Marketing Insider Group

NOVEMBER 21, 2024

Social media management has evolved from a platform-specific activity to a critical part of customer relationship management (CRM). Integrating social media into CRM systems allows brands to create easy communication across channels for a more personalized and efficient approach to customer engagement.

CRM 105

CRM Management Thought Leadership Market Trends 105

Trade Press Services Newsletter

JANUARY 9, 2025

A Future-Proof Marketing Plan According to business management expert Peter Drucker , “The best way to predict the future is to create it.” Encourage open communication and collaboration across departments. Digital marketing offers precision targeting, real-time analytics, and cost efficiency.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketers 220

Martech

NOVEMBER 21, 2024

” Those words came from Cisco, the enterprise digital communications and technology company; specifically from Anurag Dhingra, SVP and GM of Cisco Collaboration. Defining experience management First, its useful to clarify the relationship between Qualtrics, an experience management software vendor, and the Institute.

Management 144

Management Customer Transform Thought Leadership 144

Martech

OCTOBER 2, 2024

This is where predictive analytics comes into play. Predictive analytics, a form of artificial intelligence, uses historical data and advanced algorithms to: Forecast future trends. To better understand this, let’s explore three key ways predictive analytics drive strategic decision-making. Anticipate customer needs.

Analytics 94

Analytics Transform Customer Acquisition Customer loyalty 94

SocialPilot

DECEMBER 29, 2024

This means that active online review management can help you build trust with potential customers, improve your search engine rankings, identify areas for improvement, and increase customer loyalty. Why is Online Review Management Important? Let us look at some powerful reasons behind why online reviews management is important: 1.

Management 89

Management User-Generated Price SEO 89

Hubspot Marketing

NOVEMBER 29, 2024

They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. A product marketing manager can help you avoid this by finding strategic angles to connect your product’s features with your customers and their pain points. Project management skills.

Product Marketing 106

Product Marketing Product Management Marketers 106

Litmus

SEPTEMBER 25, 2024

An effective lifecycle marketing strategy uses the “Trigger, Message, Channel” approach to make sure communication is timely and relevant: Trigger: An action or behavior that signals a customer is moving from one stage to another (e.g., It allows for highly personalized and timely communication. as key triggers.

Management 99

Management Marketers Marketing CRM 99

Marketing Insider Group

DECEMBER 17, 2024

Customer relationship management (CRM) strategies and systems are excellent tools for modern businesses. This guide outlines how CRM systems empower businesses to manage data effectively while driving business growth. Real-time analytics provide visibility into customer behavior and trends.

CRM 98

CRM Management Customer Analytics 98

Martech

OCTOBER 14, 2024

Marketing technology stack management: Ensure you have a well-integrated marketing technology stack that aligns with your marketing objectives. Familiarize yourself with tools such as CRM systems, marketing automation platforms (like Marketo or HubSpot), and analytics tools. Tools: Customer relationship management (CRM) software (e.g.,

Key Performance Indicator 116

Key Performance Indicator CRM Marketing Automation Platform Customer Acquisition 116

Hootsuite

OCTOBER 30, 2024

New platforms, changing algorithms, and increasing audience expectations mean social media management is now a complex, full-time job. (We’re In this article, we’ll teach you everything you need to know about getting started with social media management. What is social media management ? Honestly, was it ever? )

Management 123

Management Entertainment User-Generated Analytics 123

Martech

FEBRUARY 21, 2025

This article was co-authored by Matt Wakeman , Weicong Zhao and Joseph Enever , analysts in the Gartner Marketing Practice , covering marketing data and analytics. Marketing leaders have long relied on various techniques to measure and communicate their impact, but traditional digital attribution methods often fall short.

Marketing Mix 123

Marketing Mix Finance Analytics Marketers 123

Sprout Social

MAY 1, 2025

But to reap those rewards, companies need to master using and managing LinkedIn direct messages (DMs). In this guide, we break down the benefits of LinkedIn DMs for brands, along with the dos and donts of managing them. 7 Best practices for effective LinkedIn DM communication Eager to embrace the power of LinkedIn DMs?

