Neil Patel

SEPTEMBER 24, 2020

The nice part about being a full-service agency is the fact that we’re able to help clients with all of the other important components of digital marketing — SEO, email marketing, social media marketing, content marketing, direct response, and more. Research shows Google Ads produces 3.5 That’s another problem for advertisers?

eCommerce 97

eCommerce Advertising Advertisers Health 97

Duct Tape Marketing

MAY 2, 2024

Our conversation covers the ever-evolving landscape of SEO and how businesses of all sizes can adapt to the new era of consumer search behavior. Strategies for SEO Success: Learn actionable strategies to navigate the changing landscape of SEO and stay ahead of the competition. I found it. This is what I've been looking for.

SEO 63

SEO Whitepaper B2C Transform 63

Sachs Marketing Group

JULY 11, 2023

On the other hand, a tech startup offering a fitness tracking app might target health-conscious millennials who are tech-savvy, follow fitness influencers on social media, and prefer to exercise outside the gym. Each step should align with your business goals for maximum effectiveness. What is a Digital Marketing Strategy?

Digital Marketing 75

Digital Marketing Marketing Strategy Whitepaper Marketing 75

Pam Didner

JANUARY 5, 2020

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. The best B2B Marketing Conferences to kick off your Roaring Twenties of learning: B2B Marketing Exchange. B2B Online. Are you a seasoned marketer who invests in your professional growth each year?

Transform 105

Transform Marketing Marketers Digital Marketing 105

Buffer Marketing

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. What’s the true ROI?

Thought Leadership 133

Thought Leadership Transform Communications Branding 133

GrowPowerful

SEPTEMBER 12, 2022

Upon further research, we discovered that many of the so-called “Fractional CMOs” were actually people who had been agency creative directors, copywriters and SEO specialists. All GROW iCMOs (and really, any good Fractional CMO worth their stuff) will traditionally have full-time, operational CMO experience at an emerging tech or B2B company.

CMO 52

CMO Manufacturing Copywriting PR 52

Moz

AUGUST 7, 2019

Every B2B company is investing in content marketing right now. As soon as I was hired at Sales Hacker as Director of Marketing, I began making SEO improvements from day one. Sales Hacker is a publishing hub led by B2B sales, marketing, and customer success contributors. 2017 - Sept. Organic Growth Highlights.

SEO 49

SEO Thought Leadership User-Generated Shipping 49

Sprout Social

SEPTEMBER 30, 2022

Along the same lines, you may notice a prospect is looking for a professional recommendation—an SEO expert for example. We spoke to several social selling experts to understand what it means and its value to salespeople. The immediacy of social makes it easier for salespeople to connect with, engage and nurture top prospects.

Education 129

Education Real Estate User-Generated Place 129

Neil Patel

MARCH 26, 2021

According to a study from Chief Marketer, live events are the second-biggest source of B2B leads , and also generate the second-highest ROI of any sales channel. Alternatively, if I told you to write a blog about this year’s biggest trends in SEO, aimed at marketing leaders for SaaS startups, you’d have a much clearer idea of how to proceed.

Marketing 131

Marketing Marketers Energy PR 131

Hubspot Marketing

SEPTEMBER 29, 2022

Reviewing performance through key performance indicators (KPIs), tells your team when you've met the mark or fallen short. But how do you pick the right KPIs for your business? In this post, we'll walk you through what a KPI is, which KPIs you should focus on, and how you can hone in on the metrics that matter most for your business. OKR vs. KPI.

Key Performance Indicator 144

Key Performance Indicator Customer Acquisition User-Generated Health 144

Pam Didner

JANUARY 1, 2021

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. As we sit in early 2021 many B2B marketing events and conferences have yet to announce dates, and with good reason. Are you a seasoned marketer who invests in your professional growth each year?

Transform 52

Transform Marketing Marketers Digital Marketing 52

Buffer Marketing

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. What’s the true ROI?

Thought Leadership 52

Thought Leadership Transform Communications Branding 52

Duct Tape Marketing

SEPTEMBER 3, 2015

Some examples of marketing channels are: SEO. For a lot of startups, that first initial channel is referrals and word of mouth. Starting his career in B2B sales, then moving into marketing, he’s worked all stages of the funnel. Google AdWords. TV and Magazine Advertising. Trade Shows. Social Media. Cold calling.

