Digital Marketer

JUNE 7, 2023

Social media has become an indispensable tool for businesses in today’s digital age. But most businesses and even beginner marketers don’t fully understand how to use social media for ecommerce. What is Ecommerce Social Media Marketing? Let’s get started!

eCommerce 85

eCommerce Gen Z Millennials Social Media Marketing 85

Scoop.it!

NOVEMBER 2, 2023

Wouldn’t it be great to create digital marketing strategies that generate insane leads and sales? While that’s the goal of every marketer, reaching it requires that you dive deep into your user’s mind and heart–What influences them? What motivates them? What are their pressing challenges?

Digital Marketing 83

Digital Marketing Gen Z Manufacturing Customer Journey 83

Buffer Marketing

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. What else is corroborating this prediction?

Gen Z 117

Gen Z Entertainment Transform User-Generated 117

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Video Marketing 83

Video Marketing Gen Z Marketing Marketers 83

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Your platform choice will likely change based on your audience.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Buffer Marketing

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. What else is corroborating this prediction?

Gen Z 110

Gen Z Entertainment Transform User-Generated 110

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

Gen Z 115

Gen Z Millennials User-Generated Marketing 115

Hootsuite

FEBRUARY 1, 2022

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. So, however small your niche, there’s likely a community on Twitch ready to be marketed to. But, don’t worry.

Gen Z 102

Gen Z Food Influencer Marketing Marketing 102

Neil Patel

JUNE 4, 2021

With Stitch, you can take a short snippet of my video, add it to your post and say “Look my boy Neil says this, so it’s something we should be doing with our marketing.”. One of the ultimate aims for social media marketers is for a piece of content to go viral. 10 Examples of TikTok Stitch and Duet for Marketing.

Branding 131

Branding Gen Z Social Media Marketing Analytics 131

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel. Social media delivers a big ROI, and I cannot lie, friends. Build brand loyalty.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Buffer Marketing

FEBRUARY 8, 2024

Spoiler: It’s me) What these top creators did to grow in 2023 LinkedIn is slowly but surely breaking out of its reputation as a mere job-seeking tool, from Gen Z finding it more and more palatable as they age to some users even finding love on the platform.

Gen Z 99

Gen Z User-Generated Social Media Marketing Analytics 99

Sprout Social

APRIL 12, 2022

Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. Social media has also become a significant driver for news, business operations, sales cycles and marketing. How data and analytics impact public relations.

Communications 106

Communications PR Gen Z Analytics 106

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience. Popular Social Media Platforms for Viral Marketing Social media is a must-have for any business.

Branding 52

Branding Gen Z User-Generated Influencer Marketing 52

Digital Marketer

SEPTEMBER 6, 2022

Then, it prompted my research into audience segmentation, strategies, and analytics. I discovered that the audience on Tiktok responded differently from those on Instagram, Facebook, Youtube, and other social media platforms. Tiktok users are primarily youngsters, Gen Z, and a sizable number of Millenials here, too, like me.

Gen Z 80

Gen Z Millennials Entertainment User-Generated 80

Hootsuite

NOVEMBER 10, 2021

Even if you’re a whiz at Instagram or Facebook marketing , it’s important to remember that TikTok is its own beautiful, chaotic beast that requires a specific game plan. While TikTok is extremely popular with teenagers and Gen Z, a wide range of demographics have fallen in love with the app. Step 6: Dig into analytics.

Gen Z 143

Gen Z Analytics Energy Advertising 143

Sprout Social

MARCH 31, 2022

Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. This signals a huge window of opportunity for marketers and advertisers. In fact, 84% of marketers are increasing their spending on TikTok. Trying to decide between Instagram Reels vs. TikTok?

Gen Z 122

Gen Z Entertainment Law Fashion 122

Sprout Social

DECEMBER 12, 2022

We’re social creatures, and platform shake-ups or passing social trends can’t change that. So when the future of social media marketing feels chaotic, remember that ambiguity can also be an opportunity. The future of social media will be all about “authenticity”. You know what you’re doing.

Gen Z 97

Gen Z Social Media Marketing Shipping Management 97

Sprout Social

SEPTEMBER 20, 2021

If you’re considering social media outsourcing, we get it. After all, the expertise and time required to run social campaigns involves more than most companies can handle in-house. This is especially true for smaller marketing teams struggling with social growth. Social Media Marketing Specialist, NVISION.

Gen Z 118

Gen Z Transform Social Media Marketing Fashion 118

Hootsuite

DECEMBER 13, 2022

Ah, the age-old social media marketing trick: ask a question to encourage comments. That’s where your TikTok marketing strategy comes in. First, you should know the basics about your target market : Where do they live? Are we leaning into millennial cringe or Gen Z chaos? Question TikTok captions.

Gen Z 105

Gen Z Entertainment SEO Social Media Marketing 105

Sachs Marketing Group

JANUARY 8, 2024

While organic social media marketing strategies still play an essential role in building brand awareness and loyalty, paid advertising offers a fast track to amplifying your voice, visibility, and audience growth. TikTok : Popular with Gen Z, it offers creative, short-form video content.

