Martech

AUGUST 26, 2024

But marketers these days are adding value to the retention side of the house, to the point where the annual Sagefrog B2B Marketing Mix report (registration required) listed “customer retention” as the #2 priority for marketing departments in 2023, and #3 in 2024—whereas the topic had not even made the top five in 2022.

eCommerce

Marketing Insider Group

OCTOBER 15, 2024

Follow these steps to group supporters accurately and effectively: Use predictive analytics to group donors based on shared characteristics. Predictive analytics solutions can help you develop supporter segments and automatically assign new audience members to the right segment. Use video to drive engagement.

User-Generated

Duct Tape Marketing

DECEMBER 20, 2024

AI-Driven Marketing Orchestration AI will become the central nervous system of campaign management. From automation to advanced analytics, AI can optimize processes, from SOPs to campaigns. Im also observing how Google Analytics is leveraging AI for analysis. Video marketing trends evolve quickly.

Market Trends

Sprout Social

MARCH 28, 2025

If the video doesnt take off with your non-followers, youll still gain valuable insights for your video marketing strategy. Track the right metrics Instagram trial reels offer a condensed version of Instagram reel analytics , including views, comments, likes and shares.

User-Generated

Marketing Insider Group

MARCH 17, 2025

One of the most powerful applications of AI in marketing is predictive analytics, which helps businesses anticipate customer behavior and trends. Prioritize Video Marketing Video content dominates online engagement, and its not slowing down. Data-driven growth also involves being adaptable.

User-Generated

Duct Tape Marketing

AUGUST 30, 2024

This strategic pivot not only clarified their offerings but positioned Cedar Ridge for substantial growth in their niche market. Are we analytical? Brand strategy development also includes things like how we want to be perceived. Are we fun? Are we very serious? This drives all of your content.

Marketing Strategy

Martech

APRIL 10, 2025

Content marketers are spoiled from the number of content capabilities, integrations and analytics insights available. Here are 12 underrated content marketing tools and unique ways to use popular tools. It is one of the most widely used website analytics platforms available. Email: Business email address Sign me up!

Content Marketing

Hubspot Marketing

MAY 28, 2025

Ill take you through everything you need to know about why video is important in ecommerce marketing and how you can start implementing it today. Table of Contents What is ecommerce video marketing? Videos help products come alive so consumers have a better idea of what to expect before buying. Source Whats next?

eCommerce

Lynton Web

MAY 8, 2025

Video Marketing Video content creates powerful emotional connections that static text simply cannot match. Its visual workflow builder lets you create automated sequences for different membership types while detailed analytics reveal which programs attract and retain members most effectively.

Marketing Strategy

Martech

JUNE 10, 2025

From a brand-new AI-powered pricing model to smarter workflow tools and advanced video marketing capabilities, this month’s updates are all about helping you move faster, work smarter and get better results across the board. It’s especially useful for hybrid or remote teams trying to stay aligned. Are we collecting what we’re billing?

CRM

SocialPilot

MARCH 9, 2025

Use Video Marketing for Maximum Engagement Video marketing is one of the essential tools in real estate social media marketing. From house videos and client testimonials to valuable shots, videos instantly grab potential buyers attention and keep them engaged. How to Use Video Marketing?

Real Estate

Buffer Marketing

JANUARY 30, 2025

If educational carousels drive conversions, create more of them. Try out new formats alongside proven content types to keep things fresh without losing what already works.

User-Generated

Hubspot Marketing

NOVEMBER 21, 2024

That‘s when it hit me: B2B video marketing isn’t just another checkbox in our marketing strategy — it's a fundamental shift in how we engage with our audience. In this guide, I'll walk you through the evolution of B2B video marketing. Table of Contents What is B2B video marketing?

Video Marketing

Sprout Social

MAY 29, 2025

Visible logos on ads can drive 5x ROI on Facebook Research from Meta and Analytic Partners reveals that making your logo visible, especially within the first two seconds of an ad, can result in 5X higher ROI on Facebook. Only 22% of marketers said long-form video had the highest ROI, and live video lagged further behind at 6%.

Gen Z

SocialPilot

APRIL 23, 2025

How to Schedule YouTube Videos With SocialPilot A scheduling tool becomes more than an option when you have to manage multiple accounts across Youtube and, while we are at it, on other social media platforms as well. Maintaining Consistency YouTube video scheduling is ideal because it lets you maintain consistency.

User-Generated

Martech

FEBRUARY 19, 2025

To leverage TikTok’s algorithm, marketers can: Engage actively: Responding to comments and interacting with followers signals an active, engaging profile, boosting content visibility. Post at optimal times: Use TikTok analytics to determine peak times when the audience is most active, increasing initial engagement.

Gen Z

Hubspot Marketing

JUNE 28, 2022

To learn more about the top strategies and opportunities in video marketing today, we surveyed over 500 professionals that specialize in this field. Immediately, the effectiveness of video marketing became obvious. But where in the world of video marketing should you focus your efforts first? Let’s dive in.

