Hubspot Marketing

SEPTEMBER 23, 2024

However, there may be different opportunities you could aim for, suggests Alan Muther , a digital marketing specialist and founder of Ardoz Digital : “If it looks like your competitor is killing it with content marketing, it might be smarter to double down on link building instead of trying to outdo them in content right off the bat.”

SEO 134

SEO PR Thought Leadership Health 134

Hootsuite

JANUARY 10, 2025

And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling.

PR 126

PR Communications Management Food 126

Martech

MAY 20, 2025

They have masked these moves under things like return-to-work policies to avoid bad PR.” Methodology The report surveyed nearly 1,900 marketing and business leaders in core digital marketing areas like content marketing, social media marketing, email marketing, analytics, advertising and SEO.

PR 87

PR Marketers Marketing Social Media Marketing 87

Hubspot Marketing

JULY 22, 2024

If you’re going for a unified marketing solution , however, you must pinpoint exactly what you’ll use it for, why it’s a better option compared to other software dedicated to specific channels, and in what areas would this type of solution help you the most. The first step I take when creating a marketing plan is conducting a SWOT analysis.

Marketing Plan 108

Marketing Plan Marketers Marketing Social Media Marketing 108

Orbit Media Studios

DECEMBER 17, 2024

Audience research: Communities and PR opportunities This method comes from our friend, Liza Adams , who uses AI for marketing strategy and research. This may give you ideas for PR, event marketing and community engagement. These methods will help drive engagement in social streams.

Thought Leadership 120

Thought Leadership Copywriting SEO Marketers 120

Hootsuite

MAY 28, 2025

It all depends on factors like: your budget, the extent of your influencer marketing strategy, and your digital marketing goals. In this post well talk only about influencer marketing tools. If youre looking for strategy guidance, check out our full guide to influencer marketing.

Influencer Marketing 110

Influencer Marketing Affiliate Marketing CRM Marketers 110

SocialPilot

MARCH 26, 2025

Channels like PR, SEO, paid ads, and social media accord your brand the chance to own its space and rise above the competition. Lets explore how to calculate the share of voice of your brand across channels SEO, social media, PR, and advertising. This gives you an idea of your market presence relative to others.

PR 45

PR Whitepaper User-Generated Advertisers 45

Zumvu

JUNE 17, 2025

AI analytics tools break it all down, crunching likes, shares, comments, and reach. These tools tackle the grunt work, from planning to analytics, so teams can focus on what matters: sparking ideas, building trust, and connecting with real people. Guessing what works wastes time. That’s exhausting.

Finance 59

Finance Transform CRM Social Media Marketing 59

SMA Marketing

MAY 15, 2025

This article outlines 20 KPIs, organized by importance, that help track digital marketing campaign performance. Brand Mentions / Share of Voice What it is: The number of times your brand is mentioned across digital channels, including Google AI overviews and generative chat search, and your visibility relative to competitors.

Customer Acquisition 52

Customer Acquisition User-Generated Marketers Marketing 52

Welcome Software

JANUARY 24, 2025

Step 1: Clarify your overarching campaign and content goals Define your primary marketing goals and objectives Set specific KPIs eg.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

SocialPilot

JUNE 26, 2025

You will agree that, quite quickly, TikTok has emerged as a key player in modern digital marketing because of its short-form video format, high engagement, and viral trends. TikTok TikTok is the fastest-growing social media site in the world, with over 1.5 billion monthly users.

Gen Z 40

Gen Z Thought Leadership User-Generated Education 40

Animalz blog

OCTOBER 24, 2024

Organic traffic often drives your highest-quality customers, but few teams have the analytics setup and know-how to discover this. I knew Google Analytics existed but hadn’t done any of the trainings or understood what was important to look for. Everyone had to be certified in Google Analytics — that was a requirement.

Analytics 57

Analytics PR User-Generated Advertisers 57

Animalz blog

JULY 16, 2024

Turns out he owned a PR agency, and I ended up starting there, specifically covering his meetup, and then broke into PR and content from there. That’s where I realized I could use my skills like writing, social media, content creation, and website creation if I took a marketing path.

Content Marketing 62

Content Marketing PR SEO Marketers 62

Hubspot Marketing

MAY 5, 2025

Agentic social media AI can handle much of social medias grunt work, things like monitoring sentiment, answering customer questions, or even defusing minor PR flare-ups before they trend (more on that later). Aaron Whittaker , VP of demand generation and marketing at Thrive Digital Marketing Agency, says thats a different story.

Price 96

Price PR Gen Z User-Generated 96

Search Engine Roundtable

JULY 22, 2025

So if a new competitor starts to enter your market, Google might notify you of this within the Google Ads console. The logo looks like a variation of an analytics logo with a magnifying glass, with blue, green, yellow and a smidge of red in the logo.

eCommerce 83

eCommerce SEO PR Fashion 83

Search Engine Roundtable

JUNE 6, 2025

Google AI Mode Adds Charting & Data Visualizations (Plus PR Stuff) When Google announced at Google I/O the launch of AI Mode, Google also announced a number of new features including the ability for Google to take your query and analyze complex datasets and create graphics based on that.

Finance 59

Finance PR SEO Fashion 59

Hubspot Marketing

NOVEMBER 30, 2022

Enter digital marketing — in other words, any form of online marketing. At HubSpot , we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing eBook 145

Adams & Knight Marketing

JANUARY 11, 2023

Little brings great experience from Outfront Media, where he was instrumental in the planning and execution of out-of-home and digital marketing campaigns. “They each bring fresh perspectives and great expertise that will further strengthen our agency’s capabilities and help our client’s reach their marketing goals.”

