Adobe Experience Cloud Blog

JANUARY 15, 2015

Author: David Cain As marketing professionals we’re often at the center of a variety of critical cross-functional initiatives, which gives us the rewarding opportunity to work with nearly every department in an organization. It’s incredibly important for Finance to understand the strategic nature of the work your marketing team does.

Finance 134

Finance Thought Leadership Marketing Marketers 134

Exposure Ninja

AUGUST 9, 2023

A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. It’s a strategic approach that covers all aspects of bringing a product or service from development to market launch and beyond.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Communications 98

Adobe Experience Cloud Blog

APRIL 21, 2014

Author: David Cheng If you’ve seen them movie Moneyball , you already know the basics: the “Moneyball” way of winning relies on analytics, statistics, and numbers, rather than opinions, intuitions, or appearances. Here’s a laundry list of lessons that marketers can learn from the Moneyball method. That’s a 3.2%

Key Performance Indicator 134

Key Performance Indicator Marketing Marketers CRM 134

Adobe Experience Cloud Blog

OCTOBER 28, 2008

The next interview in the B2B Marketing thought leader interview series is with Robert J. Tell us a little bit about how you got into B2B marketing. I originally started my career in direct marketing where I worked with some of the largest B2B and B2C companies in the world. and what you like most about it.

Thought Leadership 49

Thought Leadership B2C Transform Marketing 49

Adobe Experience Cloud Blog

DECEMBER 13, 2018

Let’s face it: The marketing world moves quickly. It’s important to position your brand where people spend their time, and having your marketing team experiment with creative new channels, such as new social media platforms, is vitally important. Another website necessity includes analytics.

New Technology 131

New Technology Whitepaper Thought Leadership CRM 131

Adobe Experience Cloud Blog

MAY 2, 2014

Author: Tania O''Connor I’d been a marketer for 17 years when I joined Marketo. In my previous job, as a marketing director at another company, I’d inherited Marketo’s marketing automation platform. Today, I’m a Business Consultant at Marketo, and I speak to many new marketing automation buyers about their paths to success.

Thought Leadership 133

Thought Leadership Finance Marketing Automation Platform Marketing 133

Adobe Experience Cloud Blog

OCTOBER 20, 2017

A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. Popular digital marketing channels include the company website, organic search, paid search, social media, and email.

Digital Marketing 134

Digital Marketing Marketing Strategy Marketing Marketers 134

Adobe Experience Cloud Blog

NOVEMBER 9, 2016

Author: Bradley Yeater According to the 2016 Edelman Trust Barometer, your employees are more trusted than your brand and represent a huge potential to reach new audiences. Because of this, employee advocacy is now an essential part of any comprehensive marketing strategy. How can they share it? How do we show ROI?

Thought Leadership 134

Thought Leadership Marketing Automation Platform CRM User-Generated 134

Adobe Experience Cloud Blog

MARCH 4, 2016

Now, after about 10 months since its launch, Facebook announced it will open Instant Articles to all publishers on April 12 at their F8 conference—raising the question for content marketers everywhere, “Is this for me?”. It even allows you to serve ads on your content, opening up a new advertisement channel.

Content Marketing 91

Content Marketing Thought Leadership User-Generated Customer Acquisition 91

Adobe Experience Cloud Blog

JANUARY 19, 2009

The next interview in the B2B Marketing thought leader interview series is with Sean Donahue , Senior Reporter for MarketingSherpa in charge of MarketingSherpa's newsletters that cover business-to-business marketing, mobile marketing, online publishing, search, subscription sales and great minds in marketing.

Thought Leadership 48

Thought Leadership Telemarketing Direct Mail Analytics 48

Adobe Experience Cloud Blog

JUNE 14, 2016

With over 200 attendees, Argyle brought together marketing leaders from various industries to discuss new marketing strategies and best practices. Understanding customer behavior can be done in numerous ways, an easy one being marketing automation. One of the key topics of discussion? Digital transformation.

Transform 91

Transform CMO Thought Leadership Whitepaper 91

Adobe Experience Cloud Blog

FEBRUARY 17, 2016

Author: Tyler Lessard Marketing technology took a lot of big steps forward in 2015. Predictive analytics, engagement marketing, and account-based marketing all took hold, and companies like Facebook announced that more than 8 billion videos are viewed every day on their social network. From marketing to sales.