Inbound Marketing 69

Inbound Marketing Law Advertising Advertisers 69

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

PR 111

PR Whitepaper CMO Marketing 111

Duct Tape Marketing

NOVEMBER 2, 2023

So marketing is the worst where you have website analytics like Google Analytics, maybe HubSpot, you have SEO data from SEMrush, hres Search Console. At the time when I was joining, I was running a startup of my own and making a living but not going anywhere. Questions I ask Peter Caputa: [0:48] What exactly does Databox do? [15:11]

Transform 74

Transform Analytics Inbound Marketing CRM 74

Duct Tape Marketing

SEPTEMBER 3, 2015

Some examples of marketing channels are: SEO. For a lot of startups, that first initial channel is referrals and word of mouth. Starting his career in B2B sales, then moving into marketing, he’s worked all stages of the funnel. Google AdWords. TV and Magazine Advertising. Trade Shows. Social Media. Cold calling.

Inbound Marketing 52

Inbound Marketing Law Advertising Advertisers 52

Duct Tape Marketing

SEPTEMBER 3, 2015

Some examples of marketing channels are: SEO. For a lot of startups, that first initial channel is referrals and word of mouth. Starting his career in B2B sales, then moving into marketing, he’s worked all stages of the funnel. Google AdWords. TV and Magazine Advertising. Trade Shows. Social Media. Cold calling.

Inbound Marketing 37

Inbound Marketing Law Advertising Advertisers 37

Duct Tape Marketing

MAY 25, 2022

John Jantsch (00:00): This episode of the duct tape marketing podcast is brought to you by the female startup club, hosted by Doone Roisin, and brought to you by the HubSpot podcast network. Listen to the female startup club, wherever you get your podcasts. 15:02] Would AI help you serve your existing clients better? [16:49]

Transform 89

Transform Marketing Marketers Non-Profit 89

Exposure Ninja

APRIL 19, 2022

Niche: SaaS. They also look into successful startups, as well as ones that failed after funding and what caused that failure. Slidebean’s most popular video is titled “ Startup Pitch Video: How to Create a Pitch Deck for Investors ” and has over 900,000 views. Please note — all YouTube channel stats are from Social Blade. .

Price 52

Price Education Product Digital Marketing 52

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. They’re called software as a service (SaaS). that the SaaS market is estimated to reach $197.29 TABLE OF CONTENTS What is SaaS marketing? Updated on October 26, 2023. 46 min read Gmail. You know them.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. They’re called software as a service (SaaS). that the SaaS market is estimated to reach $197.29 TABLE OF CONTENTS What is SaaS marketing? Updated on October 24, 2023. 46 min read Gmail. You know them.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Search Engine Land

MAY 3, 2023

One of my biggest challenges with designing link building campaigns is that a successful strategy for one website may not work on another. For instance, the technique for an information-heavy affiliate marketing site may yield a different number of links for an ecommerce product page or localized service pages.

eCommerce 111

eCommerce PR Affiliate Marketing SEO 111

Duct Tape Marketing

MARCH 30, 2022

Dale has been an SEO specialist for fortune 500 companies and venture-backed startups around the world for two decades. As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it. Marketing Podcast with Dale Bertrand. 9:14] What’s the value of backlinks today?

Manufacturing 87

Manufacturing SEO PR Promotion 87

Marketing Insider Group

FEBRUARY 8, 2021

Software-as-a-service (SaaS) companies live in a universe of mathematical code, complex processes, and highly technical jargon. That need makes SaaS companies a perfect fit for content marketing. SaaS brands need to communicate complexity with simplicity. SaaS Brands Need a Long-Term Marketing Strategy. Quick Takeaways.

Content Marketing 133

Content Marketing Whitepaper Marketing Marketers 133

Customers.ai

DECEMBER 12, 2023

Additionally, the platform is equipped with tools for SEO, multi-channel selling, and analytics. Online spending has skyrocketed and with online retail revenue predicted to hit $1.1 trillion this year and $1.5 trillion by 2028 , there is no slowing down. For ecommerce retailers, this opens up a huge opportunity. Get 500 contacts for free !

eCommerce 120

eCommerce PR User-Generated Marketing 120

Search Engine Land

JULY 31, 2023

While content is a foundational aspect of any SEO plan, it can be overwhelming for a local business to produce. An HVAC company, hardware store, or real estate agent may not have the time, budget or capacity to roll out an exhaustive content marketing program that a B2B SaaS startup would implement to gain market share.

