SocialPilot

JUNE 19, 2025

Type Best For AI Tips Best Platforms Reels & Shorts Fast storytelling, trends, and entertainment GPT for scripts, Pictory for editing Instagram, TikTok, YouTube Shorts Carousels Tutorials, storytelling, Tips, how-to guides GPT + Canva/Designs.ai Track performance with analytics to optimize what content works best.

Thought Leadership

Marketing Insider Group

OCTOBER 19, 2015

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. The leading marketing trend of 2016 will be the maturing of the age of ad blocking. I think we’ll see a massive correction in the advertising market. Companies will get serious about hiring content talent.

Content Marketing

Sprout Social

FEBRUARY 22, 2024

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool?

Analytics

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.

Influencer Marketing

Bannerflow

MARCH 11, 2022

Firstly, here are the top trends we’ll be covering: Video marketing. Influencer marketing. Video marketing. Video marketing is widely recognised as the future of marketing activity. Influencer Marketing. In 2022, influencer marketing is set to become a common marketing tactic.

Market Trends

Econsultancy

JANUARY 25, 2023

What are the overarching trends that will define how marketers will think and act in 2023, and the challenges and opportunities they will face? We explore four key trends. Our trends for 2023: Resisting short-termism New privacy norms.

Market Trends

Bannerflow

JULY 5, 2022

However, there should always be room for improvement, and if you have yet to consider the leading trends and strategies defined in our The State of In-Housing Report 2022 , there is still time to maximise their potential for your business. Those top trends are: Content marketing. Influencer marketing.

Market Trends

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. While technologies such as AI and data-driven marketing continue to grow, the overarching focus will be on people, not technology.

Market Trends

Digital Marketer

SEPTEMBER 23, 2022

With the existing and new digital marketing trends in 2023, you can prepare yourself to take your business to phenomenal heights. Exploring 7 Effective Digital Marketing Trends in 2023. Influencer Marketing Continues to Gain Popularity. Email Marketing Nevers Falls Out of Fashion.

Market Trends

OnPassive Marketing

AUGUST 16, 2022

Social media is filled with some form of influencer marketing. Only a decade ago, the arena of influencer marketing was only limited to a few celebrities. But presently, social media influencers are on a considerable rise. There are ample benefits of influencer marketing campaigns. Identify the goals.

Influencer Marketing

OnPassive Marketing

OCTOBER 13, 2022

Influencer marketing uses social media influencers in a marketing campaign to promote or endorse brands. The strategy is so powerful that some companies are beginning to wonder if they should ditch traditional marketing altogether in favor of influencer-based campaigns.

Traditional Marketing

OnPassive Marketing

MAY 27, 2022

Influencer marketing is a powerful strategy to promote software-as-a-service (SaaS) products. This can be done through social media, email marketing, or even in-person meetings. The goal is to get the influencers involved in the product promotion and positively impact the product. What Is Influencer Marketing?

Influencer Marketing

OnPassive Marketing

SEPTEMBER 8, 2022

Influencer marketing is in high demand these days. It’s a valuable tool for social media marketers and brands alike, but how does it differ from advertising? The Difference Between Advertising And Influencer Marketing. It’s no secret that advertising and marketing are two completely different beasts.

Influencer Marketing

Sprout Social

JUNE 6, 2024

In a fiercely competitive travel and tourism industry, they needed a way to grab analytics more frequently and uncover market trends. Which is why we’re excited to roll out new capabilities like My Reports , a new Premium Analytics reporting interface that lets users dig even deeper into their data. Enter Sprout.

Influencer Marketing

Martech

MAY 3, 2022

You should build connections and strong relationships with other brands, sponsors, celebrities, influencers, and customers. Analytics and reporting. To ensure you’re on the right path, it’s vital to utilize social media analytics tools to track and collect data. The future of social media marketing.

Social Media Marketing

Calvyn Lee Blog

JANUARY 10, 2024

Core Topic: Social Media Marketing Sub-Topic: Social Media Strategy Article: “Building a Successful Social Media Marketing Plan” Article: “Choosing the Right Social Media Platforms for Your Business” Sub-Topic: Paid Social Advertising Article: “Maximizing ROI with Paid Social Media Advertising” Article: “A/B (..)

Digital Marketing

Marketing Insider Group

DECEMBER 8, 2021

This is not another prediction piece boasting the top 99 content marketing trends to look out for in 2022. Too many marketers are always looking for the next big thing, yet they haven’t perfected what’s right in front of them. One of the most important steps in building an influencer program is research and analytics.

Marketing Strategy

Hubspot Marketing

JANUARY 30, 2018

Influencer marketing has skyrocketed since it first made its mark. Unlike celebrities actively endorse products on their social media accounts, influencers achieved their fame because of the valuable information they share with their followers. Not surprising, more and more people want to become social media influencers.

Influencer Marketing

Neil Patel

JUNE 16, 2021

Well, there are a few analytics tools available, including my own Ubersuggest. If you’re a marketer, then it’s worth giving Google Alerts a try. You won’t see any analytics details, like how often your brand is mentioned online or if your mentions are increasing. How can you do this? If you didn’t, don’t worry.

