Litmus

APRIL 29, 2022

But email subscribers are probably engaging in your app, social media, on your website or in a physical store or place of business, too. If you’re a B2B brand and a person’s role and company size will determine how you present your solutions, collecting that information should be your top priority.

Place 100

Place B2C Email Marketing Retail 100

Martech

MARCH 28, 2023

Here are the approaches B2B and B2C marketers can use today as privacy becomes an ever greater priority. Data clean rooms Data clean rooms (DCRs) use privacy-enhancing technology that allows data owners, including brands and publishers, to share first-party data in a privacy-compliant way. Get MarTech! In your inbox.

B2C 94

B2C Communications Customer Journey Customer 94

Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding 134

Branding Fashion Gen Z B2C 134

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network.

Branding 139

Branding B2C Real Estate User-Generated 139

Litmus

APRIL 15, 2022

Rather than a bland static email, brands can generate leads more easily and nurture cold leads with interactive email conversations. And AMP offers brands the ability to show sales in real time, with quantities updating as inventory changes. AMP for email helps brands to achieve those goals. Learn more.

Place 76

Place Retail User-Generated Customer loyalty 76

Marketing Insider Group

DECEMBER 17, 2019

Research shows that B2B marketers are lagging behind their B2C peers in several areas, including technology use, analytics, and innovation. B2B buying cycles are also much longer than B2C and involve many different stakeholders, compared to B2C purchases, which are often instantaneous and involve one person only.

B2C 113

B2C Marketing Marketers Entertainment 113

Lusha

JUNE 16, 2021

This, my friends, is B2C sales 2.0 In this post, we’ll deep dive into the ins and out of B2B and B2C sales processes, how they differ and how they aim to be more alike, and answer the questions on the minds of so many in the SaaS space – can a B2B product be sold with a B2C approach? What is B2C Sales.

B2C 52

B2C Transform User-Generated Customer Journey 52

Lusha

JUNE 16, 2021

This, my friends, is B2C sales 2.0 In this post, we’ll deep dive into the ins and out of B2B and B2C sales processes, how they differ and how they aim to be more alike, and answer the questions on the minds of so many in the SaaS space – can a B2B product be sold with a B2C approach? What is B2C Sales.

B2C 52

B2C Transform User-Generated Customer Journey 52

Lusha

JUNE 16, 2021

This, my friends, is B2C sales 2.0 In this post, we’ll deep dive into the ins and out of B2B and B2C sales processes, how they differ and how they aim to be more alike, and answer the questions on the minds of so many in the SaaS space – can a B2B product be sold with a B2C approach? What is B2C Sales.

B2C 52

B2C Transform User-Generated Customer Journey 52

Hubspot Marketing

NOVEMBER 1, 2022

As the short-form video platform continues to grow, some brands are struggling to figure out where they fit in. In fact, a 2022 report by InVideo shows that around 50% of brands like Google and IKEA still aren’t leveraging the platform. With this in mind, brands should prioritize the use of sounds when posting on the platform.

B2C 126

B2C Gen Z Marketing Marketers 126

Content Marketing Institute

DECEMBER 6, 2017

B2C marketers may be about to hit that stage given the signs that popped up as we read through the survey data and fill-in responses to the latest annual content marketing research. You can read the full results in B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America , produced by CMI and MarketingProfs.).

B2C 111

B2C Content Marketing Marketing Marketers 111

Buffer Marketing

JULY 11, 2024

As a professional, there’s no better way to future-proof your career than building your personal brand on LinkedIn.   I’ve been focused on building a personal brand on LinkedIn since mid-2022 (that’s just about two years at the time of writing this), and the effort has already paid off — and then some.  

Branding 106

Branding B2C Management Product 106

Rock Content

JUNE 4, 2020

Since the average B2B buying decision involves three or four different departments, usually led by IT and finance, B2B brands can focus on segmenting buyer personas by company role to address specific departments. Focus content on buyers’ pain points — not your product or brand. Understanding the Buyer Journey.

