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Search Engine Land
MAY 9, 2024
One of the things I love about SEO is its inherent duality. However, it’s easy to think of SEO as predominantly left-brained. SEO tactics tend to rely heavily on data and numerical figures. When it comes to SEO, our goal is not really to gain the coveted top blue link. Get the daily newsletter search marketers rely on.
Search Engine Land
APRIL 23, 2024
Users are looking for the things they’d search for on Google, but staying in the app much longer than they’d stay on Google because of that entertainment factor. As SEO professionals, figuring out how to help brands stand out in this new landscape is key to effectively targeting the younger generation.
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Martech
JANUARY 23, 2023
Search marketing is a very big deal. Any way you slice it, it amounts to millions of searches per minute , all day, every day. This article will walk you through the basics of search engine marketing (SEM), the umbrella under which search engine optimization (SEO) and paid search (a.k.a.,
Search Engine Land
MARCH 23, 2023
On the local SEO side, this means turning to Bing Places to test if optimizing on that platform can help generate more local traffic. The question is: Is spending time optimizing for Bing Places worth it? Should you claim and optimize a Bing Places listing? Every business should claim and set up their Bing Places listing.
Search Engine Land
DECEMBER 1, 2023
The holiday season brings a surge of searches around gifts, events, recipes and more. Savvy marketers can capture this traffic spike with targeted SEO strategies. This approach saves you time and leverages the existing SEO value of your content. Dig deeper: Your guide to seasonal content marketing 3. See terms.
Search Engine Land
SEPTEMBER 1, 2023
In SEO , the implications of decision fatigue are particularly salient. SEO professionals are faced with plenty of daily decisions, from selecting the right long-tailed keyphrases to optimize for to dissecting intricate analytics data from websites. All outcomes can be particularly detrimental in the specialized field of SEO.
Search Engine Land
AUGUST 9, 2023
There’s an overlooked problem in many of today’s companies and their marketing departments: a lack of education and leadership in search marketing. In this article, I’ll explain why there needs to be more education about search marketing within companies today and how to make it happen. Inefficient processes.
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