Hubspot Marketing

JUNE 28, 2022

In addition, social media allows you to: Drive more traffic to your website and generate leads. Promote products and services. When you get down to it, the way you use social media as a small business isn’t much different from how you’d use it as a mid to large-size business. Product highlights.

Gen Z 126

Gen Z User-Generated Social Media Marketing Education 126

Hubspot Marketing

MAY 16, 2023

You can also leverage Facebook's community feature and set up a community page for customers to ask questions or rave about your products and services. In fact, we found that businesses that leverage social media communities will see excellent results in the marketing strategy.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Buffer Marketing

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. What else is corroborating this prediction?

Gen Z 121

Gen Z Entertainment Transform User-Generated 121

Buffer Marketing

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. What else is corroborating this prediction?

Gen Z 114

Gen Z Entertainment Transform User-Generated 114

Hootsuite

OCTOBER 25, 2021

All you gotta do is deliver the quality content they want and have a half-decent (OK, fully -decent) product or service. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. How can you take advantage of the latest social media boom of more people and more money to go around online?

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Backlinko

MAY 14, 2024

And inform your marketing strategies and product offerings. Google Analytics also helps with market research. Lastly, offer an incentive, like a discount or free product, to boost completion rates. Share your survey on social media and email to encourage participation. Like age, gender, and location.

PR 103

PR Customer loyalty User-Generated Marketing 103

Scoop.it!

NOVEMBER 2, 2023

While that’s the goal of every marketer, reaching it requires that you dive deep into your user’s mind and heart–What influences them? And how does your product or service fit into the solution? For digital marketers, it is the key to understanding how their customers think, act, and interact with brands.

Digital Marketing 84

Digital Marketing Gen Z Manufacturing Customer Journey 84

SocialPilot

JANUARY 15, 2024

OptinMonster found that 72% of consumers prefer to learn about a product or a service through video content. Marketers land 66% more qualified leads through video marketing. Wyzowl observed that 98% of the viewers watch videos explaining the product or service. Social Media Video Statistics for YouTube 35.

Video Marketing 82

Video Marketing Gen Z Marketing Marketers 82

Sprout Social

MARCH 31, 2022

Product showcases, reviews and recommendations. Product-centric posts and recommendations dominate the platform. This signals a huge window of opportunity for marketers and advertisers. TikTok’s emphasis on community and sharing empowers brands to make connections with customers while also showing off products in action.

Gen Z 119

Gen Z Entertainment Law Fashion 119

Sachs Marketing Group

JANUARY 8, 2024

While organic social media marketing strategies still play an essential role in building brand awareness and loyalty, paid advertising offers a fast track to amplifying your voice, visibility, and audience growth. TikTok : Popular with Gen Z, it offers creative, short-form video content.

Advertising 96

Advertising Advertisers Gen Z Social Media Marketing 96

Neil Patel

JUNE 4, 2021

With Stitch, you can take a short snippet of my video, add it to your post and say “Look my boy Neil says this, so it’s something we should be doing with our marketing.”. One of the ultimate aims for social media marketers is for a piece of content to go viral. ever collaboration. ???? ever collaboration. ????

Branding 131

Branding Gen Z Social Media Marketing Analytics 131

Use Insider

JANUARY 17, 2024

The answer lies in turning your online experience into a digital salesperson, helping customers find the right products just like beauty experts would in the store. Doing this right is about more than just selling products online. The figures are there to prove personalized marketing works. This is where Insider comes in.

Shoppers 52

Shoppers Gen Z eBook eCommerce 52

Hootsuite

FEBRUARY 1, 2022

Remember that your Twitch influencer marketing strategy is going out live, making for endless possibilities to showcase your product or service. Types of common collabs’ include brand shoutouts, sweepstakes, giveaways, and product unboxings. 4 quick tips for successful Twitch influencer marketing. Assess follower count.

Gen Z 103

Gen Z Food Influencer Marketing Marketing 103

Hootsuite

NOVEMBER 10, 2021

While TikTok is extremely popular with teenagers and Gen Z, a wide range of demographics have fallen in love with the app. Where does your target market overlap with TikTok users? A social media content calendar ensures you don’t miss important dates and allows you enough time for creative production.

Gen Z 143

Gen Z Analytics Energy Advertising 143

Sprout Social

DECEMBER 12, 2022

We’re social creatures, and platform shake-ups or passing social trends can’t change that. So when the future of social media marketing feels chaotic, remember that ambiguity can also be an opportunity. Just show your product or service in action and let consumers put two and two together from there.

Gen Z 97

Gen Z Social Media Marketing Shipping Management 97

Hootsuite

DECEMBER 13, 2022

Ah, the age-old social media marketing trick: ask a question to encourage comments. Pair these cool captions for TikTok with glamour shots of your products or service that embody your brand’s aesthetic. First, you should know the basics about your target market : Where do they live? Question TikTok captions.

Gen Z 106

Gen Z Entertainment SEO Social Media Marketing 106

Sprout Social

NOVEMBER 11, 2021

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Scenario: A customer reaches out about delayed shipping of a product they ordered.

Management 118

Management Gen Z CRM Shipping 118

Sprout Social

FEBRUARY 5, 2024

I think one thing [businesses] need to consider, especially as our society grows, is that a lot more brands are moving toward appealing to the Gen Z audience. And Gen Z is more multicultural than ever,” says Jayde Powell , content creator, marketing strategist and host of #CreatorTeaTalk.

Gen Z 107

Gen Z User-Generated Branding Education 107

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience. Companies often use Twitter to share news about their products or services with customers.

