SmartBrief - Marketing

AUGUST 14, 2023

In my next PR position, I learned that a poorly managed agency team could chew up client budget like you wouldn’t believe. I realized early in my career that PR firms would become obsolete. Logistics also can be complicated. Therefore, it is essential to assemble an experienced team.

Branding 52

Branding PR Copywriting Logistics 52

Power Digital Marketing

JANUARY 19, 2023

An analytics deep-dive Now, it’s time for the star of the show: The data. At its core, a marketing report is a user-friendly, all-in-one-place summary of vital marketing analytics. However, all the typical marketing data analytics numbers apply—page views, email open rate, follower counts, and so on. The keyword here is “vital.”

Logistics 52

Logistics Marketing Marketers Whitepaper 52

Hubspot Marketing

AUGUST 9, 2018

Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world, including public speaking, creative problem-solving, logistics, sales, and analytics.

PR 144

PR Non-Profit Marketing Marketers 144

Unbounce

JUNE 8, 2024

Former consultant, agency hired-gun, brand manager and tech community organizer, Georgiana’s been cracking integrated web marketing across search, ecommerce, copy, email, social, product, analytics and usability for over 14 years. For live sessions, having a co-host to manage logistics and questions is a smart move.

Marketing 98

Marketing Marketers Promotion Thought Leadership 98

Avinash Kaushik

FEBRUARY 7, 2022

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. Accommodate for this reality in your PR campaign.

Analytics 75

Analytics PR CMO eCommerce 75

Econsultancy

DECEMBER 13, 2021

Direct marketing and PR budgets were least affected in the second quarter, but still recorded a severe downturn in net balance to -41.6%. However, it appears that marketers plan to prioritise this investment in Artificial Intelligence tools (47%) more than in customer analytics (45%) or customer satisfaction (43%).

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hubspot Marketing

SEPTEMBER 25, 2024

Should you dive into your analytics and run a few reports? Your sales team, your customers, and your analytics reports will all help you piece together what content is most valuable for converting leads into customers, which will help you attach a number of points to certain offers, emails, and so on. Turn to the analytics.

Logistics 109

Logistics Analytics Inbound Marketing Finance 109

Marketing Insider Group

JULY 9, 2024

A timeline should include key milestones such as registration deadlines, marketing campaign launches, and logistics planning. Utilize PR: Send press releases to industry publications and local media to gain coverage before the event. Develop a Strategic Plan Create a Detailed Timeline: Plan your participation well in advance.

Event Marketing 74

Event Marketing Logistics Whitepaper Marketing 74