Sprout Social

SEPTEMBER 6, 2023

A strong presence on LinkedIn provides your business with a professional digital presence and an opportunity for your brand to be seen by 930 million members and 75 million businesses. One of the key components of building your brand on LinkedIn is creating a LinkedIn Business Page. Check out Zoom’s LinkedIn Product Page.

Analytics 109

Analytics User-Generated Education Management 109

Rock Content

MARCH 22, 2024

Staying on top of B2B marketing trends is essential for any successful brand or company today. Find ways to incorporate and embrace the 2024 trends we identify below so that your brand or company can continue to be competitive, relevant, and successful this year and beyond. What follows depends on your approach.

Customer loyalty 78

Customer loyalty Marketing Marketers CMO 78

SocialPilot

MAY 7, 2024

Twitter offers direct communication between consumers and brands, gathers real-time feedback, addresses customer concerns publicly, and fosters stronger, more trusting relationships. Every day, consumers are bombarded with countless marketing messages, making it easy for your brand voice to get lost. If not, stick with us.

Real Estate 86

Real Estate Marketing Marketers Promotion 86

Buffer Marketing

MAY 9, 2024

Posting SEO-driven content also positions your brand as an industry leader, reinforcing authority and trustworthiness. Focus on profile optimization Your profile is often the first point of contact for anyone discovering your content, so make sure it accurately reflects your expertise and personal brand.

SEO 123

SEO User-Generated Thought Leadership Social Media Marketing 123

Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. Measure brand health.

Health 120

Health Analytics Industry Insights Branding 120

Marketing Insider Group

JANUARY 21, 2022

This resource, The Elite B2B Social Media Marketing Manual , breaks down everything you need to know from establishing your brand voice on social media to creating right-fit content for each platform. You can access these insights through the native analytics features on each of your social media platforms.

Social Media Marketing 120

Social Media Marketing Entertainment Analytics Industry Insights 120

Backlinko

DECEMBER 7, 2023

Lead generation: For businesses, an optimized LinkedIn profile can generate leads, improve brand recognition, and facilitate meaningful connections with potential clients or customers. Personal brand: Your LinkedIn profile is a chance to build your personal brand by showing your professional story, strengths, and achievements.

SEO 97

SEO User-Generated Analytics Product 97

Buffer Marketing

SEPTEMBER 25, 2023

It has also helped me double my social media content production. The tools analyze your input, which may include audience information and brand preferences, to craft contextually relevant content that will resonate with your target audience. Content translation : Translates your social posts into different languages.

Transform 120

Transform User-Generated Social Media Marketing Analytics 120

Sprout Social

JANUARY 19, 2021

Through all the ups and downs, brands wrestled with how they could—and should—pivot their marketing strategies to stay connected with their customers. And in these “unprecedented times,” these customer insights are critical not only for marketing, but for business strategy across the organization. Benchmark against competitors.

Health 91

Health Key Performance Indicator Analytics Industry Insights 91

Sachs Marketing Group

SEPTEMBER 12, 2023

It involves researching and compiling a set of characteristics, behaviors, and motivations that define the people most likely to be interested in your product or service. Keep revisiting your customer profiles, conduct periodic surveys, and track analytics to ensure your marketing is hitting the mark.

Real Estate 52

Real Estate Digital Marketing Key Performance Indicator Marketing 52

Sachs Marketing Group

JULY 21, 2023

A well-executed B2B digital marketing strategy can result in enhanced brand credibility, improved customer relationships, and increased ROI. B2B digital marketing refers to the use of online platforms and digital marketing strategies by businesses to promote their products or services to other businesses. What is B2B digital marketing?

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Neil Patel

APRIL 9, 2021

That’s the goal of LinkedIn Insights. These analytics aim to limit the amount of data you need to look at in order to get the results you want from your marketing campaign. LinkedIn Industry Insights. Knowing what trends and insights matter to you is most important. LinkedIn Talent Insights.

Industry Insights 125

Industry Insights Real Estate Advertising Advertisers 125

Exposure Ninja

JULY 21, 2022

You can see how often visitors are coming back to your site in Google Analytics 4 , using the “ engaged sessions per user ” metric. On 1st July 2023 , Google Analytics 4 will become the standard and Google will retire Universal Analytics. Use this guide to set up your Google Analytics 4 account. What is a Session?

