Adobe Experience Cloud Blog

JUNE 14, 2016

With over 200 attendees, Argyle brought together marketing leaders from various industries to discuss new marketing strategies and best practices. Digital transformation. Let’s take a look at three ways you can drive digital transformation across your organization: 1. One of the key topics of discussion?

Transform 91

Transform CMO Thought Leadership Whitepaper 91

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Conduct a Market Analysis.

New Markets 144

New Markets Content Marketing Transform Whitepaper 144

Martech

MARCH 18, 2022

Table of contents Marketing operations Customer journeys CDPs Marketing analytics Customer experience Email marketing Privacy and compliance Personalization Content marketing Search marketing Digital transformation Data strategy Marketing management Marketing automation Social media.

Transform 118

Transform Customer Journey Analytics Entertainment 118

Martech

MARCH 18, 2022

Table of contents Marketing operations Customer journeys CDPs Marketing analytics Customer experience Email marketing Privacy and compliance Personalization Content marketing Search marketing Digital transformation Data strategy Marketing management Marketing automation Social media.

Transform 104

Transform Customer Journey Analytics Entertainment 104

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. Marketers are placing less emphasis on traditional analytics in favor of operations. Why is it going down?

Analytics 99

Analytics Product CMO Marketing 99

Marketing Insider Group

NOVEMBER 10, 2020

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology ( MarTech ), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies.

Analytics 123

Analytics Marketing Marketers Transform 123

Search Engine Land

MAY 21, 2024

This article delves into the imperative for autonomous marketing platforms, focusing on the pioneering efforts of Wunderkind in harnessing massive proprietary data, AI, the obsolescence of cookies and the challenges posed by rising ad costs, not to mention the ever-increasing consumer appetite for personalized experiences.

Transform 84

Transform Branding Telemarketing Direct Mail 84

Martech

DECEMBER 27, 2023

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. MOps is increasingly recognized as the backbone of successful marketing strategies, wielding data, technology, and analytics to drive decision-making.

Transform 111

Transform Communications Marketing Marketers 111

Martech

JANUARY 28, 2022

While “data-driven marketing” sounds like a commonplace tactic, it’s actually a relatively new way of structuring campaigns. Traditional marketing relied on assumption-based strategies to figure out what customers wanted. Center digital marketing operations on data and analytics. Source: Tristan Silhol.

Transform 114

Transform Fashion Health Marketing 114

Martech

MAY 21, 2024

This article delves into the imperative for autonomous marketing platforms, focusing on the pioneering efforts of Wunderkind in harnessing massive proprietary data, AI, the obsolescence of cookies and the challenges posed by rising ad costs, not to mention the ever-increasing consumer appetite for personalized experiences.

Transform 85

Transform Branding Telemarketing Direct Mail 85

Martech

DECEMBER 7, 2021

The rise in marketing technology platform offerings, coupled with consumer behavior shifts, has created a need for strategic transformation. Courtney Trudeau, Senior Director of Technology Strategy at Merkle, recently worked with Dick’s Sporting Goods to build out a marketing tech roadmap for the brand to address these issues.

Transform 114

Transform Shipping Marketing Marketers 114

SmartBrief - Marketing

MARCH 17, 2024

2024 – The influencer election The second of our three influencer trends will cause the influencer marketing landscape to undergo a major transformation during election season. According to news outlet Semafor , 2024 is poised to mark the emergence of the first major influencer-driven election.

Influencer Marketing 111

Influencer Marketing Health Transform Marketing 111

Hubspot Marketing

NOVEMBER 15, 2023

In today's data-driven world, the ability to transform data into actionable insights has never been more critical for success. According to HubSpot’s research, 36% of marketers say data helps them reach their target audience more effectively. Data-driven decision making is used in almost all areas of business, especially marketing.

