Martech

NOVEMBER 14, 2024

Initially, businesses competed on the strength of simple, value-driven offerings designed to attract users through genuine convenience. Advancements in data analytics allowed companies to observe user behavior with increasing precision. This era marked the shift from understanding what users were doing to why they were doing it.

Customer

Hubspot Marketing

MARCH 5, 2025

I primarily work with B2B clients, so Im getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesnt have to be boring. Measuring and analyzing data.

Analytics

Backlinko

APRIL 7, 2025

According to Google, helpful content does the following: Provides trustworthy information backed by genuine expertise Delivers substantial value compared to competing results Demonstrates firsthand experience with the topic Creates a satisfying user experience Serves a purpose beyond just ranking in search Google uses a site-wide classifier.

User-Generated

Hootsuite

JANUARY 17, 2025

These include areas like social issues, public health, and the environment. You need an audience of politically active, informed social media users. Hootsuite Analytics collects your stats from Facebook, Instagram, Twitter, LinkedIn, and TikTok. Even more important for social media advocacy, 21% of all U.S.

Promotion

Sprout Social

NOVEMBER 25, 2024

The definition of what is authentic in marketing is a moving target, as it varies across generations and demographics. Authenticity in social media is something users want more of—whether it’s from influencers or others. Authenticity in social media is something users want more of—whether it’s from influencers or others.

Influencer Marketing

Buffer Marketing

FEBRUARY 6, 2025

TikTok has a massive user base of over 1.69 monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. The social media site isn’t limited to younger users anymore. TikTok report showed weekly TikTok users aged between 35-44 have only grown since 2022. billion (!!)

SEO

Litmus

OCTOBER 17, 2024

Your email service provider (ESP) is a great starting point for segmentation, but to refine your strategy, consider an email marketing analytics tool like Litmus Email Analytics for advanced audience insights like email read rates , mobile vs. desktop engagement, and more.

Email Marketing

Hootsuite

OCTOBER 22, 2024

Hootsuite’s research shows employee advocacy on social networks is directly related to higher brand health metrics, including positive sentiment, value, and share of voice — especially among mature organizations. Which advocates are generating the most engagement? Not too shabby! Some key KPIs to track are: Top contributors.

PR

Marketing Insider Group

MARCH 18, 2025

Generate leads?g For example, lead generation ads focus on forms, while e-commerce ads highlight products and pricing. Use audience data from Google Analytics, social media insights, or past ad campaigns. Target health-conscious professionals on Instagram. billion users, YouTube ads reach a massive audience.

Marketing Strategy

Backlinko

AUGUST 26, 2024

This analytical approach has helped us maintain top rankings and grow organic traffic by 20.50% year over year. The tool will analyze your site and generate a series of reports. Like this: This tool provides an overall assessment of your site’s health. Optionally, schedule your report to be generated daily, weekly, or monthly.

SEO

Backlinko

MARCH 3, 2025

Further reading: How to Create an Effective SEO Strategy Generates Long-Term Leads While paid campaigns stop delivering the moment you pause them, organic traffic compounds over time. For a complete technical health checkup, use Semrush’s Site Audit to scan your entire site.

SEO

Buffer Marketing

OCTOBER 31, 2024

When it comes to hashtags, the social media platform recommends no more than five, but the research from HubSpot found that posts that used over 11 hashtags seem to resonate the most with Instagram users. Buffer’s analytics tools will help you figure out the best content types, post times, and frequency, that work for you.

Transform

Backlinko

DECEMBER 5, 2024

Encourage customers to share their experiences: You can then feature this user-generated content on your local pages. But you set them to trigger only when users within specific locations search for your target keyword. Include photos of the local area, landmarks, or community events: This adds to the local feel of your content.

Search Marketers

Hootsuite

OCTOBER 18, 2024

For other organizations who are a bit more le sérieux —central banks, the World Health Organization, etc—Reddit marketing is probably not your thing. Reddit has a user base of just over 500 million and is expected to keep increasing at its usual ~10% annual growth rate. For many brands, the answer is a resounding, “Yes!”

Marketing

Backlinko

DECEMBER 19, 2024

And how much traffic they could be generating through those keywords. Heres how to get started with it: Enter a competitors domain in the search box, and the tool will generate a detailed report on your competitors website. The tool will generate a report comparing all the keywords the entered domains rank for.

Price

Backlinko

JULY 19, 2024

Reporting and analytics: Generate reports and visualize your ranking data through charts and graphs. At the top of the report, you’ll see your overall “Cannibalization Health” score. For example, you can combine Google Analytics data with Search Console or Ranking data. Drill down to the exact data you need.

SEO

Litmus

SEPTEMBER 25, 2024

Metrics to watch: Net Promoter Score (NPS), referral rate, user-generated content volume, social media mentions 8. Data analytics: Use data like your email analytics to continuously refine your approach. AI can identify patterns in user behavior to segment audiences and deliver targeted recommendations.

Management

Vertical Response

AUGUST 5, 2024

Key Takeaways Content monetization is essential for creators to generate income and sustain high-quality production, leveraging methods like ads, subscriptions, and affiliate marketing. Understanding Content Monetization In the digital age, content monetization has become a cornerstone for creators aiming to generate income from their work.

Affiliate Marketing

Hubspot Marketing

JULY 10, 2025

Best CRMs for Consulting Firms at a Glance CRM Best For Key Features Pricing Free Trial HubSpot Full-service consulting firms All-in-one platform, marketing automation, advanced reporting Free - $4,300/month Forever free plan Salesforce Large consulting enterprises Advanced customization, AI capabilities, extensive integrations $25 - $500+/user/month (..)