Thought Leadership 91

Thought Leadership Transform Video Marketing Fashion 91

Adobe Experience Cloud Blog

APRIL 17, 2014

Author: Shyna Zhang As an enterprise product marketer at Marketo, I spend a lot of time talking to enterprise executives about marketing automation. Often, I encounter hesitance to embrace the new paradigm. When your enterprise adopts marketing automation , it unleashes the power of marketing.

Key Performance Indicator 125

Key Performance Indicator Thought Leadership Customer Acquisition CRM 125

Adobe Experience Cloud Blog

MARCH 24, 2011

by Jon Miller Strategic marketing consultancy, CMG Partners, recently released its 3rd Annual CMO’s Agenda ; a body of work that shares key ideas and best practices extracted from one-on-one conversations with over thirty marketing executives. Be a business leader first, and a marketer second. Getting intimate.

Transform 118

Transform CMO Direct Mail Thought Leadership 118

Marketing Insider Group

MARCH 9, 2020

Even larger companies need to cut corners when it comes to their marketing budget. Just because you’re with a large company doesn’t mean that you have an unlimited budget for content marketing. Quick Takeaways: Start with a content marketing audit of your expenses and results. Start with a Content Marketing Audit.

Whitepaper 104

Whitepaper Thought Leadership CMO Content Marketing 104

Adobe Experience Cloud Blog

JUNE 2, 2014

At that time, I was the only marketer and employee #5 in the company, and we were starting to get some real traction in customer acquisition. We thought this addressed the primary pain point that brought most of the customers to our site…and to some degree, we were right. A Taste of Being A 10X Marketer.

Thought Leadership 130

Thought Leadership Customer Acquisition Analytics Customer 130

Hubspot Marketing

FEBRUARY 3, 2023

While other parts of business and marketing are becoming increasingly automated, content creation is still a very manual job. For example, if I wanted to search HubSpot's blog for marketing resources so I can cite one of our old blog posts, I'd do a site:search for blog.hubspot.com with the search term marketing resources.

eBook 127

eBook User-Generated Whitepaper Thought Leadership 127

TechWyse

MARCH 8, 2023

Are you looking to increase your revenue and market reach or reduce drop-offs in your sales funnel? Lead generation is a form of direct marketing that attracts prospective customers and nurtures them to conversion. To generate leads, you need to be where your customers are and where you can market to them.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Adobe Experience Cloud Blog

JUNE 24, 2009

  With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs.   But with so much on a marketer’s plate these days, not all 4300 could attend this half day event.     2.    You should too.

Direct Mail 52

Direct Mail Whitepaper Thought Leadership Analytics 52

Marketing Insider Group

SEPTEMBER 5, 2023

Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research. Quick Takeaways Content marketing research is essential to making sure your content resonates with your audience and offers unique insights. Your content should align with your goals.

Market Research 93

Market Research Content Marketing Marketing Marketers 93

Adobe Experience Cloud Blog

MARCH 26, 2015

Author: Dayna Rothman There is a ton of marketing technology out there! In fact, when Scott Brinker from Chiefmartec went to create his new Marketing Technology Landscape Supergraphic, he realized that the number of vendors (1,876) that he looked at nearly doubled in size from last year’s graphic. Content Marketing Management.

Thought Leadership 134

Thought Leadership CRM Marketing Marketers 134

Adobe Experience Cloud Blog

MARCH 17, 2017

Author: Katie Pope In just a few months, thousands of people will descend upon San Francisco for the Marketing Nation Summit. Summit is a great opportunity to strengthen your current expertise, grow your Marketo knowledge, and expand your overall marketing knowledge. Joe Reitz , Strategist, Nurture Marketing at Fathom.

Thought Leadership 118

Thought Leadership CRM Advertising Advertisers 118

Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. The audience was growing steadily, and the sales group loved the insight and new opportunities that the magazine produced. The pizza was delicious.

Content Marketing 61

Content Marketing CMO Thought Leadership Marketing 61

Adobe Experience Cloud Blog

MAY 11, 2016

Author: Elaine Ip Day 2 of Marketing Nation Summit has been a whirlwind of amazing sessions and fantastic keynotes…the momentum is going strong. The highlight of the day was the inspiring keynotes from our very own CMO, Sanjay Dholakia, and an inspiring line-up of innovative marketers. Now Is The Best Time To Be A Marketer.

