Martech

APRIL 10, 2025

When users get a complete answer directly from an AI tool, they often stop searching AI effectively intercepts that traffic. But if the AI response cites your website (or, on occasion, includes a direct link), there’s a chance users will click through, creating AI-driven traffic. AI has simply become a lead generator for you.

Transform 135

Transform User-Generated Analytics Retail 135

Martech

OCTOBER 3, 2024

Dig deeper: How to build trust and loyalty in retail with reception marketing Fostering emotional connections It’s important to keep those emotional connections strong. Use predictive and prescriptive analytics to aid in this process. Respond to comments, share user-generated content and participate in conversations.

Customer 138

Customer Branding Customer loyalty Transform 138

Martech

AUGUST 27, 2024

Harnessing machine learning and generative AI for marketing success Machine learning techniques that have been around for a while consistently deliver impressive results. For example, brands using predictive analytics and targeting the right audiences on platforms like Meta often see 15% to 40% improvements in CPA, ROAS and CAC.

Transform 128

Transform User-Generated Direct Mail Retail 128

Hubspot Marketing

JULY 10, 2025

An ecommerce CRM is a customer relationship management system specifically designed to handle the unique challenges of online retail. Unlike traditional CRMs, ecommerce CRMs like HubSpot integrate directly with online stores, payment processors, and marketing platforms to track customer behavior across multiple touchpoints.

eCommerce 90

eCommerce CRM Transform Retail 90

Sprout Social

NOVEMBER 20, 2024

The 2024 Social Media Content Strategy Report found 66% of social users find edutainment to be the most engaging of all brand content, even more than skits, memes or serialized content. Instagram Instagram is used by 84% of social media users, the most of all networks.

Entertainment 111

Entertainment Education User-Generated Retail 111

Scoop.it!

NOVEMBER 7, 2024

As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there. Predictive analytics helps us determine what content to add to newsletters instead of spending hours figuring out what content will make readers click. Take Stripo, for example.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Hubspot Marketing

MARCH 11, 2025

The retail media network (RMN) is what runs behind the scenes to enable that integrated experience. Table of Contents What is a retail media network? The Benefits of Retail Media Networks How Retail Media Networks Work Top Retail Media Networks Tips for Using Retail Media Networks What is a retail media network?

Retail 80

Retail Customer Shoppers Advertising 80

Customers.ai

JANUARY 3, 2025

Ecommerce Example : A fashion retailer notices customers spending extra time on product pages featuring video reviews and detailed size guides. Tools to Use : Start with platforms like Google Analytics to track site behavior, heatmaps from tools like Crazy Egg to see where visitors engage most, and Customers.ai The result?

Customer 89

Customer eCommerce Shipping Customer Journey 89

Buffer Marketing

JULY 22, 2024

With over 3 billion monthly active users , it's little wonder that Facebook is the most popular social media platform for running ads. 💡 Schedule your Facebook posts and save time with Buffer : Plan, schedule, and analyze your posts to Facebook Pages and Groups with Buffer's Facebook scheduling and analytics tools.

Advertising 116

Advertising Advertisers User-Generated Management 116

Martech

OCTOBER 31, 2024

To address these barriers, we are testing a generative AI-powered pre-approval bot to help potential car buyers confidently navigate the loan process without the intimidation of sharing private information. To address these challenges, we are testing a generative AI pre-approval bot to overcome these objections and convert more customers.

Transform 135

Transform User-Generated Retail Finance 135

Martech

JULY 25, 2024

It combines AI personalization with exclusive channels to reach users and allows editorial teams to personalize the reader experience across their site. AnyAI , a new video platform, lets users create high-quality videos from text input. It also personalizes video recommendations based on user preferences and viewing history.

B2C 114

B2C Energy User-Generated Retail 114

Backlinko

NOVEMBER 8, 2024

AI can give you access to real-time insights into market trends and user behavior. This generates a list of keywords that potential customers are looking for. This creates a unique viewing experience for each user. Now, it includes ecommerce platforms , social media, voice-activated devices, and traditional retail locations.

Price 114

Price Real Estate Promotion Food 114

Litmus

OCTOBER 16, 2024

For example, a clothing retailer might segment customers into “trendy teens,” “eco-conscious millennials,” and “luxury-seeking boomers.” With the right email builder and email analytics tools, you can make this process even more efficient.

