Hubspot Marketing

MAY 28, 2025

Video in ecommerce isnt optional anymore its the bare minimum. Ill take you through everything you need to know about why video is important in ecommerce marketing and how you can start implementing it today. Table of Contents What is ecommerce video marketing? Meaning, video marketing for ecommerce drives 25% of leads.

eCommerce 104

eCommerce Shoppers Marketing Marketers 104

Martech

OCTOBER 2, 2024

This is where predictive analytics comes into play. Predictive analytics, a form of artificial intelligence, uses historical data and advanced algorithms to: Forecast future trends. To better understand this, let’s explore three key ways predictive analytics drive strategic decision-making. Anticipate customer needs.

Analytics 94

Analytics Transform Customer Acquisition Customer loyalty 94

Martech

MAY 29, 2025

Ecommerce teams often lack a full view of user behavior. Google Analytics 4s event-based model captures detailed user interactions across the customer journey. Used consistently, GA4 is a reliable tool for improving acquisition, engagement and retentionsupporting evidence-based decisions across your ecommerce strategy.

eCommerce 67

eCommerce CMO Customer Journey Analytics 67

Customers.ai

NOVEMBER 18, 2024

In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about. The Top 21 Shopify Marketing Apps for Ecommerce Stores Here is the full list if you want to jump to a specific tool: Website Visitor ID X-Ray Pixel Klaviyo Omnisend Customers.ai That’s what we are here for. Let’s jump in!

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

Martech

DECEMBER 3, 2024

Ecommerce is experiencing the best holiday season ever, keeping pace with a record-breaking forecast from Adobe Analytics. ecommerce sales, according to Adobe. online sales alone, Adobe Analytics found. Dig deeper: Holiday ecommerce start surpasses record-breaking forecast Mobile climbing. billion in U.S.

Shoppers 122

Shoppers eCommerce Retail Health 122

Search Engine Land

AUGUST 6, 2024

I got the opportunity to present at SMX Advanced 2024 on a topic I live and breathe every week with my agency’s clients: advanced PPC analytics and measurement. I’ve been in digital marketing for over 20 years, and in my (rather biased) opinion, intelligent analytics have never been more of a differentiating factor in marketing campaigns.

Analytics 74

Analytics CRM Law Advertisers 74

Martech

APRIL 15, 2025

Over the next five years, there’s a $2 trillion opportunity for ecommerce brands that can effectively implement and scale personalization. Mastercard’s “State of Personalization Maturity in Ecommerce” report also found surprising gaps in strategy and metrics in these organizations. ” Click to enlarge.

eCommerce 75

eCommerce Branding Analytics Management 75

Martech

AUGUST 26, 2024

Digital first: apps, mobile, social media , video, podcasts, ecommerce — the works. Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. And they roll their eyes at the old “OK Boomer” generation’s buying behavior. Theirs is distinctly digital.

eCommerce 136

eCommerce Direct Mail B2C Marketing 136

Martech

OCTOBER 10, 2024

Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user behavior. Clarity has good prebuilt filters, allowing you to segment out users and answer important analytics questions. Recordings.

Analytics 75

Analytics User-Generated Transform eCommerce 75

AWeber

JUNE 9, 2025

In today’s fast-paced ecommerce world, email automation isn’t just a “nice-to-have” — it’s essential. What Is Email Marketing Automation for Ecommerce? Email marketing automation for ecommerce is the practice of sending pre-scheduled, targeted, and personalized emails to your customers based on their behaviors or milestones.

eCommerce 56

eCommerce Shoppers Shipping Transform 56

Martech

DECEMBER 18, 2024

founder and CEO of data analytics firn Amoeba, lets explore how AI-powered solutions can turn overwhelming data into actionable marketing intelligence. Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions. With insights from Tooba Durraze , Ph.D.,

Transform 105

Transform CRM Analytics eCommerce 105

Rock Content

JULY 11, 2024

Most modern consumers consider it essential, making ecommerce a huge opportunity for brands to exceed customer expectations. Successfully managing every aspect of a growing ecommerce store can be challenging. Here, we’ll introduce you to some of today’s best ecommerce tools. Here are a few key options: 7.

eCommerce 52

eCommerce Logistics Shipping eBook 52

Martech

JULY 29, 2024

Analytics tools: Tools like Google Analytics or Adobe Analytics provide insights into website performance and user behavior, helping you make data-driven decisions. Ecommerce platforms: For a jewelry brand, an ecommerce platform (like Shopify or Magento) is essential for managing online sales and inventory.

