Marketing Insider Group

AUGUST 26, 2024

Personalized marketing campaigns lead to higher engagement rates and increased customer loyalty, as seen with tools like Dynamic Yield and Adobe Target. Predictive Analytics Using AI to predict customer behavior and trends is highly beneficial for marketers.

CRM 123

CRM Transform Marketing Marketers 123

Martech

DECEMBER 4, 2024

Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty. Ecommerce returns: The challenge of keeping customers happy and profitable The global ecommerce market is rapidly growing, projected to rise from $6.3

eCommerce 121

eCommerce Customer Retail Transform 121

Martech

JANUARY 14, 2025

Swift, proactive problem resolution Quickly addressing customer issues is essential, but not enough. Successful companies actively seek out and resolve problems before customers tell them about them, which can significantly bolster customer loyalty.

Customer 133

Customer Shipping Customer loyalty Analytics 133

Martech

JULY 26, 2024

Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Transform 130

Transform Whitepaper Thought Leadership Customer Journey 130

Martech

OCTOBER 25, 2024

Your marketing data champion should work closely with data, analytics and technology leaders to identify and link metadata that will drive marketing’s productivity and effectiveness, focusing on use cases that can be augmented by genAI. Build customer trust Building trust and long-term customer loyalty is crucial for marketing success.

Transform 136

Transform Customer loyalty User-Generated Management 136

Hubspot Marketing

MARCH 29, 2023

Enter AI analytics, a time-saving process that brings marketers the answers they need to create data-driven campaigns. In this post, we’ll discuss: What is AI analytics? How to Use AI in Data Analytics AI analytics differs from traditional analytics in that it is machine-led.

Analytics 142

Analytics Shoppers Customer loyalty eCommerce 142

Martech

NOVEMBER 28, 2023

It empowers businesses to customize experiences and services based on individual customer needs and preferences, ultimately leading to heightened satisfaction and loyalty. Ready to explore how personalized approaches can enhance customer loyalty in the hospitality sector?

Customer loyalty 110

Customer loyalty Customer Food Entertainment 110

Martech

MAY 5, 2025

This approach can help maintain customer loyalty and encourage repeat purchases. This can enhance your brand image and foster a sense of loyalty among consumers who value ethical practices. Utilize targeted marketing : Use data analytics to understand consumer behavior and preferences during these times.

Customer loyalty 115

Customer loyalty Marketing Marketers Price 115

Martech

JULY 30, 2024

Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms. AI, machine learning and big data analytics can help drive your decision-making, streamline operations and enhance customer engagement.

CRM 115

CRM Marketing Marketers Customer loyalty 115

Hubspot Marketing

JUNE 8, 2023

To make sense of your customer’s journey, you’ll need to leverage customer journey analytics. Every business, startup or enterprise — in any industry — needs to understand how customers interact with their brand. In this blog post, we cover the following: What is customer journey analytics?

Customer Journey 141

Customer Journey Analytics Customer Customer loyalty 141

Martech

NOVEMBER 11, 2024

Email marketing: Precision in direct communication This strategic function combines insight, creativity and data analysis to reach customers in a way that resonates. They blend content creation, community engagement and analytics to build a brand presence that aligns with overall marketing goals.

CRM 115

CRM Customer Journey Customer loyalty Management 115

Martech

AUGUST 12, 2024

Feedback loops: Incorporate customer feedback mechanisms to gather insights on their experiences, which can be analyzed through the CDP to refine marketing strategies. email marketing platforms, social media management tools, analytics software) to create a cohesive marketing ecosystem.

Customer 116

Customer B2C CMO Customer Journey 116

Hubspot Marketing

MARCH 18, 2020

Well, it requires social media analytics and reporting. What is social media analytics? Social media analytics is the process of gathering and analyzing data and reports based on metrics from one or multiple social media accounts. Social Media Analytics Reports. Types of Social Media Analytics Reports.