Gen Z 91

Gen Z Transform CMO Thought Leadership 91

Adobe Experience Cloud Blog

FEBRUARY 2, 2016

Author: Jamie Lewis While it may seem like there is a new marketing channel available almost every day (I’m devising my smart fridge strategy as we speak), email marketing, when done right, is still one of the most profitable acquisition and lead retention channels available. Now let’s talk data. Engagement.

Non-Profit 106

Non-Profit Thought Leadership Key Performance Indicator Marketing Automation Platform 106

Adobe Experience Cloud Blog

MARCH 28, 2018

Lee Ho , Digital Marketing Director, Avaya. Whether it’s creating a new campaign, developing the strategy to enter a new market, or diving deeper into an existing issue hoping to find a new solution, constant complacent agreement will never foster progress. Early in your career, you agree with everything.

CMO 134

CMO Thought Leadership Analytics Digital Marketing 134

Adobe Experience Cloud Blog

MAY 11, 2016

Author: Elaine Ip Day 2 of Marketing Nation Summit has been a whirlwind of amazing sessions and fantastic keynotes…the momentum is going strong. The highlight of the day was the inspiring keynotes from our very own CMO, Sanjay Dholakia, and an inspiring line-up of innovative marketers. Now Is The Best Time To Be A Marketer.

Gen Z 56

Gen Z Transform CMO Thought Leadership 56

Hubspot Marketing

AUGUST 21, 2017

The social network is primarily centered around careers, and it enables users to connect and share content with other professionals, including colleagues as well as potential employers, business partners, and new employees. If you're a business on LinkedIn, it can also be a fantastic marketing tool. Let's get our hands dirty.

User-Generated 145

User-Generated Marketing Marketers Promotion 145

Content Marketing Institute

APRIL 26, 2018

What keeps you up at night about your content marketing program? Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. Well, guess what? Why this works.

Branding 98

Branding Whitepaper Education Traditional Marketing 98

Adobe Experience Cloud Blog

AUGUST 30, 2010

Note: This post is more personal and Marketo-centric than the typical best practices and thought leadership I share in the Modern B2B Marketing blog. This has made us not only the fastest growing marketing automation vendor, but also one of the fastest growing SaaS companies of all time. The New Demand Center.

CMO 79

CMO Thought Leadership Telemarketing Transform 79

Content Marketing Institute

DECEMBER 4, 2017

While marketing campaigns are often centered on content, event marketers often think about content too late. They were designed to help marketers better understand tools and innovations behind content strategy – the topic of the conference. Original research is an important part of any content marketing strategy.

Thought Leadership 103

Thought Leadership Education Promotion Event Marketing 103

Adobe Experience Cloud Blog

AUGUST 7, 2014

Author: Michael Bird Imagine this scenario: you’ve designed a solid online marketing campaign that incorporates your brand’s message and mission, while also accurately targeting your demographic. Sales are up, and new leads are coming through your website regularly. Embrace Content Marketing. Here’s how: 1.

Thought Leadership 134

Thought Leadership Promotion Marketing Strategy Analytics 134

Adobe Experience Cloud Blog

MARCH 9, 2015

Author: Michael Powers Events are a very impactful part of your marketing programs, or should be. They are typically seen as an easy way to get new names, or showcase the brand to your target audience. This year Marketo is putting together the Marketing Nation Engagement Lounge at the 2015 SXSW Interactive Festival.

PR 132

PR Thought Leadership B2C Food 132

Adobe Experience Cloud Blog

FEBRUARY 4, 2013

In the “old days” before the content marketing explosion, this was much easier – you could simply list a few whitepapers on a webpage and be done. When prospects look on your resource page for one product line or in a particular market segment, they may also notice content that addresses other questions they have. Some Examples.

Whitepaper 134

Whitepaper Thought Leadership eBook SEO 134

Adobe Experience Cloud Blog

MARCH 26, 2019

From there, Best Buy’s marketing strategy has evolved quite a bit: Whereas seven years ago approximately 80% of its media spend was analogue, today 90% is digital. He learned that marketers were some of the most sophisticated users of data and also noted a growing trend in the employment of chief data officers.

Transform 133

Transform Customer Branding Finance 133