Rock Content

APRIL 20, 2023

While IKEA promotes its products as green, affordable, and convenient, how does it sell specific products, such as its crib sets or beds? Therein lies the problem with regular marketing. Go-To-Market Strategy A unique approach is needed for every single product. Does your product offer a solution to their pain points?

Product Marketing 80

Product Marketing Marketing Strategy Product Whitepaper 80

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Here are 7 social media promotion ideas to explore instead, and how to execute them.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Exposure Ninja

AUGUST 9, 2023

A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. The main goal of a go-to-market strategy is to ensure a successful product launch and a successful lifespan for the product.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Communications 98

SocialPilot

DECEMBER 6, 2023

If you are a marketer or a brand looking to outrank competitors, you need to focus on content creation, publishing, brand voice, posting consistency, and performance monitoring, among other key elements. What are the checkboxes for executing a social media marketing strategy? Where should you start?

Social Media Marketing 63

Social Media Marketing Marketing Strategy Marketing Marketers 63

OnPassive Marketing

JUNE 7, 2022

This article will walk you through a few concrete steps you can take to ensure that your content meets the needs of your target audience and helps you develop a solid strategy for promoting your content. What Is Content Marketing? What Makes A Good Content Marketing Strategy? But where do you start?

Marketing Strategy 59

Marketing Strategy Content Marketing Marketing Marketers 59

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy 140

Marketing Strategy Finance Marketing Marketers 140

Calvyn Lee Blog

DECEMBER 4, 2023

This comprehensive guide walks through the 10 essential steps for crafting an effective marketing plan from scratch. Marketing without a plan equals planning to fail. Most business owners realize they need more sales, but few take the necessary steps to map out a marketing strategy. Market to specific niches.

Marketing Plan 130

Marketing Plan eCommerce Price Marketing 130

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. Why You Need a Digital Marketing Strategy. Think about it.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketing Marketers 145

Exposure Ninja

JULY 6, 2023

Because of this, you might be left wondering what marketing strategies are best for B2C businesses. Understand Your Audience The foundation of any B2C marketing campaign is a good understanding of your audience. Conduct market research Next, conduct market research by studying competitors and your industry.

B2C 52

B2C Marketing Strategy PR Influencer Marketing 52

Jeff Bullas

FEBRUARY 2, 2023

For so many brands and businesses, Instagram is a vital marketing tool. With Instagram, you can promote your products and services to new people, attract new followers, and engage in conversations with your existing customers and followers. So, there are services that exist that can automatically do that.

Price 241

Price Analytics Marketing Marketers 241

Sprout Social

JANUARY 24, 2024

How to choose the right metrics for influencer marketing Choosing the right metrics for influencer marketing begins with setting specific, measurable and time-bound goals aligned with your broader social media marketing strategy. unique users in the UK.

Influencer Marketing 94

Influencer Marketing User-Generated Key Performance Indicator Analytics 94

Search Engine Land

JANUARY 24, 2024

Dig deeper: Margin-based tracking: 3 advanced strategies for Google Shopping profitability Get the daily newsletter search marketers rely on. Below are the essential steps and considerations to add product scoring into your marketing activities. For example analytics or ads data can easily be integrated.

Product 96

Product Transform Price Market Trends 96

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Social Media Marketing 126

Social Media Marketing Marketing Marketers Influencer Marketing 126

DirectMail2.0

APRIL 24, 2024

These early forms of direct marketing served as a means for merchants to reach potential customers beyond their immediate vicinity. Similarly, in ancient Rome, wax tablets were employed for promotional purposes. These rudimentary methods laid the groundwork for the future of direct marketing.

Direct Mail 52

Direct Mail Transform Advertising Advertisers 52

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level.

PR 102

PR Customer loyalty User-Generated Marketing 102

Digital Marketer

FEBRUARY 26, 2024

The Basics of Experience Marketing Experience marketing is an evolved form of marketing that focuses on creating meaningful interactions with customers, aiming to elicit strong emotional responses that lead to brand loyalty and advocacy. Analyze what they did, why it worked, and how it impacted their relationship with customers.

Transform 94

Transform Key Performance Indicator Customer Journey Marketing 94

Hubspot Marketing

JANUARY 7, 2024

Marketing is also incredibly dynamic and diverse. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. In this article, we’ll break down what marketers do. We'll show you how you can get into marketing and the different marketing jobs that are out there.

Copywriting 109

Copywriting CMO PR Social Media Marketing 109

Neil Patel

OCTOBER 25, 2020

Apple drives growth with a marketing mix that does an excellent job to create raving fans even before product launches. And the overall sales it commands from its products is a direct result of the company’s marketing strategies. But before their product launches, they leverage the expertise of marketing agencies.

Market Research 136

Market Research Marketing Marketers Analytics 136

Rock Content

MAY 1, 2024

Ensures marketers focus on the right areas and don’t leave out anything essential. Facilitate a deeper understanding of critical processes, tools, strategies, and more. Support cohesive, consistent execution of fundamental marketing strategies for multiple industries and brand identities.