Manufacturing 91

Manufacturing Price Real Estate Retail 91

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. What was needed? What’s new? [07:37]

Marketing Strategy 81

Marketing Strategy B2C CMO Marketing 81

Buffer Marketing

NOVEMBER 8, 2023

Keyword rankings Again, if SEO is important to a content team, they’ll likely pay close attention to their keyword rankings — in other words, the website page’s position in search results that are important to their product or service.   That’s certainly true for me. I’m a word nerd.

Content Marketing 121

Content Marketing User-Generated Analytics Marketing 121

Marketing Insider Group

FEBRUARY 13, 2023

I’ve been working in B2B Marketing long enough to remember how we started as the folks who work the booths at trade shows and created brochures for sales. B2B Marketing has certainly evolved from those simple beginnings. Although it can be a challenge, B2B marketing an exciting process that delivers real results.

B2C 120

B2C Whitepaper Marketing Marketers 120

Customers.ai

DECEMBER 12, 2023

Additionally, the platform is equipped with tools for SEO, multi-channel selling, and analytics. Online spending has skyrocketed and with online retail revenue predicted to hit $1.1 trillion this year and $1.5 trillion by 2028 , there is no slowing down. For ecommerce retailers, this opens up a huge opportunity. Get 500 contacts for free !

eCommerce 84

eCommerce PR User-Generated Marketing 84

Dana Nicole

JANUARY 27, 2021

As a B2B SaaS writer , I’ve been able to see firsthand how my work helps acquire traffic, leads, and sales for my clients. If SEO isn’t something you feel confident in, sign up for my free SEO training to get up to speed: A Successful Blog Needs a Successful Strategy. Your Blog Must Deliver Value.

Content Marketing 52

Content Marketing Whitepaper Shoppers Marketing 52

Marketing Insider Group

APRIL 7, 2021

SaaS isn’t in a better position either, with thousands upon thousands of solutions listed on G2. However, a long-term content strategy that’s optimized for SEO lets you: Structure content around specific primary keywords. They publish an interesting guide – you rush to publish something similar with slight changes.

Transform 129

Transform Thought Leadership Promotion Customer loyalty 129

Backlinko

FEBRUARY 20, 2024

How Backlinko Can Help You To truly succeed as an affiliate marketer, you’ll need to master some key digital marketing skills – especially search engine optimization (SEO). But “the best” is subjective. So hopping on board with their affiliate program just makes sense. The commission structure is very generous.

Affiliate Marketing 91

Affiliate Marketing CRM Price User-Generated 91

Neil Patel

JANUARY 2, 2019

And of course, the tactics work for both B2B and B2C sites. It doesn’t matter if you are an ecommerce site or a SaaS company. But I know you didn’t discuss much if any about SEO. I know SEO is a long-term strategy, but people should get a head start right away or else it will take that much longer to get loved by Google.

Branding 111

Branding Promotion User-Generated Whitepaper 111

Neil Patel

MARCH 28, 2023

Going back to our B2B example, let’s say we’re trying to target self-employed accountants. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. However, with so many online options, where do you go to find potential leads? This sounds obvious, but it makes a huge difference.

User-Generated 145

User-Generated Advertising Advertisers eBook 145

Hubspot Marketing

JULY 10, 2018

Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. A disciplined B2B marketer should understand the different dynamics, budgets, and expectations typical of each lead generation channel. Social media is now a critical component of B2B marketing. Social Media Marketing Strategies.

User-Generated 131

User-Generated Inbound Marketing Whitepaper Email Marketing 131

Hootsuite

AUGUST 14, 2023

From job seekers to engineers, marketers, educators, healthcare professionals and more, here is your ultimate ChatGPT prompt cheat sheet to help you harness the full power of this tool. New to ChatGPT? Check out our webinar on the DOs and DONTs of ChatgGPT for social media. It’s seriously easy. What is ChatGPT prompt engineering?

Product 92

Product Real Estate User-Generated Fashion 92