Social Media Examiner

MARCH 21, 2024

Wondering how to successfully launch a new product? In this article, you'll discover the marketing strategy one entrepreneur used to grow Mint, AppSumo, and many other products. Why Is a Product Marketing Strategy Important? Looking for a proven framework to model?

Product Marketing 96

Product Marketing Marketing Strategy Product Marketing 96

Unbounce

JULY 5, 2023

Specifically, AI analytics. Both Netflix and Google have collected boatloads of data from the millions of people using their products. And to make sure you keep using their products). The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) How is AI used in marketing?

Transform 126

Transform Analytics Marketing Marketers 126

Search Engine Land

MARCH 21, 2024

Google Analytics is shifting from tracking conversions to using “key events” for behavioral analytics, aligning its definition with Google Ads platforms. Get the daily newsletter search marketers rely on. What Google is saying. ” Why we care. Business email address Subscribe Processing.

Analytics 110

Analytics Advertising Advertisers Management 110

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Enter AI analytics. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. What is AI analytics?

Analytics 107

Analytics Transform Key Performance Indicator CRM 107

Martech

APRIL 5, 2024

Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. With Google Analytics 4 (GA4) properties fully replacing UA, access to UA properties through the Google Analytics front-end and APIs will no longer be available starting in July. What is changing? Get MarTech!

Analytics 104

Analytics eCommerce Advertising Advertisers 104

Hubspot Marketing

OCTOBER 31, 2023

Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email , common marketing email mistakes , and what inspirational email marketing looks like. I then multiply that answer by 100. From there, you can track how your CTR changes over time.

Email Marketing 135

Email Marketing Analytics User-Generated Marketing 135

Martech

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board.

Analytics 68

Analytics Customer Journey User-Generated Customer loyalty 68

Martech

FEBRUARY 19, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt What are some data analytic goals for an insurance marketing department? Answer Some data analytic goals for an insurance marketing department may include: 1.

Customer Acquisition 90

Customer Acquisition Analytics Customer Key Performance Indicator 90

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives.

Management 104

Management Product Key Performance Indicator CMO 104

Search Engine Land

JANUARY 24, 2024

Managing tens or hundreds of thousands of SKUs poses a challenge for advertisers, making it hard to focus on individual products. Still, delving into SKU-level details is crucial to uncover hidden potential, address wasted budget, or identify specific products affecting overall category performance. What is product scoring?

Product 97

Product Transform Price Market Trends 97

Search Engine Land

FEBRUARY 22, 2024

Google Analytics 4 is updating its Advertising workspace to simplify reporting for advertisers and publishers. The update will see the implementation of two dedicated spaces for GA4 users: one for marketers to track and analyze their campaigns, and another for behavioral insights. What’s changing? What Google is saying.

Analytics 105

Analytics Advertising Advertisers Place 105

Search Engine Land

SEPTEMBER 7, 2023

Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. If you’ve been procrastinating on growing your GA4 knowledge, now is the time to learn the ins and outs of the “new” analytics tool. However, you do have to be an admin on both products you’re linking to.

Analytics 141

Analytics User-Generated eCommerce Advertising 141

Search Engine Land

DECEMBER 6, 2023

Google Analytics 4 audiences can now be easily created and applied directly within Google Ads. Marketers now have the capability to build Analytics audiences, including predictive audiences, using the Audience Manager feature and during the campaign creation process Why we care. Segment builder. Custom reports builder.

Analytics 133

Analytics Promotion Customer Management 133

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement? Only then will you get the real measure of your social strategy.

Analytics 137

Analytics User-Generated Key Performance Indicator Social Media Marketing 137

Avinash Kaushik

JULY 5, 2021

One of the business side effects of the pandemic is that it has put a very sharp light on Marketing budgets. From there, it is a hop, skip, and a jump to, hey, am I getting all the credit I should for the Conversions being driven by my marketing tactics? Two of the holiest of holy grails in Marketing: Attribution, Incrementality.

Analytics 98

Analytics Non-Profit Marketing Marketers 98

Martech

AUGUST 29, 2023

In the new analytics landscape, creative execution emerges as the critical optimization lever. markets stems from when media departments were split into separate companies from the large creative ad agencies in the 1990s. Dig deeper: Why testing is a marketer’s most powerful tool So, how does it work in practice?

Analytics 93

Analytics Transform Digital Marketing Advertising 93

Jeff Bullas

FEBRUARY 2, 2023

Which means we are 800% more productive. Choosing leisure time and a lower retirement age over the capitalists’ often stated and seemingly religious mantra of hyper-productivity and a manic 24/7 lifestyle and work until you die! That could scale your productivity by another 10 times. Why does that matter?

Product 225

Product Analytics SEO Content Marketing 225

Martech

AUGUST 3, 2023

They sell approximately 60 million household products in around 120 markets. With an organization of this size, there was great value to be gained by unifying data and deploying analytics. The organization formed a global consumer and analytics team in 2021. At that time, data was very decentralized.

Analytics 89

Analytics Customer Customer Journey Communications 89

Search Engine Land

JULY 1, 2023

Universal Analytics, a platform beloved (or at least tolerated) by marketers, died today (July 1) after 11 years. Although the digital marketing industry had been warned that Google was preparing to turn off its life support, the news has still somehow come as a shock to many. Rest in peace, Universal Analytics.

Analytics 104

Analytics User-Generated Digital Marketing Advertising 104

Martech

DECEMBER 9, 2021

Given that customers’ journeys to purchase and beyond are growing increasingly complex due to the ever-increasing number of devices, channels and options at their fingertips, businesses are seeking solutions like customer journey analytics tools to help them get a handle on what customers are experiencing. Do we have management buy-in?

