Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. We’re not limited to TV-style ads or perfectly polished educational videos.

Video Marketing 145

Video Marketing Marketing Strategy Entertainment Marketers 145

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend.

Video Marketing 105

Video Marketing Gen Z Marketers Marketing 105

Sprout Social

MARCH 28, 2025

If the video doesnt take off with your non-followers, youll still gain valuable insights for your video marketing strategy. Align your trial reels experiments with your business objectives When strategizing ideas for trial reels, look to your overall social media, marketing and business goals.

User-Generated 95

User-Generated Traditional Marketing Social Media Marketing Branding 95

Marketing Insider Group

MARCH 17, 2025

One of the most powerful applications of AI in marketing is predictive analytics, which helps businesses anticipate customer behavior and trends. Prioritize Video Marketing Video content dominates online engagement, and its not slowing down. Data-driven growth also involves being adaptable.

User-Generated 57

User-Generated Influencer Marketing SEO Marketers 57

Neil Patel

OCTOBER 12, 2020

Once you’ve learned the basics of digital marketing (principles, research methods, consumer psychology, etc.), you can start to explore the more challenging subjects: What are the building blocks of a successful content marketing strategy ? This program covers everything from social media marketing to website optimization.

Social Media Marketing 145

Social Media Marketing Digital Marketing Analytics Marketers 145

Calvyn Lee Blog

JANUARY 10, 2024

For example, in digital marketing, core topics might include SEO, content marketing, social media marketing, email marketing, etc. Identify Core Topics: List the primary topics within your niche that you want your website to cover.

Digital Marketing 130

Digital Marketing Marketers Marketing Social Media Marketing 130

Adobe Experience Cloud Blog

JANUARY 15, 2020

It relies on solid market research to inform the next course of action. . On average, these people spend 2 hours and 22 minutes on social media networks per day, 80% of the time is on mobile. 54% of consumers browse social media for product research purposes . Email marketing. Social media marketing.

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketers 174

Buffer Marketing

JANUARY 30, 2025

If educational carousels drive conversions, create more of them. Try out new formats alongside proven content types to keep things fresh without losing what already works.

User-Generated 99

User-Generated Education Analytics Thought Leadership 99

Digital Marketer

JULY 24, 2023

In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. What is Video Marketing? But what exactly is video marketing? Statistics from Wyzowl reveal that an astounding 91% of businesses will be utilizing video marketing tools in 2023.

Video Marketing 74

Video Marketing Digital Marketing Marketers Marketing 74

Sprout Social

NOVEMBER 18, 2020

Video content can be daunting to create, requiring more resources in production and editing. Break down the essential steps you need to be aware of so you can start planning and creating engaging videos. 7 steps to a successful social media video marketing strategy. Content tips for social media video.

Social Media Marketing 111

Social Media Marketing Analytics Promotion Video Marketing 111

Martech

JUNE 3, 2022

The Purdue Digital Marketing Training course , powered by Simplilearn, was created by Purdue University in partnership with Facebook/Meta. Tools Covered: Google Analytics, Facebook Ads, Semrush, Moz, Hootsuite, plus 40 more. Capstone Project: Yes. Program Advisors: Jinsuh Lee, Brad Geddes, Matt Bailey, Mollie Spilman, Dorie Clark.

Digital Marketing 120

Digital Marketing Analytics Marketers Marketing 120

Hootsuite

JULY 21, 2020

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Social video metrics for every platform. Facebook video metrics. Tip: To get a deeper dive on this topic, check out our article on Facebook analytics and insights.

Analytics 145

Analytics Promotion Social Media Marketing Management 145

Sprout Social

JULY 1, 2021

In this article, we’ll walk through the most valuable types of social media content identified by marketers and how you can use social analytics to determine the best types of content for your business. No matter what your goals are for social, video can help you accomplish them.