User-Generated 52

User-Generated Analytics Promotion eCommerce 52

Hubspot Marketing

MARCH 29, 2023

They can research your product or service and make purchase decisions entirely on their own. They represent the attitudes of the part of the market that is already drawn to your brand. By understanding your buyer's problems, pain points, and desired solutions, you can aptly craft your product or service to naturally appeal to them.

Market Research 145

Market Research Marketing Marketers Price 145

Sprout Social

FEBRUARY 22, 2019

Is your brand keeping an ear to the ground through Instagram listening? What are your prospects’ first opinions of your brand? Whether you’re prioritizing brand awareness, social selling or customer service, this quick guide to social listening on Instagram can help you reach your goals. Uncover industry trends and happenings.

User-Generated 106

User-Generated Health Industry Insights Analytics 106

Neil Patel

OCTOBER 25, 2020

Industry insights – Agencies can work with dozens of clients at a time. Chances are, they’ve worked with a company in a similar situation or industry as your own. Brand Familiarity. Building an in-house team comes with the benefit of your employees being fully immersed in your brand. Diverse Skills.

Digital Marketing 145

Digital Marketing Marketing Marketers Thought Leadership 145

Bannerflow

APRIL 22, 2021

In this guide to data-driven marketing, we hope to highlight what this term actually means for your digital brand and showcase how you could benefit from working with big data. – Marketing data analytics: Tools and tech. There are several examples of how data-driven marketing can be used in practice for a brand.

Transform 84

Transform Marketing Marketers Analytics 84

Sprout Social

MARCH 13, 2019

If you’re a B2B brand, chances are you already have plenty on your plate. Digging into the data behind your mentions can lead to a treasure trove of insight to help you make actionable business decisions. Digging into the data behind your mentions can lead to a treasure trove of insight to help you make actionable business decisions.

Place 101

Place Industry Insights Analytics Branding 101

Tiecas

OCTOBER 30, 2023

Tip 5: Boosting sales of industrial consumables and standard products Email marketing can also be a powerful tool for driving sales. By sharing promotions, discounts, and new product launches with your subscribers, you can incentivize them to purchase sooner rather than later.

Email Marketing 52

Email Marketing Manufacturing Whitepaper Transform 52

Bannerflow

MARCH 11, 2021

Data analytics knowledge. From being kings of content production, to perfecting client relationships and nailing your digital advertising skills, there’s lots to consider – and each business will have its own priorities. Data analytics knowledge. Plus, we consider whether in-house marketing could be just what you need.

Transform 98

Transform Marketing Marketers Advertising 98

Hootsuite

NOVEMBER 25, 2019

Get key industry insights. Try using social media for financial services industry research. Whether it’s a competitor’s latest product offering or an impending PR disaster, think of social media as an early warning system. Build brand awareness. We’ll tackle that challenge below.). ThisMama keeps going ????

Finance 144

Finance Food PR Management 144

Exposure Ninja

JULY 5, 2023

Attracting the right crowd: By creating targeted content that addresses your audience’s specific needs and pain points, you’ll draw in the folks who are most likely to benefit from your products or services. When they see that you’re invested in their success, they’ll be more likely to choose your brand over the competition.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Hubspot Marketing

AUGUST 9, 2023

Is AI revolutionizing the retail industry? Explore more on the topic: Learn how neuromarketing can improve the visual flair of your products and boost sales. How to effectively delegate tasks Buy back your time: Ways and benefits Six business principles of time management How to effectively plan ahead?

Neuromarketing 87

Neuromarketing Gen Z Energy Transform 87

Exposure Ninja

JULY 13, 2022

If your sponsored content is well written, the promotion of your product or service takes a backseat. The Guardian clearly distinguishes between sponsored content, supported content, and content that is brought to readers by brands. Readers often don’t realise they are reading an ad until they are part way through the article.

Price 52

Price PR User-Generated Advertising 52

Sprout Social

DECEMBER 20, 2023

A robust social media analytics and reporting tool enables social teams to demonstrate and prove ROI, and understand the full impact of their efforts. From our “SproutLink” link-in-bio tool, to URL tracking to measure success in Google Analytics, an Asset library and more, Sprout’s publishing capabilities simplify your scheduling process.