Transform 84

Transform Key Performance Indicator Analytics User-Generated 84

Martech

MAY 10, 2022

At the time, Host Analytics, now Planful, had focused all its energy on one reviews platform, G2. Since Tonkin implemented the focused approach of targeting in-market buyers, Planful’s marketing campaigns are achieving much greater efficiency. Get the daily newsletter digital marketers rely on. Let us know!

Transform 84

Transform Customer CMO Price 84

Martech

JANUARY 12, 2024

I’ve met many marketers who proudly show new logo acquisition statistics while the board may have been looking for the operating efficiencies of cross and upsell. Leverage data analytics Emphasize analytic-driven decision-making. Soon, we installed robust SaaS metrics –— and boom! Find your 200% answer! Get MarTech!

Key Performance Indicator 124

Key Performance Indicator Transform Marketing Mix Marketing 124

Martech

FEBRUARY 13, 2024

This evaluation lays the groundwork for your roadmap, integrating advanced analytics and AI to fine-tune marketing strategies and improve efficiency. By auditing their current tools and addressing these alignment gaps, they adopted a new marketing automation platform better integrated with their CRM system.

Transform 89

Transform eCommerce Retail Marketing Automation Platform 89

Search Engine Land

MAY 30, 2024

Blogs and informational content : These pieces aim to reach new audiences related to your products or services. A blog topic that’s relevant to your audience, products and services and that has proper promotion behind it can expose your business to new market sectors. It’s growing more intelligent with every passing day.

Product 104

Product SEO Transform User-Generated 104

Martech

OCTOBER 4, 2023

Prioritizing ruthlessly is a key attribute of successful marketing teams and will result in increased productivity, higher morale and transformational results. You might decide you still need to hire another marketer after reevaluating your priorities, and that’s OK.

Transform 113

Transform Energy Marketing Marketers 113

Litmus

MAY 4, 2021

Sweeping advances in digital marketing , AI, ML, and privacy have revolutionized and fragmented our discipline, while social issues have raised expectations for marketers’ global impact on society. Transforming your marketing organization is much more than an exercise in retooling technology or reshaping structures.

Transform 81

Transform Marketing Marketers Finance 81

GrowMatik

MAY 10, 2023

Data processing and analytics Picture AI monitoring your website activity, campaign performance, and audience behavior, converting them into actionable items, without the need for you to scrutinize analytics and try to derive insights. This is a daunting task for many marketers and business owners. This is only the beginning!

Digital Marketing 90

Digital Marketing User-Generated Transform Analytics 90

Martech

JULY 23, 2021

You’re going somewhere with this new marketing technology. Instead, project leaders tend to articulate goals like, “We need to replace our outdated marketing automation platform.” Integrate omnichannel analytics to create better engagement with your existing customer base? What about virtual events?

Transform 123

Transform Manufacturing Advertising Advertisers 123

Martech

NOVEMBER 15, 2022

Apparently, someone in global HQ committed a considerable amount of the budget (seven figures) to a very large martech platform — and marketing and IT are forced to fund it. It has been promised that this will transform marketing for the better across the global organization. . John’s lament is that he doesn’t believe it.

Transform 98

Transform Digital Marketing Analytics Management 98

Bannerflow

APRIL 6, 2023

In 2023, decision makers need to adopt an approach that incorporates trends with a data-driven approach, to be able to make informed decisions and optimise marketing strategies. According to McKinsey Global Institute , taking advantage of customer analytics can generate immense value for business.

Transform 52

Transform Customer Acquisition Marketing Mix Marketing 52

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Acts as a trust signal. Next to nothing.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Martech

JANUARY 3, 2022

Here’s the full list: Marketing Operations Tasks Percentage of work Design, run, and optimize/test marketing campaigns 84.5% Train and support marketing staff on using marketing technology products 77.5% Operate marketing technology products as an administrator 76.1%

Transform 115

Transform Marketing Automation Platform CMO Marketing 115

Adobe Experience Cloud Blog

JANUARY 25, 2013

by Dayna Rothman We have seen a huge transformation in marketing over the past 10-12 years. At the same time, marketers are constrained by tight budgets and are being asked to interact with buyers across a huge array of channels. As a modern marketer, you will need to: Be accountable for revenue. Automate processes.