Transform 145

Transform Food User-Generated Branding 145

Hubspot Marketing

MAY 9, 2019

Learn the basics of websites, local business listings, review sites, social media, mobile apps, and more. Google Analytics for Beginners by Google. This course shows new Google Analytics users how to create an account, implement a tracking code, and set up data filters. Content Marketing Courses.

Inbound Marketing 145

Inbound Marketing Finance eCommerce Non-Profit 145

Hubspot Marketing

MAY 16, 2023

Here’s an example of Facebook’s newsfeed: For those who want to dabble in video or graphics, these platforms could be a great place to test this new content. With the growth of video marketing, many have begun to launch more advanced features like Facebook Stories and Twitter’s live streams.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Sprout Social

DECEMBER 20, 2023

Between new platforms and new innovations, there’s a lot keeping marketers on their toes—and their schedules full. Hootsuite is a major player in the social media marketing platform space. Proven ROI Proving social media ROI is a key success indicator that social teams must demonstrate.

Branding 137

Branding Price Influencer Marketing Analytics 137

Hubspot Marketing

AUGUST 7, 2019

According to a recent HubSpot research, over 50% of consumers say they want to see videos from the brands they interact with. Additionally, video marketing can boost conversions, improve ROI, and help you build relationships with audience members. HubSpot social media software. Google Analytics.

Content Marketing 145

Content Marketing Inbound Marketing Shipping Key Performance Indicator 145

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. When you’re already spread thin, every minute counts.

Social Media Marketing 139

Social Media Marketing Key Performance Indicator Influencer Marketing Management 139

Neil Patel

SEPTEMBER 17, 2021

Pinterest is a goldmine for marketers. It also offers an awesome analytics page to boot. Once you’ve upgraded to the free business account, you can select “Analytics” and “Overview” from the top-left corner. This is their native analytics tool to aid you in measuring performance. Do you know who your followers are?

Analytics 145

Analytics Energy Key Performance Indicator Social Media Marketing 145

Buffer Marketing

SEPTEMBER 25, 2023

Some AI tools can also help with social listening , competitor analysis, content personalization, and other repetitive tasks involved in social media marketing. 👉 Key Features: Intuitive analytics dashboard : Monitors and generates reports for Instagram, Facebook, Twitter, and LinkedIn.

Transform 133

Transform User-Generated Social Media Marketing Analytics 133

Digital Marketer

JULY 11, 2023

Here are a few key elements of viral videos: They tell a story They aren’t promotional They connect with the emotions of your audience They are relevant They make people laugh How to Create Viral Short Videos for Social Media Step by Step Follow these simple techniques to create short-form videos that generate more views in a shorter period.

Transform 86

Transform Social Media Marketing Video Marketing Analytics 86

Hootsuite

FEBRUARY 15, 2024

Why did the social media marketer bring a headlamp to work? Because they’re about to shed some light on 16 social media video tips! This blog shares some bright ideas and social video best practices you can use to light up your feed. Analyze your video performance data on each platform.

User-Generated 138

User-Generated SEO Social Media Marketing Analytics 138

Marketing Insider Group

FEBRUARY 5, 2024

Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively. HBR) 72% of marketers consider content crucial for improving client retention. MarketingEvolution) Marketers allocate 15.9% (Statista) 45.1%

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Sprout Social

MARCH 24, 2020

If you’re a marketer today, anything that helps you refine your social media goals is a plus. Because the opportunities and marketing channels available to brands today are staggering. What do you need to conduct a social media SWOT analysis? Again, analytics can be a huge help here.

Analytics 108

Analytics Social Media Marketing Energy Branding 108

Sprout Social

APRIL 15, 2020

of marketers considering YouTube as the most effective platform for video marketing, there’s no doubt that it should be a part of your advertising strategy. But because it’s a video platform, creating ads for YouTube isn’t like creating ads for other social platforms. Get in-depth ad analytics.