Branding 105

Branding Price Influencer Marketing Transform 105

Marketing Insider Group

AUGUST 29, 2023

In this article, you’ll uncover the top social media trends of 2023, and arm yourself with strategies that can elevate your brand’s uniqueness, visibility, and bottom line. How can your brand take advantage of Edutainment? Create entertaining tutorials showcasing how to use your products or services. Showcase expertise.

User-Generated 96

User-Generated Entertainment Whitepaper Industry Insights 96

Sprout Social

FEBRUARY 7, 2024

For example, a healthy food brand might identify a rising interest in keto diets and find that none of its competitors are offering keto products. Respond quickly to new threats What if your competitor launches a new product that directly competes with your flagship offering? Is your product missing an important feature?

Price 90

Price Marketing Marketers Analytics 90

SocialPilot

JANUARY 16, 2024

It has a higher chance of your brand being shown in feeds. There are fair chances that these fixed times may work wonders for your brand on Instagram. The findings pinpoint the best times to post on Instagram every day of the week and further highlight the prime posting times across various industries on Instagram.

Fashion 113

Fashion Food Analytics Digital Marketing 113

Sprout Social

FEBRUARY 7, 2022

With 810 million members and LinkedIn sessions growing 30% at the end of 2020, it’s an increasingly important hub for employee advocacy, brand awareness, lead generation and more. Your profile is a key place to communicate your brand identity and make a good first impression with new followers, job seekers, investors, customers and more.

Branding 111

Branding Real Estate Key Performance Indicator Thought Leadership 111

Bannerflow

MARCH 23, 2020

In-house marketing and martech is helping brands to cut costs and become ever more efficient. It’s a proven fact too: Bannerflow and Digiday’s State of in-housing 2020 report found that 58% of brands state positive ROI is a direct outcome of in-housing marketing functions. A major demand for brands is efficiency.

Transform 87

Transform Branding Advertising Advertisers 87

Marketing Insider Group

MAY 31, 2023

A great website drives customer engagement, builds brand credibility, and can help foster a community around your products or services. However, driving organic traffic isn’t as simple as launching a brand-new website and hoping your audience stumbles over it.

Transform 103

Transform User-Generated SEO Fashion 103

Sprout Social

JANUARY 5, 2023

But what about listening to your brand’s audience? Brands are often guessing and not listening. . Through strategic social listening, brands can analyze customer conversations at scale. Social listening strategies for brands. Social listening involves analyzing conversations and trends related to your brand.

Health 81

Health Industry Insights Shipping Energy 81

Sprout Social

MARCH 22, 2021

From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands. This is especially true if you’re dealing with what may seem like a “boring” or technical product. Creating brand awareness. We often hear about the need for brands to be more “human.”

Education 145

Education Promotion Thought Leadership Analytics 145

Bannerflow

MARCH 23, 2020

In-house marketing and martech is helping brands to cut costs and become ever more efficient. It’s a proven fact too: Bannerflow and Digiday’s State of in-housing 2020 report found that 58% of brands state positive ROI is a direct outcome of in-housing marketing functions. A major demand for brands is efficiency.

Transform 52

Transform Branding Advertising Advertisers 52

Bannerflow

MARCH 23, 2020

In-house marketing and martech is helping brands to cut costs and become ever more efficient. It’s a proven fact too: Bannerflow and Digiday’s State of in-housing 2020 report found that 58% of brands state positive ROI is a direct outcome of in-housing marketing functions. A major demand for brands is efficiency.

Transform 40

Transform Branding Advertising Advertisers 40

Tiecas

JANUARY 17, 2024

Across various industries where global competition is fierce, finding ways to set your company apart from competitors is crucial. The Power of Content for Differentiating Your Brand To use content for differentiation, you have to take several steps. Manufacturing blogging is an excellent channel for this.

Manufacturing 52

Manufacturing Thought Leadership Whitepaper Education 52

Bannerflow

FEBRUARY 10, 2021

In fact, 63 percent of the Bannerflow State of In-Housing 2021 brands said they experienced ROI uplift since in-housing. Your business needs to personalise, evolve with predictive analytics, be innovative and harness data to your advantage. Get them onside with a compelling vision. Discovering fresh opportunities for growth digitally.

Transform 80

Transform Customer loyalty Advertising Advertisers 80