Health 97

Health Customer Journey User-Generated Marketers 97

Hubspot Marketing

DECEMBER 23, 2024

Table of Contents The State of AI and MarTech Today How to Implement AI Into Your Marketing Tech Stack Tips for Making the Most of AI in Your MarTech Operations The State of AI and MarTech Today We must accept that generative AI is becoming a core part of our organizations, integrated into almost every area. AI lends a hand of help here, too.

Transform 121

Transform User-Generated Marketing Marketers 121

Hubspot Marketing

JANUARY 22, 2025

Read: How to Create an SEO Strategy for 2025 [Template Included] User-generated Content (UGC) UGC is content your buyers create about your brand, product, or services. Glossier: UGC A lot of brands invest in user-generated content these days. Its social proof of everything you claim. Its a win-win.

Gen Z 122

Gen Z Social Media Marketing User-Generated Inbound Marketing 122

Litmus

OCTOBER 17, 2024

Your email service provider (ESP) is a great starting point for segmentation, but to refine your strategy, consider an email marketing analytics tool like Litmus Email Analytics for advanced audience insights like email read rates , mobile vs. desktop engagement, and more.

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Litmus

SEPTEMBER 25, 2024

Metrics to watch: Net Promoter Score (NPS), referral rate, user-generated content volume, social media mentions 8. Data analytics: Use data like your email analytics to continuously refine your approach. AI can identify patterns in user behavior to segment audiences and deliver targeted recommendations.

Management 99

Management Marketers Marketing CRM 99

Martech

MARCH 27, 2025

On Tuesday, ChatGPT released a new version of its image generation tool. Zeta Global released AI Agent Studio, a generative AI tool suite that allows marketers to select, create, and link AI agents for executing complex marketing tasks. So, I am not an unbiased observer when it comes to a recent AI development.

Transform 83

Transform Shoppers Retail User-Generated 83

Martech

JULY 3, 2025

Non-endemic advertising on Amazon Non-endemic advertising allows brands that don’t sell products on a retail site to advertise there, tapping into the platform’s existing audience and data. As third-party cookies disappear and data privacy tightens, the value of this first-party data from retail media networks (RMNs) has surged.

Retail 75

Retail Gen Z Shoppers Advertising 75

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. With over three billion active monthly users , Facebook is still the worlds most-used social platform. Of course, thats a massive generalization. Uh, yes, please!

Gen Z 102

Gen Z User-Generated Marketers Marketing 102

Martech

MARCH 20, 2025

A solid chunk of users report relationships with these digital assistants, and 38% believe that AI will be capable of deep emotional bonds with humans within a decade. Stravito introduced Focus Mode, Snapshots and multilingual support to its generative AI tool, Stravito Assistant. 40% feel like their AI gets them.

Retail 99

Retail User-Generated Advertising Advertisers 99

Welcome Software

DECEMBER 17, 2024

Companies need to bring analytics to where their data lives, not the other way around." Media: what is warehouse-native analytics Vijay Ganesan, the CEO of NetSpring, discusses what warehouse-native analytics actually means. Warehouse-native analytics turns complex analysis into instant insights.

Analytics 40

Analytics Customer Journey CRM Retail 40

Customers.ai

DECEMBER 24, 2024

Dynamic Ad Creation What it does : Automatically generate ads personalized to user actions, like featuring products they browsed or abandoned. Showing users content that feels relevant to them increases click-through rates and drives more sales. A Trustpilot user shared, The AI takes the guesswork out of campaign setup.

eCommerce 72

eCommerce Price User-Generated CRM 72

SocialPilot

JUNE 18, 2025

Generate Quality Leads — Without Relying on Paid Ads Lead generation on social media is about attracting potential customers and guiding them into your sales funnel. While ads can help, many businesses generate quality leads organically with the right content, timing, and engagement from social media.

Real Estate 59

Real Estate Transform User-Generated Education 59

Welcome Software

FEBRUARY 21, 2025

Faster variation creation AI variation generator pre-builds multiple variations Today, AI just doesn't suggest one-off changes during variation creation, it works upstream in the process, recommending complete experiments with multiple variations built-in. For more advanced users, there will be guidance.

