Hubspot Marketing

OCTOBER 22, 2024

It’s much harder to directly attribute specific top-level metrics (like clicks, impressions, and likes) to meaningful business outcomes (like customer acquisition, retention, etc.). As a result, customer data is siloed and inaccessible to every team. Limited customization. Siloed data.

Analytics 127

Analytics Transform Marketing Marketers 127

Martech

APRIL 3, 2025

That means aligning creative, media and analytics teams around shared KPIs not just clicks and conversions but also incremental growth across the funnel, new customer acquisition, brand love and loyalty. Eliminate silos between brand and performance Proper integration starts with people and processes.

Customer Acquisition 91

Customer Acquisition Transform Customer Journey Finance 91

Martech

JUNE 19, 2025

Where to find conversion data: Google Analytics or other website analytics platforms. Where to find them: Native social media analytics platforms (e.g., LinkedIn Analytics, X Analytics, Facebook Business Suite), Google Analytics (using proper UTM tagging for social campaigns), CRM systems (integrating social lead forms).

CRM 87

CRM User-Generated Analytics Customer Acquisition 87

Martech

DECEMBER 18, 2024

founder and CEO of data analytics firn Amoeba, lets explore how AI-powered solutions can turn overwhelming data into actionable marketing intelligence. Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions. With insights from Tooba Durraze , Ph.D.,

Transform 105

Transform CRM Analytics eCommerce 105

Martech

DECEMBER 16, 2024

But what if we let our customers guide us instead of the other way around? Customer acquisition costs and customer churn rates were high. Analytics and A/B testing are important tools, but they say what happened without explaining why. Its found by listening to your customers.

Marketing Strategy 107

Marketing Strategy Customer Transform Marketing Mix 107

Martech

NOVEMBER 13, 2024

They face unprecedented demands — juggling complex, multi-channel campaigns, advanced analytics and rapidly evolving technology. Invest in ‘last mile’ analytics The ability to track and attribute marketing efforts to financial results is essential.

Transform 134

Transform Marketing Marketers Customer Acquisition 134

Martech

FEBRUARY 17, 2025

Optimize processes for lead generation and customer acquisition. RevOps engineer Streamline revenue operations by integrating sales, marketing, and customer success functions. Utilize data analytics to drive decision-making and improve operational efficiency. HubSpot), and data analytics platforms (e.g.,

Customer Acquisition 117

Customer Acquisition CRM Marketing Automation Platform Analytics 117

Martech

JANUARY 14, 2025

Strategies that include upper funnel tactics increase the effectiveness of customer-acquisition campaigns, resulting in lower cost per lead than SEM alone. This way, you can better understand the channels performing well and the customer journey.

Customer Acquisition 123

Customer Acquisition Customer Journey Marketing Marketers 123

Search Engine Land

SEPTEMBER 26, 2024

Your Google Analytics account. First-party data collected from your websites, apps, physical stores or directly from customers. Data ingestion Advertisers upload their first-party data to ADH, including customer interactions, website analytics and CRM information. Your CRM system.

CRM 94

CRM Transform Customer Acquisition Advertising 94

Marketing Insider Group

JULY 24, 2024

Consider: Revenue Generated: The total income directly attributed to your content marketing efforts Customer Acquisition Cost (CAC): The expense incurred to acquire a new customer through content marketing Customer Lifetime Value (CLV): The total revenue a business can expect from a single customer account over time Use data analytics to target the (..)

Content Marketing 119

Content Marketing Marketing Marketers Customer Acquisition 119

Backlinko

MARCH 27, 2025

Pageviews are a web analytics metric that counts each time a visitor loads or reloads a page on your website. In the context of analytics tracking tools, unique pageviews were a Universal Analytics metric. Google Analytics 4 (GA4) doesnt track unique pageviews. Conversion rates arent the only metrics to track either.

Customer Acquisition 90

Customer Acquisition Analytics Entertainment Product 90

Martech

DECEMBER 2, 2024

Customer acquisition cost (CAC): Cost to acquire a new customer in both groups. Martech tools: Google Analytics: To track sales and user behavior. Insights: Helps identify which channels are most effective at different stages of the customer journey. This helps isolate the impact of the campaign.

User-Generated 120

User-Generated Marketing Marketers Retail 120

Martech

NOVEMBER 1, 2024

As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs.