Management 76

Management B2C User-Generated Communications 76

SocialPilot

DECEMBER 2, 2024

Managing reviews for businesses with multiple locations can be a challenge. By effectively managing both, you can turn customer feedback into a powerful tool to improve your business and boost your online presence. In this section, we’ll explore the key activities involved in implementing a robust review management strategy.

Management 89

Management CRM SEO Price 89

Martech

NOVEMBER 11, 2024

Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists. Key contributions: Managing day-to-day web content production to align with marketing objectives.

CRM 116

CRM Customer Journey Customer loyalty Management 116

Martech

NOVEMBER 13, 2024

In the future, the campaign design team might collaborate with AI to generate campaign ideas, then rely on an AI-driven pipeline to manage tactical execution — testing ad variants, adjusting channels and refining audiences in real-time. Or consider a campaign that uses machine learning to self-optimize, improving over time.

Transform 128

Transform Marketers Inbound Marketing Marketing 128

Martech

DECEMBER 4, 2024

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. The convoluted process and lack of communication left me frustrated, leading me to decide against future purchases from this retailer. trillion in 2024 to $8 trillion by 2027.

eCommerce 122

eCommerce Customer Retail Shipping 122

Martech

JULY 26, 2024

Comprehensive analytics : Advanced analytics provide deep insights into customer behavior, allowing for fine-tuned marketing strategies that align with business objectives. Integrated CRM : Deploy sophisticated CRM systems such as Salesforce or Microsoft Dynamics to streamline customer data management and enhance marketing automation.

Transform 131

Transform Whitepaper Thought Leadership Customer Journey 131

Martech

FEBRUARY 17, 2025

Utilize data analytics to drive decision-making and improve operational efficiency. Implement and manage tools and technologies that support revenue generation. Sales: Familiarity with sales processes, lead generation, and customer relationship management. HubSpot), and data analytics platforms (e.g., Google Analytics).

Customer Acquisition 117

Customer Acquisition CRM Marketing Automation Platform Analytics 117

Martech

JULY 16, 2024

Most analytical solutions in the market, with or without AI, often default to generic measures such as views or downloads. Enhancing CMO-CFO collaboration To foster better collaboration with finance, marketing should focus on communicating the financial impact of marketing activities in terms that resonate with the finance team.

Finance 126

Finance Non-Profit Transform CMO 126

Martech

NOVEMBER 7, 2024

They unlocked digital marketing superpowers at the company level, helping marketers communicate more effectively with executive leaders and colleagues in sales. Predictive analytics This is the first and arguably most critical function of an ABM platform. This introduces the need for organizational change management.

Transform 131

Transform CRM Analytics Management 131

Martech

OCTOBER 24, 2024

More than half (62%) of employers implemented AI to support employees’ initial research for tasks and projects, help employees manage their workflow (58%) and analyze data (55%). That time is being used to complete tasks sooner (63%) and to re-prioritize and manage their workload more efficiently (54%). The report can be viewed here.

User-Generated 126

User-Generated Marketing Mix Communications Advertisers 126

Marketing Insider Group

AUGUST 26, 2024

Predictive Analytics Using AI to predict customer behavior and trends is highly beneficial for marketers. Predictive analytics tools, such as IBM Watson and Google Analytics, forecast future actions based on historical data. Clear communication and support throughout the transition period can facilitate a smooth onboarding.

CRM 121

CRM Transform Marketers Marketing 121

Martech

OCTOBER 28, 2024

Nearly 90% of executives report faster complaint resolution, and over 80% see improvements in call volume management, all thanks to AI. Predictive analytics based on historical data Then: AI-driven predictive analytics based on historical data, such as past purchase behaviors, were heavily used to predict future buying patterns.

Market Trends 131

Market Trends Customer loyalty Transform Millennials 131

Hootsuite

MAY 28, 2025

Influencer marketing tools help you manage all aspects of your influencer marketing strategy. Some tools are general all-in-one influencer marketing management solutions. Others specialize in certain aspects, like influencer discovery or campaign management. They can come in the form of apps, software, or online platforms.

Influencer Marketing 109

Influencer Marketing Affiliate Marketing CRM Marketers 109

Martech

NOVEMBER 12, 2024

Automation, machine learning and analytics are taking center stage as AI reshapes the business landscape. Concepts like machine learning, predictive analytics and natural language processing might sound like tech jargon, but understanding these basics makes all the difference when using AI effectively.

