Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. Edit and proofread content.

Gen Z

Buffer Marketing

JULY 22, 2024

How does social media advertising fit into social media marketing? Social media advertising is a part of your social media marketing strategy. But you can also incorporate social media advertising into your social media marketing strategy regularly when you have the budget and resources for it.

Advertisers

Litmus

OCTOBER 16, 2024

For example, a clothing retailer might segment customers into “trendy teens,” “eco-conscious millennials,” and “luxury-seeking boomers.” ” Understanding these groups lets you create marketing campaigns that speak to each segment’s needs and boost conversions.

Health

Hootsuite

APRIL 9, 2025

Half of Facebook users are Millennials Just over half (51%) of Facebook users are Millennials, measured as people between the ages of 25 and 45. Source: Hootsuite Social Trends 2025 Report How to use social media stats to inform your strategy 1. India has the most Facebook users ( 378 million ) With a total population of over 1.4

Gen Z

Vertical Response

NOVEMBER 20, 2024

Key Takeaways Email marketing offers one of the highest returns on investment, with an average of $42 generated for every dollar spent. Utilizing automation tools and analytics can streamline email campaigns, enhance personalization, and optimize performance for better results.

Email Marketing

Hootsuite

MAY 1, 2025

Influencer marketing campaigns work because they build trust, drive engagement, and deliver measurable results. 36% of millennial consumers trust recommendations from people they follow more than traditional ads. Heres why: The trust factor. Influencers build trust with their audience, and smart brands know how to tap into that.

Influencer Marketing

Sprout Social

MAY 29, 2025

Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success. But even robust data can fall flat without the right story to tie it to business goals.

Gen Z

Sprout Social

AUGUST 1, 2025

Age brackets While Gen Z still makes up the bulk of TikTok’s user base, older millennials, Gen X and Baby Boomers are gradually adopting the platform. 9 essential TikTok marketing statistics for UK brands If you’re looking to include TikTok in your digital marketing strategy in 2025, here are some key TikTok statistics to keep in mind.

Gen Z

illumin

APRIL 16, 2025

Here are some tips and things to keep in mind when it comes to deploying your higher education advertising: Know and define your goals While it sounds clich and fundamental, believe it or not: knowing and defining your goals can (or should we say, will) shape your entire marketing strategy and approach.

Education

SocialPilot

JUNE 26, 2025

For businesses aiming to build trust and visibility globally, YouTube is an essential part of a strong marketing strategy. It has a dominant hold on Gen Z and millennial audiences globally. For brands ready to think outside the box, TikTok is a valuable addition to any modern marketing strategy.

Gen Z

Marketing Insider Group

APRIL 29, 2025

Millennials and Gen Zers now represent more than 70% of B2B buyers.[2] Use web analytics, CRM, and customer feedback data to uncover friction points and content gaps. Then, align your content strategy with each journey stage: awareness, consideration, decision, and post-sale engagement. Where are they getting stuck?

CRM

SocialPilot

JULY 14, 2025

Use clear, keyword-rich usernames and display names → Example: Instead of @createhub, go with @CreateHub_Marketing or @CreateHub_SocialTools Include your core offering and target audience in your bio → “Helping SMBs grow with smart scheduling & analytics tools” is stronger than “We love social media!” Ready to scale smarter?

Real Estate

Search Engine Land

SEPTEMBER 9, 2024

Here are some more ways that AI is now used in content marketing: Generative AI for content marketing Creating engaging and informative content is essential for any successful marketing strategy. Predictive analytics for data-driven decisions AI-driven predictive analytics lets you move beyond past data (e.g.,

Content Marketing

SocialPilot

MARCH 10, 2025

Appeals to Younger Audiences Millennials and Gen Z live and inhale memes. If your brand wants to stay relevant and culturally connected, meme marketing is the perfect solution. Now that weve cracked the code on why meme marketing works, its time to get down to business how do you actually create your winning meme marketing strategy?

Gen Z

Litmus

AUGUST 6, 2025

Email Marketing Workflow Stages & Tools Workflow Stage Popular Tools Planning and content creation Litmus Template Library, Figma, Adobe, Trello, Asana, Airtable, Copy.ai Post-send review Every email is a chance to learn, but you need the right analytics and reports to make sense of how each campaign performed. Test and learn.

Retail

Martech

JULY 18, 2025

X (formerly Twitter) has changed a lot in the past couple of years, and for B2B marketers, it may not feel like the obvious place to focus. But X still has an active user base —especially among millennial buyers — and it offers something most platforms don’t: a fast-moving, public way to join conversations as they happen.

