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The state of data in 2024: How the ad industry is adapting to privacy regulations

Martech

By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry.

Transform 108
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The latest in AI-powered marketing technology releases

Martech

When users pose consumer analytics questions in plain English, they receive responses with extensive citations linking back to source data in CivicScience’s InsightStore. It is not a survey tool but instead enables facilitated conversations, assessment and analysis of customer preferences, market trends and industry insights.

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Transforming content marketing lifecycles with AI

Martech

Popular AI tools for reporting and analytics: Funnel.io Many popular language models like GPT (and even open-source models like Meta’s) are gradually being integrated into enterprise-level content marketing software.

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How to Get More Followers on LinkedIn

Buffer Marketing

It also provides access to creator-specific analytics and insights, allowing you to track your engagement and reach. This could be educational content, industry insights, professional milestones, or thought leadership pieces. Use these insights to refine your content strategy over time.

Analytics 119
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LinkedIn advertising: A comprehensive guide

Search Engine Land

Whether you’re promoting B2B products and services, recruiting talent or establishing thought leadership in your industry, LinkedIn provides a conducive environment for business-related interactions. Use data-driven insights to refine your targeting strategy, optimize your ad creative and maximize your advertising ROI.

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Thought leadership: The human element your marketing needs

Martech

Industry-specific videos. Video content that simplifies complex industry practices, like a tutorial series. Appearances on reputable platforms to discuss industry insights, such as a sustainability expert talking about renewable energy on a podcast. Interviews and podcasts. LinkedIn posts.

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B2B Marketing 2024: Essential Trends for Marketers

Rock Content

Data-Driven Decisions: Leveraging Analytics for Insight Instead of relying only on industry insights, B2B companies today are moving more into collecting data about actual customers to develop marketing strategies. In other words, they are mastering data analysis and gaining valuable insight.