Influencer Marketing

Sprout Social

OCTOBER 19, 2023

Another key area is influencer marketing. AI models monitor posts, interactions and audience demographics of potential influencers so marketers can map their suitability for brand partnerships. Content creation The 2023 Index found that content creation still remains one of the most time-consuming tasks for marketers.

Marketers

Martech

NOVEMBER 11, 2022

Then you’ve seen social media marketing. One trend we’re seeing is the continued rise of influencer marketing , where brands use individuals with large social media followings to promote their products. B2C marketing trends and challenges. B2C marketers must be nothing but nimble. The takeaway?

B2C

Hubspot Marketing

MARCH 19, 2024

Partner with micro-influencers. Nearly 90% of influencer marketers say influencer marketing was effective for their company in 2023. The standout change in influencer marketing these past few years is that marketers find the most success with micro-influencers with 10,000 - 100,000 followers.

Thought Leadership

Neil Patel

JANUARY 27, 2021

Nowadays, 56% of marketers rely on engagement metrics to determine campaign success, while 21% focus on conversion data. Between various analytics services and built-in social media platform capabilities like Instagram Insights , you have the tools to collect, analyze, and use the data that matters. Trends come. Do that, too.

Content Marketing

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. In this article, we’ll go over how I became one and how to become an influencer in your own field. I worked hard. Automate Posts.

User-Generated

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Engage With Influencers. Influencer marketing is a hot topic across many marketing channels. Your event marketing strategy is no exception.

Event Marketing

Duct Tape Marketing

SEPTEMBER 10, 2015

Let’s take a look at two effective techniques –influencer marketing and customer emails – and how they can help you build relationships with your leads. Influencer marketing. Using key influencers to promote your brand to a wider market, should be an important part of your overall marketing strategy.

User-Generated

Neil Patel

NOVEMBER 26, 2020

Luxury Marketing Trends. According to Statista , the global luxury goods market will increase from $285.1 If you don’t already have Google Analytics tracking in place, now’s the time to set it up. Experimental vs. Traditional Marketing. Most marketers are aware of traditional luxury marketing tactics.

Marketing Strategy

Duct Tape Marketing

SEPTEMBER 10, 2015

Let’s take a look at two effective techniques –influencer marketing and customer emails – and how they can help you build relationships with your leads. Influencer marketing. Using key influencers to promote your brand to a wider market, should be an important part of your overall marketing strategy.

User-Generated

Rock Content

APRIL 12, 2024

The State of Marketing Report is a collaboration between Rock Content, HubSpot, Litmus, and Search Engine Journal. We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024. Influencer marketing is now a cornerstone of modern marketing strategies.

Influencer Marketing

Neil Patel

JANUARY 18, 2023

Companies that ignore marketing trends may leave thousands (or millions) of dollars on the table. But for some marketing pros and SEOs, that’s what happens. Here’s the thing: Trends matter. Have you taken steps to transition to Google Analytics 4 (GA4)? A certain algorithm update doesn’t seem like a big deal.

SEO

Martech

MARCH 9, 2023

In this article, I’ll tackle three ways data misuse can harm our marketing efforts and how a holistic testing methodology can help glean better insights. White, author of “Email Marketing Rules,” perfectly put it: “You talk about ‘data-data-data.’ ’ I’m not a fan of data.

Email Marketing

Marketing Insider Group

JANUARY 24, 2023

This is not another prediction piece boasting the top content marketing trends to look out for this year. Too many marketers are always looking for the next big thing, yet they haven’t perfected what’s right in front of them. One of the most important steps in building an influencer program is research and analytics.

Marketing Strategy

Sprout Social

JANUARY 29, 2024

In recent years, social media platforms like Reddit, TikTok and X (formerly known as Twitter) have become especially popular destinations for retail and institutional investors to discuss and analyze market trends. Your influencer marketing strategy can do more than just improve your brand’s reputation online.

Management

Duct Tape Marketing

SEPTEMBER 10, 2015

Let’s take a look at two effective techniques –influencer marketing and customer emails – and how they can help you build relationships with your leads. Influencer marketing. Using key influencers to promote your brand to a wider market, should be an important part of your overall marketing strategy.

User-Generated

SocialPilot

DECEMBER 7, 2023

This podcast is relatively new and offers fresh insights into a diverse range of marketing topics. So, go ahead and tune into its new episodes to learn about the current and future marketing trends from industry leading speakers. Wrapping Up Podcasts are the best way to get quick knowledge on a diversified topic.

Social Media Marketing

Sachs Marketing Group

DECEMBER 1, 2023

Analytics play a crucial role in understanding what types of content perform best and informing future content decisions. Remember, content marketing is a long-term strategy. Another option to consider that falls along the lines of influencer partnerships is creator marketing.

Key Performance Indicator

Vertical Response

MARCH 22, 2024

This involves implementing strategies to drive traffic to your website through various channels like: influencer marketing social media SEO email marketing Remember, online businesses can operate 24/7. A detailed guide and use of analytics can streamline this launch process.

Affiliate Marketing