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How to clarify marketing metrics to impress the C-suite

Martech

Most analytical solutions in the market, with or without AI, often default to generic measures such as views or downloads. Bespoke metrics: Measures specific calls to action (CTAs) such as calls, inquiries, or other non-sale conversions. These include: Predictive analytics : Leveraging historical data to predict future outcomes.

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Could AI eventually make SEO obsolete?

Search Engine Land

Recently, giving AI access to non-curated data has caused more errors. Now, such technologies can attempt to make analytical determinations based on their input data. And yet, how long can such perspectives remain profitable? The integration of AI into SEO is inevitable and transformative.

SEO
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Marketing Spend Optimization: Expert Ways to Optimize Your Marketing & Ad Spend

Hubspot Marketing

In short, you use deep analytics to see whats working and adjust your strategy to make every dollar count. Pro tip: The Advertising ROI Calculator helps you plan and evaluate your ad campaigns by estimating costs, clicks, leads, and potential profits. Marketing spend optimization means getting the most out of your marketing budget.

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5 best CRMs for cleaning businesses in 2025

Hubspot Marketing

A robust CRM transforms this chaos into streamlined operations. Transforms Customer Communication from Reactive to Proactive Many cleaning companies lose clients simply because they fail to maintain consistent communication between services.

CRM
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7 best CRMs for event management businesses

Hubspot Marketing

Here's how top platforms like HubSpot make your life easier and your business more profitable. More Money in Your Pocket — HubSpot‘s analytics show you which events make the most money. Based on your workflow, pick your non-negotiable features. Centralized Communication Made Simple — No more email chaos. Absolutely.

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How to Create a Social Media Report: 6-Step Guide

SocialPilot

Lets dive in and transform the way you look at social media performance. You can extract data from social media platforms, third-party analytics platforms, website analytics, customer relationship management (CRM) tools, and other sources. What Is a Social Media Report?

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4 best CRMs for higher education in 2025

Hubspot Marketing

Salesforce Education Cloud Source Best for: Large universities with resources for comprehensive digital transformation and enterprise-grade solutions Key Salesforce Education Cloud Features Education-specific data model: Built with native education objects for courses, grades, academic terms, and application decisions.