Management 121

Management eCommerce CRM User-Generated 121

Martech

AUGUST 8, 2024

Use common keys, like email addresses and phone numbers, to integrate data from various sources, including ecommerce and customer relationship management (CRM) platforms and web and mobile app analytics. It sets the stage for advanced analytics, machine learning and AI-powered decision-making.

Transform 128

Transform Analytics eCommerce CRM 128

Customers.ai

JANUARY 3, 2025

For ecommerce brands, this kind of research gives you true insights into how to improve your messaging, refine your marketing, and create a smoother, more personalized shopping experience that converts. Recent studies and reports highlight just how complex and dynamic the buying journey has become, especially in ecommerce.

Customer 89

Customer eCommerce Shipping Customer Journey 89

Use Insider

JANUARY 23, 2025

Its also growing in popularity as more eCommerce marketers are realizing its potential. However, most eCommerce brands are still only scratching the surface of WhatsApps capabilities. What is WhatsApp eCommerce ? WhatsApp is a fantastic channel for online stores looking to deliver timely and engaging messages to their customers.

eCommerce 52

eCommerce Non-Profit Shipping Price 52

Martech

JANUARY 8, 2025

Whether you are a small startup with a simple ecommerce system or a global retailer with a complex sales process, clear dashboarding and insightful reporting are key for teams to work effectively. If one isnt already in place, starting with a centralized repository for all marketing and analytics data is key. Processing.

Analytics 111

Analytics eCommerce CRM Retail 111

Hubspot Marketing

MARCH 29, 2023

Enter AI analytics, a time-saving process that brings marketers the answers they need to create data-driven campaigns. In this post, we’ll discuss: What is AI analytics? How to Use AI in Data Analytics AI analytics differs from traditional analytics in that it is machine-led.

Analytics 142

Analytics Shoppers Customer loyalty eCommerce 142

Hootsuite

SEPTEMBER 30, 2022

Ecommerce chatbots have exploded in popularity in recent years. What’s driving the ecommerce chatbot revolution—a market that’s expected to hit $1.25 What is an Ecommerce chatbot? Ecommerce chatbots are computer programs that interact with website users in real time. 5 ways an ecommerce chatbot can improve your website.

eCommerce 143

eCommerce Retail Shipping Finance 143

Customers.ai

NOVEMBER 25, 2024

Whether you’re optimizing an ecommerce store, generating B2B leads, or driving traffic to your latest campaign, these tools help you take control of your site’s performance. Predictive Analytics: Anticipate Their Next Move Ever wish you could predict what your visitors will do next? Predictive analytics gets you pretty close.

eCommerce 89

eCommerce Price Customer Journey CRM 89

Customers.ai

JANUARY 8, 2025

Open up Google Analytics, and boom, everything you needed was right there age, gender, location, even interests. For ecommerce marketers, this isnt just a minor inconvenience. And if youre in ecommerce, you need this data! When we talk website demographics, we have to ask ourselves, where did all the data go? The good news?

eCommerce 86

eCommerce Outbound Marketing Analytics Shipping 86

Social Media Examiner

OCTOBER 31, 2023

1: YouTube eCommerce Features YouTube recently announced three new features to help marketers and business owners sell more products on the platform. Timestamp Product […] The post YouTube Updates: Product Tagging, Ads, Analytics, and More appeared first on Social Media Examiner.

Analytics 144

Analytics Product eCommerce Social Media Marketing 144

Martech

JANUARY 18, 2023

Digital experience analytics platform Glassbox has announced that it will integrate ChatGTP with its digital experience analytics platform. Dig deeper: 2023 Predictions: Experience, ecommerce and transformation. Dig deeper: 2023 Predictions: Experience, ecommerce and transformation. Why we care. An early hint of a trend?

Analytics 132

Analytics Transform Customer Journey eCommerce 132

Customers.ai

JANUARY 6, 2025

The ecommerce brands delivering that more are winning big. Were diving into strategies that push beyond the basics, using real-time data, predictive analytics, and omnichannel precision to help you connect with your customers. Dynamic Yield: Advanced AI-powered personalization for ecommerce sites. Customers expect more now.

Customer 92

Customer eCommerce CRM Shipping 92

Martech

JANUARY 9, 2025

This is a big step for the ecommerce and advertising giant which primarily focused on selling ads within its ecosystem. Get insights into ad performance and customer behavior via Amazons analytics tools. Amazons new Retail Ad Service is bringing retail media networks available to everyone.