Customer Acquisition 137

Customer Acquisition Health Traditional Marketing Management 137

Martech

AUGUST 27, 2024

This should make it easier for customers to find products nearby. Google Ads now includes options for setting customer acquisition goals and optimizing campaigns with profit-focused metrics, helping advertisers prioritize profit and optimizations during peak shopping periods. New campaign goals.

Customer Acquisition 131

Customer Acquisition Retail Shoppers Advertising 131

Vertical Response

JULY 29, 2024

For instance, if your business goal is to increase market share, your marketing campaign plan might focus on customer acquisition or brand awareness. Utilizing analytics tools, surveys, and customer feedback tools helps measure KPIs effectively.

Key Performance Indicator 102

Key Performance Indicator Marketing Marketers Communications 102

Hubspot Marketing

DECEMBER 23, 2024

Besides all of that, detailed performance analytics with suggestions on what to improve is something we all need. Source Thanks to this deeper insight, businesses can react appropriately to customer feelings, address negative sentiment quickly, and improve overall brand perception before it all escalates due to negative reactions.

Transform 122

Transform User-Generated Marketing Marketers 122

Martech

SEPTEMBER 20, 2024

U nification: Integrate marketing, sales and customer success seamlessly. T echnology: Use advanced analytics to predict customer needs. This ensures that customers are continuously adopting more products from the platform and contributing to long-term growth. F lexibility: Adapt quickly to different business models.

Product Marketing 114

Product Marketing Product Finance Marketing 114

Welcome Software

JULY 7, 2025

Why most customer retention strategies fail Most companies approach customer retention in fundamentally flawed ways that guarantee mediocre results. The analytics-only approach Teams build sophisticated churn prediction models and create beautiful dashboards that track engagement metrics.

Customer 52

Customer Customer Acquisition Customer Journey Education 52

The Marketing Operations Leader

MARCH 25, 2025

Includes forecasting, customer acquisition cost (CAC), lifetime value (LTV), cost per acquisition (CPA), ROI attribution models, and performance tracking across investments. Top Commentary from Social Everything starts with analytics for me! 4️⃣ Campaign Planning This is the execution engine. Sign up here.

Marketing Strategy 130

Marketing Strategy Marketing Marketers Customer Acquisition 130

Hubspot Marketing

OCTOBER 28, 2024

Automate A/B tests in your customer acquisition funnel. Use predictive analytics tools. Mary Zhang , Head of Marketing and Finance at Dgtl Infra , told me that her company developed an entire AI-powered client success prediction model to optimize its customer acquisition funnel.

Customer Acquisition 101

Customer Acquisition Price Customer Journey User-Generated 101

The Marketing Operations Leader

APRIL 15, 2025

7️⃣ LTV:CAC by Initiative This compares lifetime value to customer acquisition cost across different marketing plays (e.g., Helps assess whether your team is building the right relationships and achieving sufficient coverage across buying committees. 1:1 ABM, field marketing, content syndication).

Customer Acquisition 130

Customer Acquisition Management Analytics Place 130

Customers.ai

NOVEMBER 18, 2024

Predictive Analytics : Leverage AI to forecast customer behavior, including likely next purchase dates and lifetime value. Multi-Channel Marketing : Combine email and SMS campaigns in one platform for a seamless customer experience. A boost in repeat purchases and stronger customer loyalty.

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

Martech

JULY 1, 2025

Start the transition by gathering leaders from various marketing functions and even sales and CX to define what a qualified lead means, what customer acquisition cost truly entails, and the key milestones in the customer journey. Your data analytics teams should recognize how this streamlines their work.

Thought Leadership 96

Thought Leadership CRM Key Performance Indicator Marketing Automation Platform 96

Hootsuite

NOVEMBER 7, 2024

Brand loyalty increases your lifetime customer value. That, in turn, increases the amount that you can afford to spend on customer acquisition and increases the ROI of your social marketing strategy. Positive word of mouth (WOM) Loyal customers do more than buy your products themselves.

Branding 123

Branding Customer loyalty User-Generated Promotion 123

Martech

JANUARY 29, 2025

Engaging proactively with customers by seeking feedback through surveys, focus groups or advisory boards, but dont forget to act on their input. Anticipate needs through predictive/prescriptive analytics and surprise them with proactive solutions. Using analytics to predict purchasing patterns and stock accordingly.