Gen Z

Sprout Social

MAY 19, 2025

And it’s something social media marketers can’t sleep on86% of consumers purchase because of an influencer at least once a year. As you begin your influencer marketing strategy, you need to consider some key questions upfront: Should you send your products to creators for free? What should you expect in return?

Influencer Marketing

Martech

FEBRUARY 19, 2025

However, marketers must understand and work with TikTok’s culture to succeed. This guide covers key data, user demographics, marketing strategies, content creation and best practices for B2B success on TikTok. Table of contents Why use TikTok for B2B marketing? Why use TikTok for B2B marketing? Also: 18.2%

Gen Z

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Keep an eye out for new trends and technologies that can streamline your marketing strategy.

Millennials

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. A 2024 FIS study found that less than 25% of Gen Z and Millennial respondents are learning from their financial institutions. Conversions?

Marketing Strategy

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. All that’s to say: digital marketing must be a key part of a luxury brand’s strategy going forward.

Marketing Strategy

Adobe Experience Cloud Blog

OCTOBER 13, 2017

One source of new ideas that may come as a surprise is SEO website analytics. Reviewing web analytics reports can help marketers find new uses for underperforming content, discover new audiences to engage and educate, and identify gaps in coverage that need to be filled. Click the “Audience” tab. Expand “Demographics.”.

Analytics

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. Statista) 45.1%

Digital Marketing

Scoop.it!

DECEMBER 19, 2023

Either way, you can take advantage of this opportunity with the right B2B holiday marketing strategies. Reasons Why B2B Companies Should Invest in Holiday Marketing You may think slowing down your B2B marketing efforts during the holidays is necessary. Consider the strategies below. So, what will?

Marketing Strategy

Search Engine Land

MAY 3, 2023

However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies. Join marketing experts from Zeta Global as they reveal extensive research and insights into the newest consumer trends.

Gen Z

Marketing Insider Group

FEBRUARY 3, 2022

Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. Aligns your team to the business goals marketing can solve (more revenue).

Marketing Strategy

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. Marketing budgets In January 2023, many experts shared dire warnings about the economy. Delivering an exceptional customer experience requires incorporating accessibility into the marketing strategy from the outset. It can’t be an afterthought.

Marketing Strategy

Scoop.it!

OCTOBER 13, 2022

The answer lies in social media analytics. Social media analytics data helps you create content that interests and meets each customer’s needs, leading to increased engagement and sales. Let’s take a closer look at how you can use social media analytics to tailor your content curation efforts for your ideal customer.

Analytics

Content Marketing Institute

DECEMBER 5, 2017

Renasant Bank: Marketing strategy takes step above boring classes. It’s a key market for us. The millennial market is really who banks like ours are looking to connect with.”. Cover image by Joseph Kalinowski/Content Marketing Institute. This article originally appeared in the November issue of CCO magazine.

Education

Martech

MAY 3, 2022

A solid social media marketing strategy can make or break your business’s social media presence. Marketers should ask themselves the following questions while formulating their social media marketing strategy. Facebook has a strong appeal to millennials too , but less so to Gen Z. What are your goals?

Social Media Marketing

Martech

FEBRUARY 7, 2024

Here’s a hypothetical example: The marketing team for an athletic footwear company wants to better target millennials in an upcoming campaign for a new style of running shoes. Part of the marketing strategy is to launch co-branded ads with retailers. They’ve previously targeted Gen X but want to reach a younger audience.

Millennials

Marketing Insider Group

OCTOBER 25, 2021

When you coordinate your digital marketing strategy with all your teams to deliver those kinds of experiences, you’ll grow your bottom line well beyond even your highest expectations. In other words, you need to consider CX in every aspect of your marketing strategy. I call this employee activation.

Market Trends

Neil Patel

MARCH 30, 2021

To successfully target parents through paid ads, you have to deeply understand your target audience and use this knowledge to inform your marketing strategy. This means you’re looking at an audience with a lot of millennials who spend a great deal of time on social media. Increasingly, parents are millennials.

Millennials

Sprout Social

SEPTEMBER 29, 2020

Who can still benefit from Snapchat marketing? If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. So as a digital marketer, how can you use Snapchat in ways that make sense and cater to the demographics that are active on the platform? Image via Snapchat.

Gen Z

Sachs Marketing Group

JULY 11, 2023

Creating a digital marketing strategy involves identifying your audience, defining your objectives, evaluating competitors, and determining your marketing channels. You should also outline your content strategy, set up reporting tools to track performance, and delegate responsibilities to your team.

Digital Marketing

Marketing Insider Group

OCTOBER 13, 2020

We’ve been forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. Marketing has already gone through the ring of fire. Or, maybe you like to blame it on those darn millennials.

Gen Z