PR 246

PR Digital Marketing Education Management 246

Sprout Social

SEPTEMBER 1, 2021

As digital marketing channels have grown, the share of voice definition has since evolved to include online visibility as a whole. It now encompasses various elements of digital marketing and advertising. Social media analytics tools simplify this process by identifying all your brand or product mentions across platforms.

PR 145

PR SEO Analytics Shipping 145

Calvyn Lee Blog

JANUARY 18, 2022

Surprisingly to me, a friend from Mexico introduce me CertiProf Digital Marketing Professional Certificate (DMPC) exam, and it is FREE at this moment. I will add this course into my list of free digital marketing course. What is Digital Marketing Professional Certificate (DMPC)? Drip marketing.

Digital Marketing 130

Digital Marketing Customer Acquisition Inbound Marketing Marketers 130

Jeff Bullas

FEBRUARY 27, 2023

Content marketing was an obscure term that I stumbled upon while reading the book “ The New Rules of Marketing and PR ” by David Meerman-Scott in 2008. It revealed a new creative digital marketing tactic that turned my old ideas of lead generation on its head.

Content Marketing 264

Content Marketing Inbound Marketing Outbound Marketing User-Generated 264

Adams & Knight Marketing

MAY 16, 2021

May 18, 2021) — Adams & Knight, one of the region’s leading digital marketing services providers, has added a CTO to its senior leadership ranks. Truntz will be working with the team to advance the strategic roadmap for these marketing technology initiatives as well. AVON, Conn., (May About Adams & Knight.

Digital Marketing 130

Digital Marketing Transform PR Marketers 130

Orbit Media Studios

MAY 18, 2022

Whatever your digital marketing goals, visuals can help. Without good use of marketing visuals, these things are possible, but not as likely. If you add campaign tracking code to the link, you can see the actual traffic from the post in Google Analytics. Authority: Contributions in digital PR.

PR 136

PR SEO Marketers Marketing 136

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Enter AI analytics. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. What is AI analytics?

Analytics 133

Analytics Transform Key Performance Indicator CRM 133

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. To make the most of the analytics platform, you must be able to answer at least six of the following seven questions: Who are our company or client’s target audiences? But these sound like plumbing projects.

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Voicebot) Marketing Analytics Stats Only 1.9%

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Exposure Ninja

JUNE 23, 2022

Digital marketing is becoming a core part of many business’ marketing strategy. If you’re starting to add more digital elements to your marketing strategy, it can feel like a lot to take in. There’s plenty of data in support of adding digital marketing to your existing strategy.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketers 98

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Strategy Analytics ). We did the best we could.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Martech

MAY 9, 2024

These departments are supported by shared services like graphic/web design, data/analytics and writing/editing. Content marketing and digital marketing will be eliminated next. If AI can write, optimize and place content with the guidance of a generalist marketer, why have a content marketing group?

PR 133

PR Transform CMO Marketers 133

Adams & Knight Marketing

APRIL 26, 2021

April 27, 2021) — Adams & Knight, one of the region’s leading integrated marketing agencies, has brought in a new Vice President to oversee its growing paid media planning, buying and analytics team. Tommy Shaw joins the agency in the newly created role of Vice President of Media and Analytics. AVON, Conn.,

Health 130

Health PR Analytics Influencer Marketing 130

Power Digital Marketing

FEBRUARY 22, 2023

Most people understand the distinction between PR and marketing. More often than not, publicists and marketers use distinct strategies and approaches to executing their respective goals. What is PR? PR campaigns and efforts might be dedicated to: 3 Kindling conversation or excitement around a forthcoming new product.

PR 52

PR Non-Profit Marketers Marketing 52

Hubspot Marketing

JANUARY 7, 2024

Marketing is also incredibly dynamic and diverse. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. In this article, we’ll break down what marketers do. We'll show you how you can get into marketing and the different marketing jobs that are out there.

Copywriting 131

Copywriting CMO PR Social Media Marketing 131

Hubspot Marketing

MAY 13, 2022

With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? We've put together this guide about marketing strategies to help you improve your digital presence and grow better. What is a digital marketing campaign?

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Marketing Insider Group

JANUARY 26, 2021

Use data from Google Analytics, your email marketing service, and your marketing automation system to understand what sources are driving the most leads. Here’s an example: Channel: Digital marketing. PR & Social Media. For tactical goals, be specific in terms of budget and results. Tactic: PPC campaign.

Thought Leadership 145

Thought Leadership PR Traditional Marketing B2C 145

Sprout Social

DECEMBER 9, 2020

As social media becomes more integrated into digital marketing strategy, agencies are getting more specific about the social media services they offer, what the service entails and how it can impact the client’s business. Refine and define social media services . On the other hand, only 4% stated that social is an afterthought. .

PR 132

PR Price Education Analytics 132

Marketing Insider Group

JANUARY 24, 2013

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments. San Mateo, CA – [link].

PR 112

PR Whitepaper CMO Marketers 112

Hootsuite

SEPTEMBER 21, 2023

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 1 Analytics Tool for Growth Beautiful reports. In some cases, vanity metrics for digital marketing could be likes; in another case, it could be page views.

Social Media Marketing 117

Social Media Marketing Key Performance Indicator Marketers Marketing 117