Advertising 77

Advertising Advertisers Gen Z Social Media Marketing 77

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. 10-step YouTube marketing strategy.

Gen Z 145

Gen Z Marketing Marketers Analytics 145

Sprout Social

FEBRUARY 5, 2024

Recognizing Black History Month means brands need to go beyond marketing messages that preach solidarity but offer little action. I think one thing [businesses] need to consider, especially as our society grows, is that a lot more brands are moving toward appealing to the Gen Z audience.

Gen Z 110

Gen Z User-Generated Branding Education 110

Martech

FEBRUARY 1, 2024

The digital marketing ecosystem is full of trends that flicker and fizzle faster than your Instagram stories. Mention Vine to a Gen Z colleague and see what happens. It takes a discerning marketer to know where their brand should invest time and resources. Dig deeper: 6 ways to use generative AI for your marketing 2.

Social Media Marketing 139

Social Media Marketing Gen Z User-Generated Marketing 139

Sprout Social

NOVEMBER 11, 2021

Marketing teams depend on an ecosystem of tools everyday. The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes.

Management 120

Management Gen Z CRM Shipping 120

Hubspot Marketing

FEBRUARY 16, 2023

As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers. However, while it's important to meet your audience where they are, it's equally critical to know which social media channels offer the best ROI for your business. Let's explore why.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Many Chat

MAY 6, 2022

This makes it fertile ground for a new kind of influencer marketing, as millennials and Gen Z flock to the app. Why is TikTok good for influencer marketing? 54% of marketers say that video is the most valuable content type. 54% of marketers say that video is the most valuable content type.

Gen Z 97

Gen Z Influencer Marketing Millennials eCommerce 97

Digital Marketer

MAY 4, 2023

These include virtual channels like social media and influencer marketing. While it’s great that technology has provided us with plenty of new methods and marketing tactics, it also means you need to up your game. There are many eCommerce marketing strategies that can help you optimize interactions and reduce friction.

Customer 78

Customer Customer Journey Gen Z Affiliate Marketing 78

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Market Research 97

Market Research Gen Z Price B2C 97

Power Digital Marketing

DECEMBER 3, 2022

Initially, the platform seemed to cater to a younger audience, with Gen-Z teenagers participating in the now-infamous dance trends. This is where it becomes increasingly important to consider a TikTok marketing strategy, for businesses large and small. Step 7: Utilize TikTok Analytics. Enter: TikTok Analytics.

Gen Z 52

Gen Z User-Generated Social Media Marketing Thought Leadership 52

Hootsuite

JANUARY 13, 2022

As a result, buyers are more selective about the brands they interact with and purchase from, especially the notoriously fickle Gen-Z. 60% of marketers agree that authenticity and quality are equally important elements of successful content. This is why people don’t trust marketers or advertisers. And with consumers 2.4

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Hootsuite

APRIL 3, 2023

Put on your best sweatpants and try out these 16 engagement posts on Facebook to become the hero of your own marketing story, er, strategy. Improve your marketing and social media content strategies (beyond Facebook) based on what you learn. User-generated content can help you: Earn trust. Network in your industry.

Gen Z 110

Gen Z User-Generated Transform Education 110

Dana Nicole

FEBRUARY 1, 2021

. “ It almost reminded me of Instagram’s early days–back when we posted grainy brunch photos with that horrible Kelvin filter–and the older generations couldn’t fathom why anybody would want to see photos of our food. Gen Z’s spend more per transaction compared to Millennials and average more transactions.

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Sprout Social

FEBRUARY 8, 2021

In order to contextualize and communicate the value of social back to your boss or team members, you need to embrace your social data. Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates. Engagements.

Finance 130

Finance Gen Z User-Generated Analytics 130

Sprout Social

MAY 8, 2023

It’s important to understand how posting on TikTok at the right times can be a huge benefit to your TikTok marketing strategy. However, generally, mid-morning through the afternoon (9 a.m. With future market trends changing quickly, it’s important to understand how trends start, evolve and influence. Users on average spend 23.5

Entertainment 107

Entertainment Gen Z Education Food 107

Hootsuite

SEPTEMBER 23, 2021

TikTok’s incredible hold on the Gen Z market has turned it into a marketing powerhouse. Interacting with other users doesn’t just make TikTok a more fun place to be (you know, putting the “social” into social media), but it’s also a critical part of any successful TikTok marketing strategy.

Gen Z 141

Gen Z Transform Social Media Marketing Analytics 141

Hootsuite

SEPTEMBER 16, 2021

Having lots of followers can mean a direct line to your business’s target audience –a connection that most marketing strategists only dream of—so making sure your audience can find you is key. Research Gen Z. Keep in mind TikTok is where a lot of Gen Zers hang out. So, how do you make yourself “findable”?

Gen Z 138

Gen Z Promotion Analytics Branding 138

Hootsuite

JULY 4, 2022

For social marketers, TikTok is becoming increasingly hard to ignore. Contrary to popular belief, TikTok is not just for Gen Z, meaning marketers can reach other age groups on this platform. Schedule posts, learn from analytics, and respond to comments all in one place. The TikTok opportunity.

Gen Z 104

Gen Z User-Generated Finance Customer loyalty 104