Analytics 145

Analytics Price Customer loyalty CRM 145

Martech

AUGUST 19, 2024

Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape. Data analytics tools like Google Analytics and CRM systems provide valuable insights into potential accounts and customer relationships.

Key Performance Indicator 118

Key Performance Indicator Marketing Marketers CRM 118

Marketing Insider Group

FEBRUARY 10, 2025

Retaining customers can be challenging, but it’s far more lucrative than finding new ones. According to SimplicityDX, the average business spends $29 acquiring a new customer while a repeat customer generates $39, so customer loyalty is a massive moneymaker.

CRM 95

CRM Customer Transform Customer loyalty 95

Search Engine Land

OCTOBER 11, 2023

Learn how every click, keyword and channel alignment is a step closer to conquering your customers’ loyalty. Learn more by registering and attending “Maximize Intent Signals and Win Customer Loyalty with Cross-Channel Strategies,” presented by Cordial. Click here to view more Search Engine Land webinars.

Customer loyalty 93

Customer loyalty Customer Whitepaper Marketing 93

Sprout Social

JULY 27, 2020

With Sprout’s new Premium Analytics package, you can easily develop, assess and optimize your social strategy with a more data-rich approach. Go beyond reporting, start analyzing with Premium Analytics . As with all Sprout solutions, the beauty of Premium Analytics is in the elegant balance of sophistication and approachability.

Analytics 143

Analytics Energy Customer loyalty Product 143

Search Engine Land

NOVEMBER 28, 2023

It empowers businesses to customize experiences and services based on individual customer needs and preferences, ultimately leading to heightened satisfaction and loyalty. Ready to explore how personalized approaches can enhance customer loyalty in the hospitality sector?

Customer loyalty 86

Customer loyalty Customer Food Entertainment 86

SocialPilot

JULY 24, 2024

Those actions can include things like: Clicking on your website link or another link of yours Subscribing to your newsletter Registering for an event Your conversion rate is so important that social media platforms themselves, along with analytics software, tend to put them front and center in your metrics.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertising 111

Hootsuite

NOVEMBER 7, 2024

Learn what your customers want To build authentic brand relationships that form the basis of brand loyalty, you need to understand who your customers are and what they want. That means developing rewards programs that recognize their loyalty. 3 brand loyalty examples (and what you can learn from them) 1.

Branding 124

Branding Customer loyalty User-Generated Promotion 124

Martech

JANUARY 29, 2025

Engaging proactively with customers by seeking feedback through surveys, focus groups or advisory boards, but dont forget to act on their input. Anticipate needs through predictive/prescriptive analytics and surprise them with proactive solutions. Using analytics to predict purchasing patterns and stock accordingly.

Customer 110

Customer Price Customer Acquisition Customer loyalty 110

Martech

MAY 2, 2025

Quality go-to-market must include generative practices such as brand development and customer loyalty, investments that compound like stock marketing investments. Energy requires generative habits like good nutrition, exercise and adequate sleep.

Non-Profit 86

Non-Profit Customer Journey Energy Customer loyalty 86

Litmus

OCTOBER 17, 2024

Your new customers have entered your world, and it’s your job to be a gracious host. To keep them engaged and foster customer loyalty, they need to see immediate value in what you offer. Effective retention strategies not only encourage repeat business but also foster long-term customer loyalty.

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Martech

FEBRUARY 6, 2025

Marketing strategies must be verified and proven with metrics and analytics. Journeys, not funnels Over the past five years, the customer journey has changed radically, making it no longer a straightforward, easily measurable process. However, not all metrics and KPIs carry the same weight.

Thought Leadership 92

Thought Leadership Customer Journey Customer loyalty Marketing 92

Martech

NOVEMBER 18, 2024

For instance, predictive analytics can help you foresee which tasks might take longer than expected, allowing for a more realistic project plan. With predictive analytics, you can spot potential issues before they escalate. A marketing campaign may generate quick sales but contribute little to long-term customer loyalty.

