Martech

APRIL 28, 2023

Some of the tools marketers use for keyword research include Google Keyword Planner, Google Search Console, Semrush and Surfer SEO which integrate AI into the platform. Marketers frequently invest considerable effort into writing long-form content like blogs, white papers, ebooks and reports. Up to 44.5%

Whitepaper 120

Whitepaper Transform User-Generated Marketing 120

Hubspot Marketing

DECEMBER 1, 2023

Then, you’ll probably want to create a free resource like an ebook or whitepaper that they can download by filling out a form and submitting their contact information. For example, let’s say you use an analytics tool to track your leads. Offer ebooks for download on specific blog posts.

User-Generated 106

User-Generated Whitepaper eBook Analytics 106

Duct Tape Marketing

MAY 2, 2024

Our conversation covers the ever-evolving landscape of SEO and how businesses of all sizes can adapt to the new era of consumer search behavior. Strategies for SEO Success: Learn actionable strategies to navigate the changing landscape of SEO and stay ahead of the competition. Book your call today, DTM World slash scale. (01:02):

SEO 62

SEO Whitepaper B2C Transform 62

Hubspot Marketing

OCTOBER 25, 2023

Yes, it is possible to innocently fall into the trap of some of Google’s spam triggers because you’re unfamiliar with SEO or haven’t monitored your website’s SEO activities. If you want to check how your website currently measures up to optimization best practices, consider running an SEO audit.

User-Generated 109

User-Generated SEO Analytics Real Estate 109

Digital Marketer

AUGUST 9, 2023

SEO Partnerships Podcast interviews Social media Content marketing CRO Email marketing By the end, you’ll have a headful of ideas to execute for growing your business. I build trust with them through my daily posts & teaching them the SEO & marketing methods that are working best for me. Let’s dive into it!

Marketing Strategy 76

Marketing Strategy Whitepaper Fashion Email Marketing 76

Sprout Social

JANUARY 24, 2024

To make this process faster and easier, use social media analytics platforms like Sprout Social to automatically track engagement rates for you. You can also use Google Analytics for social media reporting and influencer marketing metrics. The Q3 2023 Pulse Survey showed that 24% of marketers use SEO tools (e.g.,

Influencer Marketing 96

Influencer Marketing User-Generated Key Performance Indicator Analytics 96

Marketing Insider Group

JUNE 1, 2021

You can make some general assumptions based on time on page and pageview, but to go deeper, the Audience Overview in Google Analytics digs deeper. Image: Google Analytics. Much of the time, you’ll be doing this with gated content—eBooks, whitepapers, case studies, etc. Your content is the hook to gain the lead.

Content Marketing 136

Content Marketing Key Performance Indicator User-Generated Whitepaper 136

OnPassive Marketing

OCTOBER 1, 2022

On the other hand, growth marketing is a more modern approach that relies on data and analytics to find and reach new customers. Growth marketing is a relatively new field that uses data and analytics to drive incremental growth. On the other hand, growth marketers rely on data and analytics to guide their decision-making.

Traditional Marketing 64

Traditional Marketing Whitepaper Direct Mail Marketing 64

Hubspot Marketing

NOVEMBER 30, 2022

A content marketer, for example, could create a series of blog posts that generate leads from an ebook. Alternatively, you might use PPC or SEO strategies to serve ads to users who've shown interest in or searched for specific keywords related to your product, service, or industry. Search Engine Optimization (SEO).

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Rock Content

SEPTEMBER 4, 2023

Google Analytics can provide good information about who visits your website, their age, and gender, where they live, and how they arrived at your website. The more tightly-defined your audience, the more successful your SEO efforts can be. There are several good online tools to help you with your research.

Marketing Strategy 52

Marketing Strategy Content Marketing Whitepaper Law 52

Neil Patel

JULY 29, 2021

With lead magnets, you give people something for free in exchange for an email address and permission to send them more offers—for example, a free ebook or an SEO checklist. They pass along a useful ebook, webinar, or email course, asking for very little (if anything) in return from visitors. “ Busy moms might be foodies.

Customer 145

Customer eBook Whitepaper User-Generated 145

Unbounce

OCTOBER 20, 2023

Examples of common actions are purchasing a product, subscribing to a newsletter, calling you on the phone, downloading an ebook or whitepaper, watching a demo, or requesting information. To follow the same example as above, if you are giving away an ebook, and your CTA says, “Get your free ebook,” donʼt ask for $2.95

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Search Engine Land

MARCH 3, 2023

You can build your online authority with SEO and organic rankings. Content/SEO strategist : Who will do keyword research and blog topic research? Here are the must-have tools: Keyword research or SEO tools (Semrush, Ahrefs, KWFinder by Mangools, etc.) SEO checker (like Yoast). You control that content's visibility.

