Litmus

DECEMBER 2, 2024

How do you structure an email marketing campaign? What makes an email marketing campaign successful? Before you type a single word of copy or sketch out a single email design, you need to go back to your email marketing strategy. When your goals are clear, plan out your next email marketing campaign.

Copywriting 65

Copywriting Email Marketing Key Performance Indicator Whitepaper 65

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.

Market Trends 98

Market Trends Email Marketing CMO Marketers 98

Neil Patel

FEBRUARY 12, 2021

I’ve helped large and small businesses maximize their online marketing strategies, generate leads, and increase conversions through strategic SEO, effective e-commerce sites, valuable content, and effective email marketing campaigns. 5 Email Campaigns to Break Your Sales Record From Last Year. Related Links.

Digital Marketing 144

Digital Marketing SEO Copywriting B2C 144

Marketing Insider Group

APRIL 11, 2023

We’ve seen these results in dozens of our own clients across several industries, including B2B, B2C, SaaS, nonprofit , tech and even real estate ! SEO Marketing Google processes 40,000 search queries every second, and is responsible for more than 75% of organic B2B search traffic. Watch the short video on email marketing below.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Hootsuite

JULY 17, 2019

But remember, your social media budget should be one piece of a larger marketing pie. According to the Business Development Bank of Canada , a common rule of thumb is that B2B companies should allocate 2-5% of revenue on marketing, while B2C companies should spend between 5-10%. B2C Product: 20.9%. B2C Services: 24.7%.

Copywriting 112

Copywriting B2C CMO Direct Mail 112

Martech

MAY 15, 2023

I’ll get straight to the point: “Submit” and “Click here” are ineffective calls to action (CTAs) for your email campaigns. (I’ll If you need help with CTA samples you can test, language models like ChatGPT or Google’s Bard can be your best new copywriting tools. Should your CTA include a verb?

Whitepaper 134

Whitepaper Copywriting Promotion B2C 134

Sprout Social

JUNE 10, 2021

The same study also found that 87% of B2B marketers identify email as one of their top free organic distribution channels. In one survey on email marketing success, the ROI average was a $42 return on every dollar the brand invests into email marketing. Advantages of newsletters for marketing.

Marketers 140

Marketers Marketing Copywriting B2C 140

Martech

DECEMBER 20, 2023

Co-hosts John Wall and Chris Penn bring knowledge and enthusiasm to their interviews with experts and practitioners who share their insights and tips on topics such as branding, positioning, copywriting and more. The CMO Podcast Host Jim Stengel is a true marketing legend. They also do a great job answering listener questions.

Marketing Ethics 122

Marketing Ethics Copywriting Transform CMO 122

Litmus

JANUARY 4, 2019

The focus on dynamic content is in part due to the rise of AI-driven personalization, which allows tailored email content on a scale and level of granularity that’s otherwise impossible. AI and machine learning is our third biggest email design trend of 2019, but first let’s talk about… 2. “We Learn about Interactivity.

Copywriting 110

Copywriting Whitepaper Gen Z Email Marketing 110

Content Marketing Institute

JUNE 15, 2018

Content marketing is a great, wonderful, powerful way to earn attention and loyalty online … but much of what the industry talks about comes from a B2B perspective. A lot of the rules change when you move to the B2C sector, and still more change when you talk about businesses operating on the online marketplace. Closing advice.

Content Marketing 110

Content Marketing Retail B2C Marketers 110

Neil Patel

MAY 18, 2021

More specifically, CRO programs are great for e-commerce businesses, businesses with email marketing programs, and businesses involved in paid media programs, as CRO is a natural accompaniment to these programs. Any business that wants to improve its online conversions can benefit from a CRO program.

Education 138

Education Customer Acquisition Copywriting Shoppers 138

Neil Patel

MARCH 1, 2021

While many are business-to-business (B2B) solutions helping other business owners, this model can also work for business-to-customer (B2C) offerings. Productized marketing services and other business support services can be a wallet saver for companies who need a modest amount of help in a few areas.

