Hootsuite

OCTOBER 7, 2024

Busy social marketers need effective social media analytics tools to focus their efforts. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience.

Analytics 117

Analytics Price PR CRM 117

Martech

JULY 26, 2024

An optimized website is key for customer engagement and retention, impacting every phase of the customer journey. Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Transform 129

Transform Whitepaper Thought Leadership Customer Journey 129

Buffer Marketing

JANUARY 7, 2025

Attentive: Personalize messages at scale Source: Attentive Attentive is a B2C email and SMS marketing software that helps brands create tailored experiences for each customer. Plus, it integrates seamlessly with Hubspot's CRM (customer relationship management software) so you can track the entire customer journey.

Price 122

Price Thought Leadership Transform User-Generated 122

Backlinko

JUNE 23, 2025

Proving the value of your SEO efforts can seem like an uphill battle. Tracking the right SEO KPIs. In this guide, you’ll learn how to choose and monitor SEO KPIs that actually mean something. And What They’re Not) SEO KPIs are key performance indicators that tie your optimization efforts directly to business outcomes.

SEO 68

SEO User-Generated PR Analytics 68

Marketing Insider Group

DECEMBER 5, 2024

Combining CRM tools with SEO tactics greatly improves marketing efforts by interlinking customer data and digital optimization. CRM SEO integration strengthens both customer relationships and search engine strategies, so it’s the perfect time to learn how to use it. What is CRM SEO Integration?

CRM 57

CRM Management SEO Transform 57

Hubspot Marketing

JULY 10, 2024

As someone who writes website copy for a living, I work closely with search engine optimization (SEO) consultants to ensure that the copy speaks directly to the audience while remaining optimized for search engine rankings. 10 Best Rank Tracker Tools These tools may be part of a larger SEO management package or a stand-alone product.

Price 132

Price SEO User-Generated Management 132

Backlinko

DECEMBER 6, 2024

A marketing funnel is a way to think about your customer journey. It starts when they discover your brand and tracks through as they become a loyal customer. It identifies drop-off points and guides customers to purchase. He generates most of his websites traffic with SEO and YouTube content.

Customer Journey 94

Customer Journey User-Generated Marketers Marketing 94

Martech

DECEMBER 16, 2024

Training Marketing training today overemphasizes specific channels think Google Ads certifications, LinkedIn marketing boot camps, advanced SEO workshops, etc. Analytics and A/B testing are important tools, but they say what happened without explaining why. Its found by listening to your customers.

Marketing Strategy 106

Marketing Strategy Customer Transform Marketing Mix 106

Hubspot Marketing

MARCH 5, 2025

I primarily work with B2B clients, so Im getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesnt have to be boring. Measuring and analyzing data.

Analytics 62

Analytics Customer Acquisition CRM Marketers 62

Martech

JULY 1, 2025

As a result, you miss valuable insights and resources from subject matter experts in areas like product, engineering, customer service and legal. This lack of diversity in topics and voices can lead to generic, less authoritative content or missed opportunities to improve SEO and distribute thought leadership.

Thought Leadership 93

Thought Leadership CRM Key Performance Indicator Marketing Automation Platform 93

Martech

APRIL 27, 2022

Data and analytics take the guesswork out of marketing. better efficiency), improve customer experience , and understand what channels, touchpoints, and strategies are working. Marketing analytics is an approach to data analysis that helps businesses understand the performance and impact of their marketing investments.

Analytics 131

Analytics Customer Journey Marketers Marketing 131

Neil Patel

DECEMBER 17, 2020

You can check traffic and user metrics on mobile app analytics to make your app as successful as possible. Here’s what you need to know about mobile app analytics and which tools are most effective at helping you dig into the data. Mobile App Analytics. Why Analytics Are Crucial for Your Mobile App. SEO vs. ASO.

Analytics 144

Analytics Key Performance Indicator SEO Customer Journey 144

Hubspot Marketing

OCTOBER 22, 2024

As a result, customer data is siloed and inaccessible to every team. The sales team uses a CRM system, the marketing team relies on multiple analytics tools, and the support team works on a customer success platform. Limited customization. Use case #1: Predictive analytics for campaign performance.

