Hootsuite

SEPTEMBER 21, 2023

any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. Not all social stats are created equal. 1 Analytics Tool for Growth Beautiful reports. But be careful.

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. come to life in your social media calendar.

Social Media Marketing 105

Social Media Marketing Key Performance Indicator Influencer Marketing Management 105

Rock Content

JANUARY 8, 2024

A well-crafted marketing plan provides a comprehensive overview of the market scenario, including an analysis of competitors, trends, and customer behavior. It leverages this data to establish concrete goals, devise strategies, and set key performance indicators (KPIs) that measure success.

Marketing Plan 76

Marketing Plan Key Performance Indicator Marketing Marketers 76

Hootsuite

JANUARY 24, 2022

In general, the term refers to social media metrics and demographics collected through analytics tools on social platforms. Social media data can also refer to data collected from content people post publicly on social media. Why is social media data collection so important?

Key Performance Indicator 94

Key Performance Indicator Social Media Marketing Analytics Food 94

Sprout Social

AUGUST 31, 2022

Measurable: You need to track any social goal with numbers. This is where metrics and key performance indicators (KPIs) come into play. Once you set your goals, identify the key performance indicators (KPIs) you’d like to use to measure your success. Automate social media analytics and reports.

Management 101

Management Product Key Performance Indicator Health 101

Hootsuite

NOVEMBER 8, 2021

ROI, or return on investment, has become the holy grail of social media marketing. But while the quest for social marketing ROI is not a linear journey, it also needn’t be as convoluted and futile as the quest for the holy grail itself (at least not the Monty Python kind, ya know). Learn More. See it in action.

Key Performance Indicator 137

Key Performance Indicator Customer Journey Social Media Marketing Advertising 137

Rock Content

NOVEMBER 5, 2023

Regardless of its industry, niche, or long-term goals, every business needs a solid marketing budget in place. Not only does a marketing budget help a business properly plan out its advertising strategy, but it also streamlines the process of measuring overall return on investment.

Management 52

Management Key Performance Indicator Outbound Marketing Finance 52

Marketing Insider Group

AUGUST 11, 2023

Customer Insights: It provides valuable data about customer preferences and behaviors, enabling more targeted and effective marketing strategies. Cost-Effective: Compared to traditional advertising, social media marketing is often more budget-friendly, offering a higher return on investment. Share them to foster trust.

Key Performance Indicator 71

Key Performance Indicator User-Generated Entertainment Social Media Marketing 71

Sachs Marketing Group

JULY 21, 2023

Without a well-crafted digital marketing strategy, B2B companies risk falling behind their competitors, wasting resources on ineffective campaigns, and missing opportunities to connect with potential clients. Also, it should comprise strategic action plans for SEO, content marketing, social media, email marketing, and more.

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Hootsuite

JULY 6, 2022

Brands on social media have the added benefit of giving people a place they can easily contact you and where you can reach out to them. It also shows that there’s a place they can connect with you over any potential issues or questions. Many third-party apps promise a streamlined analytics dashboard.

eCommerce 117

eCommerce Key Performance Indicator User-Generated Promotion 117

Hootsuite

JULY 2, 2019

That’s why we’ve rounded up the best social media marketing training courses available for free online. Bonus : Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. 15 of the best social media training courses and resources.

Key Performance Indicator 111

Key Performance Indicator Social Media Marketing Advertising Advertisers 111

Sprout Social

OCTOBER 5, 2023

It has recently been renamed Meta Business Suite and combines Facebook and Instagram Creator Studio features—like planning posts and sending messages—in one place. Respond to all of your messages and comments in one place. Select each page to manage and monitor its content and analytics. View your notifications and to-do list.

Key Performance Indicator 102

Key Performance Indicator Marketing Marketers Management 102

Hubspot Marketing

JULY 28, 2023

Social media marketing These days, consumers expect brands to have an online presence — so if you haven't already, sign up for a business profile on a few social media sites. Unlike traditional advertising, online ads offer powerful analytics. To nail this balance, you need to define your marketing mix.

Price 83

Price Marketing Mix Key Performance Indicator User-Generated 83

Sprout Social

JANUARY 19, 2021

Social is the cornerstone of today’s brand-consumer relationship, and it’s often the first place people turn to find information, ask questions and share their thoughts and feedback. Sprout’s Analytics solution makes it easy to understand your content performance so you can create the right content for your audience.

Health 92

Health Key Performance Indicator Analytics Industry Insights 92

Sprout Social

MARCH 15, 2017

As social media marketers, it’s easy to get caught up in the fun, creative work of managing a great social media campaign. From tracking how your networks look to social media KPIs (key performance indicators) like engagement rates and follower counts, every section has its purpose.

Key Performance Indicator 104

Key Performance Indicator Social Media Marketing Analytics Customer Acquisition 104

Customers.ai

FEBRUARY 20, 2024

More automation, advanced analytics, and segmentation, etc. #4. Mailgun gives you insight into analytics and mailbox provider performance, so you can see how Google’s Gmail, Yahoo, and other providers handle your messages. You can start personalized email marketing campaigns at scale using data from Leadpresso.

Email Marketing 73

Email Marketing CRM User-Generated eCommerce 73

Sprout Social

JUNE 22, 2016

That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. Twitter Analytics.

Analytics 99

Analytics Key Performance Indicator Social Media Marketing Advertising 99

Sprout Social

JULY 31, 2018

Here are eight ways to measure and benchmark your performance when using Instagram influencers. Before brands plan their social media marketing budgets, it’s important for them to question their own performance and ask how they want influencers to meet their goals. Look at Website Performance.

Key Performance Indicator 77

Key Performance Indicator Analytics Promotion Communications 77

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Why use social media for B2B marketing. Just look at Adobe.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Hootsuite

JULY 20, 2023

Social media analytics is one of the most powerful tools a healthcare organization can use to improve external communications. Used right, social media analytics in healthcare can help administrators save time, identify patient trends, fight misinformation, and protect an organization’s reputation.

Analytics 84

Analytics Health Key Performance Indicator Education 84

Hootsuite

JANUARY 11, 2022

Google Analytics is an important tool for any digital marketer. Providing details about social traffic and conversions, Google Analytics social media reports are an important resource to help you prove social ROI. What is Google Analytics? What is Google Analytics?

Analytics 145

Analytics Key Performance Indicator Digital Marketing Management 145

Hootsuite

MAY 9, 2023

These are similar to regular ads, but instead of creating content that only runs as an ad, you pay to increase the reach of your organic social content. Influencer marketing. Influencer marketing can take place on pretty much any content distribution channel. Trying to boost your reach on social?

Whitepaper 99

Whitepaper Key Performance Indicator Food Influencer Marketing 99

Hootsuite

AUGUST 14, 2023

If you’re commitment-phobic when it comes to picking a social media management platform, we get it. There are so many different tools out there, ready to help you schedule social content , monitor brand sentiment , share insightful analytics , or collaborate with your team. See full pricing here.

Price 67

Price User-Generated Analytics Key Performance Indicator 67

Hootsuite

AUGUST 17, 2023

With Hootsuite, you get an easy-to-use social media scheduler that gives you Personalized recommendations for best times to post I ntuitive analytics for all your social accounts (including industry benchmarks and competitor analysis ), O ne, unified inbox for DMs and comments from every network.

Price 77

Price Analytics CRM Key Performance Indicator 77

Hootsuite

MAY 17, 2021

Bonus: Get a free social media report template to easily track and measure performance against your KPIs. What are social media KPIs? KPI stands for key performance indicators. Social media KPIs are the metrics used to determine if a business’s social media marketing strategy is effective.