B2C 75

B2C Finance Transform eBook 75

Hubspot Marketing

JUNE 29, 2022

If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play. Shorter videos are great for establishing an initial connection where you can introduce your brand or product. Believe it or not, longer videos are also on the rise.

Branding 120

Branding Millennials Video Marketing B2C 120

Martech

OCTOBER 2, 2024

Despite Betterment’s long-term success and technical accomplishments, it has a real problem with brand awareness. You start as a digital brand going into a legacy category where Fidelity has online presence and brick-and-mortar offices and they’re running ads in a huge media spend,” Rosenblum told MarTech. The problem.

Branding 73

Branding Millennials Finance CMO 73

Martech

SEPTEMBER 12, 2024

“This is the place where sales and marketing teams are falling in love again. “Some of our customers are the biggest, gnarliest, industry-leading providers, often of things you’ve never heard of — they’re not big brands, they’re the ones that make the machinery, that deliver the infrastructure.”

Transform 113

Transform B2C Manufacturing Finance 113

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 111

eCommerce Gen Z B2C Shoppers 111

Martech

AUGUST 26, 2024

These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. See my earlier article for useful stats and resources on this subject.

eCommerce 134

eCommerce Direct Mail B2C Marketing 134

Search Engine Land

MAY 30, 2023

For as long as I’ve worked in SEO , I have been asked the same question by brands and businesses, big and small: Why should I use YouTube ? Sadly, for many businesses, YouTube is just a place to host their videos. And it’s a huge missed opportunity in terms of video ROI, brand awareness, traffic and audience growth.

Branding 95

Branding Gen Z Transform Education 95

Duct Tape Marketing

JUNE 23, 2022

The Strategy Behind Building A Thriving Online Community For Your Brand written by John Jantsch read more at Duct Tape Marketing. She’s worked with more than 100 brands on various aspects of their community strategy and implementations, including launch, migration, programming, and planning. Marketing Podcast with Jenny Weigle.

Branding 98

Branding B2C Price Education 98

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. These purchases include cars and home improvement services.

Social Media Marketing 125

Social Media Marketing B2C Whitepaper Marketing 125

Duct Tape Marketing

JUNE 7, 2023

How Employee Experience Shapes Brand Perception written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Tiffani Bova In this episode of the Duct Tape Marketing Podcast , I interview Tiffani Bova. 15:11] Where does employer branding fit into the conversation of employee experience? [17:18] John, who is that?

Branding 86

Branding Whitepaper Transform Place 86

Hubspot Marketing

DECEMBER 20, 2022

Scaling companies need to place connection at the center of their business growth strategies. How to Re-align and Re-Connect Your Brand for Growth in 2023. Work to advertise in the places where your target customers are spending their time. In the most convenient place using an omni-channel approach.

Branding 112

Branding CRM Thought Leadership Millennials 112

Martech

DECEMBER 19, 2023

One of the joys of living in a place where the winters tend to be long and dark is the time it allows for reading. That’s a lot of people in a market with a lot of big brand names. Many marketers will tell you their brand is more than a logo or color palette, it evokes emotions and, most importantly, trust.

Transform 128

Transform B2C Whitepaper Marketing 128

Rock Content

DECEMBER 14, 2023

The Crucial Distinction: B2B SEO vs. B2C SEO SEO is the crux of all digital marketing, but how is it different between B2B and B2C companies? Many also require bids from more than one brand. For that reason, B2B SEO strategies place a greater emphasis on increasing brand presence and generating leads.

SEO 94

SEO Whitepaper B2C eBook 94

Martech

JUNE 9, 2022

Nearly all (97%) digital leaders and moderates (91%) expect buyers to place larger, more complex orders online in the next two years, compared to only 62% of digital laggards. Further, B2B companies are responding to the same changes in consumer preferences hitting B2C. So, business sellers are adopting flexible fulfillment.

