Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs.

CMO 69

CMO Key Performance Indicator Transform Thought Leadership 69

Martech

MAY 16, 2022

When started the company, Alexander knew she needed a strong email marketing strategy. She wanted a flexible, scalable email marketing system with built-in automation features. She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities.

Transform 82

Transform CRM Email Marketing Retail 82

Martech

DECEMBER 27, 2022

Generative AI will see rapid adoption in 2023, with AI replacing SEO-focused content historically created by human beings,” said Venkat Nagaswamy, CMO at Canadian telecommunications company Mitel. “So In 2023, marketers will need to focus on diversifying their content distribution to reach wider audiences and boost the customer experience.”.

Transform 96

Transform Retail Shoppers Price 96

Martech

SEPTEMBER 11, 2023

A: The key is relevancy, relevancy throughout performance marketing, email marketing and eventually things like product description pages as well. Q: Jim Stengel who was the CMO at P&G 20 years ago, once said to me, ‘You can never know your customer too well.’

Customer 105

Customer Retail Real Estate Transform 105

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

Management 134

Management Thought Leadership Marketing Automation Platform B2C 134

Sprout Social

NOVEMBER 21, 2019

According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. Market research isn’t just about reading graphs and digging through data: it’s about having meaningful conversations with people too. Email marketing research tools.

Market Research 98

Market Research Gen Z Price B2C 98

Adobe Experience Cloud Blog

APRIL 10, 2014

Author: Dayna Rothman This year’s Marketo Marketing Nation Summit was a complete whirlwind. We hosted for the first time at the Moscone Center, with keynotes from former Secretary of State, Hillary Clinton, CMO of GE, Beth Comstock, and our own fearless leader Phil Fernandez. Most Dramatic Business Impact–B2C.

CMO 132

CMO Thought Leadership SEO B2C 132

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.

Market Trends 132

Market Trends Email Marketing CMO Marketing 132

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.

Market Trends 78

Market Trends Email Marketing CMO Marketing 78

Rock Content

JUNE 28, 2016

How you build that community is a long and complicated process that requires a consumer-first approach to marketing. This means creating a consumer-first content strategy ; developing a social media presence that encourages interaction; crafting an email marketing campaign that shares valuable insights with targeted end users; and on and on.

Transform 40

Transform Millennials CMO B2C 40

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. UChicago) An average of 99,800 openings for market research analysts is projected each year over the decade.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Marketing Insider Group

AUGUST 12, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. I wrote about this subject in my book titled How to Create an Unstoppable Marketing and Sales Machine.

Telemarketing 78

Telemarketing Customer loyalty Marketing Marketers 78

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT.

Marketing Strategy 82

Marketing Strategy B2C CMO Marketing 82

Marketing Insider Group

AUGUST 10, 2010

These days, we really have the feeling that B2B marketers are all about following trends: we should have a blog, we should do lead nurturing, we should have a group on linkedIn. This is what your CMO was getting at by requesting a business plan from everyone and I love that example. OK, but WHY.

Marketing Strategy 71

Marketing Strategy Telemarketing Customer loyalty Transform 71

Marketing Insider Group

AUGUST 10, 2010

These days, we really have the feeling that B2B marketers are all about following trends: we should have a blog, we should do lead nurturing, we should have a group on linkedIn. This is what your CMO was getting at by requesting a business plan from everyone and I love that example. OK, but WHY.

Marketing Strategy 62

Marketing Strategy Telemarketing Customer loyalty Transform 62

OnPassive Marketing

APRIL 9, 2022

Marketing is all about generating, securing, and converting leads, whether it’s for a B2B or B2C company. However, if you’re a B2B marketer, you’ll need to employ specific B2B marketing strategies, which are distinct from those used by B2C businesses. Segmented Email Marketing.

Marketing Strategy 59

Marketing Strategy Promotion B2C Thought Leadership 59

Marketing Insider Group

MAY 12, 2010

ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. Because it is an easy metric to obtain.

Telemarketing 75

Telemarketing Customer loyalty Social Media Marketing Inbound Marketing 75

Hootsuite

JULY 17, 2019

But remember, your social media budget should be one piece of a larger marketing pie. According to the Business Development Bank of Canada , a common rule of thumb is that B2B companies should allocate 2-5% of revenue on marketing, while B2C companies should spend between 5-10%. B2C Product: 20.9%. B2C Services: 24.7%.

Copywriting 111

Copywriting B2C CMO Direct Mail 111

Orbit Media Studios

AUGUST 29, 2023

Create a persona for a [job title] for a [company revenue] [B2B/B2C] [industry] in [geography]. Chart #4: Topics that drive results in emails, from the inbox through the website Your ESP (email service provider) has data for you: opens, clicks and unsubs. You are a skilled digital strategist and email marketing expert.

SEO 67

SEO Analytics Copywriting Marketing 67

Martech

JANUARY 5, 2023

“Artificial intelligence will need to be leveraged to move past our current framework of scoring one-dimensional actions and to instead offer insights that analyze multiple signals from multiple buyers in many different settings, as well as the quality of digital engagement taking place within an account,” said Foundry’s CMO Brian Stoller.

Transform 104

Transform CMO eCommerce Advertising 104

Fractional CMO

OCTOBER 17, 2022

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Transform 52

Transform Marketing Marketers Email Marketing 52

Marketing Insider Group

JANUARY 2, 2015

Content marketing is necessary to efficiently build your business. Blogging, email marketing, and social media are the main drivers of brand engagement. Last year we created 50 Stats You Need to Know About Content Marketing, which garnered over 200,000 views. Email marketing generates revenue. Emarketer ).

Content Marketing 95

Content Marketing Customer Acquisition User-Generated Retail 95

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

He is currently Global Director of Integrated Marketing for BearingPoint. Tell us a little bit about how you got into B2B marketing and what you like most about it. Since our customers were mostly small tech firms at the time, I remember having to wear both B2C and B2B hats interchangeably.

Thought Leadership 52

Thought Leadership Buzz Marketing B2C CMO 52

Marketing Insider Group

SEPTEMBER 30, 2010

Bannan wrote “ Creating a true partnership between marketing and sales ”. In the article, she offered this call to action for marketing and sales: “Partner or Perish”. Secondly, in smaller businesses the marketing is much closer or sometimes fully or partly integrated in sales, and often managed by one person.

Marketing 78

Marketing Marketers Manufacturing Customer loyalty 78

Adobe Experience Cloud Blog

MARCH 30, 2016

The pressure to have an effective, dynamic presence on every single digital platform can be crippling to busy marketers who can barely keep up with just social media posts. And let’s not get started on the responsive, personalized website you need to have if you want to appeal to your audience.

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91

Marketing Insider Group

JULY 1, 2020

Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. In the B2C sector, content marketing is just as important. But today, almost all marketers use content marketing – 91 percent of B2B marketers and 86 percent of B2C.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145