Key Performance Indicator 145

Key Performance Indicator Analytics Social Media Marketing Management 145

Sachs Marketing Group

SEPTEMBER 12, 2023

Markets evolve, and staying attuned to those changes can offer you a competitive advantage. Keep revisiting your customer profiles, conduct periodic surveys, and track analytics to ensure your marketing is hitting the mark. Use tools like Google Analytics to regularly track your performance.

Real Estate 52

Real Estate Digital Marketing Key Performance Indicator Marketing 52

Hootsuite

APRIL 4, 2023

Create a goal-oriented plan Any social media fundraising campaign needs both a destination and a roadmap. But it could also include other key performance indicators (KPI) like total new donors, repeat donors, or average donation amount. Funny, educational short videos are the key to success here.

Non-Profit 98

Non-Profit Gen Z Real Estate Fashion 98

Exposure Ninja

OCTOBER 16, 2023

This section includes some of the most common types of marketing. Traditional Marketing Traditional marketing is any marketing that takes place offline, for example, in newspapers, magazines, posters, flyers, billboards, TV, radio and at events. For example, the sales and marketing teams may work on OKRs together.

PR 52

PR Marketing Marketers User-Generated 52

Neil Patel

FEBRUARY 23, 2023

After all, LinkedIn has become a brilliant social media marketing tool where 66.8 Facebook, Twitter, Instagram, and other social media sites all have their place in advertising. However, smart marketers know that LinkedIn is the place to go for B2B networking.

Customer Journey 104

Customer Journey Advertising Advertisers User-Generated 104

Hubspot Marketing

NOVEMBER 30, 2022

And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet. Enter digital marketing — in other words, any form of online marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Hubspot Marketing

AUGUST 7, 2019

Example of Blog Content Marketing. Whether about hotel recommendations, unique places to visit, or various activities you can do around the globe, their blog has all of the details. Paid content ads can help you reach a broad audience and allow you to position yourself in all of the places you want to be seen. Google Analytics.

Content Marketing 145

Content Marketing Inbound Marketing Shipping Key Performance Indicator 145

Hubspot Marketing

JULY 31, 2019

Start by collecting demographic data from your website visitors, email subscribers, social media followers, and customers. You can pull this information from Google Analytics or your social media analytics tools. These tools help distribute your content on social media and amplify your posts.

PR 144

PR Key Performance Indicator Price Whitepaper 144

Neil Patel

SEPTEMBER 17, 2021

Google Drive is a great place to do so since it’s free. These will be categories that list account information and key performance indicators. If you are using TikTok or other niche social media platforms, add those to your spreadsheet as well. Social Media Audit: Facebook.

Analytics 145

Analytics Energy Key Performance Indicator Social Media Marketing 145

Customers.ai

OCTOBER 17, 2023

Zapier Workflow Automation Teamwork Project Management Software Monday Project Management Software Slack Productivity Platform Calendly Online Appointment Scheduling GrowthHackers Content Marketing Planning Iconosquare Social Media Analytics & Management AgoraPulse Social Media Management Customers.ai

Digital Marketing 52

Digital Marketing Marketing Marketers Analytics 52

Sachs Marketing Group

MARCH 18, 2023

These include link building (acquiring high-quality backlinks from reputable websites), social media marketing, guest blogging, influencer outreach, and content marketing. For example, here at Sachs Marketing Group, our clients enjoy the benefits of direct communication with their dedicated account executive.

SEO 53

SEO User-Generated Communications Social Media Marketing 53

Welcome Software

MAY 3, 2022

Content marketing: For businesses aiming to establish authority in their niche, a content marketing strategy focused on creating value-driven articles, videos, and infographics can be beneficial. Metrics offer tangible evidence of how your campaign is performing against its set goals.

Key Performance Indicator 40

Key Performance Indicator Gen Z Marketing Marketers 40

Hootsuite

MARCH 31, 2020

Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. Most social networks include their own analytics tools to help businesses analyze how well their posts are doing for metrics such as reach, engagement, and follower growth. See Social media marketing.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145