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Why AI proficiency is today’s must-have marketing skill

Martech

Beyond content creation: The rise of process-driven automation For many, generative AI first proved its value through email copywriting. HubSpots co-founder recently noted that if this trend continues, well soon reach a tipping point where AI agents will deliver truly transformative applications. Processing.

Transform 128
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How to manage social media content creation across networks

Sprout Social

Beyond supporting content creation, AI-driven tools are transforming marketing because these emerging technologies also provide insights through data and analytics. For example, by monitoring analytics you can determine audience sentiment and gauge emotional perceptions of your content.

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The top 50 genAI use cases in marketing

Martech

Dig deeper: 3 marketing use cases for generative AI that arent copywriting 2. For social, analytics and scheduling tools are widely used, while AI-driven community engagement and influencer management face resistance. Dig deeper: 4 marketing jobs to be done being transformed by genAI Email: Business email address Sign me up!

Transform 139
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A co-pilot approach to genAI (with prompt examples)

Martech

This transforms it into a specialized marketing partner that understands your company’s unique perspective and communication style. It also knows about machine learning, marketing analytics, and Agile Marketing. For instance, asking, “What do you know about the use of AI to improve marketing analytics?”

Transform 129
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Transforming content marketing lifecycles with AI

Martech

While roles vary between organizations, content production is often the responsibility of copywriters, designers and managers. Popular AI tools for reporting and analytics: Funnel.io The post Transforming content marketing lifecycles with AI appeared first on MarTech. Get MarTech! In your inbox.

Transform 121
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9 essential tips for building a website that drives conversions

Martech

Dig deeper: How to transform your website into a continuous marketing powerhouse 2. This should include using tools like Google Analytics to track user behavior, traffic sources and engagement metrics. Look for agencies with expertise in branding, UX, SEO, copywriting and development.

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10 advanced social media copywriting best practices

Sprout Social

Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience.