Adobe Experience Cloud Blog

JANUARY 13, 2017

While our demand generation team celebrated this victory, we knew that with a lead database swelling to 70,000 entries and counting, we needed to embrace a more sophisticated, enterprise-grade marketing automation platform. Markets are exploding, so why go one-to-one when you can go one-to-many?

Marketing Automation Platform 112

Marketing Automation Platform Thought Leadership Marketing Marketers 112

Martech

JULY 11, 2024

Additionally, legacy marketing automation providers have increased costs for additional contacts and seats, leveraging their entrenched position due to established workflows, integrations and customizations. Data integration and management Data is the cornerstone of marketing automation.

CRM 100

CRM Marketing Automation Platform User-Generated Price 100

Martech

FEBRUARY 17, 2025

Analyze market trends and customer data to inform product positioning. Collaborate with sales, marketing, and product teams to ensure alignment on GTM initiatives. Optimize processes for lead generation and customer acquisition. Utilize data analytics to drive decision-making and improve operational efficiency.

Customer Acquisition 114

Customer Acquisition CRM Marketing Automation Platform Analytics 114

Martech

JULY 30, 2024

However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms.

CRM 113

CRM Marketing Marketers Customer loyalty 113

Martech

FEBRUARY 3, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. What kind of marketing automation platform do we need?

Marketing Automation Platform 98

Marketing Automation Platform Inbound Marketing Marketing Marketers 98

Martech

FEBRUARY 9, 2022

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Have we outgrown our current marketing system? What kind of marketing automation platform do we need?

Marketing Automation Platform 98

Marketing Automation Platform Inbound Marketing Marketing Marketers 98

Martech

NOVEMBER 13, 2024

For example, HubSpot, which began as a tool for inbound marketing, has expanded to cover everything from sales to customer service and is increasingly integrating AI. But its AI functions remain point solutions, offering AI-generated content, customer service agents and reporting.

Transform 126

Transform Marketing Marketers Inbound Marketing 126

Martech

OCTOBER 1, 2024

My two previous articles on personalized customer experiences focused on the need to embrace AI and the goal of AI that truly understands customer data. I’m not talking about AI’s impact on marketing and advertising agencies , though that’s a topic getting attention in many circles.

CRM 120

CRM User-Generated Marketing Automation Platform Marketing 120

Martech

NOVEMBER 11, 2024

Anaplan: This platform empowers marketing teams to make strategic plans, optimize budget allocation and enhance spend visibility and performance. Eloqua: Often integrated with various MPM platforms, Eloqua is a marketing automation platform that helps manage marketing campaigns and customer interactions.

Management 112

Management CMO Marketing Automation Platform Marketing 112

Martech

OCTOBER 14, 2021

Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. This allows marketers to explore the customer journey using data. What defines customer journey analytics?

Customer Journey 115

Customer Journey Analytics Customer Marketing 115

Adobe Experience Cloud Blog

OCTOBER 26, 2016

Author: Loretta Jones Everyone dreams of predicting the future, and this is especially true of marketers. Knowing how likely a person is to become a customer, and why , is the Holy Grail for marketers. So it’s no surprise that predictive analytics is an increasingly popular topic. Smaller Data = Better Data.

Analytics 134

Analytics Thought Leadership Marketing Automation Platform User-Generated 134

The Marketing Operations Leader

JANUARY 2, 2025

Tangible Steps: Enroll in Online Courses: Platforms like Coursera, LinkedIn Learning, HubSpot Academy, marketingops.com, and Maven offer free and paid courses on marketing automation, CRM tools, campaign management, and project management. Understand how marketing operations fit into the broader go-to-market (GTM) strategy.

Non-Profit 130

Non-Profit CRM Thought Leadership Marketing 130

Martech

FEBRUARY 3, 2025

Innovation demands, digital transformation imperatives and the complexity of connecting with customers across expanding touchpoints all drive this behavior. That customer data platform (CDP) you bought without a clear data strategy sits half-implemented, burning budget while your team searches for value.

Transform 105

Transform Finance Marketing Automation Platform Health 105

Martech

JULY 10, 2024

From time to time, you’ll see a story about what is and what is not a customer data platform (CDP). In the same way, the label “customer data platform” should include some things and exclude others. The result is a persistent, unified customer database that shares data with other marketing technology systems.”

Marketing Automation Platform 73

Marketing Automation Platform Analytics CRM Management 73

Martech

OCTOBER 6, 2023

Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement. New martech tools focus on measuring marketing impact, tracking customer journeys and analyzing sales funnels. In your inbox.

Analytics 135

Analytics Transform Marketing Automation Platform Health 135

Martech

AUGUST 7, 2024

While you need to have voices from your technical, HR and legal teams, you must surround these protectionist voices with parties interested in creating value, such as sales, marketing, customer success, sales enablement, product and more. This approach is the current state, and we see confusion, low adoption and lack of impact.

Transform 125

Transform Marketing Marketers Marketing Automation Platform 125

Martech

MAY 14, 2025

Marketing was already a top-five use case for Databricks customers, and today’s launch of its new Data Intelligence for Marketing platform formalizes the company’s efforts to unify marketing data in one place and make it easily accessible. That’s a nightmare both IT and marketing need to avoid.

Marketing Automation Platform 92

Marketing Automation Platform Marketing Marketers Place 92

Martech

MARCH 5, 2025

Email is an essential tool for marketing teams across sectors and industries. Most of these teams rely on email delivery or marketing automation platforms (MAP) to send emails. Marketing automation is often a solution for rapidly growing companies that need to scale their efforts. Processing.

Marketing Automation Platform 70

Marketing Automation Platform Inbound Marketing Price CRM 70

Vertical Response

NOVEMBER 10, 2024

Aligning email cadence with the customer purchase cycle ensures appropriate timing and avoids overwhelming subscribers. Analytics tools optimize email frequency by monitoring campaign performance. Adjusting email frequency directly influences customer retention.

B2C 99

B2C Marketing Automation Platform Email Marketing Communications 99

Martech

JANUARY 26, 2023

It’s easy to see why call analytics platforms have become an essential martech tool. They let marketers collect, analyze and act upon the growing volume of data being captured from inbound calls to businesses. How difficult is platform set up and implementation? How intuitive is the platform user interface?

Analytics 117

Analytics CRM Price User-Generated 117

Lynton Web

AUGUST 3, 2024

HubSpot is a leading customer relationship management (CRM) and marketing automation platform that offers inbound marketing, sales, and customer service tools. Efficient Operations : Automate routine tasks and reduce manual data entry.

CRM 98

CRM Inbound Marketing Marketing Automation Platform Health 98

Hubspot Marketing

DECEMBER 10, 2019

However, the Annual Digital Trends report by Econsultancy and Adobe revealed a surprising truth — marketers actually identified "optimizing the customer experience" as the most exciting business opportunity. Clearly, marketing plays a critical role in defining, communicating, and managing the customer experience.

Customer 145

Customer Branding Key Performance Indicator Marketing Automation Platform 145

Martech

SEPTEMBER 22, 2021

A customer data platform, usually called a CDP , is a marketer-managed system designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The idea of a single view of the customer has been on marketers’ wish lists for years.

Customer 136

Customer Marketing Automation Platform Direct Mail Analytics 136

Customers.ai

NOVEMBER 25, 2024

website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Predictive Analytics: Anticipate Their Next Move Ever wish you could predict what your visitors will do next? Predictive analytics gets you pretty close. Is customer support responsive and helpful?

eCommerce 88

eCommerce Price Customer Journey CRM 88

Martech

MARCH 9, 2022

The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. That’s why many are leveraging call analytics platforms that collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses.

Analytics 102

Analytics CRM Price User-Generated 102

MarketingOps

FEBRUARY 12, 2025

While this article is focused on marketing operations, the same concept applies to those working in operations, data, BI, and analytics. The Marketing Data Challenge The MAP/CRM, often hailed as the backbone of customer data, frequently falls short when it comes to supporting segmentation and targeting efforts.

CRM 147

CRM Whitepaper Health Analytics 147

Martech

SEPTEMBER 22, 2021

No marketer wants to overcommunicate with their target customers. But the demands of a campaign-driven strategy often result in flooding customers with sales offers to promote their product or service. ” He added, “So right now, marketing is really failing and letting its customers down more often than it works.”

Customer 122

Customer Marketing Automation Platform Marketing Marketers 122

Martech

DECEMBER 9, 2021

Email marketing is better than ever, but there’s one problem that just won’t go away – inactive customers. If you’re like many of the email marketers I’ve worked with, you try everything: You dig into your analytics to learn when and how customers disengage. What triggers them to act?

Customer 140

Customer Shoppers Marketing Automation Platform Email Marketing 140

Martech

FEBRUARY 16, 2024

Engaging today’s customers is like trying to hit a moving target. This article reveals how to implement the technologies and strategies necessary to understand, align and act on individual customer contexts for situational engagement. AI and automation make this achievable. Needs and expectations shift by the minute.

Customer 122

Customer Transform eCommerce Analytics 122

Buffer Marketing

OCTOBER 28, 2024

😉 I've been a Buffer customer and fan for nine years, long before I started contributing to the blog. Here's my current setup: I log all my half-baked ideas here and move them along in my custom Kanban board as they progress. And since this is the Buffer blog, you’ll forgive us for being a little biased, right?

Digital Marketing 105

Digital Marketing Price User-Generated Affiliate Marketing 105

Martech

SEPTEMBER 21, 2021

Marketing automation focuses on the definition, scheduling, segmentation and tracking of marketing campaigns, allowing the marketing and sales organizations to nurture leads with highly personalized content aimed at attracting and retaining customers. Predictive analytics. Dynamic content creation.

Marketing Automation Platform 134

Marketing Automation Platform CRM User-Generated Analytics 134

Martech

APRIL 21, 2025

This includes understanding target audiences, market trends and competitive landscapes. Technical proficiency: Full-stack marketers often have a good grasp of marketing technologies and tools, such as CRM systems , marketing automation platforms , analytics tools and content management systems.

Key Performance Indicator 66

Key Performance Indicator Marketing Automation Platform CRM Marketing 66

Martech

FEBRUARY 4, 2025

All three are different, and because they are all SaaS and use free trials or inexpensive licenses to attract customers, everyone can run the one they want. Reporting and analytics Much of the focus on project management is on building things creating campaigns, developing assets and more.

Management 82

Management Marketing Automation Platform Marketing Marketers 82

Marketing Insider Group

DECEMBER 28, 2020

Website Analytics. Every business wants to monitor website analytics. Much of the time, you can use Google Analytics (GA) for this. Some alternatives include: Clicky : Clicky is a simple real-time analytics solution. Customer Relationship Management. What Can You Do with Marketing Automation Platforms?

Marketing Automation Platform 145

Marketing Automation Platform CRM Analytics Marketing 145

Martech

MAY 7, 2025

Embedded directly in CRMs and analytics platforms, Co-Pilots offer suggestions within tools marketers already use, signaling the early stages of inside-out AI integration. Curve 3 AI Workflows (69.8%) Automation kicks in. It lets brands group and align stacks around the customer experiences to drive profits.

B2C 75

B2C CRM Marketing Automation Platform Management 75

Martech

APRIL 5, 2022

Identifying channels and touchpoints that refer the highest quality leads or the most valuable customers. Predicting/planning marketing and/or advertising spend based on past performance. Having a holistic understanding of the offline and online customer buying journey and weighting journey interactions appropriately.

Customer 109

Customer CMO Customer Journey Non-Profit 109

Adobe Experience Cloud Blog

APRIL 10, 2015

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership B2C User-Generated 134