Real Estate 101

Real Estate Key Performance Indicator Whitepaper Promotion 101

Rock Content

JUNE 9, 2020

The most used are: infographics ; quizzes ; ebooks ; white papers ; calculators ; landing pages ; contests; videos. Just as it’s essential to analyze data such as SEO and shares on social media, the company’s branding, and storytelling also interfere in ROI calculation. There’s no rule for it.

Whitepaper 83

Whitepaper User-Generated Customer Acquisition eBook 83

Hubspot Marketing

JANUARY 7, 2024

Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. They can help with public speaking, creative problem-solving, logistics, sales, and analytics. Do you like the creative side of marketing, or do you like working with numbers and analytics?

Copywriting 100

Copywriting CMO PR Social Media Marketing 100

Rock Content

JULY 21, 2020

In addition, materials created with Ion come SEO-optimized , resulting in additional benefits for a wide range of contexts, whether you’re looking to strengthen traffic or increase your conversion rate. This is the fastest way to produce questionnaires, white papers, infographics , and other interactive materials.

Whitepaper 75

Whitepaper User-Generated Transform eBook 75

Rock Content

SEPTEMBER 9, 2023

Integration and API Depending on tier level, WriterAccess comes complete with access to tools like Getty Images, Shutterstock, Copyscape, Surfer SEO, and more. Platform analytics and reporting Membership comes with access to content analytic tools, ongoing performance reporting, and more. out of 5 on Trustpilot and 3.7

Price 91

Price Copywriting Analytics Communications 91

Customers.ai

JANUARY 26, 2024

Real-time analytics: Offers insights into campaign performance and lead behavior for strategic adjustments. Analytics and Insights: Offers detailed analytics on content usage and effectiveness, enabling data-driven decisions and strategies. Lead scoring: Assesses and ranks leads based on their engagement and potential value.

CRM 111

CRM User-Generated Analytics Marketing 111

Sachs Marketing Group

JANUARY 30, 2023

SEO (Search Engine Optimization) SEO is the process of optimizing a website to rank higher in search engine results for specific keywords. Law firms can use SEO to improve their visibility and attract more potential clients who are searching for legal services online.

Law 84

Law Digital Marketing Whitepaper User-Generated 84

Sachs Marketing Group

AUGUST 12, 2023

Search Engine Optimization Search Engine Optimization (SEO) is a vital digital marketing strategy aimed at increasing a website’s visibility in search engine results. A well-executed SEO strategy not only drives organic traffic but also enhances the site’s credibility and user experience.

Digital Marketing 52

Digital Marketing Marketing Strategy Transform Whitepaper 52

InTouch Marketing

JANUARY 31, 2024

Key components of digital marketing include Search Engine Optimization (SEO), content marketing, social media marketing and email marketing. Search Engine Optimization (SEO): Objective: SEO aims to optimize a website's visibility in search engine results, driving organic (non-paid) traffic.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Adobe Experience Cloud Blog

MAY 8, 2019

It’s a gradual, comprehensive, holistic approach to engagement that comprises dedicated inbound marketing tactics, social interactions, ebook campaigns, weekly newsletters, pop-up events, webinars, and more. Whether it’s your weekly email newsletter, an ebook, or a product demo, make sure the things you put out into the world are valuable.

Thought Leadership 134

Thought Leadership Key Performance Indicator Direct Mail eBook 134

Exposure Ninja

JULY 5, 2023

” It’s the gift that keeps on giving, with lasting SEO benefits and the potential for evergreen content that remains relevant over time. Share your expertise through blog posts, whitepapers, webinars, or podcasts to build trust and credibility with your audience.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Marketing Insider Group

AUGUST 12, 2020

As if to say, “If you build an SEO-optimized, user-friendly, intuitive website with killer content, audiences will simply float in. Again, analytics can help. As your B2B customer segments move along the road toward trust and loyalty, offer white papers or ebooks that help them save money, solve problems, and increase efficiency.

Marketing Strategy 129

Marketing Strategy Content Marketing Gen Z Whitepaper 129

AWeber

FEBRUARY 15, 2022

Identify your target audience Use different content formats Map your content to the customer journey Optimize your content for SEO Write more inclusive content Identify the most relevant channels Update and refresh outdated content. These web analytics show data like age, gender, and even interests. Optimize your content for SEO.