Transform 131

Transform Management CMO eBook 131

Adobe Experience Cloud Blog

APRIL 13, 2017

Topics range from predictive analytics, to webinar and video marketing, to digital transformation strategy. The Partner Theater is a great way to consume bite-size presentations from a wide variety of partners from our ecosystem. What are you looking forward to most? I’d love to hear about it in the comments below.

Thought Leadership 122

Thought Leadership Transform Marketing Marketers 122

Sprout Social

NOVEMBER 8, 2023

Data visualization tools can transform your findings into charts, graphs and heat maps that highlight sentiment trends. Lexalytics Lexalytics is a text analytics platform that helps you analyze sentiment by examining customer feedback across multiple channels.

Customer 103

Customer Transform Shipping User-Generated 103

Adobe Experience Cloud Blog

NOVEMBER 5, 2015

With the right marketing automation tool, you’ll have the flexibility to easily implement marketing strategies in real time across different channels. Core Features of Marketing Automation. Out with the old, in with the new! Marketing automation is a more modern approach and solution to the manual methods of the past.

Thought Leadership 134

Thought Leadership Transform Marketing Marketers 134

Sachs Marketing Group

JANUARY 8, 2024

This flexibility makes it ideal for businesses testing new markets or those cautious about high advertising costs. Moreover, you can adjust your budget in response to ad performance, ensuring optimal use of your marketing dollars. Take advantage of the opportunity to transform your business.

Advertising 97

Advertising Advertisers Gen Z Social Media Marketing 97

Adobe Experience Cloud Blog

AUGUST 5, 2011

This year, in preparation for birthday number 52, I added a couple of new reasons and organized the list into four topical categories: enterprise transformation, marketing accountability, marketing efficiency and effectiveness, and marketing transformation. Enterprise Transformation. Art + Science.

Transform 104

Transform Non-Profit Marketing Marketers 104

Sprout Social

MAY 9, 2023

Thus, you get to know why certain brands keep appearing in your social listening data, what new market trends are brewing, which influencers would be a great fit and many other insights that can help you strengthen your social marketing strategy.

Marketing 126

Marketing Marketers Market Trends Manufacturing 126

Marketing Insider Group

APRIL 13, 2021

As we all know, shares are a fantastic way to reach new audiences, new markets. They really should focus on customers, not your brand, showing how your solution can transform their businesses and lives for the better. Your content and social media analytics can provide insights into their hopes, dreams, and pain points.

Branding 136

Branding Transform Entertainment Content Marketing 136

Adobe Experience Cloud Blog

MARCH 24, 2011

CMOs fuse strategic long-term vision with a strong bias for sales and marketing integration, and they balance creativity with hard financial data, marketing analytics and measurement. Innovation is about transformation and reinvention. How are you transforming and innovating your marketing strategies?

Transform 118

Transform CMO Direct Mail Thought Leadership 118

Martech

NOVEMBER 18, 2022

It was meant to “signify the automaker’s bold transformation and all-new brand purpose,” according to Kia’s press release at the time. What to consider before rebranding: Building a brand identity , new or updated, often requires the right budget and timeline.

Automobile 104

Automobile Real Estate Transform Manufacturing 104

Hubspot Marketing

FEBRUARY 23, 2024

Companies can easily do that with the help of data insights and marketing wisdom. Data analytics, customer feedback, and surveys help with customer perception. underscores the potential of integrated marketing, stating, “Integrated marketing offers opportunities to break through to consumers in new markets.”

Direct Mail 92

Direct Mail Marketing Marketers Transform 92

Martech

APRIL 27, 2022

Tools are even giving marketers the ability to predict interactions in order to increase efficiency and allow for real-time adjustments. Data and analytics take the guesswork out of marketing. They help you get more value from your marketing budget (e.g., New technologies are making old channels more accessible.

Analytics 128

Analytics Customer Journey Marketing Marketers 128