership at your company.”

Key Performance Indicator 98

Key Performance Indicator CRM PR B2C 98

CXL

NOVEMBER 22, 2022

Goals determine your key performance indicators (KPIs) , which inform the metrics to track. KPIs and digital marketing metrics are often used interchangeably because they both measure performance. Analytics platforms track a wide range of metrics by default. Measure traffic from your Google Analytics dashboard.

Digital Marketing 88

Digital Marketing Customer Acquisition Analytics Non-Profit 88

Hootsuite

JANUARY 4, 2023

Social media analytics. Using analytics tools to track how content performs, report on progress towards social media goals, and plan ways to improve overall response. We explain all the details in our post on LInkedIn marketing for both B2B and B2C brands. Learn about your audience through social analytics.

Social Media Marketing 98

Social Media Marketing User-Generated Marketing Marketers 98

Customers.ai

JANUARY 3, 2024

Advanced analytics tools are also used to process data from various touchpoints – such as website visits, social media interactions, and past purchase history – allowing marketers to gain a comprehensive understanding of each contact. Leverage Technology : Utilize marketing automation, AI, and data analytics tools to enhance your CBM efforts.

CRM 99

CRM Direct Mail Customer Journey Marketing 99

Rock Content

DECEMBER 7, 2020

B2C (Business-to-Consumer). One way to measure that information is to use a tool like Google Analytics. It stands for “ key performance indicator ”. Numerical average time spent by users browsing your site. B2B (Business-to-Business). The most common type of advertising on the internet. Gateway (Payment).

eCommerce 83

eCommerce User-Generated Real Estate Key Performance Indicator 83

Rock Content

NOVEMBER 21, 2023

Social media is a critical tool for B2C customers but is more challenging to leverage for B2B. Social media is only effective for B2C companies One of the most significant benefits of social media marketing is the ability to target your audience. One of the most helpful analytics to monitor is competitive analysis.

Social Media Marketing 52

Social Media Marketing Key Performance Indicator Transform B2C 52

Contently B2C

JULY 25, 2016

The brand then tracked a number of KPIs (key performance indicators) that corresponded with these goals, including increase in social media engagement (with the hashtag #AccessAllASOS), positive brand mentions associated with “Access All ASOS,” and the increase in referral traffic during the campaign.

Content Marketing 52

Content Marketing Branding Key Performance Indicator Fashion 52

Unbounce

JUNE 4, 2024

We’ll cover the differences between B2B and B2C advertising, which channels to use, how to build and launch campaigns, which metrics to measure, and we’ll share a few common mistakes to watch out for. B2B vs B2C PPC: What are the differences and why is paid advertising so effective in B2B? Let’s do it.

B2C 52

B2C User-Generated Analytics Advertising 52

Welcome Software

APRIL 13, 2022

Analytics Manager. If you’re churning out content without paying attention to how it’s performing, you could be wasting serious time on the wrong stuff. Enter the analytics manager. . This person keeps an eye on all of your metrics and key performance indicators (KPIs), letting your team know what’s working and what’s not.

Key Performance Indicator 59

Key Performance Indicator SEO Analytics Management 59

Set Up

OCTOBER 10, 2023

Hospitals are focusing on preventive care, care coordination, and leveraging data analytics to improve patient outcomes and reduce costs. Pittman: “I love seeing what B2C companies do to get the attention of their audience. This transition will involve a fundamental change in the way Healthcare is delivered and paid for.

Transform 59

Transform Health CMO Key Performance Indicator 59

Exposure Ninja

OCTOBER 16, 2023

Business to Consumer (B2C) Business to Consumer (B2C) describes businesses that sell products or services to consumers. This could include a customer relationship management system, an email marketing platform, design software and analytics platforms. They may be run on search engines, social media or on other websites.

PR 52

PR Marketing Marketers User-Generated 52

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” Words matter.

Whitepaper 116

Whitepaper Analytics User-Generated Key Performance Indicator 116

Search Engine Land

APRIL 17, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” Words matter.

Whitepaper 115

Whitepaper Analytics User-Generated Key Performance Indicator 115

Marketing Insider Group

JULY 1, 2020

In the B2C sector, content marketing is just as important. But today, almost all marketers use content marketing – 91 percent of B2B marketers and 86 percent of B2C. What information – relevant statistics, industry examples, in-house content analytics – do they need to see to understand the value of your content marketing?

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Scoop.it!

MARCH 17, 2022

Other factors to consider include competitor analysis and social media analytics. Analytics aside, you need to keep your ideal customer in mind. Google Analytics is one place to see where most of your traffic and engagement comes from, and you can promote more content through that channel. Measuring results.

Whitepaper 115

Whitepaper Key Performance Indicator Promotion Analytics 115

Hootsuite

JANUARY 13, 2021

B2C: Business To Consumer. KPI: Key Performance Indicator. A key performance indicator is a broad measurement that tracks how effectively a company is accomplishing its goals. GA: Google Analytics. Google Analytics is an analytics platform for websites. B2B: Business To Business.

Gen Z 145

Gen Z Key Performance Indicator User-Generated Social Media Marketing 145

Marketing Insider Group

MAY 11, 2020

Why the growth, which could actually outpace B2C ecommerce? Once you have a strategy that’s clicking and you’re rolling out high-quality, meaningful content, you should pay attention to these content performance metrics. Metrics to Support KPIs and Give You the Real Picture on Performance. trillion by 2022.

Content Marketing 93

Content Marketing Thought Leadership eCommerce Marketing 93

Litmus

JULY 8, 2024

Myth 3: Only B2C marketers use email personalization and it only works for promotions Why this myth exists Personalization is often associated with B2C tactics like product recommendations and promotional offers, leading to the misconception that it doesn’t apply to B2B marketing.

B2C 90

B2C Key Performance Indicator Promotion Analytics 90

Lusha

NOVEMBER 18, 2024

Technology also gives you valuable data and analytics that can help you better understand your prospects, personalize your outreach, and make smart decisions about your sales strategy. Key Performance Indicators (KPIs) KPIs are numbers that help you track how well your prospecting activities are working.

Whitepaper 40

Whitepaper CRM Key Performance Indicator B2C 40

Backlinko

MAY 14, 2024

Google Analytics also helps with market research. The Secret Garden Company, a small B2C business, knows Instagram is a visual platform. Measure and Optimize Your Marketing Performance Set Up Tracking and Analytics You can’t improve what you don’t measure. Including demographic information.

PR 113

PR Customer loyalty User-Generated SEO 113

Martech

APRIL 10, 2025

Similarweb now identifies AI Chatbot Traffic as a separate source in digital analytics. It provides a global impact score based on key performance indicators and offers in-depth analysis of individual metrics. It provides marketers with insights to optimize marketing budgets using Circanas store-level point-of-sale data.

Key Performance Indicator 71

Key Performance Indicator User-Generated Marketing Mix eCommerce 71