Content Marketing 83

Content Marketing Gen Z eBook Marketing 83

Hubspot Marketing

FEBRUARY 3, 2023

3) Google Webmaster Tools Doing SEO and keyword research? Comparing this data to your other analytics data can help uncover some opportunities. Use it to keep a running list of ideas, take notes, store inspiring articles or ebooks, or plan your editorial and social media publishing calendars.

eBook 115

eBook User-Generated Whitepaper Thought Leadership 115

Search Engine Land

MARCH 10, 2023

ebooks, whitepapers, case studies). Analytics: Don't forget to check your analytics software for real data about your website visitors. When you use and refer to personas to create content, you’re far more likely to hit your audience in the heart or punch them in the gut with impactful content.

Content Marketing 96

Content Marketing B2C Marketing Marketers 96

Adobe Experience Cloud Blog

JUNE 26, 2014

When prospects from ideal target companies are visiting your site, analytics will help you determine which pieces of content to prioritize and which companies are likely to convert. And what about a copywriter who has downloaded several of your ebooks? Some will even tell their server that your address, or domain, is spam.

Whitepaper 134

Whitepaper Copywriting Thought Leadership User-Generated 134

Search Engine Land

MARCH 6, 2023

For instance, to drive more traffic to your website, you should focus on creating an SEO blog. Videos , blog posts , podcasts , webinars , infographics, whitepapers, ebooks, case studies, and more are all possibilities. Will you create a YouTube channel? Consider your goals and resources and plan accordingly.

Key Performance Indicator 94

Key Performance Indicator Promotion Whitepaper eBook 94

Exposure Ninja

JULY 21, 2022

Search Engine Optimisation , or SEO , is the art of improving your website’s performance so that you can gain better search engine results page rankings and, in turn, more organic traffic. Define Your Organic Traffic and Wider SEO Goals. Create an On-Site Content and SEO Strategy. SEO & Digital Marketing Jargon Buster.

Health 98

Health SEO Advertising Advertisers 98

Marketing Insider Group

AUGUST 30, 2021

They call our content based on its utility and how they feel about it; terrific ebook, helpful blog post, useful white paper, fantastic article, excellent video, etc. This is why you want customer advocates. Also, I rarely hear customers use the word content. See what I mean? Remember that proximity is influence.

Whitepaper 115

Whitepaper CMO Marketing Marketers 115

Unbounce

MARCH 23, 2023

It’s a pretty broad term without a universal definition, but you can think of it as the practice of encouraging people who interact with your digital content—ads, emails, social posts, ebook, whatever—to become customers. (Or, SEO is tricky, though. That means what works in SEO (and what doesn’t) is changing all the time.

Digital Marketing 75

Digital Marketing Affiliate Marketing Social Media Marketing Marketing 75

Marketing Insider Group

SEPTEMBER 3, 2013

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Brands face multiple obstacles when organizing the content function.

Content Marketing 89

Content Marketing Whitepaper eBook Marketing 89

Rock Content

AUGUST 20, 2020

Some of the most common are: blog posts; ebooks ; webinars ; white papers ; videos ; lists; infographics ; reviews; tutorials ; case studies; interviews; studies; templates; tools. With all this data properly documented, it is time to move on to a more analytical part of the process. Analyze the quality of the contents.

Whitepaper 78

Whitepaper eBook Inbound Marketing Product 78

Sachs Marketing Group

JUNE 21, 2023

By utilizing strategies like search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing, you can reach a larger audience and make a lasting impression. Beyond visibility, SEO also emphasizes providing valuable and relevant content. This awareness is crucial for attracting and retaining customers.

Digital Marketing 52

Digital Marketing Branding Transform Customer loyalty 52

Marketing Insider Group

OCTOBER 6, 2021

As the industry grows to meet this demand, SEO for SaaS is becoming more important than ever for companies that want to remain visible and competitive in their space. A strong SEO strategy that drives brand visibility, industry authority, and organic web traffic is critical to SaaS content marketing success. Quick Takeaways.

SEO 24

SEO Whitepaper User-Generated eBook 24

Marketing Insider Group

AUGUST 30, 2021

They call our content based on its utility and how they feel about it; terrific ebook, helpful blog post, useful white paper, fantastic article, excellent video, etc. This is why you want customer advocates. Also, I rarely hear customers use the word content. See what I mean? Remember that proximity is influence.

Whitepaper 69

Whitepaper CMO Marketing Marketers 69