Transform 120

Transform B2C Shipping Digital Marketing 120

Martech

FEBRUARY 1, 2023

The growth in brands using retail media networks (RMNs) is being fueled by pressure from retailers, according to a new report. ” “For many brand marketers, RMNs are seen to be a ‘have to buy’ versus a ‘want to buy.’” We use RMNs to protect our brands as much as build our brands.” RMNs do hold real value.

Retail 107

Retail Branding Advertisers Advertising 107

Martech

OCTOBER 19, 2023

The survey is based on responses from 317 digital marketing professionals across B2C companies in the U.S. AiBUY’s Multicart and Floating Cart help content creators and brands monetize content. This platform allows users to track trending bots and discover AI personalities that harmonize seamlessly with their brands.

B2C 120

B2C User-Generated Analytics Advertising 120

Neil Patel

NOVEMBER 19, 2021

You need to identify your target market, market your brand effectively , and create informative, appealing content for your chosen demographic. There are many ways to find new prospects and introduce people to your brand. It’s essentially free marketing for your brand. There’s a whole strategy involved, for one thing.

B2C 141

B2C User-Generated Energy Promotion 141

The CMO Survey

MARCH 28, 2023

In the B2C Product sector, superior product quality is now ranked as the top customer priority by 41.2 Brand Faces Short-term Pressures Reflecting spending cuts, investments in brand building dropped from a 12 percent increase last year to 5.5 percent), while having the right operating model is in second place (19.4

CMO 130

CMO Finance Marketing Marketers 130

Search Engine Land

DECEMBER 21, 2023

One of the joys of living in a place where the winters tend to be long and dark is the time it allows for reading. That’s a lot of people in a market with many big brand names. Many marketers will tell you their brand is more than a logo or color palette, it evokes emotions and, most importantly, trust.

Transform 98

Transform B2C Whitepaper Marketing 98

Sprout Social

JANUARY 26, 2023

Chances are at least one person you know shares your enthusiasm for that place. According to data from McKinsey, 63% of GenZ consumers say that recommendations from friends are their most trusted source for learning about products and brands. Once you have a plan in place, you can get creative with your referral marketing ideas.

Gen Z 130

Gen Z B2C Shipping Marketing 130

Hubspot Marketing

MAY 22, 2017

No other B2C industry has thrived on Instagram quite like the fashion industry. Between their carefully curated photos, expertly targeted ads, and decisive adoption of Instagram Stories, fashion and beauty brands have become masters of consumer engagement on the visual content platform. 15 Fashion Brands to Follow on Instagram.

Fashion 145

Fashion Branding Food B2C 145

Hubspot Marketing

MAY 13, 2024

Welcome to HubSpot's Expert Edge Series , where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. " Why These Six Paradoxes Exist in The First Place First, I was curious if Reddy had an assumption about why these paradoxes exist in 2024.

B2C 95

B2C Marketing Marketers Communications 95

Search Engine Land

SEPTEMBER 5, 2024

For many B2C retailers, this approach works well. Brand and non-brand keywords were intermingled within the same campaigns (another strategy I really dislike). We couldn’t even compare how brand versus non-brand keywords were performing for the same campaign easily. We also separated brand and non-brand campaigns.

B2C 92

B2C Retail Customer Journey Advertising 92

Hubspot Marketing

JULY 10, 2019

B2B vs B2C Marketing. B2B and B2C (business-to-consumer) marketing are very different. B2B and B2C marketing differ in their respective strategies and applications, as well as in their audiences and how they communicate to them. Take a look at this chart comparing B2B and B2C customers. for b2c marketing.

B2C 145

B2C Social Media Marketing Marketing Marketers 145

Search Engine Land

DECEMBER 6, 2023

The purchase journey of a B2B buyer differs greatly from that of a B2C shopper. As you begin to tailor your content marketing and SEO initiatives to the B2B customer journey, it’s crucial to understand the kind of information they seek before they’ve even begun to think about your brand or the type of solution they want.

SEO 94

SEO CRM B2C eBook 94