User-Generated 52

User-Generated Retail Transform Price 52

Martech

APRIL 3, 2025

Users can conduct large-scale outreach for newsletters, webinars, product updates, and promotions while tracking engagement within the CRM. This integration allows retailers to manage in-store advertising by planning, selling, trafficking, and measuring campaigns through a single system. Placements.io

User-Generated 75

User-Generated Entertainment CRM Analytics 75

Vertical Response

NOVEMBER 10, 2024

Analytics tools optimize email frequency by monitoring campaign performance. The average peak email frequency for major clothing retailers is approximately 6.21 Average email open rates vary by industry, with a general benchmark of 17-28% indicating successful engagement. emails per week according to Zettasphere research.

B2C 99

B2C Marketing Automation Platform Email Marketing Communications 99

Customers.ai

DECEMBER 4, 2024

Ecommerce marketers who want a tool that combines audience segmentation with automated lead generation. Ratings & Reviews: Customers rave about the tool’s ability to uncover hidden customer segments, with one user stating, “It’s like unlocking a secret map of my audience.” It’s my go-to for personalized campaigns,” says one user.

eCommerce 76

eCommerce Shoppers Price Customer Journey 76

Martech

MARCH 6, 2025

Features include AI-driven content creation, automated lead nurturing, predictive analytics, SEO and PPC automation, and CRM workflow integration. Branch updated its Performance offering, a privacy-focused attribution solution that tracks user journeys across web, app, and offline interactions for growth marketers.

CRM 106

CRM Retail Analytics User-Generated 106

Use Insider

SEPTEMBER 13, 2024

Email automation involves the creation of automated email journeys that trigger messages based on user actions or specific attributes and events. The essence of email automation lies in its ability to respond to user behavior dynamically, making your communication both relevant and timely.

Customer 52

Customer CRM User-Generated Transform 52

Buffer Marketing

OCTOBER 28, 2024

The AI assistant helps you generate ideas, repurpose content, and edit posts to perfection. I even have a prompts category for ideas in case I get stuck (many of which came from Buffer's Creator Camp ) — but there's a nifty "generate ideas" button that can jumpstart your content creation. All in all, Predis.ai

Digital Marketing 107

Digital Marketing Price User-Generated Affiliate Marketing 107

Martech

JULY 14, 2025

Affiliate marketing AI agents can generate revenue through affiliate marketing by directing consumers to partner retailers. Freemium models Basic functionalities of AI agents could be offered for free, while advanced features (such as in-depth analytics or premium recommendations) could be available through a paid tier.

Product 67

Product Affiliate Marketing Transform Shipping 67

SocialPilot

FEBRUARY 6, 2025

Standout Features – GBP offers tools like appointment booking, social posts, and review analytics, helping businesses grow their online presence effortlessly. Yahoo has 700M+ active users worldwide , making it 3rd most popular search engine. Why Choose Google My Business for Reviews? Things to Know About Yahoo!

Real Estate 66

Real Estate Customer Food User-Generated 66

Marketing Insider Group

FEBRUARY 25, 2025

Interfaces now adjust based on real-time user behavior, creating interactions that feel seamless. Machine learning predicts user behavior, reducing friction in digital journeys. Predictive Analytics for Personalized Experiences AI-driven UX adjusts interfaces based on past interactions.

User-Generated 66

User-Generated Retail Analytics Product 66

illumin

JUNE 12, 2025

Higher spending on Father’s Day presents According to an annual survey by the National Retail Federation and Proper Insights & Analytics , Father’s Day spending is projected to hit an all-time high of $24 billion in 2025. As Retail Dive notes, “Omnichannel has grown beyond simply connecting online and in-store experiences.

Advertising 74

Advertising Advertisers Shoppers Shipping 74

Sprout Social

SEPTEMBER 24, 2024

For example, a fitness app targeting niche health enthusiasts might partner with micro-influencers to create authentic reviews and tutorial videos, while a national shoe retailer could use macro-influencers for campaigns targeting broader fashion fans. Monitor any potential issues.

Influencer Marketing 98

Influencer Marketing Marketing Strategy Marketers Marketing 98

Martech

MARCH 10, 2025

Campaigns, channels and customer interactions generate endless metrics, often fragmented across platforms. The decline of third-party cookies and the explosion of new marketing channels connected TV, retail media, digital out-of-home and more only deepen this fragmentation. In short, it just wasnt actionable enough.

Transform 122

Transform Marketing Mix Retail User-Generated 122