Product 145

Product Price Copywriting B2C 145

Marketing Insider Group

FEBRUARY 5, 2024

(Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. seconds over the past two decades.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Martech

SEPTEMBER 12, 2023

Discussions on persuasion in an email message usually begin and end with copywriting. But your email design can also encourage your customers to click and convert. Dig deeper: Does your email copy persuade or sell? I’m not saying you must resort to the email equivalent of tears to persuade your subscribers to act.

Customer Journey 129

Customer Journey eCommerce Customer Law 129

Digital Marketer

DECEMBER 21, 2023

So, to help you out, AI can assist with customized email campaigns to vibrant website content so you connect well with your consumers. Additionally, AI is valuable across both the B2C and the B2B customer journey , elevating personalized interactions throughout every stage. There’s more.

Law 90

Law Digital Marketing User-Generated Copywriting 90

AWeber

JANUARY 23, 2024

Sending email newsletters is widely recognized as one of the most effective ways to reach, engage, and convert your audience, with over 90% of marketing professionals describing email marketing as at least somewhat critical to business success. The email marketing plan includes up to 100,000 subscribers.

Price 113

Price eCommerce Affiliate Marketing User-Generated 113

Orbit Media Studios

AUGUST 29, 2023

Create a persona for a [job title] for a [company revenue] [B2B/B2C] [industry] in [geography]. This single chart is a dream come true to the conversion copywriter. Chart #4: Topics that drive results in emails, from the inbox through the website Your ESP (email service provider) has data for you: opens, clicks and unsubs.

SEO 83

SEO Analytics Copywriting Marketers 83

Marketing Insider Group

MAY 10, 2010

Get Ready to Lead - Social media and inbound marketing is providing marketers with a unique opportunity to lead our companies to our greatest innovations in demand generation, new products, higher customer retention, and a lower cost of sales. And Thanks to Elizabeth Brenner for copywriting and editorial services.

Inbound Marketing 77

Inbound Marketing Telemarketing Customer loyalty Transform 77

Marketing Insider Group

MAY 10, 2010

Get Ready to Lead - Social media and inbound marketing is providing marketers with a unique opportunity to lead our companies to our greatest innovations in demand generation, new products, higher customer retention, and a lower cost of sales. And Thanks to Elizabeth Brenner for copywriting and editorial services.

Inbound Marketing 77

Inbound Marketing Telemarketing Customer loyalty Transform 77

Neil Patel

AUGUST 16, 2021

Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landing pages. Often, these channels don’t yield results marketers can bank on though. Email Marketing Services – Sendinblue.

Outbound Marketing 145

Outbound Marketing User-Generated Direct Mail CRM 145

Orbit Media Studios

JANUARY 10, 2022

. “We’d been blogging for about a year when we published our first cornerstone piece: a blog post on every copywriting formula ever. And around it, we’ve published related posts – on our site and off it – plus created videos and webinars on copywriting frameworks, copywriting formulas and conversion copywriting.

Copywriting 52

Copywriting B2C Promotion Analytics 52

Customers.ai

SEPTEMBER 17, 2024

Whether you want to address an existing customer, a new lead , employees, a new boss, or a business correspondence, emails are a fantastic re-engagement communication channel, alongside other re-engagement channels like text messaging. This guide is here to help you with some tried-and-true email opening lines. This is major.

Copywriting 52

Copywriting Email Marketing Outbound Marketing Communications 52

CXL

JUNE 16, 2022

B2C or B2B, all marketing is people talking to people. Conversational marketing works because it personalizes the customer experience. SitePoint’s emailing marketing is a great example of how to use conversational copywriting to cross-sell to new users. From the greeting, users are put at ease.

User-Generated 107

User-Generated Real Estate Price Retail 107

Econsultancy

FEBRUARY 9, 2022

” This thought process gave rise to a new collaboration with AI-powered copywriting platform Phrasee, with whom Currys had already been partnering for several years, and led to Currys becoming the first brand to experiment with Phrasee’s new real-time language optimisation technology, Phrasee X.

Copywriting 60

Copywriting Communications CRM Product Life Cycle 60

Rock Content

JULY 13, 2023

First, you should know that there is a big difference between B2B and B2C customers , so personas for these two business modalities have some details that differentiate them. B2C personas If you are in the B2C market, you are dealing with the final buyer of a product or service. North India vs.