CRM

Marketing Insider Group

AUGUST 4, 2025

On‑page basics matter: headings, meta tags, and user‑friendly URLs. Technical health keeps your site functional and fast. Search engines act like librarians—they want to send users to the best content. Users might want to learn, compare, or buy. A clean technical setup keeps crawlers happy and users engaged.

SEO

Hubspot Marketing

OCTOBER 14, 2024

Whether it’s through one-time purchases, subscriptions, or upsells, tracking revenue helps you understand the financial health of your customer base. For “Retention,” I’d engage users with regular tips or updates to keep them coming back. To drive “Revenue,” I’d optimize upsell offers at key points in the user journey.

Marketing

Backlinko

DECEMBER 29, 2024

Search intent is the reason behind a users searchit tells you why they searched and what they were hoping to find. This means the users goal for this search is to research plumbing company options, read reviews, and view services, making it a good term to target on a service page. Use Googles free Schema markup generator tool.

SEO

Hootsuite

JUNE 25, 2025

How are social media users talking about your industry at this very moment ? Unlike other generative AI tools, OwlyGPT starts with an inherent understanding of your brand from the social profiles connected to your Hootsuite account. OwlyGPT can generate detailed post ideas and even write the captions for you, in your brand’s tone.

Marketing

Use Insider

SEPTEMBER 13, 2024

Email automation involves the creation of automated email journeys that trigger messages based on user actions or specific attributes and events. The essence of email automation lies in its ability to respond to user behavior dynamically, making your communication both relevant and timely.

Customer

Sprout Social

SEPTEMBER 24, 2024

For example, a fitness app targeting niche health enthusiasts might partner with micro-influencers to create authentic reviews and tutorial videos, while a national shoe retailer could use macro-influencers for campaigns targeting broader fashion fans. Mega and macro-influencers offer wide exposure but may lack niche credibility.

Influencer Marketing

Sprout Social

MAY 6, 2025

Plus, you can take control of your brands reputation with effective crisis management , gain visibility into your brand’s health and optimize results by analyzing campaign performance. Sophisticated listening queries: AI-powered tools allow users to build powerful search queriesno prior Boolean know-how required.

Branding

SocialPilot

JUNE 18, 2025

Generate Quality Leads — Without Relying on Paid Ads Lead generation on social media is about attracting potential customers and guiding them into your sales funnel. While ads can help, many businesses generate quality leads organically with the right content, timing, and engagement from social media.

Real Estate

Lynton Web

MAY 8, 2025

For example, a recreation center might position itself as a multi-generational family destination focused on accessible wellness or as a specialized youth development hub with diverse recreational activities and sports programs. Track which resources generate the most engaged leads to refine your content development strategy over time.

Marketing Strategy

Martech

JULY 22, 2025

This allows you to more frequently analyze campaign and channel performance like ROI, MQLs generated and pipeline contribution. Some marketing teams neglect their foundational martech tools, like CRM , marketing automation , analytics platforms or data integration tools, in favor of flashier campaign spending.

CRM

Customers.ai

NOVEMBER 21, 2024

Tactic 1: Use User-Generated Content (UGC) to Build Trust How UGC Boosts Meta Ad Engagement People trust other people more than they trust brands. User-generated content adds a layer of authenticity to your Meta ads, making them feel less like marketing and more like a recommendation from a friend. Let’s take a look.

Transform

Vertical Response

OCTOBER 27, 2024

Incorporating user-generated content in your newsletters enhances authenticity and enriches the reader’s experience. Email analytics involve collecting and examining data to assess the performance of your email campaigns, including insights from google analytics.

Key Performance Indicator

Vertical Response

AUGUST 3, 2025

Key elements of effective narratives include personalization, visual storytelling, mobile optimization, and a clear structure to maximize impact and improve user experience. This not only enhances the user experience but also encourages higher engagement rates, leading to more successful email marketing campaigns.

Email Marketing

Backlinko

DECEMBER 5, 2024

Your technical SEO health might deteriorate over time: Technical issues like broken links , duplicate content , and security problems might creep in. For monitoring organic traffic, use Google Analytics (GA). Adjust the content as necessary to better meet users’ needs. Youll see all your traffic sources.

SEO

SocialPilot

JANUARY 6, 2025

However, users often take note of its steep learning curve, hidden costs, and limited flexibility. The plan also comes with Google Analytics Integration, which enables tracking and reporting of website traffic and conversion metrics. Are you wondering if BrightLocal is a worthy investment? Youre in the right place.

Price

Lynton Web

MAY 8, 2025

It's your most powerful marketing tool, membership generator, and community hub. 1) User-Centered Design: Map the Journey of Every Visitor Type Community facilities serve diverse populations with varying needs, goals, and technical abilities. Test these structures with actual users to verify they match intuitive search patterns.

Transform

Martech

FEBRUARY 10, 2025

Site structure improvements : Automatically generate XML sitemaps, add breadcrumbs, and optimize navigation. Integration with search engine tools : Connect your site with Google Analytics and Search Console to track performance and gain insight into what needs fixing. Look for plugins with consistent updates and strong user reviews.

SEO

Hootsuite

JANUARY 3, 2025

Way back in 2011, a Twitter user offensively asked why Rihannas hair looked so nappy, in the music video for her song Man Down. In response, the music and business mogul clapped back: Cuz Im black b h!!!! Seven years later, Fenty Beauty launched a liquid eyeliner with the iconic name: Cuz Im black.

Food