Video Marketing

Hubspot Marketing

AUGUST 8, 2022

Video marketing isn't "quick." On average, it takes 2 weeks to create a video from start to finish. To get the most traction out of your work, it's essential to pick the best video marketing channels to leverage. Best Channels for Long-Form Video. Instagram Video. But in 2022, things have changed.

Video Marketing

Adobe Experience Cloud Blog

SEPTEMBER 15, 2014

If you’re actively seeking out opportunities to integrate video into your core business processes, here’s how you can also produce measurable results. Align Video Marketing with Your Funnel. For these videos, it’s essential to have a branded video library where your sales team can direct prospects. video b2b'

Video Marketing

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. Why You Need to Focus on Video Marketing in 2018.

Video Marketing

Sprout Social

JUNE 17, 2020

According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. We’re not limited to TV-style ads or perfectly polished educational videos.

Video Marketing

Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. Want to know which of your videos are binge-worthy? But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important.

Analytics

Digital Marketer

SEPTEMBER 22, 2023

In a world dominated by video marketing, artificial intelligence (AI) plays a role, in transforming the industry. By improving customer experiences increasing engagement and providing content AI is reshaping video marketing strategies both now and, in the future. of marketers are using AI tools for work.

Video Marketing

Content Marketing Institute

MAY 14, 2018

Know the most critical component of video marketing. Too many marketers drive up costs and diminish video’s overall value by falling into the trap of creating multiple one-off videos. Other marketers mistakenly believe if they put big dollars into a video project, it will be a big success.

Video Marketing

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Video Marketing

Jeff Bullas

FEBRUARY 26, 2023

This tool detects the most trending hashtags based on a search of your choice and instantly provides analytics, data, and hashtag recommendations that you can use to increase your exposure. It’s a must-have for any serious Instagram marketer. With video marketing on the rise, it’s important to keep up with the industry.

Marketers

Digital Marketer

JULY 24, 2023

In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. What is Video Marketing? But what exactly is video marketing? Statistics from Wyzowl reveal that an astounding 91% of businesses will be utilizing video marketing tools in 2023.

Video Marketing

Duct Tape Marketing

JANUARY 17, 2014

Why Video Marketing is Underrated (and How to Use it to Your Advantage) written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Today is guest post day here at Duct Tape Marketing and today’s guest is David Preston – Enjoy! photo credit: Andrew* via photopin cc.

Video Marketing

Neil Patel

APRIL 20, 2021

If you’ve spent any time learning about marketing analytics, you’ve probably come across the term “funnels.” ” What exactly are marketing funnels and why do they matter? The point is the first step in the funnel is a marketing campaign of some sort. What is a marketing funnel?

Whitepaper

Adobe Experience Cloud Blog

NOVEMBER 20, 2014

Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. While 52 million US adults watch professional video content every month, online video marketing is still largely viewed as the new kid on the digital marketing block.

Marketing Automation Platform

Sprout Social

SEPTEMBER 2, 2020

As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow. The good news is that the barrier to entry is lower than ever for businesses looking to get started with Instagram video marketing. What makes Instagram video marketing so compelling?

Branding

Sprout Social

JANUARY 5, 2022

Sure, Instagram has rolled out a ton of business-friendly features recently (think: IG shopping updates, Reels analytics and fresh video editing options). Instagram editing tools for photos, videos, Stories and Reels. Instagram tools for insights and analytics. In-depth analytics. Strategic scheduling.

Price

Hubspot Marketing

MAY 2, 2022

HubSpot Blog Research revealed that YouTube sees the highest usage among social media platforms by video marketers, more than TikTok and Instagram. It’s also where marketers will invest the most in this year. Click on "Analytics.". Keep reading to learn what we discovered. How to Find Your Channel's Best Time to Post.

Video Marketing

Marketing Insider Group

APRIL 21, 2020

And video marketing for these companies can still be cost-effective if done correctly. In conditions like these, performance video is a smart approach. Social media video advertising gets attention, and performance analytics make sure marketers see a solid return on their investment.

Marketing Plan

Hubspot Marketing

MAY 9, 2019

Google Analytics for Beginners by Google. This course shows new Google Analytics users how to create an account, implement a tracking code, and set up data filters. You'll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. Content Marketing Courses.

Inbound Marketing

Adobe Experience Cloud Blog

OCTOBER 20, 2014

Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo!, Operating without a video marketing strategy is no longer an option. Monitor and track your channel: Use YouTube analytics. Ask and AOL combined!)

B2C

Calvyn Lee Blog

JANUARY 10, 2024

Core Topic: Social Media Marketing Sub-Topic: Social Media Strategy Article: “Building a Successful Social Media Marketing Plan” Article: “Choosing the Right Social Media Platforms for Your Business” Sub-Topic: Paid Social Advertising Article: “Maximizing ROI with Paid Social Media Advertising” Article: “A/B (..)

Digital Marketing