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7 SEO Tools Every Search Marketer Needs In Their Arsenal

Jeff Bullas

Google Analytics 6. Google Search Console 7. SEMrush You’re probably familiar with SEMrush as an all-in-one marketing suite. Pricing is per site and starts from $89. Google Analytics Unless you’ve been living under a rock, you already know what Google Analytics is and what it does. Yoast SEO 4.

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Brightlocal Pricing Plans: Is Its Pricing and Plans Worth The Value?

SocialPilot

BrightLocal offers a host of features, such as review management , local search marketing, and citation building. This is a deep dive into BrightLocal pricing plans for small businesses, agencies, and enterprises. Do BrightLocal pricing options fit into your budget? Lets find out. Lets find out.

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Enterprise SEO: 11 keys to success in 2024 and beyond

Search Engine Land

SQL With GA4 and the push to create data lakes via BigQuery with your own historical data rather than Google retaining it, you may hit a point in your year-on-year analysis in Google Analytics now within the interface where you may hit a wall, specifically with conversion events. Dig deeper: Why server logs matter for SEO 5. Processing.

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This day in search marketing history: January 12

Search Engine Land

E-commerce sales jumped this holiday season as search marketers weathered Google updates. Zomato Buys Urbanspoon For $50 – $60 Million To Enter US Local Search Market. Says Google Analytics Now Verboten. Past contributions from Search Engine Land’s Subject Matter Experts (SMEs). consumers spent $204.5

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Microsoft Advertising launches new tool for enhanced ad revenue analytics

Search Engine Land

Microsoft Advertising launched a new analytics dashboard to help publishers measure their advertising revenue more effectively. Contextual bid rejection details, such as demand issues, ad quality settings and price floors. Floors : Determine the average blocked bid price resulting from price floors for each publisher.

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This day in search marketing history: January 14

Search Engine Land

In 2022, we revealed what happened when Search Engine Land shut off AMP. TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” An Apology To Wired & The Search Marketing Community. From Search Marketing Expo ( SMX ).

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CRO for PPC: Key areas to optimize beyond landing pages

Search Engine Land

Get the newsletter search marketers rely on. Worse, they could think that such sleek-looking creatives mean that your price tag will be above their budget. If we take the above item further, you should also focus on competitors’ pricing and/or USPs. Group them and adjust your KPIs and measurement methods accordingly.

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