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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Search Engine Land

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Key events are created and reported like previous conversions in Google Analytics.” And who can blame them?

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SEO KPIs to track and measure SEO success

Search Engine Land

By carefully measuring your SEO with metrics that matter to your business, you can understand where you are currently and what value SEO brings to your marketing. SEO KPIs bridge the gap between your business and marketing objectives and the data available in SEO tools and web analytics. What are SEO KPIs?

SEO 97
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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Key events are created and reported like previous conversions in Google Analytics.” You don’t need to take any action on your existing setup.

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How Generative AI Tools Like ChatGPT Are Transforming Digital Marketing

Calvyn Lee Blog

The launch of ChatGPT by OpenAI in late 2022 has sparked tremendous interest in artificial intelligence (AI) and how generative AI tools can be used for content creation and other marketing applications. As we enter 2023, it’s clear that ChatGPT and similar generative AI represent some of the most hyped emerging technologies today.

Transform 130
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5 Google Analytics 4 ‘flaws’ that you can use to your advantage

Search Engine Land

Marketers have criticized Google Analytics 4 since it was released in late 2020. The list of complaints is long – from the move from user tracking to event tracking, to the missing standard reports, and the replacement of bounce rate with engagement rate, to name just a few. This should not be a surprise to any user.

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Law Firm SEO: A 5-Step Guide to Getting More Leads and Clients

Backlinko

Investing in lawyer SEO can keep a steady stream of leads flowing into your firm year-round. These results come from a thoughtful law firm SEO strategy. Ready to create an SEO strategy that increases your organic traffic? What Is Law Firm SEO? Is SEO Important for Lawyers? This one page sends an estimated 2.2K

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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

Google Analytics also helps with market research. It allows you to share your brand story, showcase your products, and ensure a good user experience (UX). Create a Great User Experience Intuitive navigation and clear calls to action (CTAs) guide visitors through your website. Let’s explore the different types of SEO.

PR 103