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The 6 Best Instagram Analytics Tools (And Metrics You Need to Track)

Hootsuite

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences.

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How To Use Analytics For A Data-Driven Marketing Strategy

OnPassive Marketing

Essentially, this blog article is a guide on how to use analytics and their data to create stronger marketing automation strategies. The first step of this article is on how to get started with analytics. Use a tool that is easy for you to start, and you may want to try a free analytics tool such as Google Analytics.

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7 ways to use social media for market research

Sprout Social

To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy. What is social media market research? Social media market research is also: Affordable.

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6 integrations to get more from your social media management platform

Sprout Social

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Sprout integrations: Google Analytics, Bitly.

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How the Threads Algorithm Works in 2024 [GUIDE]

Hootsuite

While analytics for Threads are non-existent right now, use your brand’s other social media platforms as a baseline: who follows you on Twitter/X or on Instagram? Gather those details, explore our guide to defining your target market , and you’ll be ready to Thread. With a slick reporting feature, to boot.)

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How to Use TikTok for Business: A Step-by-Step Guide

Hootsuite

It’s the place to see and be seen, which means ample opportunity for brands to engage with audiences in a whole new way. Where does your target market overlap with TikTok users? A good place to start is with your business objectives: how can TikTok help you accomplish them? Step 6: Dig into analytics.

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4 ROI Formulas To Help Earn You a Promotion

Hootsuite

The problem is that tools like Google Analytics or Optimizely will automatically calculate your conversion rate for you. Divide the total goal completions in Google Analytics by the total visits (this can be social media traffic, general website traffic, or the total visits to your website). True conversion rate =.

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