Marketers 126

Marketers Marketing Analytics Management 126

SocialPilot

APRIL 10, 2025

Choosing the right review management platform is crucial for building credibility, automating review collection, and boosting customer trust. While Trustpilot is a well-known player in the review management space, its not without its drawbacks. Whether you need more control, better pricing, or advanced features, weve got you covered.

Management 73

Management Non-Profit Price User-Generated 73

The Marketing Operations Leader

JANUARY 14, 2025

UTM parameter management. Inconsistent UTMs = Dirty data: “facebook” vs. “Facebook,” missing parameters, or random naming conventions lead to messy, unreliable reports. 📊 Data Management: Including data strategy, data engineering, data pipelines, AI-driven data quality, and AI-supported data governance.

Marketers 130

Marketers Marketing Customer Journey Analytics 130

SocialPilot

DECEMBER 10, 2024

When it comes to review management, BrightLocal emerges as a great platform that enables you to manage your business’s presence across multiple locations, platforms, and brands. We’ll help you navigate the process of selecting the right review management platform for your business. Verified G2 Review 4.

Management 75

Management Non-Profit User-Generated Price 75

Hubspot Marketing

SEPTEMBER 11, 2024

AI recruiting tools personalize communication with candidates and provide information about the company and job. While they can personalize communications, messages generally won’t feel as human as they would if a person wrote them. It also automates recruitment communication, significantly speeding up the hiring process.

Price 123

Price CRM User-Generated Analytics 123

Sprout Social

SEPTEMBER 26, 2024

With feedback and communication tools like ratings, reviews and Messenger, the platform helps brands, like you, to build trust with their audience and start conversations that lead to sales. Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t.

Analytics 101

Analytics Social Media Marketing Marketers Marketing 101

Marketing Insider Group

AUGUST 12, 2024

MonsterInsights MonsterInsights is a popular analytics plugin for WordPress that brings the power of Google Analytics directly to your website dashboard. Key Features MonsterInsights is notable because of its seamless integration with Google Analytics. MonsterInsights makes this process easy and accessible, even for beginners.

User-Generated 117

User-Generated Analytics Marketers Marketing 117

Martech

OCTOBER 25, 2024

One that supports change management across every element of the current workflow that needs to evolve. The following four recommendations address how to manage these challenges. Data governance and metadata management should be directed at the enterprise level with guidance from the AI council.

Transform 136

Transform Customer loyalty User-Generated Management 136

illumin

MARCH 10, 2025

Discover why a visual-first DSP is the future of campaign management. The case for visual campaign management 90% of the information processed by the brain is visual Our brains process visuals 60,000 times faster than text. illumin takes a visual-first approach that makes campaign management faster, clearer, and more intuitive.

Management 90

Management Advertisers Advertising Analytics 90

Martech

JULY 30, 2024

Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms. AI, machine learning and big data analytics can help drive your decision-making, streamline operations and enhance customer engagement.

CRM 116

CRM Marketers Marketing Customer loyalty 116

Martech

DECEMBER 11, 2024

They communicate effectively with executives and teams, bridging the gap between complex technology and business needs to drive results. Using predictive analytics, they help businesses forecast customer behavior, optimize operations and personalize experiences. Can they effectively communicate between technical and business teams?

Transform 112

Transform Key Performance Indicator User-Generated Communications 112

Martech

AUGUST 26, 2024

Marketers get involved in account penetration and expansion Traditionally, B2B marketers were expected to fill the top of the sales funnel with a steady stream of qualified leads, and sales functions like account management were charged with customer retention and expansion. This is a good thing. It’s hard to keep up!

eCommerce 136

eCommerce Direct Mail B2C Marketers 136

Hubspot Marketing

FEBRUARY 26, 2025

That experience pushed me to develop a systematic approach to stakeholder management. You document each stakeholders role, their level of influence, what they care about most, and how they prefer to communicate. The map becomes your guide for managing expectations and preventing conflicts before they happen.

Finance 100

Finance Communications Transform CRM 100