Advertisers 145

Advertisers Advertising Analytics Social Media Marketing 145

Marketing Insider Group

MAY 27, 2020

Creating customer personas for each of your target markets can be a useful exercise for getting to know your audience better. Some types of digital marketing you might want to choose as part of your overall strategy include: SEO (search engine optimization). Content marketing. Email marketing. Social media marketing.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketers Marketing 145

SocialPilot

APRIL 25, 2024

From there, you can change the visibility of your content, edit video details (title, description, tags, etc.), schedule your videos, reply to comments, and even turn on video monetization. The Analytics has four sections: Overview, Content, Audience, and Research. YouTube Studio lets you track all these metrics.

Analytics 111

Analytics Transform Management Video Marketing 111

Exposure Ninja

JUNE 23, 2022

Google Digital Garage teaches you the fundamentals of digital marketing and provides a general certification covering building your online presence, analysing performance, setting your website and business goals and much more. What Are the Best Free Online Digital Marketing Courses? Free Search Engine Optimisation Courses.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketers 98

Hootsuite

APRIL 8, 2021

Plus, early findings from LinkedIn’s beta program show that LinkedIn native videos are five times more likely than other content to start a conversation among LinkedIn members. Impressive engagement stats aside, video marketing has been shown to boost revenue across social platforms. LinkedIn video specs.

Transform 145

Transform Promotion User-Generated Management 145

Sachs Marketing Group

DECEMBER 1, 2023

PPC can also be used to test different marketing messages and strategies, providing valuable insights that can be applied to other areas of your marketing efforts. Analytics play a crucial role in understanding what types of content perform best and informing future content decisions.

Key Performance Indicator 97

Key Performance Indicator Marketers Marketing SEO 97

Lynton Web

MAY 8, 2025

Video Marketing Video content creates powerful emotional connections that static text simply cannot match. Its visual workflow builder lets you create automated sequences for different membership types while detailed analytics reveal which programs attract and retain members most effectively.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Adobe Experience Cloud Blog

OCTOBER 2, 2015

Run that analytics report ! DMA and Global Marketing Conference – Oct 4 th - 7 th – Boston, MA. Vidyard’s Space Camp – October 6 th – 7 th – San Francisco, CA | How to build a strong video marketing program and incorporate it into your overall marketing strategy. November 2015. April 2016.

Thought Leadership 134

Thought Leadership Marketers Marketing CRM 134

SocialPilot

JANUARY 10, 2024

Let’s check data from other social media marketing companies that also align with our numbers regarding the best times to post on YouTube: Frederator Networks suggests posting between 2 to 4 pm (EST) on weekdays and between 9 to 11 am (EST) on weekends Boosted concluded that posting on Sunday, either at 11 a.m.

Analytics 105

Analytics Social Media Marketing Place Video Marketing 105

Neil Patel

FEBRUARY 3, 2023

With people watching an average of 19 hours of online video per week , it makes sense why more marketers are including video in their strategy and willing to spend more on it. Leveraging social media marketing with video will be one of the big-deal SEO trends for 2023.

User-Generated 144

User-Generated SEO Transform Entertainment 144

Hubspot Marketing

JULY 10, 2018

This article will help you gain insights into each major channel for B2B lead generation, including social media, PPC, blogging, and email. Social Media Marketing Strategies. Social media is now a critical component of B2B marketing. State of Video Marketing Survey , Wyzowl 2017).

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

SocialPilot

APRIL 10, 2024

So, what are the best times to post on social media? It’s a colonial question for the social media marketing veteran and a whimsical one for the rookies. Though, neither of them can put the finger on the exact global best time to post on social media. Because there isn’t any. With more than 2.6

Gen Z 105

Gen Z Social Media Marketing Analytics Video Marketing 105

Hubspot Marketing

JUNE 24, 2022

Here's a list of examples from our list of marketing strategies below: Marketing Strategy. Email marketing. Event marketing. Video marketing. Video views. Social media. Content marketing. Measuring your marketing performance is essential to stay aligned with those goals.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145