Branding 52

Branding Gen Z User-Generated Influencer Marketing 52

Power Digital Marketing

JANUARY 19, 2023

Boutique companies and huge enterprises are well aware that social media marketing is one of the golden tickets to a thriving business. But with Instagram and TikTok—two of the largest social media titans—angling for consumers’ attention, where should brands invest their marketing budget?

Gen Z 40

Gen Z User-Generated Marketing Marketers 40

Martech

FEBRUARY 22, 2023

But data suggests marketers invested more in video content creation in 2022. What this tells me is that video production quality will be a focus. TikTok isn’t just for young people A common misconception among B2B marketers is that TikTok is just for young people. If you buy media on Facebook, you know exactly what I mean.

Gen Z 109

Gen Z Millennials User-Generated Marketing 109

Hubspot Marketing

FEBRUARY 16, 2023

When applied in the context of social media, it's the return on investment from your social media activities and expenses. One of the most popular ways to measure social media ROI is through paid advertising. For Baby Boomers, YouTube is their second favorite social media app.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Hootsuite

JANUARY 13, 2022

Chances are you’ll snap a pic and post it on your social profiles. Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? Whether you know it or not, both of these examples are user-generated content (UGC). UGC acts as authentic social proof that your product is worthy of buying.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Many Chat

MAY 6, 2022

This makes it fertile ground for a new kind of influencer marketing, as millennials and Gen Z flock to the app. As influencers build and maintain that trust, endorsing products and incorporating product mentions in their videos feels more “organic” and relatable. Do more on social media with ManyChat.

Gen Z 97

Gen Z Influencer Marketing Millennials eCommerce 97

Digital Marketer

MAY 4, 2023

This encompasses all available touchpoints, including digital advertising , content and social media marketing. Customer journey optimization improves processes behind the camera, so to speak, so your brand, team, and products can be the stars of the show. How to optimize the customer journey map 1.

Customer 79

Customer Customer Journey Gen Z Affiliate Marketing 79

Martech

FEBRUARY 1, 2024

The digital marketing ecosystem is full of trends that flicker and fizzle faster than your Instagram stories. Mention Vine to a Gen Z colleague and see what happens. It takes a discerning marketer to know where their brand should invest time and resources. However, choose the right platform based on your target cohort.

Social Media Marketing 137

Social Media Marketing Gen Z User-Generated Marketing 137

Hootsuite

APRIL 3, 2023

Try sharing your best “how to” tips and hacks in a Facebook Reel: Educational content can help you: Show, not tell, your audience how your product or service can help them. Don’t forget that social media is all about connection. Sell more by answering questions and showing different ideas for using your products.

Gen Z 111

Gen Z User-Generated Transform Education 111

Sprout Social

FEBRUARY 8, 2021

Social media reports can help you synthesize your data succinctly and package it in an easily digestible format to share with a variety of stakeholders across your organization. Social media analytics can also help marketers zero in on performance for pivotal networks like Instagram. Publishing Team Report.

Finance 127

Finance Gen Z User-Generated Analytics 127

Dana Nicole

FEBRUARY 1, 2021

As TikTok continues to grow and offer more products for businesses , people have started wondering whether they should focus their attention on TikTok, or if they should stick with Instagram. Gen Z’s spend more per transaction compared to Millennials and average more transactions. But is that a good thing?

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Sprout Social

MAY 8, 2023

Best days to post on TikTok for Consumer Goods: Tuesdays and Wednesdays Worst days to post on TikTok for Consumer Goods: Saturdays and Sundays The consumer goods industry covers a large portfolio of products, ranging from packaged food and beverages to clothing and accessories and everything in between.

Entertainment 105

Entertainment Gen Z Education Food 105

Hootsuite

JULY 4, 2022

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. Contrary to popular belief, TikTok is not just for Gen Z, meaning marketers can reach other age groups on this platform. Is the time and resource investment worth it?

Gen Z 105

Gen Z User-Generated Finance Customer loyalty 105

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. Source: Think With Google.

Gen Z 145

Gen Z Marketing Marketers Analytics 145

Sprout Social

NOVEMBER 21, 2019

From customer personas to trends within your industry, market research identifies key information for you to better understand your audience’s desires from your products and services. Here’s are some of the key benefits of market research: Understand your customers’ motivations and pain points. Fresh products.

Market Research 97

Market Research Gen Z Price B2C 97

Neil Patel

JANUARY 20, 2021

billion times and has over 800 million active users , making it the ninth-largest social media site in the world. While it started as a fun lip-syncing app with a cult Gen Z following, it’s evolved into a way for users to share short comedy skits, business tips, and more. Why is TikTok so Popular?

Gen Z 128

Gen Z Real Estate Thought Leadership Food 128

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Let’s get started.

Entertainment 128

Entertainment User-Generated Gen Z Transform 128

Welcome Software

MAY 3, 2022

First things first: What’s a marketing campaign? A marketing campaign is a concerted effort to promote a particular product, service, or business message, usually driven by a specific business goal. While building your marketing strategy, remember that strategic marketing goes beyond merely advertising a product or service.

Key Performance Indicator 40

Key Performance Indicator Gen Z Marketing Marketers 40

Hootsuite

MARCH 20, 2023

Replying to comments using videos can lead to: More comments on your posts overall, as users try to be the next person you pick to reply to Making your audience feel heard and valued Potentially more sales, especially if the comments are related to making or packing orders of a product 7. This strategy engages both.

Analytics 95

Analytics User-Generated Gen Z Millennials 95