How Generative AI Tools Like ChatGPT Are Transforming Digital Marketing
Calvyn Lee Blog
NOVEMBER 24, 2023
The launch of ChatGPT by OpenAI in late 2022 has sparked tremendous interest in artificial intelligence (AI) and how generative AI tools can be used for content creation and other marketing applications. Rather than focus solely on generative AI, a strategic view evaluates automation opportunities throughout the customer lifecycle.
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