Marketing Insider Group

NOVEMBER 16, 2021

Jeff is now the CMO of Duck Creek Technologies and was a very charismatic and vocal proponent of ITSMA’s work and events – the perfect executive sponsor. The Thought Leadership Journey is Here to Stay. Next-Generation Marketing Analytics will drive a “Brave New World of Marketing”. Invest in Competitive Intelligence.

Transform 91

Transform Thought Leadership Marketing Marketers 91

Set Up

MARCH 19, 2024

While I started my career in Corporate Communications, I found myself increasingly attracted to the marketing function for its emphasis on storytelling supported by data and analytics. While I started in marketing communications, I realized my real strengths in marketing were in business transformation, change management, and team leadership.

Transform 105

Transform PR Marketing Marketers 105

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. Source: 2019 CMO Survey, Deloitte. What does the future of marketing look like? Personalize everything. Browsing data like company name, location, etc.

Transform 174

Transform CRM Marketing Automation Platform CMO 174

Martech

JANUARY 4, 2022

Barreira is SVP, Global Chief Marketing and Communications Officer at digital transformation consultancy Publicis Sapient, present in 17 countries and serving clients like Walmart, Nestlé and Audi. Publicis Sapient CMO Teresa Barreira. Starting with strategy. “That’s a very good example of journey,” she agreed.

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Transform Thought Leadership Copywriting Marketing 137

Adobe Experience Cloud Blog

MARCH 24, 2017

Next month attendees can expect news around our Engagement Platform , further innovation regarding sales and marketing alignment, a new vision for marketing analytics, and much more. That said, it wouldn’t be Marketing Nation Summit without some exciting product and innovation announcements from Marketo. The Synergies of AdTech and MarTech.

Thought Leadership 118

Thought Leadership Transform CMO Marketing 118

Adobe Experience Cloud Blog

JUNE 7, 2019

Automation is making waves in the business world as more and more companies are moving towards digital transformation. Automation is truly revolutionary and offers numerous benefits that every CMO needs to be aware of. Any CMO will admit that they have an uphill task when it comes to keeping up with new trends and technology.

Transform 134

Transform CMO Retail Thought Leadership 134

Adobe Experience Cloud Blog

JANUARY 31, 2017

We are awash in reports, analytics, spreadsheets, charts, and graphs…which is great! So, I was particularly happy when I learned that we were fielding a benchmark survey to gather insights on how our customers from different company sizes, functional areas, and industries are moving along their own paths to digital transformation.

Thought Leadership 109

Thought Leadership Transform CMO Marketing 109

Adobe Experience Cloud Blog

SEPTEMBER 28, 2015

Everyone was hungry to hear the latest, cutting-edge ideas, be amazed by new products that could transform the way their company does business, and be inspired by thought leaders from around the world. Robin Saitz , CMO, Brainshark. Alison Holmlund , VP Customers for Life, Host Analytics. Don’t put it off.

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CMO Thought Leadership Transform Marketing 134

Adobe Experience Cloud Blog

MARCH 13, 2017

In HOOKED: How Clever Brands Create Addictive Content That Drives Revenue, Andrew Davis, Founder and CMO of Monumental Shift, will teach you how to create content so good it’s addictive. Analytics and Data Matter. Analytics and data have always mattered. Are you a future-ready marketing leader?

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Transform Thought Leadership CMO Marketing 126

Buffer Marketing

SEPTEMBER 11, 2023

For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. These engagements can be a rich source of keywords and demonstrate your thought leadership. Adaptability: The ability to adjust to change and new situations. These types of endorsements are priceless.

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Thought Leadership Transform Communications Branding 134

Adobe Experience Cloud Blog

MARCH 24, 2011

I wasn’t surprised to hear how many CMOs say that thinking and acting like a business leader is one of the characteristics most integral to their success. There’s a key philosophical difference between a CMO and a VP of Marketing : the former is a business leader, the latter runs a marketing department. Getting intimate.

Transform 118

Transform CMO Direct Mail Thought Leadership 118

Adobe Experience Cloud Blog

APRIL 25, 2017

Key highlights from our brilliant CMO panel include: “Now it’s time to empower your whole organization. Our final guest was the CMO of Box, Carrie Palin. How To Think Like A CMO. Drew Neisser , CEO of Renegade, delivered an authentic and humorous presentation on how to think like a CMO. Penny Wilson. “

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CMO Thought Leadership Marketing Marketers 113

Adobe Experience Cloud Blog

JUNE 7, 2019

Automation is making waves in the business world as more and more companies are moving towards digital transformation. Automation is truly revolutionary and offers numerous benefits that every CMO needs to be aware of. Any CMO will admit that they have an uphill task when it comes to keeping up with new trends and technology.

Transform 51

Transform CMO Retail Thought Leadership 51

Marketing Insider Group

OCTOBER 13, 2011

Here is a summary of the survey that includes my take on what you can do right now to stay ahead of the curve…and a final comment on the use of Thought Leadership in Content Marketing. Source: IBM "Global CMO Study" (Oct., The report states: “The digital revolution is transforming the marketplace.

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Transform Thought Leadership CMO Marketing 78

OnDemand CMO

DECEMBER 15, 2022

The top three concerns were email marketing, website marketing, and content marketing, followed closely by thought leadership. How are your website, blog, email, and social metrics and analytics performing? The post Content is Not Only King—it’s the Key to Your Marketing Success appeared first on OnDemand CMO.

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Transform Marketing Marketers Communications 52

CXL

JUNE 2, 2022

The aim is to answer questions and establish trust and thought leadership to progress potential customers down the funnel towards conversion. Something like data analytics platform Plausible , on the other hand, is a simple product designed for startups, freelancers, and bloggers. ABM makes sense.

Inbound Marketing 78

Inbound Marketing Thought Leadership Marketing Marketers 78

Marketing Insider Group

SEPTEMBER 19, 2013

This kind of content needs to be balanced with deeper thought leadership that also inspires our customers to think differently about the challenges they face. The first hire we made on my team was a social / analytics person so that all our content gets shared on the right channels in the right way.

Content Marketing 84

Content Marketing Transform Thought Leadership Marketing 84

Adobe Experience Cloud Blog

DECEMBER 16, 2014

Second, the ways big data and advanced analytics are helping to better target customers, personalize offers, measure how well they’re doing and adapt accordingly. Number three is the explosion in marketing technologies that at least hold the promise of transforming the marketing process. Take analytics.

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Marketing Mix Finance CMO Analytics 134

Buffer Marketing

SEPTEMBER 11, 2023

For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. These engagements can be a rich source of keywords and demonstrate your thought leadership. Adaptability: The ability to adjust to change and new situations. These types of endorsements are priceless.

Thought Leadership 52

Thought Leadership Transform Communications Branding 52

Marketing Insider Group

NOVEMBER 15, 2022

My “ah hah” moments (some call them epiphanies) centered around Account Based Marketing (ABM), Marketing Technology (MarTech), Thought Leadership, as well as key concepts such as sales enablement, executive engagement, and insights and intelligence, and more. Classic “orchestration as an art form”. Time will tell.

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Transform Thought Leadership CMO Marketing 96

Exposure Ninja

JULY 5, 2023

Here are some examples of different content marketing strategies to inspire your own: Thought Leadership: Position your brand as an industry expert by creating insightful, authoritative content that addresses current trends, challenges, and innovations. Well, that’s personalisation in action!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Unbounce

JULY 14, 2023

I’m Pete Housley, CMO of Unbounce. We’re gonna talk a little bit about where companies are on their data maturity curve, and what that even means, and hopefully anchor that back to, uh, some good thought leadership for our marketing audience today. We build out analytics across the whole business.

Transform 52

Transform Marketing Marketers CRM 52

Unbounce

JULY 14, 2023

I’m Pete Housley, CMO of Unbounce. We’re gonna talk a little bit about where companies are on their data maturity curve, and what that even means, and hopefully anchor that back to, uh, some good thought leadership for our marketing audience today. We build out analytics across the whole business.

Transform 52

Transform Marketing Marketers CRM 52

Adobe Experience Cloud Blog

MAY 11, 2016

The highlight of the day was the inspiring keynotes from our very own CMO, Sanjay Dholakia, and an inspiring line-up of innovative marketers. The talks kicked off with Gary Briggs, CMO of Facebook. Finally, Ken Wincko, CMO of PR Newswire, took the stage to emphasize the importance of the customer experience. Analytical.

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Gen Z Transform CMO Thought Leadership 91

Adobe Experience Cloud Blog

AUGUST 30, 2010

Note: This post is more personal and Marketo-centric than the typical best practices and thought leadership I share in the Modern B2B Marketing blog. Our thought leadership has enabled us to create the industry’s most innovative products and positioned Marketo as the company to follow in our category. Telemarketing.

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CMO Thought Leadership Telemarketing Transform 79

Adobe Experience Cloud Blog

MAY 11, 2016

The highlight of the day was the inspiring keynotes from our very own CMO, Sanjay Dholakia, and an inspiring line-up of innovative marketers. The talks kicked off with Gary Briggs, CMO of Facebook. Finally, Ken Wincko, CMO of PR Newswire, took the stage to emphasize the importance of the customer experience. Analytical.

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Gen Z Transform CMO Thought Leadership 56

Adobe Experience Cloud Blog

APRIL 9, 2013

If you are a marketing director, speak the language of marketing analytics and metrics so your executives see exactly where you are coming from. The demo looks great and showcases impressive analytics, including how your customers are engaging with your content and when it has been exhausted. A Platform for Integrated Social.

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Product Marketing Marketers Transform 134

Adobe Experience Cloud Blog

MARCH 26, 2019

Inside Adobe’s Digital Transformation. Adobe, Narayen said, has spent the past few years going through its own significant transformation–one that has spanned every part of the organization. Our success has been predicated on the core belief that digital transformation starts by reimagining the entire customer journey.”.

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Transform Customer Branding Finance 133

Adobe Experience Cloud Blog

JANUARY 3, 2017

For everything else that happened in 2016, I think it’s best summarized as the “year where our collective analytics and predictive prowess failed us,” at least in the U.S. The CEO, CMO, CFO, and CIO are paid to think differently, and there is no way your content or the way you engage these buyers (and more) should be generic.

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Thought Leadership Transform CMO Fashion 126

Adobe Experience Cloud Blog

DECEMBER 9, 2014

From marketing luminary Seth Godin, to Bain Capital executive Aditya Joshi, to former P&G CMO Jim Stengel, we gathered rich insights about the future of marketing. The CMO didn’t decide on the product line or pricing or what the toxic waste policy should be. Sales isn’t so different, but marketing has been completely transformed.

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CMO Transform Manufacturing Marketing 134