Analytics Customer Acquisition Product Search Marketers 
Search Engine Land
JANUARY 22, 2023
” Amazon adds customer acquisition metrics for Sponsored Brands campaigns 2019: The “new-to-brand” set of metrics were also available for Amazon sellers’ display and video ad campaigns. TellMe To Launch New Mobile Local Search Product 2007: It was free, direct-to-consumer, voice-enabled directory assistance.
Search Engine Land
FEBRUARY 2, 2023
I’ll just come right out and say it… SEO should be a product because it is an acquisition channel for organic traffic and revenue. SEO as a product largely means the business: Understands it operates in a digital-first world. Prospects can start their product search on Amazon or use YouTube if it’s a visual search.
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Search Engine Land
MARCH 1, 2023
Semrush buys Kompyte so it can upsell competitive intelligence tools 2022: Kompyte offered competitive analysis tools that help marketers track changes on a competitor’s site, ad copy, social media and more. By contrast, 125 big brands were using the site to market their products or services.
Martech
JANUARY 30, 2024
Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We Remarketing.
Search Engine Land
OCTOBER 14, 2022
In 4 smarter ways to measure SEO effectiveness , I analyzed four fairly boilerplate SEO metrics (traffic, rankings, conversions, links) and detailed ways to apply an additional layer of rigor to each to improve your analytical insights. SEO CAC (customer acquisition cost). Get the daily newsletter search marketers rely on.
Search Engine Land
APRIL 13, 2023
Why most SEO reporting needs ripping up Resource-strapped search marketers rarely do themselves any favors. This tends to ignore the business’s brand, product, social media, PPC, email marketing and any other type of marketing. In reality, search – and customer acquisition – is a complicated business.
Search Engine Land
MAY 15, 2023
After working on numerous audits, I found that most of them struggle with SEO issues that impact their customer acquisition costs and diminish revenues. Branded terms have more visibility Many SaaS websites get considerable branded traffic but minimal visibility for non-branded search. Does it serve the user intent?
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