Retail 117

Retail Shoppers eCommerce Advertisers 117

Customers.ai

DECEMBER 4, 2024

Ecommerce is too competitive to rely on “spray and pray” marketing tactics that leave your ROI up to chance and broad campaigns and generic messaging aren’t just outdated, they’re wasted money. For ecommerce, this means you’re not just spamming your entire list with a generic email. The truth is, your audience isn’t a monolith.

eCommerce 76

eCommerce Shoppers Price Customer Journey 76

Martech

JANUARY 22, 2025

Website builds, digital analytics implementations and marketing campaigns are all custom builds that start with a basic foundation. For example, specify how many pages a website includes, the level of design complexity or the features like ecommerce or custom integrations.Be Content only? Their ability to deliver on your unique needs.

Price 122

Price eCommerce Education Management 122

Hubspot Marketing

DECEMBER 30, 2024

After working with large ecommerce sites, I can tell you from experience that without content monitoring in place, the overwhelming volume of data can be downright paralyzing. Control Over Change Frequency Having worked in ecommerce for much of my content career, I've seen first-hand how quickly search demand and results can change.

eCommerce 120

eCommerce SEO User-Generated Key Performance Indicator 120

Martech

APRIL 10, 2025

However, some of that lost organic traffic may be categorized differently in your analytics. For ecommerce retailers, the impact depends on how users search. Take action now: Set up your analytics tool to track AI-driven visits. A drop in search-generated traffic can make it seem like your SEO efforts have taken a hit.

Transform 135

Transform User-Generated Analytics Retail 135

Martech

JANUARY 8, 2024

Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. billion category.

Analytics 131

Analytics eCommerce Advertisers Advertising 131

Martech

AUGUST 30, 2024

A recent study found analytics and research use cases to be roughly twice as popular among marketers as genAI image creation. It includes optimization functions that aim to improve performance automatically — doing the work of analytics. Marketers are only just beginning to integrate new AI tools into their campaigns. Optimization.

Branding 111

Branding Fashion Retail User-Generated 111

AWeber

JANUARY 30, 2024

If you run an ecommerce business, you’re probably investing a lot of time trying to keep up with a never-ending list of responsibilities. Fortunately, the right ecommerce tools can help you get it all done with ease. Fortunately, the right ecommerce tools can help you get it all done with ease.

eCommerce 118

eCommerce Shipping Price User-Generated 118

Martech

DECEMBER 30, 2024

Dig deeper: How to reframe AI adoption to focus on outcomes, not tools Automating data analytics and enrichment One of the primary ways marketers will be leveraging AI in 2025 is to enrich and analyze their data. Integrating causal AI In the new year, AI wont just be used to scale up analytics and content creation.

Transform 113

Transform CMO Retail CRM 113

Martech

JANUARY 4, 2024

Ecommerce isn’t only digital anymore, it’s a key part of shopping at physical stores, too. Here are six must-follow experts to help you deliver the kind of ecommerce experience shoppers are looking for. It’s so important and also constantly changing. LinkedIn: Marsha Collier (12.8K followers) X/Twitter: MarshaCollier (229.7K

eCommerce 114

eCommerce Transform Retail Shoppers 114

Martech

MARCH 24, 2025

Predictive analytics Instead of reacting to customer behavior, AI-driven platforms anticipate what subscribers will do next, optimizing send times and content accordingly. Automated optimization Does it offer AI-powered A/B testing, predictive analytics, and optimized send times? This can boost engagement rates.

Email Marketing 115

Email Marketing Transform User-Generated eCommerce 115

Customers.ai

NOVEMBER 14, 2024

Key Features for Smarter Email Marketing Klaviyo has become a go-to email marketing tool for ecommerce for a reason. With in-depth analytics and reporting, you can track everything from engagement rates to conversion metrics. E-commerce : Klaviyo is practically tailor-made for ecommerce. Well, actually – a few very good reasons.

Email Marketing 85

Email Marketing eCommerce Shipping Analytics 85

Search Engine Land

SEPTEMBER 12, 2023

Rather than focus on ecommerce holiday SEO strategies and campaigns – which you should (hopefully) already have nailed down – now is a good time to start thinking ahead to next year. One big change from last year is that you’re likely now fully using Google Analytics 4. Q4 is almost here, along with the holiday shopping season.

eCommerce 134

eCommerce PR Marketing Marketers 134