Analytics 120

Analytics Transform Marketers Marketing 120

Martech

APRIL 10, 2025

Content marketers are spoiled from the number of content capabilities, integrations and analytics insights available. Google Search Console Purpose: Organic content performance and SEO improvements Google Search Console (GSC) is not an uncommon tool. It is one of the most widely used website analytics platforms available.

Content Marketing 120

Content Marketing User-Generated CRM Social Media Marketing 120

Litmus

OCTOBER 17, 2024

But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? An email marketing funnel guides subscribers through the email customer journey —from prospective leads to loyal customers.

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Marketing Insider Group

SEPTEMBER 9, 2024

Quick Takeaways A sales funnel guides prospects from awareness to action, helping convert them into paying customers. Monitoring conversion rates, Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), and Average Order Value (AOV) helps gauge your funnel’s profitability. Book a free consultation to learn more.

Customer Acquisition 124

Customer Acquisition User-Generated CRM Analytics 124

Hubspot Marketing

MARCH 18, 2020

Well, it requires social media analytics and reporting. What is social media analytics? Social media analytics is the process of gathering and analyzing data and reports based on metrics from one or multiple social media accounts. Social Media Analytics Reports. Types of Social Media Analytics Reports.

Analytics 145

Analytics Price Customer loyalty CRM 145

Hubspot Marketing

JUNE 11, 2020

You need tools to provide accurate metrics, the insights that will inform better decisions, and come ready with the customization options that will make your dashboard a functional asset. Here's a list of analytics tools that will help you measure the impact of your content marketing. Content Marketing Analytics. for Buffer Pro.

Analytics 145

Analytics Content Marketing Price Marketers 145

Animalz blog

APRIL 5, 2025

So, youve done all the work of carefully crafting SEO content. But now you need to know which SEO KPIs you should track to measure its performance. In this guide, well show you the 9 SEO KPIs we track when measuring the performance of the SEO content we create for our clients. We understand.

SEO 67

SEO User-Generated Non-Profit Transform 67

Neil Patel

DECEMBER 2, 2021

When it comes to website analytics, Google Analytics is second to none. With the rollout of the latest release, Google Analytics 4 (GA4), the same can now be said of applications analytics, too. What Is Google Analytics 4? It replaces the former property type “Universal Analytics.”. That’s not all, however.

Analytics 145

Analytics User-Generated Law Customer Journey 145

Litmus

SEPTEMBER 25, 2024

By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management 99

Management Marketers Marketing CRM 99

Search Engine Land

AUGUST 29, 2024

Step 2: Trends, customer journey and channels Channel distribution analysis Gather historical data : Collect data on marketing spend, revenue and key performance indicators for each channel. Search trends and customer journey Analyze customer discovery channels : Determine how your customers are finding your business.

Digital Marketing 85

Digital Marketing Transform Key Performance Indicator Customer Journey 85

Hootsuite

NOVEMBER 21, 2024

Longer content also plays a major role in SEO efforts, especially when targeting specific keywords to rank in search engines. The word count and quality content in long-form articles can drive organic traffic to your site, increasing your visibility in search engine optimization (SEO) results and SERPs.

Social Media Marketing 122

Social Media Marketing Communications Entertainment Analytics 122

Neil Patel

OCTOBER 27, 2021

You’re not seeing results from your SEO strategy, and you’re about one ranking away from throwing your laptop out the window. You have a leak in your SEO strategy. It will help you find those leaks, seal them up, and get you back on track to smashing your SEO goals for the year. How to Do Quarterly SEO Planning.

SEO 145

SEO Customer Journey Promotion Health 145

Lynton Web

APRIL 13, 2023

HubSpot’s March releases brought an exciting addition to your reporting arsenal: customer journey analytics. What Are Customer Journey Analytics? This is where customer journey analytics comes in. so you can measure the impact of each interaction.