Finance 52

Finance Price Marketing Marketers 52

Digital Marketer

FEBRUARY 6, 2024

In the fiercely competitive outdoor gear market, innovative marketing strategies are essential for brand growth and customer engagement. Among these strategies, giveaways stand out as a powerful tool. These insights will inform your future marketing strategies and help in refining your approach to giveaways.

Branding 97

Branding User-Generated Key Performance Indicator Promotion 97

Sprout Social

MARCH 7, 2024

It also highlights potential threats like new market entrants or changes in customer behaviors. With this knowledge, you can create strategies to bridge those gaps. Enhance marketing effectiveness Reporting on your competitors’ marketing strategies is an opportunity to review and refine your own.

Price 88

Price Market Segmentation SEO Market Research 88

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

Social Media Marketing 103

Social Media Marketing Key Performance Indicator Influencer Marketing Management 103

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Automobile 84

Automobile Marketing Marketers Social Media Marketing 84

InTouch Marketing

JANUARY 31, 2024

However, failure to understand the different types of marketing is costly. The type of marketing strategy you use for your business depends on a lot of factors, from your target audience to industry dynamics and your individual goals. These methods include print advertising, broadcast advertising and direct mail marketing.

Affiliate Marketing 83

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 83

AWeber

JANUARY 30, 2024

Excellent analytics and reporting with insights to help you improve customer communication. SimilarWeb Pro for SaaS and Service ecommerce businesses SimilarWeb Pro is a market intelligence platform that provides deep website traffic and engagement insights for your own site and your competitors.

eCommerce 90

eCommerce Shipping Price User-Generated 90

Businesses Grow

MAY 30, 2023

Whether you’re a seasoned pro or a small business owner trying to establish your first marketing strategy, get out your highlight marker. I challenged my community friends to create insights, not just rehashed information you can find in a blog post somewhere. They delivered. You’ll find some new ideas here!

Copywriting 144

Copywriting Direct Mail Marketing Marketers 144

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

Hubspot Marketing

APRIL 5, 2023

They have to wade through cobbled data from different sources, spend hours crunching numbers in spreadsheets, or wait for a marketing ops resource to help them. Unless they're using marketing attribution reporting. But what is marketing attribution? And how can you use it to improve your marketing strategy?

User-Generated 145

User-Generated Analytics Customer Journey Marketing 145

Neil Patel

AUGUST 17, 2021

You’re trying to promote your unique selling point (USP) and what makes your business stand out from the competition. Sure, you can’t tell people what to think, but you can certainly promote your brand in a way that nurtures positive associations. Then, do some market research. Honestly, every business can use them.

Branding 145

Branding Customer Acquisition Customer loyalty User-Generated 145

Sprout Social

SEPTEMBER 7, 2022

Throughout this article, we’re going to dig into what TikTok marketing is, how to create your own TikTok business account and provide six tips for ramping up your brand’s TikTok marketing strategy. What is TikTok marketing? 6 tips for building your TikTok marketing strategy.

Branding 87

Branding Marketing Marketers Influencer Marketing 87

Vertical Response

MARCH 22, 2024

Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7. This is a world where your office can be anywhere with an internet connection, and your market is not restricted by geographical boundaries.

Transform 68

Transform Affiliate Marketing Shipping Education 68

Calvyn Lee Blog

JANUARY 18, 2022

What is Digital Marketing Professional Certificate (DMPC)? What you need to know is the Digital Marketing professional Certificate (DMPC) Program. You have been promoting you new “How to” e-book. In the meeting, the marketing specialist give you the following data. Organizing it and contextualizing it, promoting it.

Digital Marketing 130

Digital Marketing Customer Acquisition Inbound Marketing Marketing 130

Hubspot Marketing

DECEMBER 26, 2022

2022 HubSpot research says that over a third of marketers believe that data has a major impact on strategy by helping them: Reach their target audience. Create more powerful marketing content. Understand which marketing strategies are most effective. Automate content creation and promotion.

Transform 142

Transform User-Generated Analytics SEO 142

Orbit Media Studios

MAY 24, 2023

How to create an AI marketing persona A persona is a composite sketch of a target audience or audience segment describing your ideal customer. It guides your marketing strategy by accurately identifying the general traits, concerns and behavior patterns of your potential buyer. It’s a guide. We’ll start with a detailed prompt.

Non-Profit 121

Non-Profit Health Finance Social Media Marketing 121

Hubspot Marketing

OCTOBER 27, 2022

In this post, we'll dive into what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy. Plus, we'll explore some examples of effective content marketing strategies for inspiration. Why Marketers Need to Create a Content Marketing Strategy.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Neil Patel

OCTOBER 7, 2021

Google will also begin phasing out third-party cookies from its browsers to strengthen user privacy and promote itself as a secure search engine. This represents a considerable change for marketers who heavily relied on cookies for their ad campaigns. Turn on Google Analytics 4. Invest More in Market Research.

Marketing 123

Marketing Marketers Key Performance Indicator Direct Mail 123

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40