CRM 98

CRM eBook Communications B2C 98

Customers.ai

MARCH 21, 2023

This guide is here to help you with some tried-and-true email opening lines. Get crafty when writing an email and see the power it holds! You can also make use of email marketing tools to supercharge your campaign. Further, you can reach out to the reader on social media or try emailing them at a different time.

CRM 52

CRM Copywriting Outbound Marketing Communications 52

Duct Tape Marketing

MARCH 23, 2023

It's something that is often thought as a reserved for a select few copywriters, marketing gurus, great communicators. So every brand, no matter the industry, whether you're B2B or B2C, there's something that is interesting about your brand. And one easy way to test is through email marketing.

Transform 90

Transform CRM Product Copywriting 90

Unbounce

OCTOBER 24, 2023

And while there are some SaaS products on the market for a B2C audience, the majority are B2B so the customer journey looks a little different and could take a little longer. Provide value The customer journey in SaaS marketing is longer than the typical B2C funnel. Find an email marketing service (a SaaS for a SaaS!)

Marketing Strategy 52

Marketing Strategy Product Marketers Marketing 52

Unbounce

OCTOBER 24, 2023

And while there are some SaaS products on the market for a B2C audience, the majority are B2B so the customer journey looks a little different and could take a little longer. Provide value The customer journey in SaaS marketing is longer than the typical B2C funnel. Find an email marketing service (a SaaS for a SaaS!)

Marketing Strategy 52

Marketing Strategy Product Marketers Marketing 52

Exposure Ninja

OCTOBER 16, 2023

This section includes some of the most common types of marketing. Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically. Content Marketing Content marketing consists of any content you create as part of your marketing efforts.

PR 52

PR Marketers Marketing User-Generated 52

Hubspot Marketing

APRIL 14, 2025

Copywriting and Brand Messaging My writers heart needed time to get comfortable having AI perched on my shoulder, the stochastic parrot it may be. Copywriting tools can generate headlines, product descriptions, email campaigns, SMS text, and social media posts anywhere you need words. Start by generating a free AI website.

Branding 99

Branding User-Generated Price eCommerce 99

Hubspot Marketing

MARCH 28, 2019

No matter what industry you’re in, email list building is still an important and high impact marketing activity. Though you may see the occasional article proclaiming “email marketing is dead,” you can safely continue your campaigns, and know that “the money is in the list” ( as they say ). The free tool.

eBook 145

eBook Copywriting User-Generated Entertainment 145

Martech

FEBRUARY 19, 2025

Your email isn’t that important Not every email, that is, and not to every subscriber. Many email marketers think their emails are works of art. They expect every customer to open and read every email (a misconception that MPP aids and abets). Like the folks at Woot!,

Retail 115

Retail Copywriting eCommerce CRM 115

Neil Patel

JANUARY 6, 2021

Both B2B and B2C marketers want more search leads, because they result in 8.5X This is known as SEO copywriting. You can’t have the same meta description for a page that talks about email marketing and a page on making sales. How can you write a title tag to drive your rankings with search engines?

SEO 145

SEO User-Generated B2C Analytics 145

Marketing Insider Group

JULY 1, 2020

Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. In the B2C sector, content marketing is just as important. But today, almost all marketers use content marketing – 91 percent of B2B marketers and 86 percent of B2C.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketers 145

Hubspot Marketing

APRIL 14, 2025

Copywriting and Brand Messaging My writers heart needed time to get comfortable having AI perched on my shoulder, the stochastic parrot it may be. Copywriting tools can generate headlines, product descriptions, email campaigns, SMS text, and social media posts anywhere you need words. Start by generating a free AI website.

Branding 52

Branding User-Generated Price eCommerce 52

Unbounce

AUGUST 13, 2024

It’ll always depend on your business’s market, goals, offer structures, average deal sizes, and resources available. Inbound marketing Inbound marketing focuses on attracting customers through valuable content and interactions. It includes blog posts, social media, SEO, and email marketing.

User-Generated 52

User-Generated SEO Outbound Marketing Inbound Marketing 52