Management 113

Management Manufacturing Customer loyalty Analytics 113

Sprout Social

APRIL 8, 2025

With a business account, you can also review how many people click these links via Pinterest analytics. Consistent messaging across social media accounts builds brand recognition, conveys authenticity and fosters customer loyalty. To make your Pinterest videos as impactful as possible, use Pinterest analytics.

Shoppers 106

Shoppers Customer loyalty Analytics Branding 106

Scoop.it!

JULY 18, 2024

By knowing what your customers want, you can create resonating, need-fulfilling content on your customers’ preferred devices and platforms. Other ways to segment audiences include device usage, channel preferences, engagement levels, and loyalty.

Gen Z 111

Gen Z Millennials Fashion Marketing 111

Customers.ai

NOVEMBER 18, 2024

Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. Predictive Analytics : Leverage AI to forecast customer behavior, including likely next purchase dates and lifetime value. A boost in repeat purchases and stronger customer loyalty.

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Sprout Social

OCTOBER 10, 2024

This report will provide you with a high-level aggregation of analytics so you can get a pulse on the performance of your social profiles. Marketers often tap into social data to assess customer loyalty and pinpoint the strengths and weaknesses of their competitors’ offerings. Where are your competitors most active?

Gen Z 124

Gen Z Branding Millennials Entertainment 124

Hootsuite

OCTOBER 18, 2024

Businesses use it to: showcase their products or services (perhaps more importantly) engage with their customers on a personal level The intended outcomes can range from the somewhat abstract (like brand building ) to the very specific (like selling products through social commerce ).

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

Search Engine Land

JUNE 26, 2024

Want to win over customers in today’s competitive market? Loyalty is key. Marigold’s 2024 State of Loyalty Report is here to help. Packed with insights from the latest Marigold Global Consumer Trends Index, it unveils the secrets to building unshakeable consumer loyalty in 2024.

Customer loyalty 87

Customer loyalty Digital Marketing Customer Marketing 87

Marketing Insider Group

OCTOBER 23, 2024

Quick Takeaways: From content creation to customer interaction, AI marketing tools streamline tasks, allowing marketers to focus on strategy and creativity. Artificial intelligence helps brands deliver highly personalized content customized to individual preferences, driving higher engagement and customer loyalty.

Social Media Marketing 71

Social Media Marketing Transform User-Generated Customer loyalty 71

SocialPilot

DECEMBER 29, 2024

This means that active online review management can help you build trust with potential customers, improve your search engine rankings, identify areas for improvement, and increase customer loyalty. Despite this, Moz Locals analytics and seamless integration make it a reliable solution for reputation and local SEO management.

Management 89

Management User-Generated Price SEO 89

Customers.ai

JANUARY 3, 2025

Collect Data Across Multiple Touchpoints Your customers interact with your brand across dozens of channels and each one holds a clue about their journey. Tools to Use : Start with platforms like Google Analytics to track site behavior, heatmaps from tools like Crazy Egg to see where visitors engage most, and Customers.ai The result?

Customer 88

Customer eCommerce Shipping Customer Journey 88

Vertical Response

JANUARY 10, 2025

Effective email campaigns prioritize personalization, engaging subject lines, and valuable content to enhance customer loyalty while also necessitating compliance with regulations to ensure deliverability. Various email campaigns boost customer loyalty and engagement, proving more cost-effective than acquiring new customers.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Search Engine Land

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. The end result?

Analytics 100

Analytics Customer Journey User-Generated Customer loyalty 100

Vertical Response

APRIL 25, 2025

Key Takeaways Email marketing is a cost-effective digital strategy that fosters customer loyalty, enhances brand visibility, and drives sales through personalized communication. Understanding Email Marketing Email marketing is a digital strategy that uses email to connect with both existing and potential customers.

Email Marketing 52

Email Marketing Customer loyalty Law Marketing 52