Customer Journey 107

Customer Journey Analytics Customer Marketing 107

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. For example, my primary KPIs as a head of marketing at Belkins are CAC and new revenue. Why did we choose these KPIs?

Product 127

Product Customer Acquisition Key Performance Indicator Customer Journey 127

SmartBrief - Marketing

MARCH 10, 2024

For example, you could send emails to people who have purchased a certain product, or who live in a certain geographic area (this is important for national or global organizations). Use analytics tools to track your open rates, click-thru rates and unsubscribe rates.

Analytics 117

Analytics Key Performance Indicator Email Marketing Place 117

Martech

JANUARY 26, 2023

It’s easy to see why call analytics platforms have become an essential martech tool. They let marketers collect, analyze and act upon the growing volume of data being captured from inbound calls to businesses. Does the vendor seem to understand our business and our marketing needs? Click here to download! In your inbox.

Analytics 114

Analytics CRM Price User-Generated 114

Litmus

NOVEMBER 16, 2021

Email plays a critical role in your marketing mix—and not just because it provides a 36:1 ROI. You can also use email to inform the rest of your marketing strategy. In this blog, I’ll answer the following questions: How can email inform your marketing strategy? What kind of data will you find in Email Analytics?

Analytics 97

Analytics Marketing Strategy Marketing Marketers 97

Marketing Insider Group

MAY 11, 2021

If you can master this skill, you’ll continually improve your digital marketing efforts and drive more brand loyalty online. One effective way to build unique experiences for your customers is by using predictive analytics. The predictive analytics industry is growing at a rate of 23.2% What is Predictive Marketing Analytics?

Analytics 138

Analytics Marketing Marketers User-Generated 138

Orbit Media Studios

APRIL 12, 2023

“This wasn’t built for marketers.” “Why I hear these things when I talk to people about GA4, the new version of Google Analytics. But most marketers waited. Together, we’d pick a question we could answer using Universal Analytics and replicate it in GA4. GA4 is more for the Analytics power user doing deeper analysis.

Analytics 93

Analytics Marketing Marketers Health 93

Hootsuite

APRIL 12, 2023

For LinkedIn power users, that superpower is LinkedIn hashtag analytics skills. Free 30-Day Trial What is LinkedIn hashtag analytics? LinkedIn hashtag analytics is the process of tracking and analyzing the performance of hashtags on your LinkedIn posts, articles, company page, and profile. 3 ways to track LinkedIn analytics 1.

Analytics 125

Analytics Social Media Marketing Promotion Place 125

Martech

MAY 9, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI CEO Sam Altman. This could have a radical impact on the structure of marketing departments and the daily work lives of marketers and lead to the rise of the marketing generalist.

PR 121

PR Transform CMO Marketing 121

Search Engine Land

JUNE 28, 2023

Google Analytics 4 (GA4) is a sophisticated web analytics tool. Luckily, there is no shortage of analytics tools that can compete with it, both in features and price. Here, we’ve compiled a list of 15 free and low-cost alternatives to Google Analytics 4 that you may want to consider. Piwik has free and paid plans.

Analytics 100

Analytics Price Management Customer 100

Search Engine Land

DECEMBER 7, 2023

It offers free analytics on product performance, pricing, demand and more. Best-sellers report Offers insights into the most popular products and brands in both paid and unpaid listings, including inventory status. Collectively, these reports offer a comprehensive view of market trends and competitive positioning.

Retail 93

Retail Product Non-Profit Price 93

Power Digital Marketing

JANUARY 19, 2023

of their total budget on marketing, so there’s no question that marketing is one of the most significant drivers of growth for businesses. 1 But there’s a difference between a generic marketing campaign and an effective marketing campaign, and it comes down to making use of marketing data analytics.

Analytics 52

Analytics Non-Profit CMO Transform 52

Martech

OCTOBER 5, 2021

Choosing the best marketing analytics tools for your organization’s website takes a certain level of discernment. Not every business depends on pageview tracking; product teams rely on valuable data that some tools aren’t designed to track. Making the case for marketing technology within your organization.

Analytics 104

Analytics Customer Journey User-Generated Marketing 104

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Analytics 125

Analytics Marketing Marketers Transform 125

Search Engine Land

JULY 10, 2023

The forced migration to Google Analytics 4 hasn’t been an easy ride for marketers. But what GA4 alternatives are marketers genuinely switching over to? Below, we take a look at the up-and-coming analytics platforms that are proving increasingly popular among former Google Analytics devotees. a month. .”

Analytics 69

Analytics Shipping Price Marketing 69

Martech

MARCH 16, 2022

Google will end Universal Analytics next year, the company announced Wednesday. Universal Analytics properties will stop processing new hits on July 1, 2023, and Universal Analytics 360 properties will stop processing hits on October 1, 2023. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Analytics 111

Analytics Digital Marketing Management Search Marketers 111

Sachs Marketing Group

JULY 1, 2023

Digital marketing analytics tools are software applications that help marketers track, gather, and analyze data related to their online marketing campaigns. Are you struggling to make sense of the vast amount of data generated from your digital marketing efforts? Our SEO team lives in Ahrefs!

Digital Marketing 52

Digital Marketing Analytics Marketing Marketers 52

Search Engine Land

JULY 1, 2023

Marketers haven’t had the easiest time migrating from Universal Analytics to Google Analytics 4. Search Engine Land recently ran a poll to find out how the industry is coping and to give marketers an opportunity to get their voices heard – and the feedback was interesting to say the least. Short and sweet.

Analytics 104

Analytics Digital Marketing Advertising Advertisers 104