Customer Journey 52

Customer Journey Analytics Customer SEO 52

Martech

MAY 14, 2025

As digital transformation reshapes marketing, generative AI is redefining how brands create content, engage customers and scale operations. GenAI’s capabilities including its role as a consumer connection channel give marketers a better understanding of the customer journey, enabling a more personalized approach.

Transform 96

Transform Real Estate Customer Journey SEO 96

Customers.ai

DECEMBER 30, 2024

website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. You shouldnt need a degree in analytics to understand whos visiting your site. It goes beyond standard analytics to uncover whos visiting your site, including age, location, interests, and industry data.

Price 82

Price Analytics eCommerce User-Generated 82

Buffer Marketing

OCTOBER 28, 2024

Robust analytics tie directly to revenue so you can see the impact of your program. " The platform also offers robust analytics, helping you understand what content resonates with your audience. SEO (search engine optimization) tools SEO isn't just about pleasing search engines. Pricing : Free plan available.

Digital Marketing 106

Digital Marketing Price User-Generated Affiliate Marketing 106

Neil Patel

DECEMBER 30, 2022

Video SEO is one of those things that constantly evolves, making it tricky to understand. Luckily, my guide to video SEO is here to help. What Is Video SEO? First of all, what does “video SEO” even mean? More specifically, this means optimizing SEO-related components like: The actual content. Video descriptions.

SEO 119

SEO User-Generated Analytics Video Marketing 119

Search Engine Land

FEBRUARY 5, 2024

The traditional approach to SEO KPIs often falls short of capturing the dynamic nature of user interactions and search patterns. This article proposes a paradigm shift: integrating dynamic, user-centric metrics into established SEO KPI frameworks. Ultimately, this redefines how we measure and interpret SEO success.

SEO 123

SEO User-Generated eCommerce Customer Journey 123

Neil Patel

FEBRUARY 22, 2023

Therefore, rival businesses in this space need to ensure an effective travel SEO strategy to remain competitive and drive more customers. Travel SEO helps websites become more visible in search engine results pages (SERPs) when implemented effectively. However, some unique challenges face the travel sector.

SEO 119

SEO Customer Journey User-Generated Analytics 119

Hubspot Marketing

DECEMBER 18, 2024

How To Do a Content Gap Analysis Best Practices For Conducting a Content Gap Analysis A content gap analysis involves comparing your current content against your competitors content, your audiences search intent, different stages of your customer journey, and market trends and opportunities. Take Reddit, for example.

Marketing Strategy 102

Marketing Strategy Thought Leadership Marketers Marketing 102

Duct Tape Marketing

AUGUST 22, 2024

A world where traditional lead generation tactics like SEO and social media advertising are frankly becoming more challenging. 10:34] Your Customer’s Journey Creating organized customer journeys is crucial for market expansion, and guess what? 05:44] One word: Branding! Alright, time's up, but the list keeps going.

CMO 82

CMO Customer Journey Transform User-Generated 82

Martech

JUNE 16, 2025

With LLMs potentially altering traffic sources, data-driven attribution models will help marketers assess the true impact of organic search, social media, and other channels on customer journeys. Dig deeper: Optimizing LLMs for B2B SEO: An overview 6. purchases, sign-ups) will be critical.

Customer Journey 65

Customer Journey SEO Promotion Branding 65

Unbounce

JANUARY 6, 2025

From there, youll be able to build funnels that consistently convert visitors into leads , and leads into customers, both short-term and over the long haul. TABLE OF CONTENTS SHARE Josh Gallant Josh is the founder of Backstage SEO , an organic growth firm that helps SaaS companies capture demand. Lets do it.

User-Generated 111

User-Generated Price Copywriting Analytics 111

CXL

NOVEMBER 17, 2022

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

Analytics 88

Analytics Key Performance Indicator Non-Profit Customer Acquisition 88

Sachs Marketing Group

JANUARY 13, 2025

This fragmented customer journey requires a seamless, integrated approach to ensure every touchpoint delivers a consistent and engaging experience. The Modern Customer Journey Todays customer journey is anything but linear. Addressing technical SEO issues like site speed and mobile-friendliness.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52