Martech

AUGUST 14, 2023

Taylor Bryant, CMO at agency Mythic, concurs that these factors have “accelerated” the movement, not initiated it. He underscores the inherent fragmentation in the marketing field and the consistent demand for the “tactic du jour,” which further amplifies the need for specialists. ” What a great analogy.

CMO 98

CMO Marketing Marketers Marketing Mix 98

Litmus

AUGUST 3, 2021

A recent Gartner survey illustrates the current state of play, finding that marketing budgets as a percentage of revenue have fallen from 11% in 2020 to 6.4% in 2021 , their lowest level in the history of Gartner’s CMO Spend Survey. Bring it all together to model your marketing mix.

Marketing Mix 100

Marketing Mix Customer Acquisition Customer loyalty CMO 100

Martech

FEBRUARY 2, 2024

” “How can I integrate digital advertising into my existing marketing mix?” Words like “data,” “technology” and “platform” were used frequently, indicating discussions about data management and technological solutions in marketing. ” Theme No. 2: Data and technology.

User-Generated 113

User-Generated Marketing Marketers CMO 113

Marketing Insider Group

FEBRUARY 25, 2015

And it should be part of every large brand’s marketing mix. But when I attended university, and took that Introduction to Marketing course, I remember something about 4 Ps. To put it another way, the job of most of us in marketing has been to simply get a message out. Yes Promotion was one. Reach and frequency.

Marketing 108

Marketing Marketers CMO Advertisers 108

Marketing Insider Group

MAY 5, 2011

What is the ROI of your marketing program? Unless you are the CMO, chances are that your answers only look at a component of the entire marketing mix. And are more than likely completely misleading your marketing mix decisions. How much should you spend on one channel vs. another?

Marketing Mix 81

Marketing Mix Marketing Marketers Fashion 81

Adobe Experience Cloud Blog

AUGUST 5, 2011

Marketing Operations is a great home for such talent. Analytics should not become anal -ytics. Marketing Operations keeps the focus on stats that matter. Marketing Operations owns the plan to minimize the risk. Smart marketing portfolio. Your marketing mix will be cut it if you can’t tie it to results.

Transform 104

Transform Non-Profit Marketing Marketers 104

Search Engine Land

NOVEMBER 30, 2023

Change in CMO or primary decision-makers. Some are looking for new agency support for the reasons above, others are consolidating to single agencies across all their digital marketing needs and a few are taking things in house to save money. How can you retain your clients and continue to be an invaluable part of their marketing mix?

CMO 94

CMO Education Marketing Mix Management 94

Litmus

JUNE 1, 2021

In order to create a fully agile workflow, marketers need to adjust and optimize their technology investments, marketing mix, messaging, and collateral. Marketing teams with access to AI-powered data and predictive analytics are not only agile, but also 10 steps ahead of their competitors.”.

Marketing Mix 68

Marketing Mix Direct Mail CMO Marketing Automation Platform 68

Martech

APRIL 28, 2023

and got back the following: AI: Marketing Mix Modeling (MMM) is a technique used by marketers to measure the impact of advertising and promotions across channels while controlling for external factors outside of a brand’s control, such as inflation or consumer sentiment. Here’s a real example.

User-Generated 110

User-Generated CMO Marketing Mix SEO 110

Litmus

FEBRUARY 2, 2021

When a marketing leader is asked to do something outrageous—like show how they deliver business value to their organizations—hearts race, stomachs flutter, and questions fly. How can we show business value when our data and analytics are siloed? Marketing is complex, especially in a world where data dominates.

Finance 65

Finance CMO Transform Marketing Mix 65

Hootsuite

DECEMBER 10, 2019

The CMO Survey. The most confident marketers gather data at every stage of the social customer journey. Then, they analyze that information alongside web data, digital analytics, and CRM systems. Respondents in our survey specifically singled out multi-touch and market mix modeling attribution. GlobalWebIndex.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Litmus

SEPTEMBER 14, 2020

Kickoff & Welcome | Melissa Sargeant, CMO @ Litmus. Our very own CMO, Melissa Sargeant kicked us off by talking about how to win customers for life with an #EmailFirst strategy. Then we dove into a “choose your own adventure” with the audience choosing to learn more about Analytics & Personalization.

CMO 74

CMO Email Marketing Marketing Mix Analytics 74

Litmus

SEPTEMBER 14, 2020

Kickoff & Welcome | Melissa Sargeant, CMO @ Litmus Our very own CMO, Melissa Sargeant kicked us off by talking about how to win customers for life with an #EmailFirst strategy. Then we dove into a “choose your own adventure” with the audience choosing to learn more about Analytics & Personalization.

CMO 72

CMO Email Marketing Marketing Mix Analytics 72

Duct Tape Marketing

JUNE 13, 2024

She leads the marketing team at Clutch, the leading global marketplace for business service providers since 2022. She focuses on building a multidisciplinary marketing team to drive growth for both buyers and vendors. I need product marketing agency that's going to help me position my brand. So Katie, welcome to the show.

CMO 90

CMO Transform Price Digital Marketing 90

Set Up

AUGUST 9, 2022

Tal Cohen | Chief Marketing Officer | Stratasys. Good analytics and data prove what you’re doing, why you’re doing it, and how it’s performing. I'm a big advocate of performance marketing, working with numbers, and proving it because it creates a very solid foundation for the discussion,” Cohen shared. We measure everything.

Real Estate 52

Real Estate Marketing Mix Education Marketing 52

Bannerflow

OCTOBER 2, 2018

For our own Digital Specialist, Lucy Hemingway, hiring a thought leader who has opinions on “what digital marketing success should look like” is an important consideration. SEO & analytics. Make sure you hire a killer team of SEO and analytics members so you can act upon your first-party data. Social media.

CMO 65

CMO Marketing Marketers Copywriting 65

The Marketing Operations Leader

APRIL 23, 2025

Examples: Reverse ETL, dbt, AI agents, or analytics tools working directly in BigQuery, Redshift, Databricks, etc. Multi-Touch Attribution Versus MMM Versus Incrementality I recently participated in a debate on which measurement model is better: multi-touch attribution, incrementality, or market mix modeling. Each has its place.

Transform 130

Transform Marketing Mix CRM CMO 130

Martech

JANUARY 5, 2023

Post iOS, all brands are waking up to the fact that owning their customer datasets is critical to assess what’s working in the marketing mix,” said Jake Cook, President and co-founder of ecommerce marketing platform Tadpull. Meta can’t tell you. Shopify can’t tell you. Google can’t tell you.

Transform 113

Transform CMO eCommerce Advertisers 113