Customer 111

Customer Price Customer Acquisition Customer loyalty 111

Litmus

SEPTEMBER 25, 2024

Automated workflows: Trigger campaigns based on customer actions for timely outreach. Data analytics: Use data like your email analytics to continuously refine your approach. Customer feedback loop: Regularly collect feedback and adapt strategies accordingly.

Management 99

Management Marketing Marketers CRM 99

Marketing Insider Group

SEPTEMBER 9, 2024

Quick Takeaways A sales funnel guides prospects from awareness to action, helping convert them into paying customers. Monitoring conversion rates, Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), and Average Order Value (AOV) helps gauge your funnel’s profitability.

Customer Acquisition 125

Customer Acquisition User-Generated CRM Analytics 125

Martech

SEPTEMBER 17, 2024

Use dashboards and analytics tools to get up-to-the-minute performance data. Focusing on these metrics creates a false sense of success rather than focusing a team on business drivers like conversion rates, customer acquisition cost (CAC) or customer lifetime value (CLV). What should marketing teams do to avoid this?

Customer Acquisition 67

Customer Acquisition Marketing Marketers Analytics 67

Sprout Social

SEPTEMBER 24, 2024

Examples of high-level goals include: Reduce customer acquisition cost (CAC) Increase share of voice in your industry Get product feedback Build brand advocates Become a thought leader While these are common, tailor your goals to your specific challenges.

Influencer Marketing 98

Influencer Marketing Marketing Strategy Marketing Marketers 98

Search Engine Land

AUGUST 12, 2024

Marketing needs to be centered around customer acquisition, retention, brand building and, ultimately, creative campaigns that move humans toward action. Leverage data and analytics Use data to track key performance indicators (KPIs) across all stages of the funnel and adjust strategies accordingly.

Key Performance Indicator 85

Key Performance Indicator Advertising Advertisers Analytics 85

Litmus

OCTOBER 16, 2024

Ultimately, this segmentation strategy builds a culture of customer obsession, where every decision, action, and interaction revolves around delivering value at each stage of the journey—ensuring long-term loyalty and sustained growth. With the right email builder and email analytics tools, you can make this process even more efficient.

Health 97

Health Customer Journey User-Generated Marketing 97

Use Insider

SEPTEMBER 13, 2024

It boasts features such as advanced segmentation, real-time personalization, and robust analytics, empowering businesses to create highly targeted and impactful email campaigns. Furthermore, integrated systems provide comprehensive analytics and reporting, offering insights into customer interactions and campaign performance.

Customer 52

Customer CRM User-Generated Transform 52

Vertical Response

JANUARY 31, 2025

Email Marketing Effectiveness Email marketing is 40x more effective at acquiring customers than Facebook or Twitter Email marketing has proven to be a powerhouse in customer acquisition, boasting a success rate 40 times higher than that of social media platforms like Facebook and Twitter.

Email Marketing 52

Email Marketing Non-Profit Customer Acquisition Direct Mail 52

Martech

JUNE 4, 2025

In Google Analytics 4 (GA4), attribution models aim to answer one of marketings most persistent questions: which channels drive results? If youre responsible for growth, customer acquisition, or proving marketing ROI, its critical to understand how these models work and how they shape the data you report.

Customer Journey 60

Customer Journey Customer Acquisition Analytics Marketing Mix 60

Hubspot Marketing

OCTOBER 14, 2024

Referral: Finally, happy customers tend to spread the word. Are your customers telling their friends, leaving reviews, or sharing your product on social media? Referrals are golden because they lower your customer acquisition costs and bring in new business. How is success defined and measured within marketing?

Marketing 122

Marketing Marketers Price User-Generated 122

Martech

JULY 22, 2025

Some marketing teams neglect their foundational martech tools, like CRM , marketing automation , analytics platforms or data integration tools, in favor of flashier campaign spending. Everyone in the organization should recognize that a strong brand lowers customer acquisition costs and increases customer lifetime value over time.

CRM 60

CRM Thought Leadership Customer Acquisition PR 60

Martech

JULY 21, 2025

Customer acquisition costs continue climbing while attention spans shrink. Customers decide whether you actually care about their success or just their initial payment. Product analytics and service reviews reveal frustration in real-time usage data. AI can detect emotional patterns in customer communication.

Transform 77

Transform Customer Journey CRM Manufacturing 77